WO2019080424A1 - Customer migration method and system, computer device and storage medium - Google Patents

Abstract

The customer migration method, system, computer equipment and storage medium provided by the application, by labeling the basic information and behavior characteristics of the target customer, the target application performs the first push mode on the selected target customers with the common label. One push, if some customers do not use the target application for a period of time, that is, the migration is not completed, it is considered that there is an inappropriateity in the push method of the first push, and then the customer behavior characteristics are further analyzed to further A second push is applied to the second push to improve the customer's migration success rate.

Description

Customer migration methods, systems, computer equipment and storage media

This application claims the priority of the Chinese patent application filed on October 26, 2017, with the application number CN 2017110299564, entitled "Customer Migration Method, System, Computer Equipment and Storage Media". The overall content of the Chinese patent application is for reference. The way is combined in this application.

Technical field

The present application relates to the field of customer management technologies, and in particular, to a customer migration method, system, computer equipment, and storage medium.

Background technique

With the development of communication technology, there may be hundreds or thousands of applications for the same service to be used by users. Each business company may have multiple applications that can operate the same service, and some functional modules in the application. Some overlap, some applications will be replaced by more applications of other functional modules, and some applications implement offline to online functions.

How to migrate a large number of users from one application to another, how to let many offline users migrate to the Internet and use the company's desired application is one of the technical problems that need to be solved by those skilled in the art. .

Summary of the invention

The purpose of the present application is to provide a customer migration method, system, computer equipment and storage medium for solving the problems existing in the prior art.

To achieve the above objective, the present application provides a method for customer migration, including the following steps:

Step 01: screening out a customer who does not use the target application as a target customer;

Step 02: Add at least one label to the basic information and/or behavior characteristics of the target client;

Step 03: Filter the first to-be-migrated group from the target client according to the label;

Step 04: Match the first to-be-migrated group with the first pushing mode;

Step 05: Push the target application to the first to-be-migrated group according to the first pushing manner;

Step 06: Determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group;

Step 07: Matching the second to-be-migrated group to the second pushing mode different from the first pushing mode;

Step 08: Push the target application to the second to-be-migrated group according to the second pushing manner.

To achieve the above object, the present application also provides a customer migration system, which includes:

A target customer screening module, which is suitable for screening customers who do not use the target application as a target customer;

a tag adding module, configured to add at least one tag to the basic information and/or behavior characteristics of the target client;

The first to-be-migrated group screening module is adapted to screen the first to-be-migrated group from the target client according to the tag;

The second to-be-migrated group screening module is configured to determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group. ;

a push mode matching module, configured to match the first push mode according to the first to-be-migrated group, and to match the second push mode that is different from the first push mode to the second to-be-migrated group;

a target application pushing module, configured to push the target application to the first to-be-migrated group according to the first pushing manner, and push the target application to the second to-be-migrated group according to the second pushing manner .

To achieve the above object, the present application also provides a computer device including a memory, a processor, and a computer program stored on the memory and operable on the processor, the processor implementing the program to implement the following method of the customer migration method step:

Step 01: screening out a customer who does not use the target application as a target customer;

Step 02: Add at least one label to the basic information and/or behavior characteristics of the target client;

Step 03: Filter the first to-be-migrated group from the target client according to the label;

Step 04: Match the first to-be-migrated group with the first pushing mode;

Step 05: Push the target application to the first to-be-migrated group according to the first pushing manner;

Step 06: Determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group;

Step 07: Matching the second to-be-migrated group to the second pushing mode different from the first pushing mode;

Step 08: Push the target application to the second to-be-migrated group according to the second pushing manner.

To achieve the above object, the present application also provides a computer readable storage medium having stored thereon a computer program that, when executed by a processor, implements the following steps of a client migration method:

Step 01: screening out a customer who does not use the target application as a target customer;

Step 02: Add at least one label to the basic information and/or behavior characteristics of the target client;

Step 03: Filter the first to-be-migrated group from the target client according to the label;

Step 04: Match the first to-be-migrated group with the first pushing mode;

Step 05: Push the target application to the first to-be-migrated group according to the first pushing manner;

Step 06: Determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group;

Step 07: Matching the second to-be-migrated group to the second pushing mode different from the first pushing mode;

Step 08: Push the target application to the second to-be-migrated group according to the second pushing manner.

