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WO2019172620A1 - Système et procédé de génération automatique d'informations de produit, et programme informatique associé - Google Patents

Système et procédé de génération automatique d'informations de produit, et programme informatique associé Download PDF

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Publication number
WO2019172620A1
WO2019172620A1 PCT/KR2019/002543 KR2019002543W WO2019172620A1 WO 2019172620 A1 WO2019172620 A1 WO 2019172620A1 KR 2019002543 W KR2019002543 W KR 2019002543W WO 2019172620 A1 WO2019172620 A1 WO 2019172620A1
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WIPO (PCT)
Prior art keywords
product
information
seller
image
product information
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Ceased
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PCT/KR2019/002543
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English (en)
Korean (ko)
Inventor
황영우
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Individual
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Individual
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0603—Catalogue creation or management

Definitions

  • Embodiments relate to a system and method for automatically generating product information and a computer program therefor. More specifically, by automatically generating a product image and product information for the seller to post to the shopping mall, the inconvenience that the seller had to manually create a new post every time the product type or order is changed to upload to each shopping mall It is about technology that can be solved.
  • Korean Patent Laid-Open Publication No. 2003-0023591 discloses a system and method for outputting an advertisement image using the Internet that provides an advertisement image of various products desired by a user in real time.
  • a seller who wants to sell a product through a shopping mall website must post information such as the image, product name, and price of the product he or she sells. Posting on a separate page is not efficient. Therefore, a shopping mall website in which images and information related to a plurality of products sold by the same seller are collectively displayed on one page, and a detailed page of the selected product is displayed when a consumer selects a specific product. There are many.
  • each seller In order to cope with the above display form of a shopping mall web site, each seller has to arrange a product image and product information in order to display the number of products they sell in one page. This work is done by hand by each seller. However, after generating a batch page in which a plurality of products are posted, if the order or price of some of the products is changed, it is inconvenient to regenerate the entire page. Generating such a bulk page by the seller's manual work takes hours to several days depending on the number of products, which is not efficient and adversely affects the seller's profit margin due to waste of human resources. .
  • the information input by the seller may be used.
  • An automatic product information generation system and method for automatically generating a product image and product information for posting on a shopping mall or the like and a computer program therefor may be provided.
  • an automatic product information generation system may include: a database storing product posting regulations associated with each of one or more vendors; A receiving unit configured to receive seller information, one or more product images, product information corresponding to each of the one or more product images, and arrangement information of a product from a user terminal; An image generator configured to arrange the one or more product images based on the arrangement information, and generate a combined image in which the one or more product images arranged are combined with the product information; And an output unit configured to generate a posting image for uploading to the vendor by processing the combined image based on the seller information and the merchandise posting rule stored in the database, and provide the posting image to the user terminal. do.
  • the database further stores one or more product layouts that define information associated with one or more of an arrangement of product images or a display form of product images and product information.
  • the automatic product information generation system further includes a shopping mall providing unit configured to provide a purchase page for the user to purchase the product layout and apply the combined image to the combined image.
  • the shopping mall providing unit is further configured to provide a sales page for selling a product by a seller based on the product information received from the user terminal.
  • the automatic product information generation system receives statistical information related to product sales by communicating with one or more distributor servers, and based on the statistical information, an arrangement of product images or product images and product information in the combined image.
  • the apparatus may further include an analysis unit configured to determine a recommendation layout associated with one or more of the display forms of the display unit and present the recommended layout to the user terminal.
  • the database further stores the product information received from the user terminal.
  • the output unit by processing the product information stored in the database based on the vendor information and the product posting rules to generate a product information collection electronic file to be uploaded to the vendor, and the product information collection electronic file It is further configured to provide to the user terminal.
  • the combined image is intended to be posted on a seller page where a plurality of seller's products are collectively exposed at the vendor.
  • the image generating unit an image generating unit configured to generate the combined image;
  • a detail page generation unit configured to generate a detail page displayed in response to the selection of any one product on the seller page using the product image, the product information, and the arrangement information.
  • the product information includes one or more tag information received from the user terminal for each product.
  • the product information includes stock quantity information of the product received from the server of the user terminal or the distributor.
  • the image generation unit is further configured to provide a user interface (UI) that allows the seller to identify the goods out of stock while specifying the arrangement of the goods.
  • UI user interface
  • the automatic product information generation method according to the embodiments of the present invention may be performed using the automatic product information generation system according to the above-described embodiments.
