| The antecedents of the consumer purchase intention: Sensitivity to price and involvement in organic product: Moderating role of product regional identity Z Ghali-Zinoubi, M Toukabri Trends in Food Science & Technology 90, 175-179, 2019 | 267 | 2019 |
| Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re) visit intentions Z Ghali, RA Rather, I Khan Journal of Retailing and Consumer Services 77, 103671, 2024 | 128 | 2024 |
| Effect of utilitarian and hedonic values on consumer willingness to buy and to pay for organic olive oil in Tunisia ZZ Ghali British Food Journal 122 (4), 1013-1026, 2020 | 103 | 2020 |
| Motives of customers’e-loyalty towards e-banking services: a study in Saudi Arabia Z Ghali Journal of Decision Systems 30 (2-3), 172-193, 2021 | 86 | 2021 |
| On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy K Garrouch, Z Ghali Journal of Retailing and Consumer Services 74, 103396, 2023 | 53 | 2023 |
| Examining drivers of environmentally conscious consumer behavior: Theory of planned behavior extended with cultural factors Z Ghali-Zinoubi Sustainability 14 (13), 8072, 2022 | 48 | 2022 |
| Determinants of consumer purchase intention and behavior toward green product: The moderating role of price sensitivity Z Ghali-Zinoubi Archives of Business Research 8 (1), 261-273, 2020 | 45 | 2020 |
| E-learning in Era of COVID-19 Pandemic: Impact of flexible working arrangements on work pressure, work–life conflict and academics’ satisfaction Z Ghali-Zinoubi, A Amari, F Jaoua Vision 28 (5), 621-632, 2024 | 39 | 2024 |
| On linking socioeconomic status to consumer willingness to buy and pay for organic food Z Ghali-Zinoubi Journal of Food Science and Technology 58 (3), 1042-1050, 2021 | 32 | 2021 |
| Motives of ethical consumption: a study of ethical products’ consumption in Tunisia ZZ Ghali Environment, Development and Sustainability 23 (9), 12883-12903, 2021 | 27 | 2021 |
| Online retailers’ perceived ethics and consumer repetitive purchases under the moderating role of reputation: a commitment-trust theory perspective Z Ghali-Zinoubi SAGE Open 13 (4), 21582440231207181, 2023 | 25 | 2023 |
| Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction Z Ghali, RA Rather, RA Abumalloh, Z Ghaderi, MZ Nawaz, AZ Abbasi, ... Technology in Society 78, 102639, 2024 | 23 | 2024 |
| Local food consumption during the covid-19 pandemic Z Ghali-Zinoubi Italian Journal of Food Science 33 (4), 21, 2021 | 20 | 2021 |
| Motives of willingness to buy organic food under the moderating role of consumer awareness Z Ghali Journal of Scientific Research and Reports 25 (6), 1-11, 2020 | 20 | 2020 |
| Commitment enhancement to an organic product through corporate social responsibility (CSR) and the mediating role of the consumers’ emotional attachment T Maher, G Zohra International Journal of Advanced and Applied Sciences 4 (1), 28-39, 2017 | 17 | 2017 |
| The role of the emotion felt towards a brand in the development of the behaviour of loyalty: An application in the sector of mobile phones in Tunisia G Zohra African Journal of Marketing Management 3 (8), 168-177, 2011 | 17 | 2011 |
| Effects of organic food perceived values on consumers’ attitude and behavior in developing country: Moderating role of price sensitivity Z Ghali-Zinoubi Pak. J. Agric. Sci 58, 779-788, 2021 | 15 | 2021 |
| The purchase and consumption motivations of an organic product by the Tunisian consumer: An application on the prickly pear seed oil (PPS) Z Ghali, R Hamdi Journal of North African Research in Business 11, 211-233, 2015 | 13 | 2015 |
| Assessing the effectiveness of e-learning under the moderating role of self-efficacy Z Ghali, A Amari Education and Information Technologies 29 (7), 8327-8346, 2024 | 10 | 2024 |
| From an emotional experience of mobile food shopping to continued purchase intention: moderating role of e-user expertise Z Ghali British Food Journal 127 (1), 34-53, 2025 | 9 | 2025 |