The customer migration method, system, computer equipment and storage medium provided by the application, by labeling the basic information and behavior characteristics of the target customer, the target application performs the first push mode on the selected target customers with the common label. One push, if some customers do not use the target application for a period of time, that is, the migration is not completed, it is considered that there is an inappropriateity in the push method of the first push, and then the customer behavior characteristics are further analyzed to further A second push is applied to the second push to improve the customer's migration success rate.

DRAWINGS

1 is a flow chart of Embodiment 1 of a customer migration method of the present application;

2 is a schematic diagram of a program module of Embodiment 1 of a customer migration system of the present application;

3 is a schematic diagram showing the hardware structure of Embodiment 1 of the customer migration system of the present application;

FIG. 4 is a flowchart of Embodiment 2 of the client migration method of the present application.

Detailed ways

In order to make the objects, technical solutions, and advantages of the present application more comprehensible, the present application will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the application and are not intended to be limiting. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present application without departing from the inventive scope are the scope of the present application.

The client migration methods, systems, computer equipment, and storage media provided by the present application are suitable for allowing a customer to migrate from one application to another, expecting the customer to use the application, or allowing the customer to migrate from offline to online applications. By applying a label to the basic information and behavior characteristics of the target customer, the target application pushes the target customer with the common label by the first push method for the first time, and if some customers are not present for a certain period of time, If the target application is used, that is, the migration is not completed, it is considered that there is an inappropriateity in the push method of the first push, and then the customer behavior characteristics are further analyzed, and the second push is performed in a more appropriate second push manner to improve Customer migration success rate.

Embodiment 1

Referring to FIG. 1, a customer migration method of this embodiment includes the following steps:

In step 01, the customer who does not use the target application is selected as the target customer.

In this step, all the customers and their information of the business company should be pre-stored in the system. The business-related operations of these customers can be through the application methods of smart devices, SMS, telephone, offline and other common methods. If the business company wants all customers to use the latest application, the target application, different marketing strategies should be adopted for different customers who often use the old application, often use SMS, frequently use the phone, and conduct business under the normal line. To help customers migrate to target applications based on different customer habits, and improve migration success rate.

For example, a customer who migrates through the smart device often uses the old application. In this step, the customer is selected in the system to meet all the requirements, and the target customer group is established as the target customer.

In step 02, at least one tag is added to the basic information and/or behavior characteristics of the target customer.

In this step, the basic information label may be added according to the pre-stored basic information of the customer, and the behavior characteristic label is added according to the collected behavior characteristics of the customer, and at least one basic information label and at least one behavior characteristic label constitute the multi-dimensional label of the customer. The basic information of the target customer includes age, gender, region, education level, income, etc. The behavior characteristics include the type of business used, the business validity period, the customer source, the operating frequency, and the operation time.

The age labels added to the customer's basic information include, for example, 18-25 years old, 26-35 years old, 36-45 years old, 46-50 years old, 51 years old and above. The gender labels include male and female, and the regional labels include, for example, Beijing and Shanghai. , Guangdong, etc., cultural level labels include, for example, elementary school, junior high school, high school, undergraduate, master's degree, doctoral degree, and so on. The income label includes, for example, 0-3 million, 30,000-50,000, 50,000-100,000, 100,000-200,000- 300,000, 300,000-500,000-500-100,000 or more. The business type labels added to the customer's behavioral characteristics include, for example, the property insurance business, life insurance business, medical business, comprehensive business (financial business), etc., and the business validity period label includes, for example, one month before the effective one, and within 1-6 months. Effective, effective within 6-12 months, effective before 1-3 years, beginning before 3 years, expiring within 1 month, expiring within 1-6 months, expiring within 6-12 months, 1 - Expiration within 3 years, expiration after 3 years, customer source labels include, for example, pure orphans, referrals, active consultation, etc. Operating frequency labels include, for example, more than once a day, more than once a week, more than once a month, and quarterly. More than one time, the operation time label includes, for example, 6:00-9:00, 9:00-12:00, 12:00-17:00, 17:00-20:00, 20:00-0:00, 0: 00-6:00.

