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WO2007037720A1 - Dispositif de presentation d'informations publicitaires - Google Patents

Dispositif de presentation d'informations publicitaires Download PDF

Info

Publication number
WO2007037720A1
WO2007037720A1 PCT/RU2006/000490 RU2006000490W WO2007037720A1 WO 2007037720 A1 WO2007037720 A1 WO 2007037720A1 RU 2006000490 W RU2006000490 W RU 2006000490W WO 2007037720 A1 WO2007037720 A1 WO 2007037720A1
Authority
WO
WIPO (PCT)
Prior art keywords
screen
projector
vehicle
transport vehicle
projectors
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/RU2006/000490
Other languages
English (en)
Russian (ru)
Inventor
Leonid Gesevich Etkind
Vakha Arbievich Turpalov
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2007037720A1 publication Critical patent/WO2007037720A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles

Definitions

  • the utility model relates to advertising and can be used by visual reproduction of remotely variable information as a means for multimedia visual support for presentations and various kinds of mass events held, for example, in the open air, as well as during advertising campaigns, including in places sales, exhibitions and fairs.
  • a mobile advertising device containing a van having a side hinged lid covering the side window, loudspeakers installed therein and electronic means containing various bases of audio and video materials is known, and the van is additionally equipped with a light screen, a video projector and a mirror mounted on the side window. moreover, the light-transparent screen, the video projector and the mirror have a common optical system (see RF certificate for utility model N ° 13985, IPC G 09F 21/04, published on 06/20/2000).
  • the known device has a limited area of the screen field, determined by the area of the side window in the van, which reduces the number of people who can simultaneously observe advertising information on the screen.
  • the screen is located approximately at the level of human growth, which also leads to a decrease in the number of people who can simultaneously observe information on the screen, since with a sufficient concentration of observers, for example, at exhibitions or presentations, only the first row will be able to observe information, closing it from standing behind people.
  • a mobile module with an information display comprising a vehicle equipped with a device supporting a screen onto which an image is transmitted, for example, from a video recorder located in a vehicle.
  • the supporting device is made movable with respect to the car: in the initial position, the supporting device is located behind the rear of the car, and in the working position - in front of it side (see French patent for the invention Ns 2705158, IPC G 09F
  • the screen of the known device is also located no higher than the roof of the car, i.e. at the level of human growth, while the screen area is limited by the dimensions of the vehicle (i.e. the height of the vehicle), to which a device is attached that supports the screen in height and width, for example, by the width of its rear. These factors reduce the number of people who can simultaneously observe information on the screen, due to the limited screen field and access to it.
  • a vehicle with an advertising information carrier which is a van, inside of which at least one cinematic device is located, which, through a mirror, projects a video image onto at least one translucent screen mounted on the van body and visible from the outside vehicle.
  • the device also includes one or more outward speakers and a power source.
  • the device is equipped with a group of illuminated panels installed around the vehicle, and illuminating the bulletin board installed on the roof of the car.
  • the vehicle provides the mobility of the presentation of advertising information on public roads by means of video-audio advertising information (see WIPO patent for invention N ° 9316460, IPC G 09F 19/18, G 09F 21/04, publ. 08/19/1993 g.).
  • the screen of the known device is also located no higher than the roof of the car, i.e. at the level of human growth. This reduces the number of people who can simultaneously observe information on the screen due to the limited screen area and access to it, since the screen area is limited by the dimensions of the vehicle, for example, the side or back sides, i.e. the location of the translucent screen.
  • a mobile advertising and information device containing a van having a light screen located in a side window, electronic means installed in the van, containing various bases of audio and video materials, a video projector and a first mirror having a common optical system with a light screen, and a second mirror having a common optical system with a second mirror having a common optical system with a horizontally mounted video projector, a first mirror and a light-shielding screen, a frame on which the van is rigidly mounted, having a mechanism for connecting it to the chassis of a car or car trailer and four telescopic supports equipped with a pneumatic drive (see RF certificate for utility model JYo 25362, IPC G 09F 21/04, published on September 29, 2002).
  • a disadvantage of the known device is also the limited visibility of the light-transparent screen, since it is at the vehicle level, i.e. at the level of human growth. This makes it difficult to obtain visual information from him from people who are at a considerable distance from the screen, or when there is a large crowd of people, for example, at exhibitions or presentations, from people who are not in the front row of viewers.
  • a mobile advertising device comprising a van equipped with a window on which a light screen, a video projector and a mirror are mounted, the light screen, a video projector and a mirror having a common optical system, while the van is equipped with a second, third or more windows on which are installed light-transparent screens, the video projector and light-transparent screens having a common optical system with the ability to switch (see RF certificate for utility model JN ° 20802, IPC G 09F 2 1/04, published on November 27, 2001).
  • a disadvantage of the known device is also the limited visual access to the source of the dissemination of information, namely the screen.
  • the screen area in this case is limited by the window size, which does not allow the use of screens of a larger area than the window area.
  • the screen is located at a small height, for example, not exceeding human growth, which also reduces the number of people who can simultaneously observe information on the screen, due to the limited access to it with a large crowd of people.
  • the closest technical solution is the well-known means for multimedia presentation of advertising products, containing a car, inside which there is a projector and a screen, while the projector is located in the rear of the car and is oriented towards the rear door of the car.
  • the projector is mounted on a solid support to which aluminum is attached.
  • the frame on which the projection screen is located located in the rear aperture of the car (see German patent for invention N ° 19938330, IPC G 09F 21/04, G 09F 19/18, G 09F 13/02, B 6OR 13/00, B 6OR 11/02, publ. 02.15.2001).
  • the screen area is limited by the size of the rear door and, thus, does not allow the use of screens of a larger area.
  • the screen is located at a low height, which also reduces the number of people who can simultaneously observe information on the screen, due to the limited size of the screen field and access to it.
  • the task to which the present utility model is directed is to create a device for presenting advertising information with a design that provides an increase in the number of people who can simultaneously observe advertising information.
  • the technical result achieved in solving the problem lies in the absence of dependence of the screen field area and the possibility of its visual observation from the dimensions of the vehicle, while maintaining reliable optical communication between the projector and the screen and high-quality image on the screen, as well as high mobility of the device and short time required to bring it into working condition.
  • the device for presenting advertising information containing a projector and a screen on which a light signal is supplied from the projector, a vehicle, while the projector is located inside the vehicle, according to a utility model, equipped with at least one additional projector, located inside the vehicle, the screen is located outside the vehicle and is equipped with a supporting device, while light signals are transmitted directly from each project ra on the screen through the opening in the vehicle body, are aligned on the screen, the total light output from all the projections is at least 500-ANSI lumens.
