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WO2009098505A1 - Système de coupon pour dispositifs sans fil - Google Patents

Système de coupon pour dispositifs sans fil Download PDF

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Publication number
WO2009098505A1
WO2009098505A1 PCT/GB2009/050101 GB2009050101W WO2009098505A1 WO 2009098505 A1 WO2009098505 A1 WO 2009098505A1 GB 2009050101 W GB2009050101 W GB 2009050101W WO 2009098505 A1 WO2009098505 A1 WO 2009098505A1
Authority
WO
WIPO (PCT)
Prior art keywords
coupon
wireless devices
hyperlink
coupons
group
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/GB2009/050101
Other languages
English (en)
Inventor
David Phillip Belnick
Simon Davis
Sean Legassick
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
MOBGEO Ltd
Original Assignee
MOBGEO Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by MOBGEO Ltd filed Critical MOBGEO Ltd
Publication of WO2009098505A1 publication Critical patent/WO2009098505A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention generally pertains to a system and method for providing coupons to wireless devices.
  • Electronically delivered coupon systems exist for distributing coupons to an MEU's wireless device or handset. These systems, however, usually require for redeeming the coupons special hardware or applications that must be installed on the MEU's handset, or at the point of redemption. Also, many of the electronically delivered coupons are merely short messages utilizing conventional short message service (SMS) technology and thus amenable to unauthorized sharing or duplication. In any event, special hardware systems required for redeeming electronic coupons rely on investment in infrastructure (such as barcode readers) and complex point-of sale integration for carrying out the redemption. This makes such electronic coupon systems very expensive.
  • SMS short message service
  • each coupon has associated with it a limited-use hyperlink that, when activated ("clicked") effects redemption of the coupon and provides the host computer system an indication of the coupon redemption.
  • the limited-use may be established, for example, as a single use. The limited-use link, therefore, permits the advertiser to prevent unauthorized re-use of the coupon.
  • the limited-use hyperlink is clicked by a merchant at a point of sale (POS), thereby effectively enabling the POS activity to be reported to the host computer system, but without the need for expensive POS system integration.
  • POS point of sale
  • the coupon displayed to the MEU is also provided with a description of the coupon as well as a link for reporting to the host system an inconsistency between the description and the coupon. This provides a way for the advertiser and operator of the host system to monitor the quality or relevance of the distributed coupons and react accordingly, such as by modifying or ending the promotion.
  • the coupons are generic WAP or Web pages, they can be made available to indexing by search engines or the like and distributed within, for example, the results provided by third-party search engines.
  • the coupon will be identified in the results as a call-to-action banner or textual description of the coupon offer and made available when the MEU activates the banner or text description.
  • FIG. 1 is a diagram of a system for carrying out the generation, targeting, and distribution of coupons to selected wireless devices, as well as redemption of those coupons in accordance with the present invention.
  • Fig. 2 is a flow chart of the steps involved in initiating an advertising campaign or promotion, including the generation of a coupon.
  • the system diagram of Fig. 1 also illustrates a wireless network 24 that, in this embodiment, comprises a conventional wireless phone network and associated subscriber phones.
  • a wireless network 24 that, in this embodiment, comprises a conventional wireless phone network and associated subscriber phones.
  • the subscriber phones which are assigned to individual users, will hereafter be referred to as mobile end users or MEUs.
  • MEUs mobile end users
  • a representative group of three MEUs 26 A, 26B and 26C is illustrated in Fig. 1.
  • Fig. 2 commences when the advertiser logs into the host system 20 to access the present coupon system via a web interface [501]. The advertiser can then opt to create a new campaign, which includes creating a name for the campaign (for reporting purposes) and then inputting the specific promotional message and the precise target and locations for the coupon.
  • the advertiser will first generate a coupon by inputting the text-based content of the coupon, which is the actual offer and terms. Relevant point-of-sale
  • the advertiser selects specific targeting criteria [503] applicable to the coupon.
  • Such targeting criteria include: a) precise geographic location (or bounded geographical area) for the campaign; b) age, gender and other desired levels of demographic segmentation; c) specific mobile services or WAP or Web sites; d) specific mobile networks; e) specific handsets; f) campaign date window (that is, start or launch date, and end date); g) valid days of the week that the campaign must run; and h) valid start and end times per day; which would allow the advertiser to limit, for example, the coupon distribution to after-school hours, weekends, etc. [0024] The advertiser then selects a particular type of coupon offer being generated [504]. These types can include: a) Mobile Web exclusive; b) a free gift; c) a gift available with purchase; d) a discount on purchase; or e) an informational coupon.
