| The burdens of ownership: reasons for preferring renting S Moeller, K Wittkowski Managing Service Quality: An International Journal 20 (2), 176-191, 2010 | 599 | 2010 |
| The dark side of customer co-creation: exploring the consequences of failed co-created services S Heidenreich, K Wittkowski, M Handrich, T Falk Journal of the academy of marketing science 43 (3), 279-296, 2015 | 503 | 2015 |
| Contagious effects of customer misbehavior in access-based services T Schaefers, K Wittkowski, S Benoit, R Ferraro Journal of Service Research 19 (1), 3-21, 2016 | 318 | 2016 |
| Firms’ intentions to use nonownership services K Wittkowski, S Moeller, J Wirtz Journal of Service Research 16 (2), 171-185, 2013 | 114 | 2013 |
| Relational price discounts: consumers’ metacognitions and nonlinear effects of initial discounts on customer retention MJ Del Rio Olivares, K Wittkowski, J Aspara, T Falk, P Mattila Journal of Marketing 82 (1), 115-131, 2018 | 72 | 2018 |
| Sharing-dominant logic? Quantifying the association between consumer intelligence and choice of social access modes J Aspara, K Wittkowski Journal of Consumer Research 46 (2), 201-222, 2019 | 59 | 2019 |
| What gets measured gets done: can self-tracking technologies enhance advice compliance? K Wittkowski, JF Klein, T Falk, JJL Schepers, J Aspara, KN Bergner Journal of Service Research 23 (3), 281-298, 2020 | 53 | 2020 |
| Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory J Aspara, K Wittkowski, X Luo Personality and Individual Differences 122, 1-6, 2018 | 49 | 2018 |
| Voice Activated Personal Assistants–Consumer use contexts and usage behavior N Mallat, V Tuunainen, K Wittkowski | 18 | 2017 |
| Non-ownership Preference in Business-to-Business: Reasons for Leasing K Wittkowski, S Moeller AMA Winter Educators' Conference Proceedings 22, 314, 2011 | 2 | 2011 |
| Warum Unternehmen sich für KoKonsum entscheiden K Wittkowski, S Benoit, J Wirtz Marketing Review St. Gallen 32 (4), 24-31, 2015 | 1 | 2015 |
| Gamification of Prosumption: The Mediating Role of Privacy Concerns R Movarrei, J Aspara, K Wittkowski 2018 AMA Winter Conference: Integrating Paradigms in a World Where Marketing …, 2018 | | 2018 |
| Adoption of service innovations over time: A longitudinal analysis of consumer’passive and active innovation resistance S Heidenreich, M Obschonka, T Krämer, JA Millemann, K Wittkowski, ... 15th International Research Conference in Service Management, 2018 | | 2018 |
| C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes O Lavrusheva, A Gloukhovtsev, K Wittkowski, T Falk, P Mattila ACR North American Advances, 2018 | | 2018 |
| Application of gamification in prosumption mediated by data privacy R Movarrei, J Aspara, K Wittkowski European Marketing Academy Annual Conference 2017, 2017 | | 2017 |
| Continuous Adoption of technology-based Service Innovations: A Longitudinal Study on Effects of Passive and Active Innovation Resistance S Heidenreich, M Obschonka, JA Millemann, T Krämer, K Wittkowski, ... 2017 Frontiers in Service Conference, 2017 | | 2017 |
| Barriers to continuous adoption of service innovations-Investigating effects of passive and active innovation resistance over time S Heidenreich, M Obschonka, JA Millemann, T Krämer, K Wittkowski, ... Summer AMA Conference 2017: Innovation & Sustainability in Marketing, O-23, 2017 | | 2017 |
| Just a Short Affair or long lasting relationship? A Longitudinal Investigation of Effects of Passive and Active Innovation Resistance on the Usage of Service Innovations S Heidenreich, M Obschonka, JA Millemann, T Krämer, K Wittkowski, ... VHB TIE Tagung 2017, 2017 | | 2017 |
| Nonownership-Dominant Logic? The Effect of Consumers' Intellectual Ability on Preference for Nonownership Consumption K Wittkowski, J Aspara 2016 American Marketing Association's Services Marketing Special Interest …, 2016 | | 2016 |
| The VAE-chain of nonownership services K Wittkowski, S Benoit European Marketing Academy Conference (EMAC) Proceedings, 2013 | | 2013 |
Tomas FalkProfessor of Marketing (Aalto University School of Business)Verified email at aalto.fi
