| Introduction to sport marketing ACT Smith, C Stavros, J Skinner, AN Geurin, LM Burch Routledge, 2024 | 663 | 2024 |
| Understanding fan motivation for interacting on social media C Stavros, MD Meng, K Westberg, F Farrelly Sport management review 17 (4), 455-469, 2014 | 511 | 2014 |
| Using triangulation and multiple case studies to advance relationship marketing theory C Stavros, K Westberg Qualitative market research: an international journal 12 (3), 307-320, 2009 | 396 | 2009 |
| Engaging fans through social media: implications for team identification MD Meng, C Stavros, K Westberg Sport, Business and Management: an international journal 5 (3), 199-217, 2015 | 191 | 2015 |
| Player transgressions and the management of the sport sponsor relationship B Wilson, C Stavros, K Westberg Public Relations Review 34 (2), 99-107, 2008 | 149 | 2008 |
| Relationship marketing in Australian professional sport: An extension of the Shani framework C Stavros, NKL Pope, H Winzar Sport Marketing Quarterly 17 (3), 135-145, 2008 | 115 | 2008 |
| A defection analysis of lapsed season ticket holders: A consumer and organizational study H McDonald, C Stavros Sport marketing quarterly 16 (4), 218-229, 2007 | 108 | 2007 |
| An examination of how alcohol brands use sport to engage consumers on social media K Westberg, C Stavros, ACT Smith, G Munro, K Argus Drug and alcohol review 37 (1), 28-35, 2018 | 79 | 2018 |
| The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management K Westberg, C Stavros, B Wilson Industrial Marketing Management 40 (4), 603-611, 2011 | 76 | 2011 |
| Moneyball Applied: Econometrics and the Identification and Recruitment of Elite Australian Footballers MF Stewart, H Mitchell, C Stavros International Journal of Sport Finance 2 (4), 231-248, 2007 | 72 | 2007 |
| Domains of influence: exploring negative sentiment in social media T Cooper, C Stavros, AR Dobele Journal of Product & Brand Management 28 (5), 684-699, 2019 | 68 | 2019 |
| A sport crisis typology: Establishing a pathway for future research B Wilson, C Stavros, K Westberg International Journal of Sport Management and Marketing 7 (1-2), 21-32, 2010 | 65 | 2010 |
| The levers of engagement: an exploration of governance in an online brand community T Cooper, C Stavros, A Dobele Journal of Brand Management 26 (3), 240-254, 2019 | 55 | 2019 |
| Family decision-making in an emerging market: Tensions with tradition NH Lien, K Westberg, C Stavros, LJ Robinson Journal of Business Research 86, 479-489, 2018 | 51 | 2018 |
| Brand Fans ACT Smith, C Stavros, K Westberg Lessons from the Worlds Greatest Sporting Brands. RMIT University, Melbourne …, 2017 | 48 | 2017 |
| A mediasport typology for transformative relationships: enlargement, enhancement, connection and engagement beyond COVID-19 C Stavros, ACT Smith, H Lopez-Gonzalez European Sport Management Quarterly 22 (1), 72-91, 2022 | 42 | 2022 |
| Broadcasting sport: Analogue markets and digital rights H López-González, C Stavros, ACT Smith International Communication Gazette 79 (2), 175-189, 2017 | 38 | 2017 |
| International Sports Marketing A Bühler, G Nufer, GA Bravo, S Chadwick, F Daumann, L Esipovich, ... Erich Schmidt Verlag GmbH & Co, 2014 | 38 | 2014 |
| Like father, like son: Analyzing Australian football’s unique recruitment process MF Stewart, C Stavros, P Phillips, H Mitchell, AJ Barake Journal of Sport Management 30 (6), 672-688, 2016 | 33 | 2016 |
| The transition of second screen devices to first screen status in sport viewing H Lopez-Gonzalez, C Stavros, ACT Smith Sport in Society, 2019 | 30 | 2019 |
