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WO2016051620A1 - Dispositif pour commander l'affichage d'un commentaire étiquette d'image animée, et ordinateur pour gérer la publicité - Google Patents

Dispositif pour commander l'affichage d'un commentaire étiquette d'image animée, et ordinateur pour gérer la publicité Download PDF

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Publication number
WO2016051620A1
WO2016051620A1 PCT/JP2015/002277 JP2015002277W WO2016051620A1 WO 2016051620 A1 WO2016051620 A1 WO 2016051620A1 JP 2015002277 W JP2015002277 W JP 2015002277W WO 2016051620 A1 WO2016051620 A1 WO 2016051620A1
Authority
WO
WIPO (PCT)
Prior art keywords
video
tag
moving image
comment
distribution
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2015/002277
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English (en)
Japanese (ja)
Inventor
彰洋 志村
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Dentsu Group Inc
Original Assignee
Dentsu Inc
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Filing date
Publication date
Application filed by Dentsu Inc filed Critical Dentsu Inc
Priority to JP2015524271A priority Critical patent/JPWO2016051620A1/ja
Publication of WO2016051620A1 publication Critical patent/WO2016051620A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2665—Gathering content from different sources, e.g. Internet and satellite
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications

Definitions

  • the present invention relates to a moving image tag comment display control device, and more particularly to display / non-display of a comment.
  • Patent Document 1 discloses a playback technique that enables a user who viewed a moving image to annotate a desired position of the streaming moving image and allows another user to view the annotation and reproduce it from the middle. This is expected to improve access to streaming video using search results from search engines.
  • Patent Document 1 As a tag comment, there are a lot of terms representing subjective evaluations such as “XX-chan, cute ⁇ ”, “voice is strange” like Nico Nico Douga (registered trademark), Sometimes it is granted. In this case, if it is a screen like FIG. 3 of patent document 1, all the tag positions and the provided comment will be displayed.
  • the present invention provides a system that solves the problems as described above, and that can improve the evaluation on the video site in the video tag comment display process in which many comments can be added in the middle of the video. With the goal. It is another object of the present invention to provide an advertisement management apparatus that enables effective advertisement using such comments.
  • the moving image tag comment display control device is: 1) a reproduction position of the distributed moving image data given from a user terminal and a moving image comment desired to be displayed at the reproduction position as moving image tagging data; Video tag storage means for storing the video in association with the video, 2) When receiving the video distribution request specifying the video to be distributed, the video requested by the video distribution computer is distributed and associated with the video to be distributed Video tag data is read from the video tag storage means, and is transmitted to the user terminal that requested the video distribution request. 3) The user terminal that requested the video distribution request from the attribute storage means that stores user attributes. 4) the distribution control unit reads from the moving image tag storage unit. Of Video tag data issued, if a video response that matches the user attribute is delivered to the user terminal.
  • a video comment that matches the user attribute can be distributed to the user terminal. Accordingly, it is possible to increase the possibility that the operator of the user terminal will only be able to view the distributed video, and as a result, it is possible to provide video content with a high advertising effect.
  • the distribution control means analyzes the semantics of the moving image comment and determines whether or not it matches the user attribute. Therefore, a moving image comment that matches the user attribute can be distributed to the user terminal. Thereby, the moving image comment which matches the said user attribute can be delivered from the semantic analysis of the said moving image comment.
  • the distribution control means extracts a keyword from the video comment, and when there is a positive expression as a word other than the keyword, Judge that it matches. Thereby, when there is a positive expression as a word other than the keyword, a moving image comment that matches the user attribute can be distributed.
  • the distribution control means extracts a keyword from the video comment, and when there is a negative expression as a word other than the keyword, Judge that it does not match. Thereby, when there is a negative expression as a word other than the keyword, the moving image comment that matches the user attribute can be excluded from the distribution target.
  • the distribution control means estimates the user attribute from the action history of the user. Therefore, a video comment can be distributed based on the user's action history.
  • the distribution control means excludes the corresponding playback position information from the distribution target for the video comment that is not the distribution target. Therefore, it is possible to make the user feel as if there is no video comment itself that seems to be undesirable for the user.
  • the distribution control means distributes so that marks close to the reproduction position are displayed together. Therefore, a mark at the same reproduction position can be clearly displayed.
  • the marks displayed together have a characteristic of informing that they are collected. Therefore, the user can know that a plurality of marks are collected.
  • the distribution control means distributes in the comment hidden mode in which the comment of the mark is displayed. Therefore, when the mark is not selected, the comment can be prevented from being displayed.
  • the advertisement management system provides a Web server that distributes a moving image distribution script to the user terminal when a distribution request for a moving image file to be distributed with a reproduction position specified is given from the user terminal, the moving image 10.
