| Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement S Wies, A Bleier, A Edeling Journal of Marketing, 2022 | 348 | 2022 |
| Going public: How stock market listing changes firm innovation behavior S Wies, C Moorman Journal of Marketing Research 52 (5), 694-709, 2015 | 139 | 2015 |
| Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? S Wies, AOI Hoffmann, J Aspara, JME Pennings Journal of Marketing 83 (4), 58-80, 2019 | 74 | 2019 |
| Firm innovation and the ratchet effect among consumer packaged goods firms C Moorman, S Wies, N Mizik, FJ Spencer Marketing Science 31 (6), 934-951, 2012 | 71 | 2012 |
| Relationship marketing's role in managing the firm–investor dyad AOI Hoffmann, JME Pennings, S Wies Journal of Business Research 64 (8), 896-903, 2011 | 60 | 2011 |
| Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump S Wies, C Moorman, RK Chandy Journal of Marketing, 2022 | 36 | 2022 |
| The role of educational diversity in investor relations AOI Hoffmann, A Tutic, S Wies Corporate Communications: An International Journal 16 (4), 311-327, 2011 | 25 | 2011 |
| Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs A Edeling, S Wies International Journal of Research in Marketing 41 (3), 436-454, 2024 | 22 | 2024 |
| Panel data analysis: a non-technical introduction for marketing researchers A Vomberg, S Wies Handbook of Market Research, 411-467, 2021 | 12 | 2021 |
| Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View M Fischer, S Wies Management Science 71 (3), 2011-2034, 2025 | 2 | 2025 |
| 16. Firm innovation and the stock market S Wies, C Moorman Handbook of Research on New Product Development, 336-360, 2018 | 2 | 2018 |
Christine MoormanT. Austin Finch, Sr. Professor of Business Administration, Duke UniversityVerified email at duke.edu
