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WO2018128354A1 - Serveur d'opérateur pour fournir un service de partage d'informations d'activité d'achat d'un terminal d'utilisateur et procédé de partage de ces informations d'activité d'achat - Google Patents

Serveur d'opérateur pour fournir un service de partage d'informations d'activité d'achat d'un terminal d'utilisateur et procédé de partage de ces informations d'activité d'achat Download PDF

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Publication number
WO2018128354A1
WO2018128354A1 PCT/KR2018/000044 KR2018000044W WO2018128354A1 WO 2018128354 A1 WO2018128354 A1 WO 2018128354A1 KR 2018000044 W KR2018000044 W KR 2018000044W WO 2018128354 A1 WO2018128354 A1 WO 2018128354A1
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WO
WIPO (PCT)
Prior art keywords
user terminal
activity information
shopping activity
shopping
sharing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2018/000044
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English (en)
Korean (ko)
Inventor
박병권
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
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Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2018128354A1 publication Critical patent/WO2018128354A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Electronic shopping [e-shopping] by investigating goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

Definitions

  • the present invention relates to an operator server that provides a sharing service for shopping activity information of a user terminal and a shopping activity information sharing method thereof.
  • the conventional online shopping has been performed in the case of a PC, a user accesses a specific shopping website, searches for a product, and purchases the product.
  • Shopping on a mobile device is performed by accessing a specific shopping website or searching for a product through an application provided by a seller and purchasing the product, similar to a PC.
  • the user can purchase the product that he / she wants to purchase through direct search, but in order to check the product information purchased by others, the user accesses the website or application, and then the page for the specific product.
  • the user accesses the website or application, and then the page for the specific product.
  • a user's shopping activity is extremely limited to a product he / she wants to purchase, and information on a recent trend, a discount, or a free gift is given only through information provided by a seller on a specific website or application. It was limited to extremely limited shopping activities, such as acquiring information on products under events.
  • Korean Laid-Open Patent Publication No. 10-2010-0123134 name of the invention: a system and method for shopping information sharing using an Internet blog
  • Various shopping information can be easily obtained and utilized, and shopping mall operators can naturally induce advertisement effects through personally operated shopping blogs, which can generate profits for all blog operators, shopping mall operators, and portal site operators.
  • a shopping information sharing system using a blog is disclosed.
  • the operator server collects shopping activity information of another user subscribed to the seller server and provides the collected shopping activity information to the user's terminal, thereby allowing the user to easily check the shopping activity information of the other user.
  • the operator server collects shopping activity information of another user subscribed to the seller server and provides the collected shopping activity information to the user's terminal, thereby allowing the user to easily check the shopping activity information of the other user.
  • the method for sharing the shopping activity information collected by the operator server according to the first aspect of the present invention is the shopping activity information of the first user terminal subscribed to the seller server from the seller server And receiving shopping activity information of the first user terminal to a second user terminal.
  • the shopping activity information is provided to the second user terminal through an access link, and as the web page provided by the seller server is accessed through the access link, the second user terminal corresponds to the shopping activity information.
  • the product page being displayed is displayed.
  • the operator server providing a sharing service for shopping activity information of the user terminal provides a communication module for transmitting and receiving data with a plurality of user terminals and seller server, the sharing service of the shopping activity information And a processor for executing a program stored in the memory.
  • the processor executes the program
  • the shopping module receives the shopping activity information of the first user terminal subscribed to the seller server through the communication module
  • the processor receives the shopping activity information of the first user terminal.
  • the shopping activity information is transmitted to a second user terminal through a connection link, and the second user terminal is connected to a web page provided by the seller server through the connection link. A product page corresponding to the shopping activity information is displayed.
  • a user can collectively check a variety of shopping activity information of other users through one website or application, without having to visit a specific shopping website or application one by one have.
  • the user may receive the shopping activity information through the access link, so that the user may immediately check the product corresponding to the shopping activity information without directly searching for the product on the shopping website or the application.
  • FIG. 1 is a block diagram showing a system for providing shopping activity information sharing service according to an embodiment of the present invention.
  • FIG. 2 is a block diagram of an operator server according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a shopping activity information sharing method according to an embodiment of the present invention.
  • FIG. 4 is an exemplary diagram illustrating shopping activity information provided to a second user terminal.
  • 5 is a diagram for explaining an example of recommending another user.