  • a method of automatically generating product information comprising: storing product posting rules associated with each of one or more vendors in a database of an automatic product information generation system; Receiving merchandising information, one or more product images, product information corresponding to each of the one or more product images, and arrangement information of a product from a user terminal; Arranging the one or more product images based on the arrangement information, and generating a combined image in which the one or more product images arranged are combined with the product information; Generating an image for publication to be uploaded to the vendor by processing the combined image based on the vendor information and the product posting rule stored in the database; And providing the posting image to the user terminal.
  • the database further stores one or more product layouts that define information associated with one or more of an arrangement of product images or a display form of product images and product information.
  • the method for automatically generating product information further includes providing a purchase page for the user to purchase the product layout and apply the combined image to the combined image.
  • the automatic product information generation method may further include providing a sales page for selling a product by a seller based on the product information received from the user terminal.
  • a method of automatically generating product information comprising: receiving statistical information related to merchandise sales by communicating with one or more distributor servers; Based on the statistical information, determining a recommendation layout associated with at least one of an arrangement of goods images or a display form of goods images and goods information in the combined image; And presenting the recommendation layout to the user terminal.
  • the database further stores the product information received from the user terminal.
  • the automatic product information generation method the product information stored in the database by processing on the basis of the sales information and the merchandise posting rules to generate a product information collection electronic file for uploading to the dealer; And providing the product information collecting electronic file to the user terminal.
  • the combined image is intended to be posted on a seller page where a plurality of seller's products are collectively exposed at the vendor.
  • the automatic product information generation method by using the product image, the product information and the arrangement information, further comprising the step of generating a detail page displayed in response to the selection of any one item on the seller page do.
  • the product information includes one or more tag information received from the user terminal for each product.
  • the product information includes stock quantity information of the product.
  • the step of receiving the arrangement information includes the step of receiving the arrangement information through a user interface that allows the seller to identify the goods out of stock while specifying the arrangement of the goods.
  • the computer program according to an embodiment is used to execute the method for automatically generating product information according to the above-described embodiments in combination with hardware, and may be stored in a computer readable record.
  • a plurality of products of a seller are displayed on a shopping mall web site based on sales information, product images, product information, and arrangement information received from a user terminal of a seller.
  • Combined images to be posted on batch pages for publishing can be created via an automated system.
  • the automatic product information generation system and method since there is no need for the seller to manually create a product post to be posted on the shopping mall website as in the prior art, the information on some of the plurality of products Even if a change is made, it is possible to quickly and easily generate content to be posted on a shopping mall website without spending a long time or money.
  • the seller can easily update the content to be posted on the shopping mall web site, so that new products are frequently posted on the shopping mall web site, thereby increasing the exposure probability of the seller's products and increasing sales.
  • the automatic product information generation system and method by composing the product layout related to the display image of the product image or product information on a batch page to display a plurality of products to a separate marketable product
  • product layouts can be sold or recommended to sellers.
  • a separate product distributor may be implemented through an automatic product information generation system based on information received from a plurality of sellers.
  • FIG. 1 is a schematic block diagram of a system for automatically generating product information according to an embodiment.
  • FIG. 2 is a conceptual diagram of an exemplary combined image generated by an automatic product information generation system according to an exemplary embodiment.
  • 3 to 6 are conceptual diagrams of an exemplary user interface (UI) of an automatic product information generation system according to an embodiment.
  • UI user interface
  • FIG. 7 is a flowchart illustrating each step of a method for automatically generating product information according to an embodiment.
  • FIG. 8 is a flowchart illustrating each step of a method for automatically generating product information according to another embodiment.
  • FIG. 9 is a flowchart illustrating each step of a method for automatically generating product information according to another embodiment.
  • FIG. 1 is a schematic block diagram of a system for automatically generating product information according to an embodiment.
  • the automatic product information generation system 3 is configured to operate while communicating with a user terminal 1 and one or more vendor servers 2.
  • the user terminal 1 is a device for use by a user who uses the automatic product information generation system 3, that is, a seller who wants to upload a post related to a product he or she sells to a shopping mall web site.
  • the user terminal 1 is illustrated as one device, but for convenience of description, the number of actual users or the number of devices of the user using the automatic product information generation system 3 according to the embodiments is illustrated. It will be readily understood that it is not limiting.
