| Understanding fan motivation for interacting on social media C Stavros, MD Meng, K Westberg, F Farrelly Sport management review 17 (4), 455-469, 2014 | 511 | 2014 |
| Using triangulation and multiple case studies to advance relationship marketing theory C Stavros, K Westberg Qualitative market research: an international journal 12 (3), 307-320, 2009 | 396 | 2009 |
| An examination of corporate social responsibility implementation and stakeholder engagement: A case study in the Australian mining industry AR Dobele, K Westberg, M Steel, K Flowers Business strategy and the environment 23 (3), 145-159, 2014 | 251 | 2014 |
| Managers’ perceptions of the impact of sport sponsorship on brand equity: which aspects of the sponsorship matter most? J Henseler, B Wilson, K Westberg Sport marketing quarterly 20 (1), 7-21, 2011 | 239 | 2011 |
| Engaging fans through social media: implications for team identification MD Meng, C Stavros, K Westberg Sport, Business and Management: an international journal 5 (3), 199-217, 2015 | 189 | 2015 |
| Player transgressions and the management of the sport sponsor relationship B Wilson, C Stavros, K Westberg Public Relations Review 34 (2), 99-107, 2008 | 149 | 2008 |
| Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion K Westberg, N Pope Journal of Marketing Communications 20 (6), 419-437, 2014 | 122 | 2014 |
| Food literacy, healthy eating barriers and household diet SP Wijayaratne, M Reid, K Westberg, A Worsley, F Mavondo European Journal of Marketing 52 (12), 2449-2477, 2018 | 108 | 2018 |
| Eat, drink and gamble: marketing messages about ‘risky’products in an Australian major sporting series S Lindsay, S Thomas, S Lewis, K Westberg, R Moodie, S Jones BMC public health 13 (1), 719, 2013 | 105 | 2013 |
| The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion KJ Westberg Griffith University, 2004 | 83 | 2004 |
| An examination of how alcohol brands use sport to engage consumers on social media K Westberg, C Stavros, ACT Smith, G Munro, K Argus Drug and alcohol review 37 (1), 28-35, 2018 | 79 | 2018 |
| Brand meaning cocreation: toward a conceptualization and research implications KD Tierney, IO Karpen, K Westberg Journal of Service Theory and Practice 26 (6), 911-932, 2016 | 79 | 2016 |
| The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management K Westberg, C Stavros, B Wilson Industrial Marketing Management 40 (4), 603-611, 2011 | 76 | 2011 |
| A sport crisis typology: Establishing a pathway for future research B Wilson, C Stavros, K Westberg International Journal of Sport Management and Marketing 7 (1-2), 21-32, 2010 | 65 | 2010 |
| Family decision-making in an emerging market: Tensions with tradition NH Lien, K Westberg, C Stavros, LJ Robinson Journal of Business Research 86, 479-489, 2018 | 51 | 2018 |
| Brand Fans ACT Smith, C Stavros, K Westberg Lessons from the Worlds Greatest Sporting Brands. RMIT University, Melbourne …, 2017 | 48 | 2017 |
| ‘You just change the channel if you don't like what you're going to hear’: gamblers’ attitudes towards, and interactions with, social marketing campaigns SL Thomas, S Lewis, K Westberg Health expectations 18 (1), 124-136, 2015 | 43 | 2015 |
| Age identity, stereotypes and older consumers’ service experiences K Westberg, M Reid, F Kopanidis Journal of Services Marketing 35 (1), 54-64, 2021 | 42 | 2021 |
| An examination of cause-related marketing in the context of brand attitude, purchase intention, perceived fit and personal values K Westberg, N Pope ANZMAC 2005, 2005 | 35 | 2005 |
| The unintended normalization of gambling: Family identity influences on the adoption of harmful consumption practices K Westberg, MB Beverland, SL Thomas Journal of Macromarketing 37 (4), 426-443, 2017 | 34 | 2017 |