  • 6A to 6E are diagrams for explaining an example in which shopping activity information is provided in a first application pre-installed in a second user terminal.
  • 1 is a block diagram showing a system 1 for providing shopping activity information sharing service according to an embodiment of the present invention.
  • 2 is a block diagram of an operator server 100 according to an embodiment of the present invention.
  • the shopping activity information sharing system 1 includes a first user terminal 10, a second user terminal 20, an operator server 100, and a seller server 200.
  • each component constituting the shopping activity information sharing system 1 shown in FIG. 1 may be connected through a network.
  • the network refers to a connection structure capable of exchanging information between respective nodes such as terminals and servers.
  • Examples of such a network include a 3rd generation partnership project (3GPP) network and a long term evolution (LTE) network.
  • 3GPP 3rd generation partnership project
  • LTE long term evolution
  • LAN Local Area Network
  • WLAN Wireless Local Area Network
  • WAN Wide Area Network
  • PAN Personal Area Network
  • Bluetooth Bluetooth
  • the first user terminal 10 is a terminal used by a user who is a member of an online shopping mall operated by the seller server 200 and performs shopping activities for purchasing a product or service.
  • the first user terminal 10 is a member of the operator server 100 that provides a sharing service for shopping activity information as a member, and purchases such a product in an online shopping mall provided by the seller server 200.
  • the information is provided from the merchant server 200 to the operator server 100.
  • the second user terminal 20 is subscribed to the operator server 100 as a member and receives shopping activity information of the first user terminal 10 from the operator server 100.
  • the second user terminal 20 may or may not be subscribed to the seller server 200.
  • the first user terminal 10 and the second user terminal 20 in the present invention may be a plurality or each one of the plurality, the first user terminal 10 is also a second user terminal receiving shopping activity information Of course, it may be (20).
  • a terminal providing shopping activity information is referred to as a first user terminal 10
  • a terminal receiving shopping activity information is referred to as a second user terminal 20.
  • the shopping activity information is a concept that includes the user's purchase product information, preferred product information, product information contained in the shopping cart, product information searched for a predetermined number or more, product information recently retrieved , but not necessarily limited to, a concept that includes a series of shopping activities.
  • the first and second user terminals 10 and 20 are user terminals that can access the operator server 100 and the seller server 200.
  • the first and second user terminals 10 and 20 may be wireless communication devices that guarantee portability and mobility, that is, a personal communication system (PCS), a global system for mobile communications (GSM), and a personal digital cellular (PDC).
  • PCS personal communication system
  • GSM global system for mobile communications
  • PDC personal digital cellular
  • PHS Personal Handyphone System
  • PDA Personal Digital Assistant
  • IMT International Mobile Telecommunication
  • CDMA Code Division Multiple Access
  • W-CDMA W-Code Division Multiple Access
  • Wireless Broadband It may include a handheld-based wireless communication device of any kind, such as an Internet (UE) terminal.
  • UE Internet
  • each terminal 10, 20 is an intelligent terminal that adds computer-assisted functions such as Internet communication and information retrieval to the portable terminal, and is a mobile phone or smart that can install and execute a plurality of applications (ie, applications) desired by a user. It may be a smart phone, a pad, a smart watch, a wearable terminal, or another mobile communication terminal.
  • the operator server 100 provides a sharing service for shopping activity information of a user terminal.
  • the operator server 100 periodically collects shopping activity information of the first user terminal 10 from the seller server 200 and provides it to the second user terminal 20.
  • the operator server 100 may display the first user terminal. (10) may provide incentives.
  • the operator server 100 may be composed of a communication module 110, a memory 120 and a processor 130 as shown in FIG.
  • the communication module 110 transmits and receives data to and from the plurality of user terminals 10 and 20 and the seller server 200.
  • the communication module 110 may include both a wired communication module and a wireless communication module.
  • the wired communication module may be implemented as a power line communication device, a telephone line communication device, a cable home (MoCA), an Ethernet, an IEEE1294, an integrated wired home network, and an RS-485 control device.
  • the wireless communication module may be implemented with a wireless LAN (WLAN), Bluetooth, HDR WPAN, UWB, ZigBee, Impulse Radio, 60GHz WPAN, Binary-CDMA, wireless USB technology, and wireless HDMI technology.
  • the memory 120 stores a program for providing a sharing service of shopping activity information.
  • the memory 120 collectively refers to a nonvolatile storage device and a volatile storage device that maintain stored information even when power is not supplied.