  • the supporting device of the screen was either attached to the vehicle body, or mounted on the supporting surface of the vehicle, or made in the form of a wall mount.
  • Each projector can also be equipped with a support device attached to the vehicle body.
  • the screen can be made light-illuminating.
  • the luminous flux is one of the luminous quantities that estimates the energy value - the radiation flux, i.e. the power of optical radiation, by the light sensation caused by it [more precisely, by its effect on a selective light detector, the spectral sensitivity of which is determined by the function of the relative spectral light efficiency of radiation V (1); 1 - wavelength of light in vacuum].
  • Luminous flux is the most important characteristic of a projector.
  • the luminous flux of a professional film projection apparatus is in the range from 350 to 50,000 lumens, amateur - at least 50 lumens.
  • the largest luminous flux is generated by an electric carbon arc lamp (50,000 lumens), the smaller one is produced by a gas discharge (xenon) lamp (15,000 lumens) and even smaller is produced by an incandescent lamp (90 lumens). Therefore, projectors with arc projectors are installed for large cinemas with large area screens coal or xenon lamps; in cinemas of low capacity, as well as in cinema installations for educational, amateur, etc.
  • ANSI lumens which characterizes the average value of the luminous flux measured in lumens on a control screen with a diagonal of 40 inches with a minimum focal length of the projector’s zoom lens. Measurements are taken at 9 points on the screen and then averaged.
  • ANSI Lumens ANSI Lumens
  • a light-transparent screen is a screen that can be viewed from the reverse side of the projector (see, for example, patent for an invention of the Russian Federation N ° 2209457, IPC G 03B 21/00, published on July 27, 2003).
  • the screen When placing the screen outside the vehicle, the dependence of the screen area on the dimensions of the vehicle, in particular, the location of the screen, namely the window or opening in the body, as was done with the known analogues, disappears, and it becomes possible to increase the screen area and the height of the screen, why the screen is additionally equipped with a supporting device, which can either be attached to the car body or mounted on a supporting surface, for example, attached to the vehicle body with means, and can also be made in the form of mounting the screen on any supporting structure, for example, a wall.
  • a supporting device which can either be attached to the car body or mounted on a supporting surface, for example, attached to the vehicle body with means, and can also be made in the form of mounting the screen on any supporting structure, for example, a wall.
  • Such a placement of the screen will, with an increase in the area of the screen and the height of its placement, in turn, increase the number of people simultaneously observing the information on the screen.
  • the optical connection between the screen and the projector may be degraded. This is because in this case it will be necessary for the signal from the projector to pass through openings in the vehicle body, for example, through an opening in the rear of the vehicle, or through an opening in the front of the vehicle, for example, the location of the front windshield, which when insufficient optical radiation power and orientation of the projector relative to the screen at a certain angle will make the image on the screen fuzzy and weakly distinguishable.
  • the projector was installed inside the vehicle, namely the Oka passenger car.
  • the screen was placed outside the vehicle on a support device attached to the vehicle body, or ⁇ yl was mounted directly on the support surface of the vehicle, for example, ground.
  • the light signal was transmitted through an opening in the vehicle body from several projectors inside the vehicle. During the experiment, projectors with different nominal luminous flux were used in turn, and the signals from all the projectors were combined on the screen.
  • Observation of the image on the screen was carried out visually by a group of people with normal vision without special means of observation, for example, binoculars.
  • the light signal was transmitted in the dark and in the daytime.
  • the experiment was repeated at different positions of the screen relative to the vehicle.
  • the maximum distance of the screen from the projector inside the vehicle was 10 m, the minimum 2 m.
  • increasing the distance (up to 10 m) revealed a significant deterioration in the quality of the image from the projector with a light flux, for example, 400 ANSI-lm.
  • the contours of graphic objects became blurry, the color scheme faded.
  • the image quality when moving the screen to a distance of 10 m remained unchanged.
  • the screen is proposed to be made light-illuminated, i.e. information on it can be observed from the side opposite to the placement of the vehicle relative to the screen.
  • the proposed implementation of the device for the distribution of advertising information will allow the vehicle to move either with an already installed screen and projectors, or will allow them to be mounted quickly before the start of a presentation or exhibition, which preserves the high mobility of the device and the short time required to bring the device into working condition.
  • the presence of a support device for each projector attached to the car body additionally reduces the time for putting the device into working condition, and also allows the vehicle to move to the place of presentation almost ready to display visual information.
  • the utility model is illustrated by a drawing, which schematically shows an example of a device for presenting advertising information, side view.
  • the positions in the drawing indicate the following: 1 - projector; 2 - screen; 3 - vehicle; 4 - additional projector; 5 - supporting device of the screen 2; 6 and 7 - support device, respectively, of the projector 1 and the additional projector 4.
  • a device for presenting advertising information comprises a projector 1, a screen 2, on which a light signal is received from the projector 1, and a vehicle 3.
  • the projector 1 is located inside the vehicle 3, and the screen 2 is located outside the vehicle 3.
  • the device is equipped with at least one additional projector 4, also located inside the vehicle 3.
  • a light signal carrying identical information is transmitted directly from projectors 1 and 4 through an opening in the vehicle body 3, matching on screen 2, and the total luminous flux of projectors 1 and 4 is at least 500 ANSI-lm.
  • the screen 2 is equipped with a supporting device 5, which is attached to the body of the vehicle 3, or mounted on the supporting surface of the vehicle 3, or made in the form of a wall mount (not shown). Screen 2 can be made light-illuminating.
  • Projectors 1 and 4 can also be equipped with support devices 6 and 7, attached to the body of the vehicle 3.
  • a projector of the Sapuo XT 16 type (Japan) can be used.
  • screen 2 a screen of the type Rover Computers Rover-Sreterêtep ( Russian) can be used.
  • a device for presenting advertising information is used as follows.
  • Vehicle 3 moves to the venue, for example, during an exhibition or presentation.
  • projectors 1 and 4 screen 2, supporting structures 5, 6 and 7, respectively, of screen 2 and projectors 1 and 4 can be located inside the vehicle body 3.
  • assemble and installation of supporting structures for example, attaching them to the body of the vehicle 3, or installing on a supporting surface outside the vehicle 3 (supporting structure 5 of the screen 2).
  • Projectors 1 and 4 can be connected via a voltage converter to the battery of the vehicle 3, or equipped with an autonomous power source.
  • the display of video information may be accompanied by the transmission of audio information, for example, through sound transmission means, namely, speakers located, for example, on a vehicle 3.
  • the projectors 1 and 4 After the information is shown at the end of the event, the projectors 1 and 4, the screen 2, the supporting structures 5, 6 and 7 are dismantled if necessary and the vehicle 3 can quickly move to another place of information display, providing mobility of the device.
  • the proposed device for the presentation of advertising information can be used as a means for multimedia visual support for presentations and various kinds of mass events, for example, advertising campaigns conducted, for example, in the open air.
  • the device has high mobility, requires a short time to bring it into working condition, and provides simultaneous visual access to advertising information for a wide range of observers, providing reliable optical communication between projectors and the screen and high quality image on the screen.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Projection Apparatus (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