Step 03: Filter the first to-be-migrated group from the target client according to the label.

The step of screening the target customer includes presetting the same customer type with at least one common label, and filtering out the target customer as the first category as the first to-be-migrated group. For example, a label with a label of 26-35 years old, an undergraduate label, a comprehensive gold business, and a 20:00-0:00 will be used as a screening condition. The customer who has these labels at the same time is a “young white-collar worker” and will filter. The first customer to be migrated as the first to-be-migrated group, the first push mode matching the first to-be-migrated group in step 04 may be the preset “week WeChat push”, because the multi-dimensional tags can preliminarily judge these Customers with higher academic qualifications, a certain economic foundation, and more frequent use of mobile phones in the evening, it is easier to get the response of these customers through such a first push method, and improve the success rate of migration.

In practical applications, the more common labels, the closer the characteristics of the target customers are selected, and the easier it is to obtain a higher migration success rate through the same push method. In other embodiments, all target customers are selected into multiple migration groups, each target customer is divided into one and only one group, and subsequent steps include different push modes according to the matching of the to-be-migrated groups. Push separately.

Step 04: Match the first push mode to the first to-be-migrated group.

In this step, the push mode and the target client type represented by different tags are preset to one-to-one correspondence, that is to say, the system first presets a plurality of target client types represented by different common tags and one-to-one correspondence of different push modes. The relationship, the target customer type represented by the first to-be-migrated group selected according to the previous step is matched to the corresponding first push mode. As described above, "Week WeChat Push" is the first push method.

In other embodiments, the push mode includes WeChat push, SMS push, phone recommendation, home recommendation, and the like.

Step 05: Push the target application to the first to-be-migrated group according to the first pushing manner.

As an example above, the target application is pushed to the target customer by way of WeChat push at 21:00 in the evening of the day. The way WeChat can be pushed can be public number push, etc.

The target application pushed through steps 01 to 05 may be installed and used by only some customers, and another part of the customer does not respond to the push and install and use the target application, that is, the customer migration is not completed, then it may be judged that the first push method may not be suitable. These customers, through the following steps 06 to 08, get a new push method for the second push to improve the customer migration rate.

Step 06: Determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group.

This step includes obtaining the second to-be-migrated group by using the client to install the target application and using the target application. If the client installs and uses the target application, the customer is considered to have completed the customer migration; The customer installs the target application, but if it is not used within the preset time, it can remind the customer to use the second push, and can push the application introduction and usage skills; some customers do not install the target application, or If the push is not clicked, the customer is directly placed in the second to-be-migrated group.

The preset time can be set according to actual needs, such as 3 days, 1 week, 1 month, and the like.

Step 07: Matching the second to-be-migrated group to the second pushing mode different from the first pushing mode.

This step can be analyzed according to the customer behavior of the second migration group, and the unfinished migration of these customers is due to the possibility that the push time is not suitable in the first push mode, the possibility that the push mode is inappropriate, and the push speech is inappropriate. The possibility of the push, the push time, the push mode, the push voice, and the like are used as the second push mode. For example, after pushing the above method by "WeChat push at 21:00 in the evening of the day", some customers did not open the push in the evening until the next morning, but jumped to the installation interface. After the installation is not completed, you can judge that the push time is inappropriate, adjust to other free time that the customer may push, such as at noon or after work; if some customers do not push the push within 3 days, you can judge the push mode. / Channel is not appropriate, adjust other push methods / channels.

In other embodiments, the step is preferably analyzed according to the customer behavior after the first push mode is executed, which can more accurately grasp the response of the customer to the first push mode, and more accurately analyze the specific reason why the client does not complete the migration.

Step 08: Push the target application to the second to-be-migrated group according to the second pushing manner.

As described above, in this step, the target application can be pushed again after adjusting the push time, the push mode/channel, and the push message.

