[go: up one dir, main page]

WO2006098657A2 - Dispositif de presentation d'informations publicitaires - Google Patents

Dispositif de presentation d'informations publicitaires Download PDF

Info

Publication number
WO2006098657A2
WO2006098657A2 PCT/RU2006/000106 RU2006000106W WO2006098657A2 WO 2006098657 A2 WO2006098657 A2 WO 2006098657A2 RU 2006000106 W RU2006000106 W RU 2006000106W WO 2006098657 A2 WO2006098657 A2 WO 2006098657A2
Authority
WO
WIPO (PCT)
Prior art keywords
screen
projector
vehicle
reflective surface
reflecting surface
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/RU2006/000106
Other languages
English (en)
Russian (ru)
Other versions
WO2006098657A3 (fr
Inventor
Leonid Gesevich Etkind
Vakha Arbievich Turpalov
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2006098657A2 publication Critical patent/WO2006098657A2/fr
Publication of WO2006098657A3 publication Critical patent/WO2006098657A3/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles

Definitions

  • the utility model relates to advertising and can be used by visual reproduction of remotely variable information as a means for multimedia visual support for presentations and various kinds of mass events held, for example, in the open air, as well as during advertising campaigns, including in places sales, exhibitions and fairs.
  • a mobile module with an information display comprising a vehicle equipped with a device supporting a screen onto which an image is transmitted, for example, from a VCR located in a vehicle.
  • the supporting device is made movable with respect to the car: in the initial position, the supporting device is located behind the rear of the car, and in the working position, in front of its side (see French patent for invention Ns 2705158, IPC G 09F 21/04, G 09F 7/18, published on November 18, 1994).
  • the known technical solution has the following disadvantages.
  • the screen of the known device is not located above the roof of the car, i.e. at the level of human growth, while the screen area is limited by the dimensions of the vehicle to which the device supporting the screen is attached: in height - the height of the vehicle, and in width, for example, the width of its rear.
  • a vehicle with an advertising information carrier is also known, which is a van, inside of which at least one cinematic device is placed, which, through a mirror, projects a video image onto at least one translucent screen mounted on the van body and visible from outside the vehicle.
  • the device also includes one or more outward speakers and a power source.
  • the device is equipped with a group of illuminated panels installed around the vehicle, and illuminating the bulletin board installed on the roof of the car. So the vehicle provides mobility for the presentation of advertising information on public roads by means of video and audio advertising information (see WIPO patent for invention Ws 9316460, IPC G 09F 19/18, G 09F 21/04, published on 08.19.1993).
  • the screen of the known device is also located no higher than the roof of the car, i.e. at the level of human growth. This reduces the number of people who can simultaneously observe information on the screen due to the limited screen area and access to it, since the screen area is limited by the dimensions of the vehicle, for example, the side or back sides, i.e. the location of the translucent screen.
  • a mobile advertising and information device containing a van, having a light-screen located in a side window, electronic means installed in the van, containing various bases of audio and video materials, a video projector and a first mirror having a common optical system with a light-screen, is known, with a second a mirror having a common optical system with a horizontally mounted video projector, a first mirror and a light-shielding screen, a frame on which autofocus is fixed a gon having a mechanism for connecting it to the chassis of a car or a car trailer and four telescopic supports equipped with a pneumatic drive (see RF certificate for utility model N ° 25362, IPC G 09F 21/04, published on September 29, 2002) .
  • a disadvantage of the known device is the limited visibility of the light screen, since it is at the vehicle level, i.e. at the level of human growth. This makes it difficult to obtain visual information from him from people who are at a considerable distance from the screen, or when there is a large crowd of people, for example, at exhibitions or presentations, from people who are not in the front row of viewers.
  • the closest technical solution to the proposed one is the well-known advertising and information mobile device containing a van equipped with a window on which a light screen, a video projector and a mirror are installed, and the light screen, a video projector and a mirror have a common optical system, while the van is equipped with a second, third or a large number of windows on which light-shielding screens are installed, and the video projector and light-shielding screens have a common optical system with the ability to switch (see certificate of the Russian Federation for utility model J ⁇ s 20802, IPC G 09F 21/04, published on November 27, 2001).
  • a disadvantage of the known device is also the limited visual access to the source of the dissemination of information, namely the screen.
  • the screen area in this case is limited by the window size, which does not allow the use of screens of a larger area than the window area.
  • the screen is located at a small height, for example, not exceeding human growth, which also reduces the number of people who can simultaneously observe information on the screen, due to the limited access to it with a large crowd of people.
  • the problem which the real utility model is aimed at, is to create a device with a design that provides the opportunity to increase the number of people who can simultaneously observe advertising information.
  • the technical result achieved in solving the problem lies in the absence of dependence of the screen field area and the possibility of its visual observation on the dimensions of the vehicle, while maintaining the reliability of optical communication between the projection device and the screen, as well as high mobility of the device and the short time required for bringing it into working condition.
  • a device for presenting advertising information comprising a screen projection means consisting of a projector, a reflective surface and a screen, a vehicle within which the projector is installed, according to a utility model, the reflective surface and the screen are located outside the vehicle and are provided with supporting structures, an opening is made in the vehicle body for the passage of the light flux from the projector to the reflective surface, while the support arm ruktsiya reflective surface mounted on the vehicle and the reflecting surface is arranged to be fixed relative to the projector and the screen. It is advisable to perform a reflective surface with the possibility of its preliminary before fixing the rotation relative to the projector and screen.
  • the supporting structure of the reflective surface may be provided with a hinge device.
  • the reflective surface can be made in the form of a mirror, and the supporting structure of the reflective surface can be attached to the vehicle body.
  • the shield support structure can also be attached to the vehicle body.
  • the projector may be provided with a support structure attached to the vehicle, and the distance between the lower edge of the reflective surface and the projector is more than 50 mm.
  • the optical communication between it and the projector is difficult.
