| Relationships between providers and users of market research: The dynamics of trust within and between organizations C Moorman, G Zaltman, R Deshpande Journal of marketing research 29 (3), 314-328, 1992 | 8946 | 1992 |
| Factors affecting trust in market research relationships C Moorman, R Deshpande, G Zaltman Journal of marketing 57 (1), 81-101, 1993 | 7332 | 1993 |
| Strategic market management DA Aaker, C Moorman John Wiley & Sons, 2023 | 6251 | 2023 |
| Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines A Rindfleisch, AJ Malter, S Ganesan, C Moorman Journal of marketing research 45 (3), 261-279, 2008 | 2127 | 2008 |
| Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads DJ MacInnis, C Moorman Journal of Marketing 55, 32-53, 1991 | 2039* | 1991 |
| Organizational improvisation and organizational memory C Moorman, AS Miner Academy of Management Review, 698-723, 1998 | 1980 | 1998 |
| Organizational improvisation and learning: A field study AS Miner, P Bassof, C Moorman Administrative science quarterly 46 (2), 304-337, 2001 | 1679 | 2001 |
| The impact of organizational memory on new product performance and creativity C Moorman, AS Miner Journal of marketing research 34 (1), 91-106, 1997 | 1646 | 1997 |
| Organizational market information processes: Cultural antecedents and new product outcomes C Moorman Journal of marketing research 32 (3), 318-335, 1995 | 1609 | 1995 |
| The acquisition and utilization of information in new product alliances: A strength-of-ties perspective A Rindfleisch, C Moorman The Journal of Marketing, 1-18, 2001 | 1562 | 2001 |
| The role of marketing C Moorman, RT Rust Journal of marketing 63 (4_suppl1), 180-197, 1999 | 1324 | 1999 |
| The convergence of planning and execution: Improvisation in new product development C Moorman, AS Miner Journal of marketing 62 (3), 1-20, 1998 | 1259 | 1998 |
| Getting return on quality: revenue expansion, cost reduction, or both? RT Rust, C Moorman, PR Dickson Journal of marketing 66 (4), 7-24, 2002 | 1037 | 2002 |
| A model of consumers' preventive health behaviors: The role of health motivation and health ability C Moorman, E Matulich Journal of consumer research, 208-228, 1993 | 948 | 1993 |
| The contingency value of complementary capabilities in product development C Moorman, RJ Slotegraaf Journal of Marketing Research 36 (2), 239-257, 1999 | 722 | 1999 |
| Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation K Kyriakopoulos, C Moorman International journal of research in marketing 21 (3), 219-240, 2004 | 629 | 2004 |
| Marketing alliances, firm networks, and firm value creation V Swaminathan, C Moorman Journal of marketing 73 (5), 52-69, 2009 | 616 | 2009 |
| What is quality? An integrative framework of processes and states PN Golder, D Mitra, C Moorman Journal of marketing 76 (4), 1-23, 2012 | 601 | 2012 |
| Organizing for marketing excellence C Moorman, GS Day Journal of marketing 80 (6), 6-35, 2016 | 570 | 2016 |
| Subjective knowledge, search locations, and consumer choice C Moorman, K Diehl, D Brinberg, B Kidwell Journal of Consumer Research 31 (3), 673-680, 2004 | 561 | 2004 |