Referring to FIG. 2, a customer migration system is illustrated. In this embodiment, the customer migration system 10 can be divided into one or more program modules, and one or more program modules are stored in a storage medium, and Executed by one or more processors to complete the application and to implement the client migration method described above. A program module as referred to in this application refers to a series of computer program instructions that are capable of performing a particular function, and are more suitable than the program itself to describe the execution of the client migration system 10 in a storage medium. The following description will specifically describe the functions of each program module of this embodiment:

The target customer screening module 11 is adapted to filter out customers who do not use the target application as target customers.

Pre-stored all the customers of the business company and their information in the system, these customers can carry out business-related operations through the smart device application, SMS, telephone, offline and other common methods. The target customer screening module 11 first screens out all the customers who meet this condition in the system, and establishes the target customer group as the target customer.

The tag adding module 12 is adapted to add at least one tag to the basic information and/or behavior characteristics of the target client.

The tag adding module 12 adds a basic information tag according to the pre-stored basic information of the client, and adds a behavior feature tag according to the collected behavior characteristics of the client, and the at least one basic information tag and the at least one behavior feature tag constitute a multi-dimensional tag of the client. The basic information of the target customer includes age, gender, region, education level, income, etc. The behavior characteristics include the type of business used, the business validity period, the customer source, the operating frequency, and the operation time.

The first to-be-migrated group screening module 13 is adapted to filter the first to-be-migrated group from the target client according to the tag.

The first to-be-migrated group screening module 13 selects the same customer type according to the preset at least one common label, and selects the target customer as the first type to be the first to-be-migrated group.

The second to-be-migrated group screening module 14 is configured to determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group.

The second to-be-migrated group screening module 14 obtains the second to-be-migrated group by using the case where the client installs the target application and the case of using the target application, and if the client installs and uses the target application, the customer is considered Customer migration has been completed; some customers have installed the target application, but if they are not used within the preset time, they can use the second push to remind the customer to use, and can push the application's introduction and usage skills; some customers have not If the target application is installed, or if the push is not clicked, the customer is placed directly in the second migration group.

The push mode matching module 15 is adapted to match the first push mode according to the first to-be-migrated group, and to match the second push mode of the first push mode to the second to-be-migrated group.

The system first presets a plurality of one-to-one correspondence between target customer types represented by different common tags and different push modes, and the push mode matching module 15 is configured according to the first to-be-migrated group screening module 13 or the second to-be-migrated group. The target customer type represented by the first to-be-migrated group or the second to-be-migrated group that is selected by the screening module 14 matches the corresponding first push mode.

The target application pushing module 16 is adapted to push the target application to the first to-be-migrated group according to the first pushing manner, and push the target application to the second to-be-migrated group according to the second pushing manner.

The target application push module 16 pushes the push channel according to the predetermined push time, push the call, and pushes through the push channel such as WeChat push, SMS push, phone recommendation, and home recommendation.

The embodiment further provides a computer device, such as a smart phone, a tablet computer, a notebook computer, a desktop computer, a rack server, a blade server, a tower server or a rack server (including a stand-alone server, or A server cluster consisting of multiple servers). The computer device 20 of this embodiment includes at least but not limited to: a memory 21 and a processor 22 communicably connected to each other through a system bus, as shown in FIG. It is noted that FIG. 3 shows only computer device 20 having components 21-22, but it should be understood that not all illustrated components may be implemented and that more or fewer components may be implemented instead.

In this embodiment, the memory 21 (ie, the readable storage medium) includes a flash memory, a hard disk, a multimedia card, a card type memory (for example, an SD or DX memory, etc.), a random access memory (RAM), a static random access memory (SRAM), Read only memory (ROM), electrically erasable programmable read only memory (EEPROM), programmable read only memory (PROM), magnetic memory, magnetic disk, optical disk, and the like. In some embodiments, memory 21 may be an internal storage unit of computer device 20, such as a hard disk or memory of computer device 20. In other embodiments, the memory 21 may also be an external storage device of the computer device 20, such as a plug-in hard disk equipped on the computer device 20, a smart memory card (SMC), and a secure digital (Secure Digital, SD) card, flash card, etc. Of course, the memory 21 can also include both internal storage units of the computer device 20 as well as external storage devices thereof. In this embodiment, the memory 21 is generally used to store an operating system installed in the computer device 20 and various types of application software, such as the program code of the customer migration system 10 of the second embodiment. Further, the memory 21 can also be used to temporarily store various types of data that have been output or are to be output.

