| Nip, tuck and click: medical tourism and the emergence of web-based health information N Lunt, M Hardey, R Mannion The open medical informatics journal 4, 1, 2010 | 333 | 2010 |
| Generation C: content, creation, connections and choice M Hardey International journal of market research 53 (6), 749-770, 2011 | 289 | 2011 |
| Binge watching and the role of social media virality towards promoting Netflix’s Squid Game W Ahmed, A Fenton, M Hardey, R Das IIM Kozhikode Society & Management Review 11 (2), 222-234, 2022 | 67 | 2022 |
| The formation of social rules for digital interactions M Hardey Information, Communication & Society 11 (8), 1111-1131, 2008 | 54 | 2008 |
| On the body of the consumer: performance‐seeking with wearables and health and fitness apps M Hardey Sociology of Health & Illness 41 (6), 991-1004, 2019 | 46 | 2019 |
| ‘It’s all about the packaging’: investigation of the motivations, intentions, and marketing implications of sharing photographs of secondary packaging on Instagram KL Ilich, M Hardey Information, Communication & Society 23 (1), 1-19, 2020 | 42 | 2020 |
| Generative AI: hopes, controversies and the future of faculty roles in education S Aad, M Hardey Quality Assurance in Education 33 (2), 267-282, 2025 | 38 | 2025 |
| Women’s leadership and gendered experiences in tech cities M Hardey Gender in Management: An International Journal 34 (3), 188-199, 2019 | 38 | 2019 |
| To spin straw into gold? New lessons from consumer-generated content M Hardey International Journal of Market Research 53 (1), 13-15, 2011 | 38 | 2011 |
| The social context of online market research: an introduction to the sociability of social media. M Hardey International Journal of Market Research 51 (4), 2009 | 37 | 2009 |
| Women’s football subculture of misogyny: the escalation to online gender-based violence A Fenton, W Ahmed, M Hardey, R Boardman, E Kavanagh European Sport Management Quarterly 24 (6), 1215-1237, 2024 | 34 | 2024 |
| Towards the development of an explainable e-commerce fake review index: An attribute analytics approach R Das, W Ahmed, K Sharma, M Hardey, YK Dwivedi, Z Zhang, ... European Journal of Operational Research 317 (2), 382-400, 2024 | 33 | 2024 |
| Social innovation and the university: the impact of intervention for the micro creative economy in North East England L Cockshut, A Brown, M Hardey Social enterprise journal 16 (2), 203-220, 2020 | 27 | 2020 |
| Digital seriality and narrative branching: the podcast Serial, Season One M Hardey, SJ James Communication and critical/cultural studies 19 (1), 74-90, 2022 | 26 | 2022 |
| Disconnected: Non-users of information communication technologies M Hardey, R Atkinson Sociological Research Online 23 (3), 553-571, 2018 | 25 | 2018 |
| Online surveys: Investigating social media use and online risk D Branley, J Covey, M Hardey SAGE Publications, 2014 | 23 | 2014 |
| Gender and technology culture: Points of contact in tech cities M Hardey Sociological Research Online 25 (1), 101-118, 2020 | 22 | 2020 |
| ICTs and Generations–Constantly Connected Social Lives M Hardey Peter Lang, 2011 | 22 | 2011 |
| The culture of women in tech: An unsuitable job for a woman M Hardey Emerald Publishing Limited, 2019 | 17 | 2019 |
| Developing techniques to support technological solutions to disinformation by analyzing four conspiracy networks during COVID-19 W Ahmed, D Önkal, R Das, S Krishnan, F Olan, M Hardey, A Fenton IEEE Transactions on Engineering Management 71, 13327-13344, 2023 | 16 | 2023 |
Dr. Wasim Ahmed, PhDSenior Lecturer in Marketing, University of HullVerified email at hull.ac.uk
