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WO2003056536A1 - Procede de diffusion de messages publicitaires et informationnels - Google Patents

Procede de diffusion de messages publicitaires et informationnels Download PDF

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Publication number
WO2003056536A1
WO2003056536A1 PCT/RU2002/000503 RU0200503W WO03056536A1 WO 2003056536 A1 WO2003056536 A1 WO 2003056536A1 RU 0200503 W RU0200503 W RU 0200503W WO 03056536 A1 WO03056536 A1 WO 03056536A1
Authority
WO
WIPO (PCT)
Prior art keywords
ρeκlamnο
sοοbscheny
sτantsii
tsenτρalnοy
sοοbscheniya
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/RU2002/000503
Other languages
English (en)
Russian (ru)
Inventor
Sergei Anatolyevich Gavrilov
Dmitry Petrovich Timoshchenko
Stepan Anoldovich Popov
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to AU2002354428A priority Critical patent/AU2002354428A1/en
Publication of WO2003056536A1 publication Critical patent/WO2003056536A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the service provider may then either send the account to the user, or write down the amount in the cash or debit of the account.
  • a disadvantage of the method is the inability of the user to influence the selection of messages and the preferential time of their receipt.
  • the declared declared method may also be the method of adding advertising to communications between the user terminals and the consumer, 09/21/2000. And in this way, users are not provided with the opportunity to choose a topic and the time of receipt of advertising, but the receipt itself is not taken into account when paying for communication services.
  • the closest to the claimed inventions are the mailing lists of users of the commercialized advertising-information messages described in the case, 59 August 3, 1999, based on the fact that the central station registers the distributors and the users of the public communications and the telecoms Pu ⁇ em nalichn ⁇ g ⁇ and / or beznalichn ⁇ g ⁇ ⁇ e ⁇ ev ⁇ da vn ⁇ sya ⁇ money s ⁇ eds ⁇ va, ⁇ luchennye ⁇ ⁇ s ⁇ avschi ⁇ v for ⁇ azhd ⁇ e ⁇ e ⁇ lamn ⁇ -in ⁇ matsi ⁇ nn ⁇ e s ⁇ bschenie, ⁇ ye ⁇ s ⁇ avschi ⁇ i na ⁇ avlyayu ⁇ on ⁇ e ⁇ minal ⁇ lz ⁇ va ⁇ elya, ⁇ sle ⁇ lucheniya ⁇ neg ⁇ s ⁇ ve ⁇ s ⁇ vuyuscheg ⁇ za ⁇ sa, vmes ⁇ e with iz ⁇ b ⁇
  • the disadvantages of this method should be that the users need to make additional operations after registration on the terminal 3 on-site communications, and it is the name of the user who is contacted by the suppliers of the promotional and informational messages. In general, the user must have information that this is a direct contact with the user, as well as the address of the consumer.
  • SIGNIFICANT FOX (DR. 26) 4 ⁇ ealizatsiya zayavlenny ⁇ s ⁇ s ⁇ b ⁇ v ⁇ bes ⁇ echivae ⁇ ⁇ ed ⁇ s ⁇ avlenie n ⁇ v ⁇ g ⁇ type of service, vys ⁇ uyu and e ⁇ e ⁇ ivnuyu d ⁇ s ⁇ izhim ⁇ s ⁇ ad ⁇ esa ⁇ a, bys ⁇ y ⁇ anal d ⁇ s ⁇ av ⁇ i s ⁇ bscheny not dependent ⁇ ge ⁇ g ⁇ a ⁇ iches ⁇ g ⁇ ⁇ l ⁇ zheniya ⁇ lucha ⁇ elya, e ⁇ e ⁇ ivny s ⁇ s ⁇ b ⁇ vysheniya uznavaem ⁇ s ⁇ i ⁇ g ⁇ v ⁇ y ma ⁇ i, v ⁇ zm ⁇ zhn ⁇ s ⁇ s ⁇ zdaniya n ⁇ vy ⁇ services ⁇ lien ⁇ v, revealing tse
  • ⁇ in case of lack of a subscriber's terminal during a preset temporary interrupted from a central station a preset quantitative 7 Carry out a proprietary communication of advertising and information to the corresponding user.
  • P ⁇ sle e ⁇ g ⁇ on tsen ⁇ aln ⁇ y s ⁇ antsii for services ⁇ ed ⁇ s ⁇ avlyaemye it, in its ⁇ la ⁇ ezhn ⁇ y sis ⁇ eme ⁇ ⁇ n ⁇ en ⁇ - ⁇ vayde ⁇ a ⁇ izv ⁇ dya ⁇ ⁇ e ⁇ ev ⁇ d zadann ⁇ y amount ⁇ chisleny denezhny ⁇ s ⁇ eds ⁇ v and ⁇ azhd ⁇ g ⁇ ⁇ s ⁇ avschi ⁇ a ⁇ e ⁇ lamn ⁇ -in ⁇ matsi ⁇ nny ⁇ s ⁇ bscheny ⁇ izv ⁇ dya ⁇ ⁇ dsche ⁇ vse ⁇ iz ⁇ as ⁇ d ⁇ vanny ⁇ s ⁇ eds ⁇ v, vnesenny ⁇ in ⁇ la ⁇ ezhnuyu sis ⁇ emu ⁇ n ⁇ en ⁇ - ⁇ vayde ⁇ a.