  • the user terminal 1 is shown in the form of a notebook computer in FIG. 1, this is merely an example, and the form of the user terminal 1 is not limited to that shown in the drawings, and the user terminal 1 is a smart phone. of any computing device, such as a set-top box for a mobile communication terminal such as a smartphone, a personal computer, a personal digital assistant, a tablet, an Internet Protocol Television, or the like. It may be implemented in the form.
  • a set-top box for a mobile communication terminal such as a smartphone, a personal computer, a personal digital assistant, a tablet, an Internet Protocol Television, or the like. It may be implemented in the form.
  • the point of sale server 2 is a server of an institution that provides a shopping mall web site where a user, that is, a seller, can upload data and sell a product.
  • the sales server 2 may be a web server or an application service server that provides a shopping mall web site.
  • the shopping mall provided by the sales server 2 may have any form in which the seller's products can be sold to consumers regardless of differences in sales methods such as open market or social commerce. Can have
  • the method of communication between the automatic product information generation system 3 and the user terminal 1 and the seller server 2 may include all communication methods capable of networking objects and objects through wired and / or wireless networks. And is not limited to wired communication, wireless communication, 3G, 4G, or other methods.
  • the wired and / or wireless network between the automatic product information generation system 3 and the user terminal 1 and the sales server 2 may be a local area network (LAN), a metropolitan area network (MAN), or a global network (GSM).
  • LAN local area network
  • MAN metropolitan area network
  • GSM global network
  • EDGE Enhanced Data GSM Environment
  • HSDPA High Speed Downlink Packet Access
  • W-CDMA Wideband Code Division Multiple Access
  • CDMA Code Division Multiple Access
  • TDMA Time Division Multiple Access
  • Bluetooth Zigbee
  • Wi-Fi Voice over Internet Protocol
  • LTE Advanced IEEE802.16m
  • WirelessMAN-Advanced HSPA +
  • Mobile WiMAX IEEE 802.16e
  • UMB previously EV-DO Rev.
  • Flash-OFDM Flash-OFDM
  • iBurst and MBWA IEEE 802.20
  • HIPERMAN High-power Physical Area Network
  • BDMA Beam-Division Multiple Access
  • World Interoperability for Microwave Access And one or more communication methods selected from the group consisting of ultrasonic wave communication. It is, but is not limited to this.
  • the product information automatic generation system 3 includes a database (DB) 1, a receiver 32, an image generator 33, and an output 34.
  • the product information automatic generation system 3 further includes a shopping mall provider 35.
  • the product information automatic generation system 3 further includes an analysis unit 36.
  • the automatic product information generation system 3 may have aspects that are entirely hardware or partially hardware and partially software.
  • the automatic product information generation system 3 and the parts 31 to 35 included therein may collectively refer to hardware and software related thereto for processing data in a specific format and content and / or for electronic communication.
  • the terms "part”, “module”, “device”, “terminal”, “server” or “system” are intended to refer to a combination of hardware and software driven by the hardware.
  • the hardware may be a data processing device including a CPU or other processor.
  • software driven by hardware may refer to a running process, an object, an executable, a thread of execution, a program, or the like.
  • each element constituting the automatic product information generation system 3 is not intended to necessarily refer to separate devices that are physically separated from each other. That is, the DB 31, the receiver 32, the image generator 33, the output unit 34, the shopping mall provider 35, and the analyzer 36 of FIG. 1 operate the automatic product information generation system 3.
  • the hardware to be configured is only functionally classified according to the operations performed by the hardware, and the respective hardwares are not necessarily provided independently of each other.
  • at least one of the DB 31, the receiver 32, the image generator 33, the output 34, the shopping mall provider 35, and the analyzer 36 is physically separated from each other. It is also possible to implement a separate device.
  • the DB 31 serves to store a product posting rule associated with each vendor (that is, a shopping mall) corresponding to the vendor server 2.
  • the product posting rule may be input by an administrator of the automatic product information generation system 3 or may be automatically collected from the point of sale server 2 by the automatic product information generation system 3.
  • the DB 31 further stores product images and product information received from the user device 1 of the seller.
  • the receiving unit 32 serves to receive sales information, one or more product images, product information corresponding to each of the one or more product images, and arrangement information of the product from the user terminal 1.
  • the seller information is for specifying the target seller server 2 to which the seller wants to sell the product.
  • the product image is an image for showing each product to the consumer, and the product information is a product name, a size and a color of each product. Or any other information necessary for the consumer to purchase the product, such as price information including options, the list price of the product, and a discounted price.
