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Sergiu Manea, CEO of BCR, speaks in an interview with PwC about trust and how important it is when we talk about economic growth. The head of BCR says that in 2025 trust eroded for seven consecutive months, reaching its lowest level in five years in October, according to the Economic Sentiment Indicator (ESI). "When trust declines, everything around it declines as well. Consumers become more cautious, companies postpone investments, managers recalibrate their plans, and essentially, a form of mental stand-by sets in that pauses development. For me, this is the main concern. Not the numbers themselves, but the reflex, the tendency to slow down at a time when the world is going through the most accelerated technological transformation of the last 50 years. The advance of AI is rewriting the rules of the game. It is changing the way we produce, the way we work, and the way we create value. It is perhaps the first force that does not just transform one industry or another, but simultaneously rewrites the DNA of all industries. And here lies one of Romania’s greatest opportunities, an opportunity that does not allow us to postpone action or stay on the sidelines. In fact, the way we choose to implement technology, the pace and the investments we make, and our ability to make it easy for people to understand it, to integrate it into processes, education, and companies, are all key factors. All these will define Romania’s economic growth curve for the next 20 years", says Sergiu Manea. That observation is hard to dispute. The way we implement technology and the investments we make will define how Romania grows over the next 20 years. Perhaps even longer.

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Synergyc becomes Kirey: global expertise and local roots for the IT market February 9, 2026 – Synergyc, a leading player of the Bulgarian IT market specializing in consulting, IT infrastructure, and financial services, and already part of the Kirey Group, announces the completion of its rebranding process. Starting today, the company will officially operate under the name Kirey. This change represents the natural evolution of an integration journey that began in 2023, aimed at strengthening its presence in the Bulgarian market and offering new growth and innovation opportunities for clients and for its professionals. For Synergyc, now Kirey, the rebranding is an opportunity to consolidate its role as a trusted partner for Bulgarian and international companies, combining the advantages of belonging to a group with a solid European footprint with a deep understanding of local needs. In this way, the company aims to preserve the quality relationships that have always distinguished it, while offering an even broader and more innovative portfolio of services in the areas of Data & AI, Security, and Cloud. The new structure will also allow for further investment in employee skills, offering access to training, certifications, and international projects that enhance professional development and strengthen the team’s overall value. “This transition marks the beginning of a new phase of growth for us and our clients. Our goal is to operate in an even more integrated way to support companies in adopting future-oriented technological solutions, combining the strength of an international organization with a deep understanding of the specifics of the local context,” says Matteo Mazzon, General Manager of Kirey Bulgaria. “We are convinced that the combination of a global vision and concrete attention to market needs is key to delivering tangible benefits, stimulating innovation, and building lasting partnerships.” For Kirey, Bulgaria represents a key market full of potential. The rebranding of Synergyc consolidates the integration process and the Group’s presence in Eastern Europe, fostering new synergies and expanding access to expertise, experience, and collaborations developed in other international markets. Furthermore, thanks to a shared organizational structure, it will be possible to optimize processes and adopt common standards, generating concrete benefits for both clients and operations. “Building on our experience in other European countries, today we approach the Bulgarian market with new energy and a broader perspective,” declares Alessandra Girardo, General Manager Italy, Kirey. “The specialized expertise developed by Synergyc over the years now becomes an even more central asset within the Group, enriching our offerings and strengthening our ability to support the development of our clients in the local market and beyond. The goal is to foster new opportunities by broadening horizons and leveraging our international network.” #Kirey

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