  • the coupon type selection step is followed by the advertiser specifying a category to which the coupon relates. Examples of such categories include entertainment, food & drink, clothing, homeware, medical etc. [505]
  • the advertiser establishes the total budget of the campaign using a combination of overall budget limits; maximum number of coupon deliveries or views ("impressions"); or maximum number coupon redemptions.
  • the advertiser can also decide whether a single MEU will be able to view the same coupon more than once. This decision results in a limited-use hyperlink being associated with the coupon to control the distribution and redemption as discussed more fully below.
  • the establishment by the advertiser of the number of permitted uses of a particular coupon can be referred to as the "kill rules.”
  • Logic built into the above-noted software module automatically builds a rate card from a pricing database in response to the criteria, categories, etc, selected by the advertiser for the specific campaign.
  • the rate card is generated "on the fly" so that the advertiser can immediately ascertain the cost of particular selections and, if need be, adjust accordingly rather than wait until all such selections have been input.
  • the advertiser selects the distribution criteria for the coupon, the cost per impression / per click / per action is displayed on-screen in response to those selections.
  • the launched campaign is scheduled to run automatically at the frequency and time(s) selected.
  • the actual campaign cost is tallied on the host system as coupons are delivered, clicked and redeemed
  • Advertiser's can opt to view live, real-time statistics of the campaign [511] and can opt to pause or terminate campaigns at any time [510A-C]. At the end of the campaign [512], a final campaign report is created [513] and available to the advertiser.
  • Coupon Delivery Generally
  • Coupons can be delivered to the MEU or to a local search user in a variety of ways.
  • coupons can be provided to opt-in marketing lists, those lists comprising MEUs that have opted-in to be contacted about specific products and services.
  • Coupons can also be embedded into location-based services and applications such as navigation and mapping software, friend finders, and directory services.
  • Coupons can also be shown in search results and sent to the MEU for later use.
  • Coupons can be pushed to any website, mobile website, service or application via
  • the coupon Web/Wap page link can be sent to the MEU' s device, and the MEU can then activate the coupon from within the messages by opening the link in the message.
  • the advertiser can ascertain precisely which MSISDN is the recipient of which coupon.
  • Such delivery also offers an advantage to the MEUs in that they have on their device a record of the coupon outside of their Web/Wap browser, which record they can access at will.
  • the system does not rely on a specific coupon delivery mechanism, and the delivery and redemption of coupons can be adapted to any electronic delivery protocol or mechanism supported by a mobile computing device.
  • four different approaches to coupon delivery are described next.
  • Delivery of coupon to a particular MEU is recorded by the host computer system so that the advertiser can, if desired, prohibit subsequent delivery of any coupon for the same campaign to the same MEU.
  • the advertiser can prohibit the MEU from seeing further advertisements for the campaign.
  • the wireless network 24 (Fig. 1) to which an MEU subscribes oftentimes includes location-aware services that utilize the Global Positioning System (GPS) or other techniques for apprizing the network of the particular MEU's location.
  • GPS Global Positioning System
  • an MEU such as shown at 26A in Fig. 1 may be part of a location-aware wireless network. That MEU 26A may, in addition to permitting the system to track the location of the wireless device, elect to receive on the device otherwise unsolicited location-based information. Such an election, known as "opting-in" places the MEU on an opt-in list. The list identifies MEUs by their MSISDN number or similar unique identifier. Some corresponding demographic information can also be stored.
  • the opt-in list of location-aware MEUs can be employed to carry out the coupon service of the present invention. For example, (see Fig. 3), an MEU that opts-in to receive location-based coupons [101] is added to the opt-in list [102].
  • the opt-in list is provided upon request to the host system 20 by the wireless network 24 [103].
  • the host system also receives from the wireless network frequent updates that identify the current location of the MEUs on the opt-in list.