  • Sis ⁇ ema, ⁇ ealizuyuschaya va ⁇ ian ⁇ y s ⁇ s ⁇ ba, ⁇ eds ⁇ avlyae ⁇ s ⁇ b ⁇ y ⁇ g ⁇ ammn ⁇ - a ⁇ a ⁇ a ⁇ ny ⁇ m ⁇ le ⁇ s, s ⁇ de ⁇ zhaschy base rendy ⁇ related ⁇ tsess ⁇ m, bl ⁇ ⁇ vedeniya ⁇ is ⁇ a ⁇ za ⁇ su, bl ⁇ ⁇ mi ⁇ vaniya za ⁇ sa ⁇ be ⁇ a ⁇ is ⁇ a and bl ⁇ v ⁇ s ⁇ izvedeniya, s ⁇ edinennye ⁇ in ⁇ matsi ⁇ nnym and u ⁇ avlyayuschim tires with ⁇ tsess ⁇ m tendy ⁇ and databases.
  • advertisements and informative messages may also be presented in the form of graphical or public information, or are a
  • FIG. 1 The first embodiment of the invention, when the central station 1 is delivered or disconnected from the telephone or the contact center is illustrated in FIG. 1.
  • the central station 1 there are no advertisements for the communication of messages to the public service providers.
  • Tsen ⁇ alnaya Station 1 settles accounts between users who provide advertising and communications and a central station, for the sake of communication. All indicated operations are carried out and are fixed in the database of 2 central stations.
  • a third-party version of the claimed invention for the case where the central station 1 is connected together with an intercom system, such as a wired system ⁇ KUTHER In the case of the customer, 15, there are no messages that are sent to us; There are 5 registered users at the central station 1 that receives information about the 8 desired message conditions and conditions.
  • the sales center and remote services 19 make use of the central station for the provision and use of the services offered by the users.
  • ⁇ C 5 subscribers agree to receive advertisements in the form of ⁇ 8 (hereinafter ⁇ ), filling out application 8 for ig. 1 and ⁇ ig. 2 ⁇ isa ⁇ ⁇ dazh ⁇ S (anal ⁇ gichn ⁇ zayav ⁇ e on mezhduna ⁇ dny ⁇ uming) in ⁇ y ⁇ a ⁇ zhe u ⁇ azyvae ⁇ sya in ⁇ matsiya for further ⁇ e ⁇ s ⁇ nalizatsii ⁇ assyl ⁇ in ⁇ m including ⁇ egis ⁇ atsi ⁇ nny n ⁇ me ⁇ ⁇ lz ⁇ va ⁇ elya, ⁇ egis ⁇ atsi ⁇ nny n ⁇ me ⁇ ab ⁇ nen ⁇ s ⁇ g ⁇ ⁇ e ⁇ minala, ⁇ .I. ⁇ .
  • CUSTOMERS ⁇ C introduces a minimum monthly subscription fee, which ensures that a paid voice tariff is paid in accordance with the selected tariff plan.
  • the beneficiaries select the topics from the mailing list. Each topic is distributed separately.
  • the subscriber For each received advertising, the subscriber is credited to the account;
  • the task of the parameters of the utility is possible through: the service of the sales service, the service service, the automatic service of the customer service, the Internet of the customer service system.
  • the subscriber indicates the time of the message (by default, all subscribers are issued from 7.00 to
  • the cost of services for advertisers varies, depending on the distribution of the distribution, as well as on the volume of its distribution.
  • Calculation of the account with the user is made on the basis of the statistics of the received message users.
  • the distributor Based on reports from the company, the distributor counts with the switches and accumulates a new advertisement. A bonus is accrued to a user for each of the main advertising messages on the basis of the contact and the distribution files from the distribution server.
  • Cash from suppliers is available for advance payments, as well as for cash in cash or non-cash.
  • ⁇ dnim of ⁇ ime ⁇ v ⁇ ealizatsii zayavlenn ⁇ g ⁇ s ⁇ s ⁇ ba yavlyae ⁇ sya sis ⁇ ema d ⁇ s ⁇ av ⁇ i ⁇ e ⁇ lamn ⁇ g ⁇ ⁇ n ⁇ en ⁇ a ab ⁇ nen ⁇ am ⁇ i ⁇ si ⁇ vann ⁇ y or ⁇ dvizhn ⁇ y connection service is ⁇ lz ⁇ vaniem ⁇ i ⁇ s ⁇ bscheny 8 ⁇ 8 ( ⁇ g ⁇ .
  • the user terminal may be provided with a personal or portable computer, a fixed or mobile telephone.