  • moving image distribution comprising: a moving image distribution computer that distributes a target moving image upon receiving a distribution request from the user terminal based on a distribution script; and the moving image tag comment display control device according to claim 1.
  • the video tag comment display control device inserts and stores an advertisement insertion tag at a reproduction position of the video tagging data. Therefore, it is possible to insert an advertisement in accordance with the comment given in the middle of the moving image.
  • the computer group which comprises the moving image delivery system 1 concerning this invention is shown.
  • FIG. 1 shows a schematic diagram of a moving image distribution system 1 according to the present invention.
  • the moving image distribution system 1 includes a Web server 3, a streaming server 7, a tag management server 5, and a user computer 10.
  • the Web server 3 and the streaming server 7 are the same as those that perform conventional video streaming distribution. That is, when a video distribution request specifying a file and its playback start time is given from the browser program of the user computer 10 to the Web server 3, HTML data is returned from the Web server 3 to the user computer 10. In response to the HTML data, display is performed outside the moving image area.
  • HTML data includes a moving image acquisition tag.
  • the browser program of the user computer 10 requests the streaming server 7 for streaming distribution of a desired moving image file from a desired reproduction start time based on the moving image acquisition tag. Thereby, streaming delivery is performed from the middle of the moving image.
  • the tag management server 5 is a server that performs tag management for the moving image distributed in this way, and includes a moving image tag storage unit 11, a distribution control unit 12, and a user attribute acquisition unit 13.
  • the moving image tag storage means 11 stores the reproduction position of the distributed moving image data given from the user computer and the moving image comment desired to be displayed at the reproduction position in association with the moving image as moving image tagging data.
  • the distribution control unit 12 distributes the video from the streaming server 7 and reads out the video tag data associated with the video to be distributed from the video tag storage unit 12. Then, it transmits it to the user computer 10 which has requested the moving image distribution.
  • the user attribute acquisition unit 13 acquires the attribute of the user who operates the user computer that has requested the moving image distribution from the attribute storage unit that stores the user attribute.
  • the distribution control unit 11 distributes the video tag data read from the video tag storage unit 12 to the user computer if the video comment matches the user attribute.
  • FIG. 1 The hardware configuration of the tag management server 5 shown in FIG. 1 will be described with reference to FIG. The figure shows an example of a hardware configuration in which the tag management server 5 is configured using a CPU.
  • the tag management server 5 includes a CPU 23, a memory 27, a hard disk 26, a monitor 30, an optical drive 25, an input device 28, a communication board 31, and a bus line 29.
  • the CPU 23 controls each unit via the bus line 29 according to each program stored in the hard disk 26.
  • the hard disk 26 stores a comment storage unit 26C, an operating system program 26o (hereinafter abbreviated as OS), a comment analysis program 26J, and a main program 26p.
  • OS operating system program
  • main program 26p main program
  • the comment storage unit 26C stores a comment attached to an arbitrary reproduction position by the user who has reproduced the moving image, as shown in FIG.
  • the comment analysis program 26J determines whether each comment is positive or negative.
  • This program stores an NG word dictionary as shown in FIG. 4, analyzes each comment, and determines whether each comment is positive or negative using the NG word dictionary. For example, if “she is cute”, morphological analysis is performed to determine whether an NG word is included. In this case, it is divided into “she”, “ha”, and “cute”, and none of them includes the NG word shown in FIG. 4, so that it is determined as a positive comment. On the other hand, a comment “terrible” corresponds to the NG word shown in FIG.
  • the main program 26p displays a comment associated with the moving image reproduction as shown in FIG. Details will be described later.
  • Windows 2008® R2 registered trademark or trademark
  • OS operating system program
  • Each program is read from the CD-ROM 25a storing the program via the optical drive 25 and installed in the hard disk 26.
  • a program such as a flexible disk (FD) or an IC card may be installed on a hard disk from a computer-readable recording medium. Furthermore, it may be downloaded using a communication line.
  • FD flexible disk
  • IC card integrated circuit card
  • the program stored in the CD-ROM is indirectly executed by the computer by installing the program from the CD-ROM to the hard disk 26.
  • the present invention is not limited to this, and the program stored in the CD-ROM may be directly executed from the optical drive 25.
  • programs that can be executed by a computer are not only programs that can be directly executed by being installed as they are, but also programs that need to be converted into other forms (for example, those that have been compressed) In addition, those that can be executed in combination with other module parts are also included.
  • FIG. 6 shows data exchange in the movie comment display processing.
  • a user X logs in to the Web server 3 from the user computer 10 shown in FIG. 1 and plays a specific video from a specific playback start time, and a comment tag attached to this video is sent to the user computer 10.
  • the case of displaying will be described.
  • the Web server 3, the streaming server 7, and the tag management server 5 perform the following data transmission / reception with the user computer 10.
  • the operator of the user computer 10 After logging in, the operator of the user computer 10 makes a video distribution request specifying the file name and playback start time to the Web server 3 from a browser program (not shown) (step S1 in FIG. 6).
  • the Web server 3 delivers the HTML data to the user computer 10.