  • Such a connection can be made by means of a reflective surface, for example, a mirror.
  • the presence inside the vehicle of various parts, accessories, etc. may interfere with the signal from the projector to the reflective surface and further to the screen.
  • the reflective surface must be able to fix its position to maintain optical communication relative to the screen and the projector using its support structure mounted on a vehicle ve.
  • the reflective surface it is necessary to place the reflective surface relative to the projector so that the distance between the lower edge of the reflective surface and the projector is more than 50 mm. Otherwise, the surface of the projector may overheat, which may lead to a defect. signal loss, loss of optical communication between the projector and the screen and the subsequent failure of the projector.
  • the proposed implementation of the device for the distribution of advertising information will allow the vehicle to move either with a reflective surface, a screen and a projector already installed, or it will be possible to mount it quickly before the start of a presentation or exhibition, which preserves the high mobility of the device and the short time required to bring the device into working condition.
  • the implementation of the supporting structure of the screen attached to the car body, as well as the presence of the supporting structure attached to the vehicle, for example, the roof, at the projector additionally reduces the time to bring the device into working condition and also allows the vehicle to move to the place of presentation practically ready to display visual information.
  • the utility model is illustrated by a drawing, which schematically shows an example embodiment of a device for presenting advertising information, side view. .
  • the positions in the drawing indicate the following: 1 - projector of a screen projection means; 2 - reflective surface; 3 - screen; 4 - vehicle; 5 - supporting structure of the projector 1; 6 - supporting structure of the reflecting surface 2; 7 - supporting structure of the screen 3; 8 - hole in the vehicle body 4.
  • a device for presenting advertising information comprises a screen-projection means consisting of a projector 1, a reflective surface 2 made, for example, in the form of a mirror, and a screen 3, a vehicle 4, inside which a projector 1 is installed.
  • the projector 1 can be attached either to the lower part of the vehicle body 4, or by means of the supporting structure 5 to the roof of the vehicle 4.
  • the reflecting surface 2 and the screen 3 are located outside the vehicle 4 and are provided with supporting structures 6 and 7.
  • the supporting structure 6 of the reflecting surface 2 is mounted on the vehicle 4, while the reflecting surface 2 is fixed relative to the projector 1 and the screen 3 to maintain stable optical communication at the time of transmission of the light flux.
  • the supporting structure 6 of the reflecting surface 2 can be provided with a hinge device, which will allow you to pre-rotate the reflecting surface 2 relative to the projector 1 and the screen 3 in the absence of permanent mounting of the screen 3 to the vehicle 4.
  • Support structure 6 of the reflective surface 2 can be made in the form of a protective casing with a bracket for mounting with a reflective surface 2. In this case, the reflective surface 2 is placed inside the protective casing, which is mounted on the vehicle 4, and is rigidly attached to it.
  • the walls of the protective casing should be made of dense material, for example, plastic, which protects the reflecting surface 2 from negative environmental influences (rain, snow, etc.), and also cover them with a dark color, leveling the effect of sunlight on the reflective surface 2, impairing the focus of the signal on the screen 3.
  • An opening 8 is made in the body of the vehicle 4 for passage of the light flux from the projector 1 to the reflective surface 2.
  • the supporting structure 7 of the screen 3 can be attached to the body of the vehicle 4.
  • the distance between the lower edge of the reflecting surface 2 and the projector 1 should be more than 50 mm, which will allow to maintain optimal ventilation of the air space near the projector 1, excluding overheating of the projector 1, distortion of the transmitted signal and its failure.
  • the reflecting surface 2 can be made with the possibility of its preliminary before fixing the rotation relative to the projector 1 and the screen 3.
  • a similar implementation is advisable when placing the screen 3, not attached to the vehicle.
  • the supporting structure of the screen 3 can be mounted directly on the supporting surface of the vehicle 4, for example, ground.
  • the screen 3 can be located, for example, on the side of the vehicle 4. Therefore, it is necessary to rotate the reflecting surface 2. in all planes, which is also possible by mounting it on supporting structure 6, equipped with a hinge device similar to mounting automobile rear-view mirrors.
  • subsequent fixation of the position (angle of rotation) of the reflecting surface 2 relative to the projector 1 and the screen 3 is required. This can be achieved by selecting the contact density by the element of the hinge device.
  • a projector 1 a projector of the type RoverLight Zepith LX1700 ( Russian) can be used.
  • screen 3 a screen of the type Rover Computers Rover-Sreterêtep ( Russian) can be used.
  • a device for presenting advertising information is used as follows.
  • Vehicle 4 moves to the venue, for example, during an exhibition or presentation.
  • the projector 1, the reflecting surface 2, made, for example, in the form of a mirror, the screen 3, the supporting structures 5, 6 and 7, respectively, of the projector 1, the reflecting surface 2 and the screen 3, can be located inside the body of the vehicle 4.
  • the assembly and installation of supporting structures are carried out, for example, by attaching them to the body of the vehicle 4, or by mounting them on a supporting surface outside the vehicle 4 (supporting structure 7 of the screen 3).
  • the vehicle means 4 In the case of a fixed location of the screen 3 relative to the vehicle 4 (for example, the supporting structure 7 of the screen 3 is welded to the body of the vehicle 4), it is possible to move the vehicle means 4 to the place of presentation to rigidly fix on it a supporting structure 6 with a reflective surface 2 in an already fixed position relative to the projector 1 and the screen 3, which is significantly faster um installation of the installation at the place of presentation.
  • the projector 1 can be connected via a voltage converter to the battery of the vehicle 4, or provided with an autonomous power source.
  • the display may be accompanied by the transmission of sound information, for example, through sound transmission means, namely, speakers located, for example, on a vehicle 4.
  • the screen 3, the supporting structures 6 and 7, the reflecting surface 2 are dismantled if necessary, and the vehicle 4 can quickly move to another place of information display, providing mobility of the device.
  • the proposed device for the presentation of advertising information can be used as a means for multimedia visual support for presentations and various kinds of mass events, for example, advertising companies held, for example, in the open air, combining high mobility, requiring little time for bringing it into working condition and providing the possibility of simultaneous visual access to advertising information for a wide range of observers.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Projection Apparatus (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