  • the memory 120 may include a compact flash (CF) card, a secure digital (SD) card, a memory stick, a solid-state drive (SSD), and a micro SD.
  • CF compact flash
  • SD secure digital
  • SSD solid-state drive
  • Micro SD Micro SD
  • Magnetic computer storage devices such as NAND flash memory such as cards, hard disk drives (HDDs), and optical disc drives such as CD-ROMs, DVD-ROMs, and the like. Can be.
  • the processor 130 executes a program stored in the memory 120, the processor 130 provides a sharing service of shopping activity information to the first and second user terminals 10 and 20.
  • Such a shared service may be provided to the first and second user terminals 10 and 20 through a web page operated by the operator server 100, or preferably installed in the first and second user terminals 10 and 20 in advance. It may be provided through a separate application (hereinafter referred to as a first application).
  • the seller server 200 may provide a web page or a list of goods or services that the seller wants to sell through applications installed on the first and second user terminals 10 and 20 (hereinafter referred to as a second application). Provide information.
  • the seller server 200 transmits corresponding shopping activity information to the operator server. Send to 100.
  • the seller server 200 since the online shopping mall operated by the seller server 200 is provided with the shopping activity information by the operator server 100 and provided to the second user terminal 20, the seller may additionally have an advertising effect. .
  • the shopping activity information sharing system 1 may further include a guarantee institution server 300.
  • the seller server 200 deposits a predetermined amount of advertising costs in the guarantee authority server 300, and the guarantee authority server 300 delivers the advertising costs according to the advertisement cost payment command from the operator server 100.
  • FIGS. 1 and 2 may be implemented in software or hardware form such as a Field Programmable Gate Array (FPGA) or an Application Specific Integrated Circuit (ASIC). Can play roles.
  • FPGA Field Programmable Gate Array
  • ASIC Application Specific Integrated Circuit
  • 'components' are not meant to be limited to software or hardware, and each component may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors.
  • a component may include components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, procedures, and subs. Routines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.
  • Components and the functionality provided within those components may be combined into a smaller number of components or further separated into additional components.
  • each component constituting the shopping activity information sharing system is plural, but in one embodiment of the present invention, the shopping activity information sharing method will be described based on the operator server 100.
  • FIG. 3 is a flowchart illustrating a shopping activity information sharing method according to an embodiment of the present invention.
  • the method of sharing shopping activity information first, whether the consent for sharing shopping activity information is received from the first or second user terminals 10 and 20 (S101 and S103).
  • this is a procedure for receiving member registration from the first and second user terminals 10 and 20, and may receive a consent to share shopping activity information upon membership registration.
  • the method may further include receiving one or more selected sellers corresponding to the plurality of seller servers 200 from the first user terminal 10 or the second user terminal 20. That is, the first user terminal 10 may share shopping activity information by selecting only a shopping mall that wants to notify other users of its shopping activity information, and the second user terminal 20 may also shopping corresponding to the desired shopping mall. You can choose to receive only activity information.
  • the first user terminal 10 when the first user terminal 10 is subscribed to each of the 'A' to 'E' shopping malls, the first user selects the 'A', 'B', and 'D' shopping malls, and the 'C' And shopping activity information in the 'E' shopping mall is not collected by the operator server 100 is not provided to the second user terminal 20.
  • the operator server 100 may provide information about shopping activity information in the 'D' shopping mall of the first user terminal 10. Does not provide to the second user terminal 20.
  • the authentication step of the user may be further required.
  • the authentication of the user may be performed through mobile phone authentication, authentication certificate authentication, identification card authentication, etc., the present invention does not particularly limit this.
  • receiving the consent for sharing shopping activity information from the first and second user terminals 10 and 20 is not necessarily limited to the order described in the drawing, and by the second user terminal 20. It may be performed first or simultaneously.
  • the operator server 100 returns the information of the user who has agreed to share the shopping activity information to the seller server ( 200) (S105).
  • the operator server 100 may provide the user's information to the seller server 200 in the form of a private web document.
  • the user's information may be provided to the seller server 200 as soon as the user registers or receives the consent for sharing shopping activity information, or may be provided at a predetermined time and period (for example, once a day). have.
  • the user of the first user terminal 10 performs shopping activities through a website or an application of a shopping mall operated by the seller server 200. Perform.
  • the seller server 200 may perform shopping activity information of the first user terminal 10. To transmit to the operator server 100 (S109).