  • HTML data includes drawing image data for displaying a frame, image data of various buttons, and URL of an access destination file for obtaining moving image data to be displayed in the frame (step S2). ).
  • user attributes are not only static attributes of the user (age, gender, interest, etc.), but also dynamic behavior history (past search history, browsing tendency of a specific website, etc.), etc. . The use of user attributes will be described later.
  • the browser program of the user computer 10 draws an image outside the moving image area based on the HTML data and displays it on the monitor (step S3) (not shown).
  • the received HTML data includes a script for acquiring a moving image
  • the browser program of the user computer 10 acquires a moving image based on the script in parallel with step S3 (step S4). Specifically, since the URL of the moving image data acquisition destination including the file name and playback start time received by the Web server 3 is included in the HTML data, the URL is accessed.
  • the streaming server 7 performs streaming distribution of the specified moving image file from the specified reproduction position (step S5).
  • the browser program of the user computer 10 displays the distributed moving image data in the moving image frame of the monitor (step S6) (not shown).
  • the received HTML data includes a script for acquiring its own user attributes and comments, and the browser program of the user computer 10 performs tag management for acquiring comments using the user attributes in parallel with step S3. This is performed on the server 5 (step S7).
  • the tag management server 5 distinguishes between comments to be distributed and comments not to be distributed based on the received user attributes (step S8).
  • the user X wants to view a movie in which the group Y shown in FIG. 5 appears, and the user X is a fan of the group Y. There are positive comments and negative comments in the video in which such a group Y appears. If there are many negative comments and all tag comments are distributed to the user X, the user X who is a fan of the group Y may stop playing the video and move to another website.
  • the viewing of the distribution video can be maintained for a long time.
  • Whether the comment is negative or not may be determined by the comment analysis program 26J.
  • the tag management server 5 distributes the comment to be distributed to the user computer 10 (step S9), and the user computer 10 displays the comment (step S10). Thereby, as shown in FIG. 5, the comment which is not preferable for the user is not displayed.
  • a screen 1K is a main screen.
  • a tag with a comment can be assigned to an arbitrary playback position on the main screen.
  • the user computer 10 When the user computer 10 receives the tag assignment command from the user (step S11), it makes a comment write request to the tag management server 5 (step S12).
  • the tag management server 5 adds this comment to the comment storage unit 26C shown in FIG. 3 together with the reproduction position, and adds an advertisement insertion tag to the reproduction position. Thereby, an individual advertisement can be performed in the middle of moving image distribution. Moreover, since a negative comment is not displayed about the moving image on which such an advertisement is displayed, an advertising effect can be expected.
  • the semantic analysis of the tag comment is performed to determine whether or not the user attribute is matched.
  • the keyword that the user is interested in is determined from the user attribute, It may be determined whether or not the keyword is included in the tag comment, and if there is a positive expression as a word other than the keyword, it may be determined that the tag attribute matches the user attribute.
  • a keyword may be extracted from each video comment, and if there is a negative expression as a word other than the keyword, it may be determined that it does not match the user attribute.
  • the user attribute is used to exclude the negative comment that the user does not want to display, but even if the user attribute is not used, all negative comments are excluded. You may make it do.
  • the tag comment may be displayed at the timing when the playback position with the tag is attached.
  • all but negative comments are acquired, but in the case of intermediate playback, only comments added after the playback start position may be acquired.
  • the user attribute is received as a cookie from the logged-in Web 3, but it is also possible to log in with an ID of another website and receive the user attribute of the logged-in ID as a cookie.
  • the user attribute may be received as an attribute associated with the G-mail address as a cookie. Even if it is not such a cookie, any user attribute can be received.
  • marks close to the playback position may be displayed together.
  • the marks displayed together may be displayed with characteristics (for example, size, color, etc.) that can be distinguished from normal marks so that it can be notified that the marks have been collected.
  • all of the acquired comments are displayed. However, when a corresponding icon is selected, the comment associated with the mark is distributed in the comment hidden mode, and the user computer 10 is displayed. May be displayed / hidden.
  • comments including negative ones are acquired by the user computer 10 and are hidden by default.
  • the comment of the mark is displayed. May be.
  • the moving image data is distributed from the streaming server 7, and the control buttons for other moving images are distributed from the Web server 3.
  • the present invention is not limited to this, and the streaming server 7 may distribute the moving image frame including the control button.
  • the video tag comment display control device provides an advertisement insertion tag reading means for reading the advertisement insertion tag, and an advertisement frame at a reproduction position corresponding to the advertisement insertion tag of the video to be distributed based on the advertisement insertion tag.
  • the present invention can be used as an advertisement management system that further includes an advertisement determination computer having an advertisement determination unit that determines to place an advertisement.
  • advertisement insertion tag reading means and advertisement determination means may adopt a known configuration such as DSP (DEMAND-Side Platform).