  • the arrangement information of the product refers to information specifying the order in which each product is arranged on a batch page in which a plurality of products of the seller are posted.
  • the image generating unit 33 is configured to arrange one or more product images based on the arrangement information specified by the seller, and generate a combined image in which the arranged product images are combined with corresponding product information.
  • the product image and the product information are displayed in parallel with the product image or contents such as product name, color, list price, discount price, etc. of the product information together with the sequence number of each product, or in the form of an overlay on the product image.
  • the combined image may be an image in which all of the plurality of products arranged according to the order specified by the seller are included in one image, or the order number and product information of each product is displayed together with the image, and the image configured as described above is It may refer to a series of images divided by products.
  • the image generator 33 includes a deal image generator 331 and a detail page generator 332.
  • the deal image generator 331 is a part for generating the above-described combined image as an image to be displayed on a collective page in which a plurality of products of a seller are displayed.
  • the detail page generating unit 332 is a part for generating a detail page displaying detailed information of the corresponding product when the consumer selects any one product in the batch page.
  • the detail page generation unit 332 may generate the detail page of each product by reflecting the order of the products in the batch page or the like based on the arrangement information designated by the seller.
  • the merchandise image transmitted by the seller to the receiver 32 may be divided into an image to be included in the combined image and an image to be displayed on the detail page of the merchandise.
  • the price information of the product information that the seller transmits to the receiver 32 may include a plurality of price information that is divided into stages, such as the standard selling price, the first discount price, the second discount price, the third discount price, and the like.
  • the product information includes stock quantity information of the product.
  • the product information may include the category of the product, the year of production, the saleable season, the material, the length, or the like, or may include a tag specified by the seller. The tag will be described later in detail with reference to FIG. 6.
  • FIG. 2 is a conceptual diagram of an exemplary combined image generated by an automatic product information generation system according to an exemplary embodiment.
  • the combined image generated by the image generating unit includes each of the product images 201 and 202 provided by the seller, the sequence number 211 and 221 corresponding to each product, and the product name information 212 and 222. ), Price information 213 and 223, discount rate information 214 and 224, and seller or vendor information 215 and 225.
  • the combined image may be configured in a form in which images 210 and 220 of individual products are separate electronic files, or a batch image including a plurality of individual product images 210 and 220 may be one electronic file. It may be configured in the form.
  • the combined images 210 and 220 gather together to form a batch page for a plurality of products, and a consumer performs an operation of designating in a shopping mall by selecting one of these products or selecting a corresponding product image 201 and 202. By doing so, the detail page for each product can be viewed. Although not shown in the drawings, the detail page for each product may also be configured by at least partially utilizing the product information 211-215 and 221-225 designated by the seller, similarly to the combined image.
  • the relative arrangements of -215 and 221-225, etc. are merely exemplary, which may be configured differently depending on the product layout to be applied.
  • the price information 213 and 223 together display the list price and the discount price, but the list price may be omitted in another display form, and some of the product information 211-215 and 221-225 shown in the drawing may be omitted. Or other information not shown in the drawings may be added as product information.
  • FIG. 2 a two-stage arrangement in which the combined images 210 and 220 are arranged in two vertical columns in a batch page is illustrated.
  • the combined images may be arranged along one vertical column. It may be arranged in a batch page in a form different from that shown in the drawings, such as a batch form or a batch form of three or more stages.
  • FIG. 3 is a conceptual diagram of an exemplary user interface (UI) of an automatic product information generation system according to an embodiment, and illustrates a screen on which a seller inputs product information.
  • UI user interface
  • the seller uses the area 301 to identify the seller information related to the product he wants to sell, the specification of the combined image (referred to as "deal list” in the example of the drawing), and the specification of the product layout (of the drawing).
  • product information such as "skin”
  • detailed option information such as color and size related to the product
  • sales name and price information of the product in the example in the drawing, may be referred to as "special price” or "super special”
  • the seller may input details corresponding to each product information using the area 302.
  • the region 303 may display a preview of the combined image in which the product image and the product information are displayed based on the image uploaded by the seller and the product layout (ie, "skin") applied by the seller.
  • the seller may upload the product image and the product information for generating the combined image to the automatic product information generation system.
  • the UI shown in the drawings attached herein is merely exemplary, which may be implemented differently according to embodiments and does not limit the scope of the present invention.
