| Johdettu muutos: Avaimet organisaation hallittuun uudistumiseen P Mattila Lakimiesliiton Kustannus, 2007 | 454 | 2007 |
| Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types HM Kong, E Ko, H Chae, P Mattila Journal of Global Fashion Marketing 7 (2), 103-119, 2016 | 249 | 2016 |
| The role of fashion brand authenticity in product management: A holistic marketing approach H Choi, E Ko, EY Kim, P Mattila Journal of Product Innovation Management 32 (2), 233-242, 2015 | 201 | 2015 |
| Extending the luxury experience to social media–User-Generated Content co-creation in a branded event E Koivisto, P Mattila Journal of Business Research 117, 570-578, 2020 | 167 | 2020 |
| New insights into online consumption communities and netnography H Weijo, J Hietanen, P Mattila Journal of Business Research, 2014 | 136 | 2014 |
| Otollinen tilaisuus: miten tarttua muutokseen P Mattila Lakimiesliiton Kustannus, 2008 | 119 | 2008 |
| Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing K Kim, E Ko, M Lee, P Mattila, K Hoon Kim Journal of Global Scholars of Marketing Science 24 (3), 350-364, 2014 | 78 | 2014 |
| Relational price discounts: consumers’ metacognitions and nonlinear effects of initial discounts on customer retention MJ Del Rio Olivares, K Wittkowski, J Aspara, T Falk, P Mattila Journal of Marketing 82 (1), 115-131, 2018 | 72 | 2018 |
| Putki: johda markkinointia ja myyntiä yhdessä P Mattila, M Rautiainen Lakimiesliiton Kustannus, 2010 | 64 | 2010 |
| Toiminta, valta ja kokemus organisaation muutoksessa: Tutkimus kolmesta suuryrityksestä P Mattila Helsingin yliopisto, 2006 | 43 | 2006 |
| The role of fashion in the characters of online games SJ Kim, KH Kim, P Mattila Journal of Global Fashion Marketing 3 (2), 81-88, 2012 | 42 | 2012 |
| Reimagining society through retail practice J Hietanen, P Mattila, JW Schouten, A Sihvonen, S Toyoki Journal of Retailing 92 (4), 411-425, 2016 | 35 | 2016 |
| Affective motives to play online games J Bae, DM Koo, P Mattila Journal of Global Scholars of Marketing Science 26 (2), 174-184, 2016 | 35 | 2016 |
| Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: A comparison study of Korea, China, and Russia H Whang, E Ko, T Zhang, P Mattila International Journal of Advertising 34 (5), 789-811, 2015 | 35 | 2015 |
| Exploring SNS as a consumer tool for retail therapy: Explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method E Ko, E Chun, S Song, P Mattila Journal of Global Scholars of Marketing Science 25 (1), 37-48, 2015 | 31 | 2015 |
| Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury J Hietanen, P Mattila, A Sihvonen, H Tikkanen Marketing Intelligence & Planning 36 (7), 750-763, 2018 | 25 | 2018 |
| International fashion trade shows as platforms for experiential branding E Koivisto, P Mattila Journal of Global Fashion Marketing 9 (2), 161-178, 2018 | 24 | 2018 |
| “Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research J Hietanen, A Sihvonen, H Tikkanen, P Mattila Journal of Global Scholars of Marketing Science 24 (3), 295-310, 2014 | 23 | 2014 |
| Online content match-making in B2B markets: Application of neural content modeling BR Upreti, JP Huhtala, H Tikkanen, P Malo, N Marvasti, S Kaski, I Vaniala, ... Industrial Marketing Management 93, 32-40, 2021 | 21 | 2021 |
| Best practices in viral marketing N Rodic, E Koivisto, P Mattila Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012, 2012 | 19 | 2012 |
Henrikki TikkanenDSc, PhD, Professor of Business Administration, Aalto University School of BusinessVerified email at aalto.fi