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Astronomy & Astrophysics (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

　Le problème décrit par l'invention est d'agencer une publicité en utilisant un commentaire au niveau d'un site d'image animée. Selon la solution de l'invention, un moyen de stockage d'étiquette d'image animée (11) stocke une position de reproduction et un commentaire pour des données d'image animée délivrées, la position de reproduction et le commentaire ayant été donnés par un ordinateur d'utilisateur, en tant que données étiquetées d'image animée associées à l'image animée. Un moyen de commande de fourniture (12) lit les données d'étiquette d'image animée associées à une image animée devant être délivrées à partir du moyen de stockage d'étiquette d'image animée (12), et transmet les données d'étiquette d'image animée lues à un ordinateur d'utilisateur qui a demandé la fourniture de l'image animée. Un moyen d'acquisition d'attribut d'utilisateur (13) acquiert les attributs d'un utilisateur qui utilise un ordinateur d'utilisateur (10) qui a demandé la fourniture de l'image animée. Lorsque les données d'image animée lues à partir du moyen de stockage d'étiquette d'image animée (12) contiennent un commentaire d'image animée qui correspond à l'attribut d'utilisateur, le moyen de commande de fourniture (11) délivre le commentaire d'image animée à l'ordinateur d'utilisateur (10).
PCT/JP2015/002277 2014-10-03 2015-04-28 Dispositif pour commander l'affichage d'un commentaire étiquette d'image animée, et ordinateur pour gérer la publicité Ceased WO2016051620A1 (fr)

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JP2015524271A JPWO2016051620A1 (ja) 2014-10-03 2015-04-28 動画タグコメント表示制御装置および広告管理コンピュータ

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JP2014-204933 2014-10-03
JP2014204933 2014-10-03