L'invention se rapporte au domaine de la publicité et peut s'utiliser par voie de reproduction visuelle d'informations modifiables à distance, en tant que moyen de transmission pour le support visuel multimédia des présentations. L'invention vise une construction qui permet d'augmenter le nombre de personnes qui peuvent observer simultanément les informations publicitaires. Elle permet de réduire la dépendance de la surface de l'écran et de la possibilité de son observation des dimensions du véhicule de transport tout en préservant une liaison optique fiable entre le dispositif de projection et l'écran et d'assurer une mobilité élevée et un temps réduit nécessaire pour mettre le dispositif en état de travail. Le dispositif de présentation d'informations publicitaires comprend un moyen de projection sur l'écran qui est constitué d'un projecteur, d'une surface réfléchissante et d'un écran ainsi qu'un véhicule de transport à l'intérieur duquel est monté le projecteur. La surface réfléchissante et l'écran sont installés à l'extérieur du véhicule de transport et sont munis de structures d'appui; une ouverture dans la carrosserie du véhicule de transport permet le passage du flux lumineux provenant du projecteur en direction de la surface réfléchissante. La structure d'appui de la surface réfléchissante est montée sur le véhicule de transport, et la surface réfléchissante a la possibilité de se fixer par rapport au projecteur et à l'écran.
PCT/RU2006/000106 2005-03-17 2006-03-10 Dispositif de presentation d'informations publicitaires Ceased WO2006098657A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2005107539 2005-03-17
RU2005107539 2005-03-17