Le modèle d'utilité se rapporte au domaine de la publicité et peut s'utiliser dans la lecture visuelle d'informations modifiables à distance, en tant que moyen de support visuel multimédia d'événements et de fêtes de masse. L'invention vise à créer un dispositif dont la structure permet d'augmenter le nombre de personnes capables d'observer simultanément des informations publicitaires. L'invention permet d'éviter la dépendance de la surface de l'écran et des possibilités de son observation visuelle de l'encombrement du véhicule de transport, et d'augmenter la fiabilité de la liaison optique entre la source d'images et l'écran tout en assurant une qualité élevée de l'image à l'écran. Le dispositif comprend un projecteur et un écran sur lequel un signal arrive depuis le projecteur, et un véhicule de transport, le projecteur étant disposé à l'intérieur du véhicule de transport. Le dispositif est muni d'au moins un projecteur supplémentaire, disposé à l'intérieur du véhicule de transport, l'écran est disposé à l'extérieur du moyen de transport et est muni d'un accessoire d'appui, et les signaux lumineux sont transmis directement à l'écran depuis chaque projecteur, à travers une fente dans la carrosserie du véhicule de transport, de manière à se superposer à l'écran; le flux lumineux global de tous les projecteurs est égal ou supérieur à 500 ANSI-lm.
PCT/RU2006/000490 2005-09-28 2006-09-22 Dispositif de presentation d'informations publicitaires Ceased WO2007037720A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2005129876 2005-09-28
RU2005129876 2005-09-28

