| Modeling reflective higher-order constructs using three approaches with PLS path modeling: A Monte Carlo comparison B Wilson, J Henseler Australian and New Zealand Marketing Academy Conference, 791-800, 2007 | 379 | 2007 |
| Using PLS to investigate interaction effects between higher order branding constructs B Wilson Handbook of partial least squares, 621-652, 2010 | 260 | 2010 |
| Managers' perceptions of the impact of sport sponsorship on brand equity: Which aspects of the sponsorship matter most? J Henseler, B Wilson, K Westberg Sport Marketing Quarterly 20 (1), 7-21, 2011 | 239 | 2011 |
| On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model … CM Ringle, O Götz, M Wetzels, B Wilson METEOR Research Memoranda (RM/09/014), 2009 | 225 | 2009 |
| On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model … CM Ringle, O Götz, M Wetzels, B Wilson METEOR Research Memoranda (RM/09/014), 2009 | 225 | 2009 |
| Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling† J Henseler, G Fassott, TK Dijkstra, B Wilson European Journal of Information Systems 21 (1), 99-112, 2012 | 196 | 2012 |
| Investigating the moderating role of fit on sports sponsorship and brand equity J Henseler, B Wilson, O Götz, C Hautvast International journal of sports marketing & sponsorship 8 (4), 321-329, 2007 | 175 | 2007 |
| How context shapes value co-creation: spectator experience of sport events C Horbel, B Popp, H Woratschek, B Wilson The Service Industries Journal 36 (11-12), 510-531, 2016 | 162 | 2016 |
| Player transgressions and the management of the sport sponsor relationship B Wilson, C Stavros, K Westberg Public Relations Review 34 (2), 99-107, 2008 | 149 | 2008 |
| Exploring causal path directionality for a marketing model using Cohen’s path method B Wilson, W Callaghan, CM Ringle, J Henseler PLS’07 international symposium on PLS and related methods–Causalities …, 2007 | 114* | 2007 |
| Exploring Causal Path Directionality for a Marketing Model: Using Cohen’s Path Method W Callaghan, B Wilson, CM Ringle, J Henseler PLS, 2007 | 114 | 2007 |
| Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment B Popp, B Wilson, C Horbel, H Woratschek Journal of Strategic Marketing 24 (3-4), 278-294, 2016 | 97 | 2016 |
| The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management K Westberg, C Stavros, B Wilson Industrial Marketing Management 40 (4), 603-611, 2011 | 76 | 2011 |
| Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events. J Henseler, B Wilson, D Vreede International Journal of Sports Marketing and Sponsorship 10 (3), 244-251, 2009 | 68 | 2009 |
| A sport crisis typology: Establishing a pathway for future research B Wilson, C Stavros, K Westberg International Journal of Sport Management and Marketing 7 (1-2), 21-32, 2010 | 65 | 2010 |
| Videogames-as-a-service: converting freemium-to paying-users through pop-up advertisement value A Hussain, AZ Abbasi, LD Hollebeek, CD Schultz, DH Ting, B Wilson Journal of Services Marketing, 2021 | 63 | 2021 |
| Investigating the role of identification for social networking Facebook brand pages B Popp, B Wilson Computers in Human Behavior 84, 141-152, 2018 | 53 | 2018 |
| Creativity identity in Colombia: the advertising creatives’ perspective D Roca, B Wilson, A Barrios, O Muñoz-Sánchez International Journal of Advertising 36 (5), 1-21, 2017 | 42 | 2017 |
| Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior JC Londono, B Wilson, F Osorio-Tinoco Journal of Entrepreneurship in Emerging Economies, 2020 | 39 | 2020 |
| The mediating role of relationship quality impacted sponsorship effects on perceived economic value B Wilson, J Henseler Australian New Zealand Marketing Academy Conference (ANZMAC), 1-9, 2006 | 32* | 2006 |
Kate WestbergRMIT UniversityVerified email at rmit.edu.au