  • the coupon distribution software module of the host system correlates the categories and preferences corresponding to the opt-in list with the categories etc that are selected by the advertiser for the particular campaign. This correlation thus identifies the coupons that are relevant to a particular user.
  • the above-noted "kill rules" are consulted to eliminate otherwise available coupons that have been previously provided to and/or redeemed by the MEU by the maximum amount permitted by the kill rules. [104A] (Fig. 3).
  • the handsets of the MEU's of the opt-in list can be equipped to provide directly to the host system location information to thereby permit the host system to serve relevant coupons via WAP push (or equivalent technical mechanisms) directly to MEU's without embedding them into a third party service [201 - 204].
  • Fig. 1 illustrates a third-party location-aware service provider 40, which may comprise a location-aware Mobile Web application for MEUs (such as MEU 26B, Fig. 1), to allow the MEU to make location-specific notes about a particular site (such as a restaurant).
  • MEUs such as MEU 26B, Fig. 1
  • the notes can be accessed by other MEUs of the application when those other MEUs enter the geographic vicinity of the note(s).
  • the noted information can be accessed on the wireless device or on the service's WEB or WAP pages.
  • the MEU 26C receives by any of the means discussed above, a coupon 50, which appears on the display 52 of the wireless device.
  • the format of the coupon is that selected by the advertiser as discussed above.
  • the MEU 26C views the coupon [401], the display of which [402] includes content of the coupon 50 as generated by the advertiser (e.g., "FREE 12 OZ COFFEE") as well as instructions 54 for redeeming the coupon.
  • Such instructions preferably identify a merchant at a point of sale (POS) 56, as well as a map [403] for locating the POS 56.
  • Other information such as images, addresses etc can be included in the coupon.
  • activation of the link thus "kills" the coupon so that it may not be reused.
  • Suitable indicia for showing that the coupon has been redeemed may be provided on the display 52 of the wireless device, preferably without completely obscuring the original coupon offer, which both the MEU and merchant may care to review.
  • a second attempt to click the redeem link will produce an error message such as "Sorry! This offer has been previously redeemed.”
  • Actuation of the limited-use link 60 also provides the coupon/redemption information to the host system 20 for recordkeeping, billing, and other statistical purposes. The kill rules associated with the link prevent reuse of a coupon.
  • a separate mechanism prevents a MEU (as identified by the MSISDN) from receiving more than the allotted number of coupons for a particular campaign.
  • each coupon has an associated cryptographically secure unique key (coupon code) which is recorded in the host system alongside the MEU's MSISDN.
  • the MEU's MSISDN is cross referenced against this database. This check is used to ensure that only one coupon is issued per promotion per MEU.
  • coupon display and redemption technique just described in addition to greatly improving response by delivering more of the correct coupons to the specifically targeted individuals, also permits the accumulation of tracking statistics for impressions, clicks and POS actions- without the need for any costly additional hardware, mobile software or POS integration.
  • Each incident of a promotion is displayed to an MEU or embedded in a third party service is recorded as an impression and the advertiser billed accordingly.
  • an MEU is provided with a coupon or views the actual coupon offer graphic or text banner, this is recorded as a "click” and the advertiser billed accordingly.
  • the "redeem” link 60 is clicked, this is recorded as “redemption” and the advertiser billed accordingly. All clicks on all links are recorded for reporting purposes.
  • Additional security options may be included for those advertisers that wish it. For example 1.
  • a unique barcode for the offer can be displayed in the WAP coupon for those advertisers that have barcode equipment.
  • a unique code can be displayed on the coupon which must be validated at the POS using software that speaks to the coupon vendor to verify the code as valid, whether that software be integrated with the vendor POS mechanisms or provisioned independently.
  • alternate verification mechanisms will be implemented including but not limited to: varying coupon color according to a predetermined scheme whereby a particular color is associated with a particular day; encoding the unique coupon code in the form of a sequence of natural language words which can be verified by telephone; and, for low volume coupon runs, the vendor can be provided with a list of valid coupon codes to be verified against. While the foregoing description was made in the context of a preferred embodiment, it is contemplated that modifications to that embodiment may be made without departure from the invention as claimed.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
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  • Development Economics (AREA)
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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