  • FIG. 4 is a conceptual diagram of yet another exemplary UI of the automatic product information generation system according to an embodiment, and illustrates a screen in which a seller defines an arrangement of goods in a combined image.
  • a seller may define an arrangement order of products that will form a combined image by using one or more products among products that he uploads product information to the sales information automatic generation system. That is, the seller may search for the products constituting the combined image using the area 400, and information and thumbnail images corresponding to the searched goods are displayed in the area 401. In this case, the seller may define the products to be included in the combined image and the arrangement order thereof by dragging and dropping each product 410 displayed in the area 401 to the other area 402.
  • the seller may define the arrangement order of the goods in such a manner as to select one of the automatic arrangement order provided by the automatic product information generation system, such as the high / lowest sales, the high / lowest stock, the latest / late date of registration, and the like. have.
  • the goods in the area 402 may be configured as the combined image as described above with reference to FIG. 2 in the arrangement order.
  • this is merely an example, and the manner in which the seller defines the merchandise and the arrangement order of the combined image are not limited to those shown in the drawings.
  • FIG. 5 is a conceptual diagram of yet another exemplary UI of the automatic product information generation system according to an embodiment, and shows another screen in which a seller defines an arrangement of products in a combined image.
  • the seller may configure a plurality of types of combined images (“deals” in the example of the drawing) using the automatic product information generation system.
  • the seller searches for a product to be included in the combined image by using the area 500 and uses the one or more items of the searched items displayed in the area 501 in the combined image in the same manner as described above with reference to FIG. 4.
  • the items to be included and their arrangement order may be defined through the region 502.
  • the seller uses a plurality of areas (502, 503, 504), the plurality of sets of goods to be included in the combined image and the arrangement order thereof Can be defined. For example, after copying the goods displayed in one area 502 and their arrangement order to the other area 503, the addition or subtraction or change of the order of the goods may be performed as necessary. Alternatively, the seller may separately define the merchandise and the arrangement order of the respective regions 502, 503, and 504. In addition, the seller may perform modification of each "deal", copying between "deal” or deleting "deal” based on the menu on the left side of the screen.
  • a plurality of combined images configured differently from each other based on the merchandise defined in the plurality of regions 502, 503, and 504 and their arrangement order may be collectively generated.
  • This embodiment can be easily utilized when a seller sells his products to a plurality of different vendors.
  • FIG. 6 is a conceptual diagram of another exemplary UI of the automatic product information generation system according to an embodiment, illustrating another screen in which a seller defines an arrangement of goods in a combined image.
  • the combined images 601-610 corresponding to the seller's products may be displayed in the form of a gallery in which these images 601-610 are arranged in one page.
  • the layout of each image 601-610 may be defined by dragging and dropping the images 601-610 within the page.
  • the seller may adjust the size of each image (601-610) by dragging the edge of each image (601-610) in the page.
  • the seller checks the contents of the combined image from each image 601-610 without the need to implement a separate preview function for the combined image reflecting the seller's product information. There is an advantage that these arrangements can be freely configured in the batch page to be displayed.
  • each product information may include a tag specified by the seller for the product, the seller selects one or a plurality of tags (621, 622) in the tag selection area 620 May display only the combined images of the specified products and adjust their arrangement.
  • a tag may be a color such as "red, red, red, red, crimson", a product category such as “dress or dress”, or a product length or size such as "long, long, or long.”
  • Designating the product's material such as designating the product, such as "lace and embroidery”, specifying the overall shape of the product, such as “slim, fit, tight,” and specifying the product's features and details, such as “sleeve angora and v-neck.”
  • Specifying the style or primary use of the product such as "luxury, luxury, party look, party, date, wedding, gathering, year-end”, specifying the gender of the target consumer, such as " woman, woman, lady", or Designating a specific brand, and the like, which may be arbitrarily set according to a seller's convenience and is not limited to a specific expression.
  • the receiver 32 receives the stock information of the goods from the user terminal 1 or the seller server 2 as part of the goods information.
  • the image generator 33 may display whether the goods are in stock together in the user interface for generating the combined image. For example, when a seller constructs a batch page composed of a combination image corresponding to a plurality of products of the seller, if there is a product having zero inventory, the combined image of the product is displayed on the page as shown in FIG. May be indicated by a separate mark or color that can be recognized. In this case, the seller may easily recognize that a product which is out of stock is included in the process of arranging the combined image, and configure the batch page to exclude the corresponding product or replace it with another product.