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CN105979285A (zh) * 2016-06-27 2016-09-28 乐视控股（北京）有限公司 广告弹幕显示方法、装置及终端
CN106028161A (zh) * 2016-04-29 2016-10-12 乐视控股（北京）有限公司 一种弹幕的生成、呈现方法及其装置、服务器、客户端
CN110574380A (zh) * 2017-04-28 2019-12-13 科乐美数码娱乐株式会社 服务器装置以及在该服务器装置中使用的计算机程序
WO2020138375A1 (fr) * 2018-12-29 2020-07-02 株式会社ａｎｃｈｏｒ Système de distribution de films
JP2020109437A (ja) * 2018-12-29 2020-07-16 株式会社ａｎｃｈｏｒ 楽曲配信システム
JP2020109895A (ja) * 2018-12-29 2020-07-16 株式会社ａｎｃｈｏｒ 動画配信システム
JP2020109896A (ja) * 2018-12-29 2020-07-16 株式会社ａｎｃｈｏｒ 動画配信システム
JP2020120303A (ja) * 2019-01-25 2020-08-06 株式会社ａｎｃｈｏｒ 動画配信システム
JP2020188346A (ja) * 2019-05-13 2020-11-19 株式会社ａｎｃｈｏｒ 動画配信システム
JP2022009108A (ja) * 2020-03-31 2022-01-14 株式会社コナミデジタルエンタテインメント 情報処理システム、情報処理方法、及びプログラム
WO2022269720A1 (fr) * 2021-06-21 2022-12-29 日本電信電話株式会社 Système, procédé et programme de communication
JP7492635B1 (ja) 2023-08-15 2024-05-29 弘幸 秋山 方法、プログラム及び処理装置

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CN106028161A (zh) * 2016-04-29 2016-10-12 乐视控股（北京）有限公司 一种弹幕的生成、呈现方法及其装置、服务器、客户端
CN105979285A (zh) * 2016-06-27 2016-09-28 乐视控股（北京）有限公司 广告弹幕显示方法、装置及终端
CN110574380A (zh) * 2017-04-28 2019-12-13 科乐美数码娱乐株式会社 服务器装置以及在该服务器装置中使用的计算机程序
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JP7486283B2 (ja) 2018-12-29 2024-05-17 エイベックス・テクノロジーズ株式会社 動画配信システム
JP2020109895A (ja) * 2018-12-29 2020-07-16 株式会社ａｎｃｈｏｒ 動画配信システム
JP2020109896A (ja) * 2018-12-29 2020-07-16 株式会社ａｎｃｈｏｒ 動画配信システム
KR102786881B1 (ko) * 2018-12-29 2025-03-27 에이벡스 테쿠노로지 가부시키가이샤 동영상 전송 시스템
CN113518979B (zh) * 2018-12-29 2024-11-12 爱贝克思技术股份有限公司 视频分发系统
KR20210107831A (ko) * 2018-12-29 2021-09-01 에이벡스 테쿠노로지 가부시키가이샤 동영상 전송 시스템
CN113518979A (zh) * 2018-12-29 2021-10-19 爱贝克思技术股份有限公司 视频分发系统
JP2020109437A (ja) * 2018-12-29 2020-07-16 株式会社ａｎｃｈｏｒ 楽曲配信システム
WO2020138375A1 (fr) * 2018-12-29 2020-07-02 株式会社ａｎｃｈｏｒ Système de distribution de films
JP7376236B2 (ja) 2018-12-29 2023-11-08 エイベックス・テクノロジーズ株式会社 楽曲配信システム
JP7376235B2 (ja) 2018-12-29 2023-11-08 エイベックス・テクノロジーズ株式会社 動画配信システム
JP7376238B2 (ja) 2019-01-25 2023-11-08 エイベックス・テクノロジーズ株式会社 動画配信システム
JP2020120303A (ja) * 2019-01-25 2020-08-06 株式会社ａｎｃｈｏｒ 動画配信システム
JP7289219B2 (ja) 2019-05-13 2023-06-09 エイベックス・テクノロジーズ株式会社 動画配信システム
JP2020188346A (ja) * 2019-05-13 2020-11-19 株式会社ａｎｃｈｏｒ 動画配信システム
JP7290226B2 (ja) 2020-03-31 2023-06-13 株式会社コナミデジタルエンタテインメント 情報処理システム、情報処理方法、及びプログラム
JP2022009108A (ja) * 2020-03-31 2022-01-14 株式会社コナミデジタルエンタテインメント 情報処理システム、情報処理方法、及びプログラム
WO2022269720A1 (fr) * 2021-06-21 2022-12-29 日本電信電話株式会社 Système, procédé et programme de communication
JP7492635B1 (ja) 2023-08-15 2024-05-29 弘幸 秋山 方法、プログラム及び処理装置
JP2025027487A (ja) * 2023-08-15 2025-02-28 弘幸 秋山 方法、プログラム及び処理装置

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