  • the seller server 200 may provide shopping activity information to the operator server 100 in the form of a private web document.
  • the seller server 200 may transmit the shopping activity information to the operator server 100 as soon as the user performs the shopping activity through the first user terminal 10, and the preset time and period (for example, 1 day 1). Each time) may be transmitted to the operator server 100.
  • the operator server 100 transmits shopping activity information corresponding to the first user terminal 10 to the second user terminal 20 (S111).
  • the non-exposure request is set in advance in the first user terminal 10 or the second user terminal 20, so that shopping activity information may not be shared.
  • the operator server 100 may be set to block the exposure limit in advance.
  • the shopping activity information is provided to the second user terminal 20 through an access link. Accordingly, the second user terminal 20 accesses the web page provided by the seller server 200 through the access link (S113).
  • the operator server 100 may store and manage a link access time, an IP address, and user information in a database provided in the memory 120.
  • the access link may be a link for accessing a web page, or may be a link for executing an application provided and operated by the seller server 200.
  • the main page of the shopping mall is not displayed on the second user terminal 20, but a product (or service) page corresponding to shopping activity information is displayed on the second user terminal 20.
  • FIG. 4 is an exemplary diagram illustrating shopping activity information provided to the second user terminal 20.
  • the second user terminal 20 may accumulate and display shopping activity information of one or more first user terminals 10 in which sharing of shopping activity information is set through a pre-installed first application.
  • the first application of the second user terminal 20 includes the ID P1 and image P2 of the user A, the shopping activity time P3, the product image P4, and the shopping activity.
  • Information P5 and connection link P6 are displayed.
  • Such shopping activity information is provided from a plurality of users, and shopping activity information may overlap each other.
  • the shopping activity information having the same contents may be provided to the second user terminal 20 as it is, but the same shopping among the shopping activity information generated in the plurality of first user terminals 10 in order to enhance user convenience.
  • the activity information may be collected into one shopping activity information and provided through the first application of the second user terminal 20.
  • the same shopping activity information may be collected into one shopping activity information according to a preset condition, and the preset condition may include, for example, a predetermined period, a price deviation, whether to provide a coupon, an event, and the like.
  • the information may be collected and provided as one shopping activity information.
  • the preset condition is set to the same date
  • 'User A' purchased the T-shirt at 17:00 on October 31, 2016,
  • 'User B' purchased the T-shirt at 18:00 on the same date. This may be collected and provided as the same shopping activity information.
  • the second user terminal 20 may receive shopping activity information of all the first user terminals 10 subscribed to the operator server 100, the plurality of first user terminals may be provided through the first application.
  • the shopping activity information may be provided by making a sharing setting request with one or more of (10).
  • the operator server 100 when the operator server 100 receives a sharing setting request with a user of at least one first user terminal 10 through the first application from the second user terminal 20, the operator server 100 shares the second user terminal 20 with respect to the second user terminal 20. Sharing of shopping activity information with the first user terminal 10 corresponding to the setting request may be set.
  • the second user terminal 20 may receive the shopping activity information of the user of the first user terminal 10 in one direction.
  • the second user terminal 20 may share the shopping activity information in both directions through the friend setting function with the first user terminal 10.
  • the operator server 100 transmits shopping activity information of the first user terminal 10 with sharing set to the first application of the second user terminal 20, and further, the second application.
  • the shopping activity information of the user terminal 20 may also be transmitted to the first application of the first user terminal 10 so that the shopping activity information may be shared in both directions.
  • the second user terminal 20 may receive a recommendation of another user who is set to share with the user of the first user terminal 10 through the first application.
  • 5 is a diagram for explaining an example of recommending another user.
  • the first application of the second user terminal 20 includes a recommendation user search function capable of recommendation searching of shopping activity information of another user terminal in which sharing of shopping activity information with the first user terminal 10 is set. Can be provided.
  • the recommendation search is set to be shared with the first user terminal 10.
  • another user terminal having a predetermined number of shares set or more may be recommended and searched for.
  • other recommended users are displayed on the recommended search page of the first application as shown in FIG. 5.
  • the user's image (P7), ID (P8), user's information (P9) set to be shared with 'User C', and recent shopping activity information are provided.
  • Information P11 may be provided.
  • the page providing only shopping activity information corresponding to 'user A' may be displayed.