Publications (2)

Publication Number Publication Date
WO2006098657A2 true WO2006098657A2 (fr) 2006-09-21
WO2006098657A3 WO2006098657A3 (fr) 2007-02-15

Family

ID=36992147

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2006/000106 Ceased WO2006098657A2 (fr) 2005-03-17 2006-03-10 Dispositif de presentation d'informations publicitaires

Country Status (2)

Country Link
UA (1) UA17656U (fr)
WO (1) WO2006098657A2 (fr)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2066158A (en) * 1933-02-17 1936-12-29 Rca Corp Projection of moving pictures
GB482034A (en) * 1937-08-20 1938-03-22 Charles Joseph Harris Improvements in and relating to tranportable cinema projecting equipment
DE1261754B (de) * 1966-05-03 1968-02-22 Willy Cordes Tonfilmwagen
FR2665790A1 (fr) * 1990-08-13 1992-02-14 Berengier Jean Marc Vehicule publicitaire.
RU25363U1 (ru) * 2001-02-02 2002-09-27 Горелик Самуил Лейбович Рекламно-информационное устройство

Also Published As

Publication number Publication date
WO2006098657A3 (fr) 2007-02-15
UA17656U (en) 2006-10-16

Similar Documents

Publication Publication Date Title
JP2930219B2 (ja) ステージの背景で動く映像を表示する装置
US6522311B1 (en) Image information displaying system and hologram display apparatus
US5940120A (en) Vanity console
US5642238A (en) Ergonomically efficient side and rear vision system for motor vehicles
US20100033564A1 (en) Vehicle monitoring system
CN201170943Y (zh) 背投式广告宣传车
RU47558U1 (ru) Устройство для представления рекламной информации
JP3474818B2 (ja) ホログラムディスプレイ装置
JP2003255876A (ja) 映像表示装置付き自走車両
KR20070049338A (ko) 차량내설식 영상투사표시장치
WO2006098657A2 (fr) Dispositif de presentation d'informations publicitaires
JPH11161216A (ja) 映像情報表示システム
WO2006025766A1 (fr) Dispositif de presentation d'informations
JPH11164291A (ja) 映像情報表示システム
US7845102B2 (en) Motion image advertising system coupled with advertising dummy
RU47559U1 (ru) Устройство для представления рекламной информации
KR200277066Y1 (ko) 광고차량의 광고장치
WO2007037720A1 (fr) Dispositif de presentation d'informations publicitaires
RU62278U1 (ru) Рекламная конструкция
WO2002014106A2 (fr) Elements de montage de projecteur et de dispositif d'eclairage au plafond
KR100866536B1 (ko) 소형카메라를 이용한 차량용 사이드미러장치
RU58250U1 (ru) Устройство для представления рекламной информации
WO2006101421A2 (fr) Dispositif de presentation d'informations publicitaires
WO2015041625A1 (fr) Prolongateur de projection
JPH0749533A (ja) プロジェクタ装置

Legal Events

Date Code Title Description
NENP Non-entry into the national phase

Ref country code: DE

NENP Non-entry into the national phase

Ref country code: RU

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 06733234

Country of ref document: EP

Kind code of ref document: A2

122 Ep: pct application non-entry in european phase

Ref document number: 06733234

Country of ref document: EP

Kind code of ref document: A2