Processor 22 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments. The processor 22 is typically used to control the overall operation of the computer device 20. In this embodiment, the processor 22 is configured to run program code or process data stored in the memory 21, such as running the customer migration system 10 and the like.

The embodiment further provides a computer readable storage medium such as a flash memory, a hard disk, a multimedia card, a card type memory (for example, SD or DX memory, etc.), a random access memory (RAM), a static random access memory (SRAM), and only Read memory (ROM), electrically erasable programmable read only memory (EEPROM), programmable read only memory (PROM), magnetic memory, magnetic disk, optical disk, server, App application store, etc., on which a computer program is stored. The program implements the corresponding function when executed by the processor. The computer readable storage medium of this embodiment is for storing the customer migration system 10, and when executed by the processor, implements the customer migration method of the first embodiment.

Embodiment 2

Referring to FIG. 4, the client migration method of this embodiment is based on the first embodiment, and includes the following steps:

In step 01, the customer who does not use the target application is selected as the target customer.

In this step, all the customers and their information of the business company should be pre-stored in the system. The business-related operations of these customers can be through the application methods of smart devices, SMS, telephone, offline and other common methods. For example, a customer who migrates through the smart device often uses the old application. In this step, the customer is selected in the system to meet all the requirements, and the target customer group is established as the target customer.

In step 02, at least one tag is added to the basic information and/or behavior characteristics of the target customer.

This step adds a basic information label according to the customer's pre-stored basic information, and adds a behavior feature label according to the collected customer's behavior characteristics, and at least one basic information label and at least one behavior characteristic label constitute the multi-dimensional label of the customer. The basic information of the target customer includes age, gender, region, education level, income, etc. The behavior characteristics include the type of business used, the business validity period, the customer source, the operating frequency, and the operation time.

Step 03: Filter the first to-be-migrated group from the target client according to the label.

The step of screening the target customer includes presetting the same customer type with at least one common label, and filtering out the target customer as the first category as the first to-be-migrated group. For example, a label with a label of 26-35 years old, an undergraduate label, a comprehensive gold business, and a 20:00-0:00 will be used as a screening condition. The customer who has these labels at the same time is a “young white-collar worker” and will filter. The first customer to be migrated as the first to-be-migrated group, the first push mode matching the first to-be-migrated group in step 04 may be the preset “week WeChat push”, because the multi-dimensional tags can preliminarily judge these Customers with higher academic qualifications, a certain economic foundation, and more frequent use of mobile phones in the evening, it is easier to get the response of these customers through such a first push method, and improve the success rate of migration.

Step 04: Match the first push mode to the first to-be-migrated group.

In this step, the push mode and the target client type represented by different tags are preset to one-to-one correspondence, that is to say, the system first presets a plurality of target client types represented by different common tags and one-to-one correspondence of different push modes. The relationship, the target customer type represented by the first to-be-migrated group selected according to the previous step is matched to the corresponding first push mode. As described above, "Week WeChat Push" is the first push method.

Step 05: Push the target application to the first to-be-migrated group according to the first pushing manner.

As an example above, the target application is pushed to the target customer by way of WeChat push at 21:00 in the evening of the day. The way WeChat can be pushed can be public number push, etc.

Step 06: Determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group.

This step includes obtaining the second to-be-migrated group by using the client to install the target application and using the target application. If the client installs and uses the target application, the customer is considered to have completed the customer migration; The customer installs the target application, but if it is not used within the preset time, it can remind the customer to use the second push, and can push the application introduction and usage skills; some customers do not install the target application, or If the push is not clicked, the customer is directly placed in the second to-be-migrated group.

Step 07: Matching the second to-be-migrated group to the second pushing mode different from the first pushing mode.