  • a user of the second user terminal may search for another user's ID through a direct search word.
  • the access link provided to the second user terminal 20 may be provided through a chat application installed in the second user terminal 20. That is, a chat room with a virtual subject may be generated on a chat application of the second user terminal 20, and shopping activity information of the first user terminal 10 may be provided through the generated chat room.
  • the virtual subject may be an operator server 100.
  • shopping activity information of a plurality of first users may be accumulated and provided in one chat room.
  • the virtual subject may be a user of the first user terminal 10.
  • the shopping activity information may be provided after the current chat message in the chat room previously established with the first user terminal 10, or the shopping activity information may be provided through a new chat room if the chat room is not opened.
  • the accounts of the chat application may be linked to each other with the accounts of the first application operated in the operator server 100 and the second application operated in the seller server 200. Can be.
  • the product page of the second application may be immediately displayed when the access link in the shopping activity information displayed in the chat room is clicked, or the account page of the second application is displayed in the chat room of the chat application.
  • the operator server 100 Counts this number of times through the first application.
  • the operator server 100 may provide an incentive to the first user terminal 10 that provides shopping activity information corresponding to the access link based on the counted number (S123).
  • the operator can get prior consent from the seller for execution of the advertising fee.
  • the operator server 100 requests execution of the advertising cost calculated by the number of connection link clicks to the seller server 200 (S115)
  • the operator server 100 deposits the advertising cost of the requested amount of money to the guarantee authority server 300 (S117).
  • Advertisement Fees of the Operator Server 100 to the Guarantee Authority Server 300 Now according to the instruction (S119), the guarantee authority server 300 pays the advertisement costs deposited to the operator server 100 (S121).
  • Such advertising costs may be paid each time the access link is clicked, or may be paid on a regular basis.
  • the seller server 200 may receive information such as the number of clicks, the accumulated amount of advertising costs from the operator server 100 in real time.
  • incentives may be paid to users in the form of mileage or reserves, etc., and may be differentially paid for each user according to a grade determined according to clicks, preference values, and the like.
  • steps S101 to S123 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention.
  • some steps may be omitted as necessary, and the order between the steps may be changed.
  • contents already described with respect to the operator server 100 of FIGS. 1 and 2 may be applied to the shopping activity information sharing method of FIGS. 3 and 5.
  • 6A to 6E are diagrams for describing an example in which shopping activity information is provided in a first application pre-installed in the second user terminal 20.
  • the first application may be classified into a page for posting a general post and a page for posting shopping activity information of a first user terminal. P12) and shopping history tab P13.
  • the first application includes a shopping activity information search function.
  • the shopping activity information retrieval function may be directly performed in the first application of the second user terminal 20, but in order to provide an immediate search result to the user, the second user terminal 20 requests a search to the operator server 100. It is preferable to deliver the search results from the operator server 100 and provide the search results to the second user terminal 20.
  • the shopping activity information search function searches for a product name or a service name included in an article written by a user of the second user terminal 20, or a product that matches a product name or service name, a business name, or an image of a product included in an image or a video.
  • the search result matches the shopping activity information of the first user terminal 10 posted on the shopping history page
  • the shopping activity information searched to the user of the second user terminal 20 is displayed. Can be sorted and provided.
  • the posted post is enlarged and provided to the user. do.
  • the second user terminal 20 or the operator server 100 displays a bag having an 'A' mark. Search for, but if there is a post posted from the first user terminal 10 that purchased the bag marked with the 'A' mark on the shopping history page, it is searched first and provided to the user of the second user terminal 20.
  • the second user terminal 20 or the operator server 100 displays the bag marked 'A'.
  • the list of online shopping malls selling the search may be provided to the user of the second user terminal 20.
  • the online shopping mall may be an online shopping mall of the seller server 200 in which shopping activity information is collected by the operator server 100, but is not limited thereto.
  • shopping-related information is extracted by analyzing posted general posts, and when shopping activity information matching the extracted shopping-related information exists, it is provided to the user, or matching shopping activity information exists. If not, by providing a search result of the online shopping mall matching the extracted shopping-related information, there is an advantage that the user does not have to look at the picture or ask a question or search one day to induce more intuitive shopping activities.
  • the shopping activity information or the online shopping mall search results related to the posted posts may be provided separately or together on one page.
  • the search results may be provided to the user.
  • only shopping-related information of less than the preset number can be analyzed and searched.