Publications (1)

Publication Number Publication Date
WO2007037720A1 true WO2007037720A1 (fr) 2007-04-05

Family

ID=37900037

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2006/000490 Ceased WO2007037720A1 (fr) 2005-09-28 2006-09-22 Dispositif de presentation d'informations publicitaires

Country Status (3)

Country Link
GE (1) GEU20091486Y (fr)
UA (1) UA21375U (fr)
WO (1) WO2007037720A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108737802A (zh) * 2017-04-19 2018-11-02 福特全球技术公司 车载视频投影仪
CN113674653A (zh) * 2020-05-14 2021-11-19 波音公司 用于婴儿护理台半透明显示器的投影系统及其操作方法

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2066158A (en) * 1933-02-17 1936-12-29 Rca Corp Projection of moving pictures
DE3923234A1 (de) * 1989-07-14 1991-01-31 Reinhard Weber Einrichtung zur praesentation von lichtbildern
US5281985A (en) * 1992-05-19 1994-01-25 Michael Chan Video viewing system for a vehicle
RU19706U1 (ru) * 2001-06-20 2001-09-27 Кириченко Юрий Иванович Информационно-рекламная система конструкции "рыбина-кириченко"
RU47559U1 (ru) * 2005-03-23 2005-08-27 Турпалов Ваха Арбиевич Устройство для представления рекламной информации
RU47558U1 (ru) * 2005-03-17 2005-08-27 Турпалов Ваха Арбиевич Устройство для представления рекламной информации

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2066158A (en) * 1933-02-17 1936-12-29 Rca Corp Projection of moving pictures
DE3923234A1 (de) * 1989-07-14 1991-01-31 Reinhard Weber Einrichtung zur praesentation von lichtbildern
US5281985A (en) * 1992-05-19 1994-01-25 Michael Chan Video viewing system for a vehicle
RU19706U1 (ru) * 2001-06-20 2001-09-27 Кириченко Юрий Иванович Информационно-рекламная система конструкции "рыбина-кириченко"
RU47558U1 (ru) * 2005-03-17 2005-08-27 Турпалов Ваха Арбиевич Устройство для представления рекламной информации
RU47559U1 (ru) * 2005-03-23 2005-08-27 Турпалов Ваха Арбиевич Устройство для представления рекламной информации

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108737802A (zh) * 2017-04-19 2018-11-02 福特全球技术公司 车载视频投影仪
CN113674653A (zh) * 2020-05-14 2021-11-19 波音公司 用于婴儿护理台半透明显示器的投影系统及其操作方法

Also Published As

Publication number Publication date
GEU20091486Y (en) 2009-03-10
UA21375U (en) 2007-03-15

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