This step is based on the analysis of the customer behavior of the second group to be migrated, and the unfinished migration of these customers is due to the possibility that the push time is not suitable in the first push mode, the possibility that the push mode is inappropriate, and the push speech is inappropriate. According to the possibility, the push mode such as the push time, the push mode, and the push voice are used as the second push mode. For example, after pushing the above method by "WeChat push at 21:00 in the evening of the day", some customers did not open the push in the evening until the next morning, but jumped to the installation interface. After the installation is not completed, you can judge that the push time is inappropriate, adjust to other free time that the customer may push, such as at noon or after work; if some customers do not push the push within 3 days, you can judge the push mode. / Channel is not appropriate, adjust other push methods / channels.

Step 08: Push the target application to the second to-be-migrated group according to the second pushing manner.

As described above, in this step, the target application can be pushed again after adjusting the push time, the push mode/channel, and the push message.

In step 09, steps 06 to 08 are repeated, and in the repeated step, it is determined whether the client in the last migration group uses the target application to filter out the customers that are still unused, and the matching is different from all the executed push modes. Push mode to push.

After two pushes are completed through steps 01 to 08, but some customers may not install and use the target application, and the customer migration is not completed, then the customer behavior, reason, adjustment push time, push channel, push speech need to be analyzed again. Push. In general, if the push time is adjusted during the second push in step 08, step 09 preferably adjusts other push conditions, such as push channel or push speech; if step 08 adjusts the push channel or pushes the speech, then Step 09 preferably adjusts other push conditions to avoid affecting the user experience.

However, multiple pushes may still affect the user experience. Therefore, after the number of repetitions is greater than a predetermined threshold, a manual operation is prompted, such as prompting the agent to contact the customer to inquire about the specific reason and introducing the target application.

The serial numbers of the embodiments of the present application are merely for the description, and do not represent the advantages and disadvantages of the embodiments.

Through the description of the above embodiments, those skilled in the art can clearly understand that the foregoing embodiment method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is better. Implementation.

The above is only a preferred embodiment of the present application, and is not intended to limit the scope of the patent application, and the equivalent structure or equivalent process transformations made by the specification and the drawings of the present application, or directly or indirectly applied to other related technical fields. The same is included in the scope of patent protection of this application.

Claims (20)