  • the shopping mall providing unit 35 defines, as a product layout, information related to the arrangement of the product images and / or the display form of the product images and the product information in the combined image, and the seller defines such products. Buy a layout and provide a purchase page that you can apply to your product images and information. Information of the product layout is stored in the DB 31 and the shopping mall provider 35 may provide a purchase page of the product layout based on the information. In this case, the product layout of the purchase page may be input by an administrator of the automatic product information generation system 3, or may be directly generated by a user who uses the automatic product information generation system 3, that is, a seller and sold to another seller. It may be uploaded to the DB 31 through the purchase page for.
  • the shopping mall providing unit 35 provides a shopping mall of a product layout that can be applied to purchase a product layout, and the sales terminal information of the merchandise to which the product layout has been applied is sold by the user terminal (2). 1) Alternatively, it may be received from the distributor server 2 and provided. For this purpose, a related agreement may be required between the operator of the automatic product information generation system 3 and the operator of the seller and the seller server 2.
  • the shopping mall providing unit 35 receives the sales performance information of the products to which the corresponding product layout is applied in the sales destination server 2, and only if the sales performance information satisfies a predetermined criterion (eg, a specific sales amount or more). Quality control of the product layout may be performed by allowing the providing unit 35 to be uploaded as a product.
  • a predetermined criterion eg, a specific sales amount or more
  • the shopping mall providing unit 35 not only provides a page on which the product layout can be purchased, but also a user who uses the automatic product information generation system 3, that is, a seller delivers his product to consumers. You can also provide a sales page for sale.
  • the shopping mall provider 35 at least partially performs a function similar to that of the conventional shopping mall server (that is, the sales server 2). Since the product information is automatically received from various sellers in order to generate a combined image, the product information automatic generation system 3 can easily construct a shopping mall web site based on the received product information.
  • the shopping mall of the product layout provided by the shopping mall provider 35 or the shopping mall of the product itself may be implemented by applying an arrangement form of a combined image as described above with reference to FIG. 6.
  • a shopping mall of a product layout may be configured by displaying a product layout instead of a combined image in each image 601-610 shown in FIG. 6, and a seller may search for a specific product layout based on a name or a tag. It can also be configured to do so.
  • a shopping mall web site that performs a function corresponding to a conventional shopping mall server may be constructed by displaying the product itself on each image 601-610 shown in FIG. 6.
  • the product layout, the arrangement of the products, or the display size may be determined in consideration of sales rank or sales volume.
  • the shopping mall of the product itself provided by the shopping mall provider 35 may have a form of an intermediary page that provides a connection link to one or more other vendor servers 2.
  • each shopping mall provided by the plurality of retailer servers 2 is presented using an arrangement form of an image as shown in FIG. 6, and a consumer selects and connects a specific shopping mall to enable use of the shopping mall. You may.
  • the arrangement or display size of the image corresponding to each shopping mall may be determined in consideration of the sales rank or sales volume of the shopping mall.
  • the analyzer 36 receives statistical information related to the merchandise sales by communicating with the sales destination server 2, and based on the statistical information, may determine a recommendation layout among the merchandise layouts and propose it to the seller.
  • the recommended layout refers to a product layout applied by one or more other sellers and showing a high sales performance, or a product layout expected to be suitable for the seller's product by other criteria.
  • the recommendation layout may include an arrangement form of the product image and the product information, or recommendation category information on the product to be exposed at a relatively prominent position such as the top in the combined image.
  • the analysis unit 36 may apply a product layout applied by other sellers frequently to products belonging to the same or similar category as the seller's products. You can decide on the recommended layout.
  • a product layout suitable for a seller's product may be determined based on current environment information (eg, weather, season, sales results of a third party). For example, you can analyze current weather or seasons to suggest a suggested layout in which a product group that sells well in a particular weather or season is exposed in the top or other prominent locations, or based on other sellers' sales performance.
  • a recommendation layout may be proposed in which products of the same or similar category as products sold by other sellers at high sales volume are exposed at the top or other prominent positions.
  • the output unit 34 processes the combined image generated by the image generating unit 33 on the basis of the seller information received from the seller and the merchandise posting rules for each vendor stored in the DB 31, so as to be assigned to the seller designated by the seller.
  • An image for posting is uploaded to be uploaded to the corresponding distributor server 2.
