| Brand personality's influence on the purchase intention: A mobile marketing case O Bouhlel, N Mzoughi, D Hadiji, IB Slimane International Journal of Business and Management 6 (9), 210, 2011 | 249 | 2011 |
| Online purchase intention: Understanding the blogosphere effect O Bouhlel, N Mzoughi, MS Ghachem, A Negra International journal of e-business management 4 (2), 37-51, 2010 | 109 | 2010 |
| Brand personality and mobile marketing : An empirical investigation O Bouhlel, N Mzoughi, D Hadiji, I Ben Slimane World Congress on Science, Engineering and Technology, the World Academy of …, 2009 | 75 | 2009 |
| An investigation into the consumers' sensitivity of the logistics efficiency K Garrouch, MN Mzoughi, IB Slimane, OB Bouhlel International Journal of Business Administration 2 (2), 114, 2011 | 39 | 2011 |
| Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction W M’Sallem, N Mzoughi, O Bouhlel Innovative Marketing 5 (3), 58-65, 2009 | 39 | 2009 |
| E-procrastination: a netnographic approach A Negra, N Mzoughi, O Bouhlel Journal of Customer Behaviour 7 (2), 103-119, 2008 | 33 | 2008 |
| ONLINE PROCRASTINATION: A PREDICTIVE MODEL. N Mzoughi, K Garrouch, O Bouhlel, A Negra Journal of Internet Business, 2007 | 24 | 2007 |
| Assessing the success of mobile banking in Saudi Arabia: Re-specification and validation of the DeLone and McLean model O Bouhlel, K Garrouch, MN Mzoughi International Journal of E-Services and Mobile Applications (IJESMA) 15 (1 …, 2023 | 19 | 2023 |
| The perceived ethical behavior of bankers: A North African perspective W Msallem, O Bouhlel, MN Mzoughi Australian Journal of Business and Management Research 1 (2), 45, 2011 | 13 | 2011 |
| Singles: An expanding market O Bouhlel, MN Mzoughi, S Chaieb Business Management Dynamics 1 (3), 22-32, 2011 | 11 | 2011 |
| An Investigation of Users’ Continuance Intention toward Mobile Banking Applications O Bouhlel, N Mzoughi International Journal of Business 29 (1), 2024 | 9 | 2024 |
| E-payment or cash on delivery : Do E-Retailers’ Ethics, Trust, and Value Matter K Garrouch, O Bouhlel, N Mzoughi International Journal of Electronic Marketing and Retailing 15 (1), 46-67, 2024 | 5 | 2024 |
| The role of perceived value, trust, and characteristics of mobile banking applications in shaping continuance intention: evidence from Saudi Arabia K Garrouch, O Bouhlel, N Mzoughi International Journal of Technology Marketing 19 (1), 27-59, 2025 | 1 | 2025 |
| An exploratory study on the morphology and measurement of teleshopping trust: a scale development O Bouhlel International Journal of Services, Economics and Management 10 (2), 146-176, 2019 | 1 | 2019 |
| ACHAT A DISTANCE ET QUALITE PERÇUE: PROPOSITION D’UNE ECHELLE DE MESURE DE LA SATISFACTION DANS LE DOMAINE DU TELE-ACHAT N Mzoughi, M Touzani, O Bouhlel 8ème Colloque « Etienne THIL », La Rochelle, 29-30 Septembre., 2005 | 1 | 2005 |
| Towards a better understanding of consumer perception of the role of Artificial Intelligence in sustainable consumption practices: A qualitative study Z Ghali, K Garrouch, O Bouhlel, S Hadoussa 22ème Colloque international de l’Association Tunisienne de Marketing, 2025 | | 2025 |
| Toward an Understanding of the Intention to Use Mobile Wallet Applications in Tunisia: A Consumer Financial Characteristics Perspective M Ezzine, O Bouhlel 11ème Conférence Internationale en Economie-Gestion & Commerce International, 2024 | | 2024 |
| How Inhibitors to Mobile Wallet Applications Adoption Influence Status Quo Satisfaction among Tunisian Consumers I Ben Salah, O Bouhlel The 13th Edition of the International Conference of the Higher Institute of …, 2024 | | 2024 |
| Dynamique de la chaîne relationnelle et personnalité du consommateur : Application au secteur bancaire O Bouhlel, N Mzoughi The 26th International Business Information Management Conference, Madrid …, 2015 | | 2015 |
| La Chaîne Relationnelle de la Fidélité dans le Domaine Bancaire Tunisien N Mzoughi, O Bouhlel The 23rd International Business Information Management Conference, Valencia …, 2014 | | 2014 |
nabil mzoughiProfessor of Marketing & ManagementVerified email at isgs.u-sousse.tn
