| A typology of online shoppers based on shopping motivations AJ Rohm, V Swaminathan Journal of business research 57 (7), 748-757, 2004 | 1791 | 2004 |
| Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns C Hughes, V Swaminathan, G Brooks Journal of marketing 83 (5), 78-96, 2019 | 1245 | 2019 |
| Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange V Swaminathan, E Lepkowska-White, BP Rao Journal of computer-mediated communication 5 (2), JCMC523, 1999 | 1050 | 1999 |
| “My” brand or “our” brand: The effects of brand relationship dimensions and self-construal on brand evaluations V Swaminathan, KL Page, Z Gürhan-Canli Journal of consumer research 34 (2), 248-259, 2007 | 772 | 2007 |
| Factors influencing partner selection in strategic alliances: The moderating role of alliance context RH Shah, V Swaminathan Strategic management journal 29 (5), 471-494, 2008 | 735 | 2008 |
| Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt Journal of Marketing 84 (2), 24-46, 2020 | 712 | 2020 |
| When brand personality matters: The moderating role of attachment styles V Swaminathan, KM Stilley, R Ahluwalia Journal of consumer research 35 (6), 985-1002, 2009 | 676 | 2009 |
| Marketing alliances, firm networks, and firm value creation V Swaminathan, C Moorman Journal of marketing 73 (5), 52-69, 2009 | 617 | 2009 |
| The impact of brand extension introduction on choice V Swaminathan, RJ Fox, SK Reddy Journal of Marketing 65 (4), 1-15, 2001 | 542 | 2001 |
| Explaining the endowment effect through ownership: The role of identity, gender, and self-threat SL Dommer, V Swaminathan Journal of Consumer Research 39 (5), 1034-1050, 2013 | 303 | 2013 |
| The impact of recommendation agents on consumer evaluation and choice: the moderating role of category risk, product complexity, and consumer knowledge V Swaminathan Journal of Consumer Psychology 13 (1-2), 93-101, 2003 | 299 | 2003 |
| Exploring the determinants of Broadway show success SK Reddy, V Swaminathan, CM Motley Journal of Marketing Research 35 (3), 370-383, 1998 | 267 | 1998 |
| The joint sales impact of frequency reward and customer tier components of loyalty programs PK Kopalle, Y Sun, SA Neslin, B Sun, V Swaminathan Marketing Science 31 (2), 216-235, 2012 | 254* | 2012 |
| Value creation following merger and acquisition announcements: The role of strategic emphasis alignment V Swaminathan, F Murshed, J Hulland Journal of marketing research 45 (1), 33-47, 2008 | 240 | 2008 |
| Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands S Loughran Dommer, V Swaminathan, R Ahluwalia Journal of Consumer Research 40 (4), 657-675, 2013 | 160 | 2013 |
| Sequential brand extensions and brand choice behavior V Swaminathan Journal of Business Research 56 (6), 431-442, 2003 | 155 | 2003 |
| Who is wary of user design? The role of power-distance beliefs in preference for user-designed products N Paharia, V Swaminathan Journal of Marketing 83 (3), 91-107, 2019 | 141 | 2019 |
| Spillover effects of ingredient branded strategies on brand choice: A field study V Swaminathan, SK Reddy, SL Dommer Marketing Letters 23 (1), 237-251, 2012 | 120 | 2012 |
| How achieving the dual goal of customer satisfaction and efficiency in mergers affects a firm’s long-term financial performance V Swaminathan, C Groening, V Mittal, F Thomaz Journal of Service Research 17 (2), 182-194, 2014 | 109 | 2014 |
| Dimensional relationships of recall and recognition measures with selected cognitive and affective aspects of print ads JH Leigh, GM Zinkhan, V Swaminathan Journal of Advertising 35 (1), 105-122, 2006 | 95 | 2006 |
Zeynep Gürhan-CanliMigros Professor of Marketing, Koc UniversityVerified email at ku.edu.tr
