| Digital sensory marketing: Integrating new technologies into multisensory online experience O Petit, C Velasco, C Spence Journal of Interactive Marketing 45 (1), 42-61, 2019 | 768 | 2019 |
| Eating with our eyes: From visual hunger to digital satiation C Spence, K Okajima, AD Cheok, O Petit, C Michel Brain and cognition 110, 53-63, 2016 | 687 | 2016 |
| Crossmodal correspondences between taste and shape, and their implications for product packaging: A review C Velasco, AT Woods, O Petit, AD Cheok, C Spence Food Quality and Preference 52, 17-26, 2016 | 256 | 2016 |
| Digital transformation: A multidisciplinary perspective and future research agenda J Paul, A Ueno, C Dennis, E Alamanos, L Curtis, P Foroudi, A Kacprzak, ... International Journal of Consumer Studies 48 (2), e13015, 2024 | 240 | 2024 |
| Multisensory technology for flavor augmentation: a mini review C Velasco, M Obrist, O Petit, C Spence Frontiers in psychology 9, 26, 2018 | 137 | 2018 |
| We eat first with our (digital) eyes: enhancing mental simulation of eating experiences via visual-enabling technologies O Petit, A Javornik, C Velasco Journal of Retailing 98 (2), 277-293, 2022 | 110 | 2022 |
| Pleasure and the control of food intake: An embodied cognition approach to consumer self‐regulation O Petit, F Basso, D Merunka, C Spence, AD Cheok, O Oullier Psychology & Marketing 33 (8), 608-619, 2016 | 101 | 2016 |
| Factors influencing the visual deliciousness/eye-appeal of food C Spence, K Motoki, O Petit Food Quality and Preference 102, 104672, 2022 | 92 | 2022 |
| Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages O Petit, R Lunardo, B Rickard Journal of Business Research 113, 326-336, 2020 | 72 | 2020 |
| Sensory marketing in light of new technologies O Petit, AD Cheok, C Spence, C Velasco, KT Karunanayaka Proceedings of the 12th International Conference on Advances in Computer …, 2015 | 71 | 2015 |
| Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior O Petit, C Velasco, C Spence Marketing Letters 29 (4), 435-449, 2018 | 67 | 2018 |
| Health and pleasure in consumers' dietary food choices: Individual differences in the brain's value system O Petit, D Merunka, JL Anton, B Nazarian, C Spence, AD Cheok, ... PloS one 11 (7), e0156333, 2016 | 66 | 2016 |
| Changing the influence of portion size on consumer behavior via imagined consumption O Petit, C Spence, C Velasco, AT Woods, AD Cheok Journal of Business Research 75, 240-248, 2017 | 62 | 2017 |
| Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods F Basso, O Petit, S Le Bellu, S Lahlou, A Cancel, JL Anton Appetite 128, 242-254, 2018 | 57 | 2018 |
| A multisensory approach for the design of food and drink enhancing sonic systems C Velasco, FR Carvalho, O Petit, A Nijholt Proceedings of the 1st workshop on multi-sensorial approaches to human-food …, 2016 | 52 | 2016 |
| Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand A Pathak, C Velasco, O Petit, GA Calvert Psychology & Marketing 36 (10), 951-963, 2019 | 46 | 2019 |
| Consumer consciousness in multisensory extended reality O Petit, C Velasco, QJ Wang, C Spence Frontiers in psychology 13, 851753, 2022 | 45 | 2022 |
| Can food porn make us slim? How brains of consumers react to food in digital environments O Petit, AD Cheok, O Oullier Integrative Food, Nutrition and Metabolism 3 (1), 251-255, 2016 | 43 | 2016 |
| Virtual terroir and the premium coffee experience F Barbosa Escobar, O Petit, C Velasco Frontiers in Psychology 12, 586983, 2021 | 41 | 2021 |
| Digital disruption in retailing and beyond H Evanschitzky, B Bartikowski, T Baines, M Blut, C Brock, K Kleinlercher, ... SMR-Journal of Service Management Research 4 (4), 187-204, 2020 | 40 | 2020 |
Charles SpenceOxford UniversityVerified email at psy.ox.ac.uk