  • processing a combined image for generating an image for publication may include combining, dividing, cropping or resizing the image, or adjusting characteristics such as contrast, chromaticity, and contrast of the image.
  • the output unit 34 may output and provide, in addition to the combined image, the product information uploaded from the seller in any other format required by the seller server 2.
  • the output unit 34 may provide the seller with an electronic file corresponding to a spreadsheet in which the detailed items designated by the seller of the product information are arranged according to the merchandise arrangement order specified by the seller.
  • the electronic file may be processed in accordance with the merchandise posting regulations for each vendor, similar to the combined image. The seller can easily provide the seller with the information of the product to be sold by uploading the electronic file provided by the output unit 34 to the vendor server 2.
  • FIG. 7 is a flowchart illustrating each step of a method for automatically generating product information according to an embodiment.
  • the automatic product information generation method according to the following embodiments may be performed using the automatic product information generation system according to the above-described embodiments.
  • product posting rules associated with one or more vendors may be stored in a DB of an automatic product information generation system (S11).
  • the product posting regulation refers to a format of an electronic file that defines product information, or information that designates the size and format of content, an image, and the like to be included in a web page for selling a product at a retailer.
  • the combined image is to display information such as product order number, product name, product price, discount rate, seller or seller and the like so that the consumer can identify the product image.
  • the combined image may be generated as a separate electronic file for each product, or may be generated as one electronic file including a plurality of product images.
  • a detail page corresponding to each combined image as well as the combined image may be generated (S14).
  • the detail page refers to a web page for displaying detailed information of a corresponding product when a consumer selects any one product in a batch image in which a plurality of products of the same seller are displayed.
  • the detail page may be automatically generated by using the product image, the product information, and the arrangement order received from the user terminal of the seller.
  • the combined image (and the detail page, if there is a detail page) is processed into a post image in accordance with the merchandise posting rules corresponding to the seller information (S15), and outputs the image for publication to be downloaded from the user terminal. It may be (S16).
  • the seller can upload the received posting image to the distributor server or the like. Since the image for posting generated by the above process is automatically generated based on the product information input by the seller, the seller can easily change the product information even when one or more products are changed or the price or arrangement order of the products is changed.
  • the reflected image for posting can be received from the automatic product information generation system.
  • sellers do not need to manually create a product post to be posted on a shopping mall website as in the prior art, and even if information on some products of a plurality of products is posted on the shopping mall website without spending a long time or cost. You can create content quickly and easily. In addition, as a result, the seller can easily update the content to be posted on the shopping mall web site, so that new products are frequently posted on the shopping mall web site, thereby increasing the exposure probability of the seller's products and increasing sales.
  • the collected product information in addition to the posting image may be output to the seller in the form of an electronic file (S17).
  • the collected product information is a spreadsheet in which the detailed items designated by the seller are arranged according to the order of merchandise specified by the seller. Can be provided to
  • FIG. 8 is a flowchart illustrating each step of the method for automatically generating product information according to another embodiment, and illustrates each step of a process of merchandizing a product layout and selling to sellers in the product information automatic generation system.
  • a product layout configured by a corresponding seller is received from a user terminal of a seller (S21), and the received product layout may be posted on a purchase page provided by a shopping mall provider of an automatic product information generation system. (S22).
  • a seller configures a product layout and applies it to his or her own merchandise first, and the merchandise is only available if the seller meets a predetermined condition (eg, a certain amount of sales figures, etc.) using the merchandise layout. Make the layout available as a product.
  • any user may configure a product layout without particular limitation and may post it on a purchase page provided by the shopping mall provider.
  • the product layout to be posted on the purchase page provided by the shopping mall provider may be defined by an operator of the automatic product information generation system. In this case, steps S21 and S22 may be omitted.
  • a purchase request for a product layout through a shopping mall may be received from another seller (S23).
  • the product information automatic generation system can display information such as sales performance for each product layout through a purchase page. You can choose.
  • the product information automatic generation system proceeds to pay the product layout purchase cost for the seller (S24), and when the payment is completed, the seller purchases when generating the combined image by the seller who purchased the product layout.
  • One product layout can be set to be applicable (S25). Since the payment process of the purchase cost may adopt a method made in a normal electronic commerce, detailed description thereof will be omitted.
  • FIG. 9 is a flowchart illustrating each step of the method for automatically generating product information according to another embodiment, and illustrates each step of a process in which the product information automatic generation system presents a recommendation layout to each seller based on statistical information.