A method of customer migration, characterized in that it comprises the following steps: Step 01: screening out a customer who does not use the target application as a target customer; Step 02: Add at least one label to the basic information and/or behavior characteristics of the target client; Step 03: Filter the first to-be-migrated group from the target client according to the label; Step 04: Match the first to-be-migrated group with the first pushing mode; Step 05: Push the target application to the first to-be-migrated group according to the first pushing manner; Step 06: Determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group; Step 07: Matching the second to-be-migrated group to the second pushing mode different from the first pushing mode; Step 08: Push the target application to the second to-be-migrated group according to the second pushing manner. The customer migration method according to claim 1, wherein the step 02 comprises: adding a basic information label according to the pre-stored basic information of the customer, and adding a behavior characteristic label according to the collected behavior characteristics of the customer, at least one basic information label and at least A behavioral feature tag constitutes a multi-dimensional tag of the client; step 03 includes filtering out the target client having at least one common tag as the first to-be-migrated group. The customer migration method according to claim 1, wherein the push mode in step 04 is preset to a one-to-one correspondence with a target client type represented by different tags, and step 04 includes representing according to the first to-be-migrated group. The target customer type matches the corresponding first push mode. The customer migration method according to claim 1, wherein the step 06 comprises obtaining the second to-be-migrated group by the case where the client in the first to-be-migrated group installs and uses the target application. The customer migration method according to claim 4, wherein the step 07 comprises: analyzing the customer behavior of the second to-be-migrated group after the execution of the first pushing mode, and obtaining the pushing time and the pushing mode in the first pushing mode, Push the possibility of inappropriate speech, and then use the adjusted push mode as the second push mode. The customer migration method according to claim 1, wherein after step 08, step 09 is further included, steps 06 to 08 are repeated, and in the repeating step, it is determined whether the client in the last migration group uses the target application. The program filters out customers that are still unused and matches pushes that are different from all pushed push methods. The client migration method according to claim 6, wherein the step 09 further comprises determining whether the number of repetitions is greater than a predetermined threshold, and if so, prompting for manual operation. A customer migration system characterized in that it comprises: A target customer screening module, which is suitable for screening customers who do not use the target application as a target customer; a tag adding module, configured to add at least one tag to the basic information and/or behavior characteristics of the target client; The first to-be-migrated group screening module is adapted to screen the first to-be-migrated group from the target client according to the tag; The second to-be-migrated group screening module is configured to determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group. ; a push mode matching module, configured to match the first push mode according to the first to-be-migrated group, and to match the second push mode that is different from the first push mode to the second to-be-migrated group; a target application pushing module, configured to push the target application to the first to-be-migrated group according to the first pushing manner, and push the target application to the second to-be-migrated group according to the second pushing manner . A computer device, comprising: a memory, a processor, and a computer program stored on the memory and operable on the processor, the processor performing the program to implement the following steps of the client migration method: Step 01: screening out a customer who does not use the target application as a target customer; Step 02: Add at least one label to the basic information and/or behavior characteristics of the target client; Step 03: Filter the first to-be-migrated group from the target client according to the label; Step 04: Match the first to-be-migrated group with the first pushing mode; Step 05: Push the target application to the first to-be-migrated group according to the first pushing manner; Step 06: Determine, in a preset time period, whether the client in the first to-be-migrated group uses the target application, and selects an unused client as the second to-be-migrated group; Step 07: Matching the second to-be-migrated group to the second pushing mode different from the first pushing mode; Step 08: Push the target application to the second to-be-migrated group according to the second pushing manner. The computer device according to claim 9, wherein the step 02 comprises: adding a basic information tag according to the pre-stored basic information of the customer, and adding a behavior feature tag, at least one basic information tag, and at least one according to the collected behavior characteristics of the client. The behavioral feature tag constitutes a multi-dimensional tag of the client; step 03 includes filtering out the target client having at least one common tag as the first to-be-migrated group. The computer device according to claim 9, wherein the push mode in step 04 is preset to have a one-to-one correspondence with a target client type represented by different tags, and step 04 includes, according to the first to-be-migrated group. The target customer type is matched to the corresponding first push mode. The computer device according to claim 9, wherein the step 06 comprises obtaining the second to-be-migrated group by the case where the client in the first to-be-migrated group installs and uses the target application. The computer device according to claim 12, wherein the step 06 comprises obtaining the second to-be-migrated group by the case where the client in the first to-be-migrated group installs and uses the target application. The computer device according to claim 9, wherein after step 08, step 09 is further included, steps 06 to 08 are repeated, and in the repeating step, it is determined whether the client in the last migration group uses the target application. , filter out customers that are still unused, and match the push method that is different from all executed push methods for pushing. A computer readable storage medium having stored thereon a computer program, wherein the program is executed by a processor to perform the steps of the method of any one of claims 1 to 7. The computer readable storage medium according to claim 15, wherein the step 02 comprises adding a basic information tag according to the pre-stored basic information of the client, and adding a behavior feature tag according to the collected behavior characteristics of the client, at least one basic information tag. And the at least one behavior feature tag constitutes a multi-dimensional tag of the client; step 03 includes filtering out the target client having the at least one common tag as the first to-be-migrated group. The computer readable storage medium according to claim 15, wherein the push mode is preset to have a one-to-one correspondence with a target client type represented by different tags, and step 04 includes: according to the first to-be-migrated group. The target customer type represented is matched to the corresponding first push mode. The computer readable storage medium of claim 15, wherein the step 06 comprises obtaining the second to-be-migrated group by the case where the client in the first to-be-migrated group installs and uses the target application. The computer readable storage medium according to claim 18, wherein the step 07 comprises: analyzing the customer behavior of the second to-be-migrated group after the first push mode is performed, and obtaining the push time and the push in the first push mode. The way, the possibility of pushing the speech is inappropriate, and then the adjusted push mode is used as the second push mode. The computer readable storage medium according to claim 15, wherein after step 08, step 09 is further included, steps 06 to 08 are repeated, and in the repeating step, it is determined whether the client in the last migration group is used. The target application filters out customers that are still unused and matches pushes that are different from all pushed push methods.

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