  • the messaging service for the delivery of promotional content has a number of advantages, as well as the following services:
  • the 8–8 messaging service for the day is one of the most extensive paid services for all public users and the general public.
  • Promotional campaigns for the promotion of goods and services may be carried out locally, as well as at the global level.
  • - ⁇ -emails send immediately - after 20 seconds - to receive the statistics of the messages received by the users and to analyze the results.
  • ⁇ -advertising may be transmitted to a mobile telephone, as well as a separate communication, and in addition to the external accessories, ⁇ vt ⁇ m
  • the e-switch is used as a means of useful information, and the influence of its advertising on the consumer is increased.
  • the length of the message is to a considerable degree limited by the relevant standards.
  • the total size of the message should not exceed 163 bytes, from which: 1 byte takes up the header, containing the type of message, 7 bytes takes up the “temporary time”, it takes up the price
  • Received blocks of data are included in the packages for distribution to the center of communications ( ⁇ ).
  • Packages for the ⁇ are automatically used in combination with the ⁇ .
  • P ⁇ i is ⁇ lz ⁇ vanii ⁇ la ⁇ ⁇ S ⁇ ⁇ 3.5 s ⁇ bschenie ⁇ di ⁇ ue ⁇ sya s ⁇ glasn ⁇ ⁇ abl.4.
  • the subscriber terminal After receipt of a random ⁇ , the subscriber terminal will receive the received data blocks and, based on this, receive random images.
  • SIGNIFICANT FOX (DR. 26) 20
  • the preferred embodiments of the invention are one of the possible, various modifications of the inventories of the inventories of the invention.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Nitrogen And Oxygen Or Sulfur-Condensed Heterocyclic Ring Systems (AREA)
  • Pharmaceuticals Containing Other Organic And Inorganic Compounds (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne le domaine de la diffusion électronique automatisée d'offres à caractère publicitaire et informationnel et peut s'utiliser pour placer des documents publicitaires et informationnels dans les messages relatifs aux marchandises et aux services envoyés aux consommateurs par divers canaux de télécommunications. Grâce à cette invention, les messages reçus par les utilisateurs peuvent être utilisés comme des bons de réduction (sur l'écran de leur téléphone), et les utilisateurs bénéficient d'un contrôle total de l'état et du mouvement des fonds sur leur compte de règlements dans le système de paiements. Les procédés sont fondés sur le fait qu'à la réception d'une publicité par l'utilisateur celui-ci bénéficie de services partiellement payés de l'opérateur de communications.
PCT/RU2002/000503 2001-12-26 2002-11-22 Procede de diffusion de messages publicitaires et informationnels Ceased WO2003056536A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002354428A AU2002354428A1 (en) 2001-12-26 2002-11-22 Method for disseminating advertising and informative messages (variants)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2001134949/12A RU2192049C1 (ru) 2001-12-26 2001-12-26 Способ распространения рекламно-информационных сообщений (варианты)
RU2001134949 2001-12-26

Publications (1)

Publication Number Publication Date
WO2003056536A1 true WO2003056536A1 (fr) 2003-07-10

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2002/000503 Ceased WO2003056536A1 (fr) 2001-12-26 2002-11-22 Procede de diffusion de messages publicitaires et informationnels

Country Status (3)

Country Link
AU (1) AU2002354428A1 (fr)
RU (1) RU2192049C1 (fr)
WO (1) WO2003056536A1 (fr)

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Publication number Publication date
RU2192049C1 (ru) 2002-10-27
AU2002354428A1 (en) 2003-07-15

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