  • the method of designating the preset number has a preset priority of text, image, video, etc., or the size of each text, image, and video. , Priority can be set based on the sharpness.
  • a search result may be provided based on the above-described priority.
  • the shopping activity information search function as described above may be provided in the same manner when the user of the second user terminal 20 not only posts posted directly, but also posts posted by other users as general posts.
  • a post of a user of the first user terminal 10 that has a large number of likes or a predetermined number of people who applied for sharing may be recommended and searched. .
  • the shopping activity information search function may be provided as described with reference to FIG. 6A.
  • a brand name may be directly inputted as a search word.
  • the brand name may be purchased in the order of purchase by the user of the first user terminal 10 who has applied for a large number of likes or a predetermined number of people. (P18) and a brand name (P19) may be provided together as a search result.
  • the user of the first user terminal 10 moves to the main page of the online shopping mall of the seller server 200 corresponding to the brand name purchased, and clicks on the brand name (P19). If you do, you will be directed to a product purchase page where you can buy the product immediately.
  • brands classified by categories may be provided, and a user may directly search for a desired brand through a search word.
  • a brand used by many users, an issue in the market, or a high recognition brand may be selected and provided as a popular brand (P20).
  • one or more sellers corresponding to the plurality of seller servers 200 may be selected. Accordingly, the first user terminal 10 selects only a shopping mall that wants to notify other users of its shopping activity information and shares shopping activity information, or the second user terminal 20 stores shopping activity information corresponding to a desired shopping mall. Can only receive.
  • one embodiment of the present invention can be added to the shopping mall automatically. That is, when a post about shopping activity information is posted from the first user terminal 10 in which the sharing of shopping activity information is set with the second user terminal 20, the address of the online shopping mall selling the corresponding product or service is the first address. If it is analyzed that it is not included in the shopping mall list of the application, it may be automatically added or provided to the user of the second user terminal 20 through a separate area such as the recommended connected shopping mall P21 as shown in FIG. 6E. .
  • Such a function can be changed through automatic addition selection / release setting, and the user can also search and add an online shopping mall directly through the search box.
  • a user may collectively check various shopping activity information of another user through one website or application without having to visit a specific shopping website or application.
  • the user may receive the shopping activity information through the access link, so that the user may immediately check the product corresponding to the shopping activity information without directly searching for the product on the shopping website or the application.
  • One embodiment of the present invention can be to share their shopping information automatically to the first application without this intermediate process can improve the user's convenience.
  • Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media.
  • Computer readable media may include both computer storage media and communication media.
  • Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.
  • Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

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Abstract

La présente invention concerne un procédé de partage d'informations d'activité d'achat collectées par un serveur d'opérateur, comprenant les étapes suivantes : réception, de la part d'un serveur de vendeur, d'informations d'activité d'achat d'un premier terminal d'utilisateur abonné au serveur de vendeur; et transmission des informations d'activité d'achat du premier terminal d'utilisateur à un deuxième terminal d'utilisateur. Les informations d'activité d'achat sont fournies au deuxième terminal d'utilisateur par le biais d'une liaison d'accès, et lorsque le deuxième terminal d'utilisateur est connecté à une page Web, fournie par le serveur de vendeur par le biais de la liaison d'accès, une page de produit correspondant aux informations d'activité d'achat est affichée sur le deuxième terminal d'utilisateur.
PCT/KR2018/000044 2017-01-09 2018-01-02 Serveur d'opérateur pour fournir un service de partage d'informations d'activité d'achat d'un terminal d'utilisateur et procédé de partage de ces informations d'activité d'achat Ceased WO2018128354A1 (fr)

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KR10-2017-0003029 2017-01-09
KR1020170003029A KR101962465B1 (ko) 2017-01-09 2017-01-09 사용자 단말의 쇼핑 활동 정보에 대한 공유 서비스를 제공하는 운영자 서버 및 이의 쇼핑 활동 정보 공유 방법

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KR102558411B1 (ko) * 2019-12-30 2023-07-24 주식회사 엔비티 콘텐츠 공유 장치 및 콘텐츠 공유 방법
KR102332945B1 (ko) * 2021-02-22 2021-12-01 쿠팡 주식회사 아이템 검색 결과 목록에 기초한 정보 제공 방법 및 장치
KR102679662B1 (ko) * 2022-04-26 2024-07-01 쿠팡 주식회사 전자 장치 및 그의 동작 방법

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