| Finding goldilocks influencers: How follower count drives social media engagement S Wies, A Bleier, A Edeling Journal of Marketing 87 (3), 383-405, 2023 | 348 | 2023 |
| How, why, and when disclosure type matters for influencer marketing Z Karagür, JM Becker, K Klein, A Edeling International Journal of Research in Marketing 39 (2), 313-335, 2022 | 243 | 2022 |
| Marketing's impact on firm value: Generalizations from a meta-analysis A Edeling, M Fischer Journal of Marketing Research 53 (4), 515-534, 2016 | 238 | 2016 |
| When does market share matter? New empirical generalizations from a meta-analysis of the market share–performance relationship A Edeling, A Himme Journal of Marketing 82 (3), 1-24, 2018 | 209 | 2018 |
| The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research A Edeling, S Srinivasan, DM Hanssens International Journal of Research in Marketing 38 (4), 857-876, 2021 | 160 | 2021 |
| Does bigger still mean better? How digital transformation affects the market share–profitability relationship FA Sklenarz, A Edeling, A Himme, JRK Wichmann International Journal of Research in Marketing 41 (4), 648-670, 2024 | 35 | 2024 |
| Over, out, but present: Recalling former sponsorships A Edeling, S Hattula, T Bornemann European Journal of Marketing 51 (7/8), 1286-1307, 2017 | 29 | 2017 |
| Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry A Schöndeling, AB Burmester, A Edeling, A Marchand, M Clement Journal of the Academy of Marketing Science 51 (5), 1019-1045, 2023 | 23 | 2023 |
| Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs A Edeling, S Wies International Journal of Research in Marketing 41 (3), 436-454, 2024 | 22 | 2024 |
| How firm communication affects the impact of layoff announcements on brand strength over time S Stäbler, A Himme, A Edeling, M Backhaus International Journal of Research in Marketing 40 (3), 700-723, 2023 | 7 | 2023 |
| Does market share still matter? JRK Wichmann, A Edeling, A Himme, FA Sklenarz Harvard business review, 2024 | | 2024 |
| Does bigger still FA Sklenarz, A Edeling, A Himme, J Wichmann in International Journal of Research in Marketing, 2024 | | 2024 |
Alexander HimmeAssociate Professor Kühne Logistics UniversityVerified email at the-klu.org