  • the automatic product information generation system may receive sales statistics information from the point of sale servers (S31).
  • the sales statistics information includes information on the product layout applied to the products of the sellers, information on the products that have achieved a relatively high sales performance among the products of the sellers, It may include information about a product that has started selling at a high frequency, information about a product exposed to the top of the shopping mall or another prominent position among the sale products of a plurality of sellers.
  • seller information, product image, product information and / or product arrangement information can be received from the user terminal of the seller (S32). This is a process of receiving information necessary for this from a seller who wants to generate a combined image through the automatic product information generation system, which may be the same as step S12 of the above-described embodiment with reference to FIG. 7.
  • a recommendation layout for selling the product of the seller may be determined (S33), and the recommended layout may be presented to the seller (S34).
  • the recommendation layout may refer to a specific form of the product layout itself, or may refer to a display form for products of a specific category in the product layout.
  • a recommendation layout may include a product layout that is applied frequently by other sellers except for the seller, or a product having a high sales performance by other sellers among sellers' products.
  • a recommendation layout may be suggested to place products of the same or similar category at the top of the combined image or in another prominent position.
  • a recommendation layout may be provided to expose, on the top of the combined image, items of a seller's products that have achieved high sales performance by other sellers in the same natural environment based on the current weather and season. You can also suggest.
  • the contents of the web page of the selling server are analyzed to derive the products (eg, a new product or a popular selling product) placed at the top or another prominent position on the shopping mall web page of the selling server.
  • the recommendation layout may be presented to expose products of the same or similar category to those of the combined image.
  • the seller confirms the recommendation layout presented in the manner according to the exemplary embodiments or in other different manners by the automatic product information generation system, and recommends through the purchase page provided by the shopping mall provider of the automatic product information generation system.
  • the layout may be purchased and applied to its own sale items (S35).
  • the automatic product information generation system and method since the seller does not need to manually create a product post to be posted on the shopping mall website as in the prior art, the information on some of the plurality of products are changed If you do, you can quickly and easily create content that will be posted on a shopping mall Web site without spending time or money. In addition, as a result, the seller can easily update the content to be posted on the shopping mall web site, thereby increasing the exposure probability of the seller's product and increasing sales by posting new products frequently.
  • the product layout may be configured as a separate tradeable product to promote profits by selling or recommending the product layout to sellers. Further, based on the information received by the automatic product information generation system from a plurality of sellers, it is possible to implement a separate product seller through the automatic product information generation system.
  • the operation of the method for automatically generating product information according to the above-described embodiments may be at least partially implemented as a computer program and recorded on a computer-readable recording medium.
  • the computer-readable recording medium for recording the program for implementing the operation by the automatic product information generation method according to the embodiments includes all kinds of recording devices for storing data that can be read by the computer. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like.
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
  • functional programs, codes, and code segments for implementing the present embodiment will be readily understood by those skilled in the art to which the present embodiment belongs.

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Abstract

L'invention concerne un système de génération automatique d'informations de produit qui comprend : une base de données (DB) pour stocker des règlements de listage de produits associés à chaque vendeur parmi au moins un vendeur ; une unité de réception pour recevoir, en provenance d'un terminal utilisateur, des informations de vendeur, au moins une image de produit, des informations de produit correspondant à chacune de la ou des images de produit, et des informations d'agencement de produit ; une unité de génération d'image pour agencer la ou les images de produit sur la base des informations d'agencement, et générer une image combinée dans laquelle la ou les images de produit agencées sont combinées avec les informations de produit ; et une unité de sortie pour générer une image de listage devant être téléversée vers le vendeur par traitement de l'image combinée sur la base des informations de vendeur et des règlements de listage de produits stockés dans la base de données, et fournir l'image de listage au terminal utilisateur. Ainsi, la présente invention peut résoudre les inconvénients existants tels que la nécessité pour un vendeur de créer manuellement des listes à téléverser sur des centres commerciaux respectifs, et de créer nouvellement des listes chaque fois qu'un type de produit ou une commande change, et la présente invention peut permettre la génération automatique d'images de produit et d'informations de produit pour un listage sur des centres commerciaux, etc. sur la base d'informations saisies par le vendeur.
PCT/KR2019/002543 2018-03-05 2019-03-05 Système et procédé de génération automatique d'informations de produit, et programme informatique associé Ceased WO2019172620A1 (fr)

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