L'invention porte sur un procédé et sur un système pour fournir un coupon d'un système d'ordinateur hôte à un dispositif sans fil. Le coupon est généré par un annonceur, et l'annonceur peut cibler le coupon vers tous les dispositifs sans fil d'un groupe sélectionné d'une pluralité de dispositifs sans fil. Le groupe peut être sélectionné sur la base de l'emplacement géographique et/ou de caractéristiques démographiques des utilisateurs du groupe de dispositifs sans fil.
PCT/GB2009/050101 2008-02-04 2009-02-03 Système de coupon pour dispositifs sans fil Ceased WO2009098505A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0802013.3 2008-02-04
GB0802013A GB2457097A (en) 2008-02-04 2008-02-04 Providing coupons to wireless devices

Publications (1)

Publication Number Publication Date
WO2009098505A1 true WO2009098505A1 (fr) 2009-08-13

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Application Number Title Priority Date Filing Date
PCT/GB2009/050101 Ceased WO2009098505A1 (fr) 2008-02-04 2009-02-03 Système de coupon pour dispositifs sans fil

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GB (1) GB2457097A (fr)
WO (1) WO2009098505A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011138496A1 (fr) * 2010-05-04 2011-11-10 Nokia Corporation Procédé et appareil de validation du remboursement d'un coupon
US11151596B2 (en) 2017-07-26 2021-10-19 Squad App, LLC System and method for squadron communication exchange between receiving devices

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2954553A1 (fr) * 2009-12-18 2011-06-24 Bouygues Telecom Sa Procede et systeme pour effectuer des transactions dans un reseau de telecommunication
GB2480282A (en) * 2010-05-11 2011-11-16 Douglas Roy Chisholm Delivering and tracking of mobile voucher

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US6360254B1 (en) * 1998-09-15 2002-03-19 Amazon.Com Holdings, Inc. System and method for providing secure URL-based access to private resources
US20020160761A1 (en) * 2001-03-13 2002-10-31 Jason Wolfe Apparatus for the wireless delivery and redemption of merchant discount offers
GB0122868D0 (en) * 2001-09-22 2001-11-14 Denton Christopher E-voucher
US20040137886A1 (en) * 2002-11-22 2004-07-15 Monte Ross Method and system for delivering electronic coupons to wireless mobile terminals
JP4832762B2 (ja) * 2005-01-11 2011-12-07 株式会社ぐるなび クーポン情報提供システム
US20060180664A1 (en) * 2005-02-15 2006-08-17 Barrett Patrick V Wirelessly deliverable and redeemable secure couponing system and method
JP2007052749A (ja) * 2005-08-13 2007-03-01 D Three:Kk 携帯電話・クリック型クーポン

Non-Patent Citations (1)

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Title
"STATEMENT IN ACCORDANCE WITH THE NOTICE FROM THE EUROPEAN PATENT OFFICE DATED 1 OCTOBER 2007 CONCERNING BUSINESS METHODS - EPC / ERKLAERUNG GEMAESS DER MITTEILUNG DES EUROPAEISCHEN PATENTAMTS VOM 1.OKTOBER 2007 UEBER GESCHAEFTSMETHODEN - EPU / DECLARATION CONFORMEMENT AU COMMUNIQUE DE L'OFFICE EUROP", JOURNAL OFFICIEL DE L'OFFICE EUROPEEN DES BREVETS.OFFICIAL JOURNAL OF THE EUROPEAN PATENT OFFICE.AMTSBLATTT DES EUROPAEISCHEN PATENTAMTS, OEB, MUNCHEN, DE, 1 November 2007 (2007-11-01), pages 592 - 593, XP007905525, ISSN: 0170-9291 *

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011138496A1 (fr) * 2010-05-04 2011-11-10 Nokia Corporation Procédé et appareil de validation du remboursement d'un coupon
US11151596B2 (en) 2017-07-26 2021-10-19 Squad App, LLC System and method for squadron communication exchange between receiving devices

Also Published As

Publication number Publication date
GB0802013D0 (en) 2008-03-12
GB2457097A (en) 2009-08-05

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