US1262191A - Advertising device. - Google Patents

Description

A. A. GLISSO'N. ADVERUSING DEvlc'E.

APPLICATION FILED NOV.25. 1916.

Patented Apr. 9,1918.

AmvsAlzSom,

INVENTOR,

A11-O R N EY WITNESSES Amos ADoLrHUs lenrssoiv, orfnonr WORTH, TEXAS.y

`Ainvniarisrivef Drivicn.l

To all rwhom t may concern:

Be it known that I, AMos A.. GLissoN, a citizen of the United States, residing at Fort Worth, in the county of rlarrant and `State of Texas, have invented va new and useful Advertising Device, of which the following is a specification.

This invention has reference to advertising devices and its object is to provide an advertising device of such character that it may be manufactured so cheaply as to warrant the free distribution of the devices among customers or prospective customers, or where the advertising nature of the device Will be effective, and at the same time provide so useful a device that there is an incentive toY preserve the structure and frequently use it, thus enhancing its advertising value. v

The invention is intended particularly for use upon a desk, and to contribute to the preservation of the device it is so constructedl as to serve as a ruler, with the special ad-` vantage over ordinary rulers that through its use the necessity of spotting or other'- wise marking papers or other materials preparatory to the drawing thereon oftrue or exactly parallel lines, with desirable spacings, may be avoided. f

Because of the constructionv of the device whereby it may be used after the manner of a parallel ruler, that is, for drawing parallel lines, the device includes a frame havingY a longitudinal bar at what constitutes the upper portion of the device when in use.V This bar is lso constructed and arranged that pictorial representations may be produced upon it in a manner causing the representations to assume a perspective effect, especially when the device is lifted from the desk or is lying upon a surface `of a color differing from that of the device itself. When'the device is lifted free yfrom thev desk or other surface the pictures or other like advertising matter is viewed against the background'distant 'from the` pictorial representations, with the result vthat such pictures appear to be suspendedY in air and to stand out away from their 1n-v distinctly seen base or background, with the result that extraordinary perspective effects of attention-compelling natures are produced and maintained.

The invention will be best understood from a consideration of the following-de tailed description, taken connection with lSpecification of Letters Patent.

the accompanying drawings forming part Patented Apr. 9, 1918. Application led November 25, 1916. Serial No. 133,432.

of this specification, with the further under-.

standing that while the vdrawings show a practical form of the invention, thelatter is not confined to any strict conformity with `the showing of the drawings, but may be -changed and modified so long as such changes and modifications come within the scope of the appended claim.

vIn the drawings Figure 1 is a plan view of the advertising device applied to a sheet of blotting paper and positioned for use upon a sheet of paper or other material of a different character.

Fig. 2 is a cross-section of theadvertising device applied to a sheet of blotting paper.

- rIhe device comprises a frame 1 which may be and usually is of rectangular form much longer than wide, and comprises a wide side bar 2 and a narrow side bar 3, together with end bars 4 and 5, respectively.

On the edge of each end bar toward the;

- being vindicated at 9. Considering the pointers 6, 7 and 8 as being equi-distant from each other with the pointer 6 separated from the edge 9 by a like distance and the pointer 8 separated from the inner edge ofthe bar Salso bya like distance, it may be assumed that the spacing is by quarter inches; lthat is, the pointer 6 is a'quarter of an inch from the edge 9, the pointer 7 is a half inch therefrom, and the pointer'S is three-quarters of an inch therefrom, with the inner edge of the bar 3 spaced one inch from the edge 9. If the measurements stated be those adopted, then the bar 3 may beY one-quarter of an inch wide at its approximate ends in which case its outer edge will be spaced one andv one-quarter inches from the edge 9. To utilize the bar 3 in spacing,.the extremities of the bar are formed into pointers 10, but these pointers are directed away from each other, while the pointers 6, 7 and 8 arev directed toward each other and confined within the space defined by the interior of the frame. 1 The pointers 10 are formed by notching the corners of the frame remote from the bar 2, the notches being indicated at 11.. .Each end bar l and 5 may have fractional or other measurement -indications 12 printed thereon and the edge portion 9 of vertisement? and, yby pictorial representa.

The bar 2 is Inadeyof considerable Width and provides a corresponding considerable space for advertising matter, which is indicated in 'the' drawings by the one Word Ad- ""Thfebar Sis provided with expanded por tionslG. so shaped as to conform to and contain pictorial representations 17, which in the particulary showing" of the drawings are perspective representations.. Since the advertising device has been describdgasfparticularly useful ondesksin offices, the pictorialvv representations chosen in the partici lary v'showing of the drawing., 'represent thereof.

i Where the advertlsing device. is used 1n other* connections the pictorial representa-Y oii'ce 4furniture of; various kinds, andy parts tions correspond, and, of course, tthe assumption' is that the advertising matten' of a printed nature correspondsto they showing of thepietures.

It is quite feasible to display advertising;

matter von b oth sides of the"` device, butthis.

is" so apparent. that no attempt. is 'madetoz i' show thel obverse fsideof, the device,V Thefact 4that advertisingfniatter may be displayed on both sides ofthe dev-ice, iSildicatedJb-y the Vvvord0ver incertain ofthe.

' corners ofthe device. v

"In'order to attach a blotter, indicated atf `18, the end portions of the ybar2 have punchedfout tongues 19s@ 'arranged asV to,

` engage thatiface of theblotter ren'iotelfromV thebar 2i andclamp the device lto the blotter,

iii 'afinanner 'to'hold it. against accidental separation 'from lthe' blotterff in thebrdinary course"of'handling. It Willbe understo0d.y thattheftonguesl may be replacedbyA any.'v

y form o'fgripfclip Yor fastening desired.`

v"'lhe spacingbetiveenthe numerals lbmay` also be utilized 'for advertisement, as indi.-

cate'd by fthe' line,4 20- of'.- Words immediately 'i adjacent tol the edge 9.

When" the deviceis carried .by a blotter or.

theblotter'fiis carried by the device the`.blot,

tei'd'efinitely and uniformly spaces `thebar.. 2 from, anyfsurface upon vvhich` the 1 blotter.. "'lies.

The consequence'y is'that. the VVedge 9g, which Vmay be beveled if desired,K is spaced.

awayfroni-:theusurfaceand blurs. are avoid-q edin cases Where the 'surfacea'is to be ruled,=

with ink' or the like.

"` ``ln'theidravvingthe surface toloe ruled is eonsitlercdl'as" a surface of a sheet 21 offpa` per.Y l'ssiuning that ga line`22shas been ruled;` upon the? paper 'Sheet 2l anditisfdesired to.4

produce other lines upon the sheet in par allel relation to the line 22, any pair of 'pointers''6,'*7*v or8,"or"tlie inner edge of the barV 3,.'or the pointers 10 are brought into coincidence with the line 22, thus spacing the edgeV 9 the required distance fromY the 70 line 22,750 that the neXt line drawn along the edgekn 9'- aguilde Will be so spaced from 'the line 22. For instance, With the arrangement shown in thedravvings a succession of lines separated;v by a4 quarter of an inch may 75 beproducedgupon the sheet 2l With ease and certainty. The; same isz-true if.;` the; spacing desired bea half inch or three-quartersof an.. inch or an inch,` or an inch anda quarter.

Owmg to the ceetantprSnQs, thev I'G- 80 quent usefulness, and; the in ipressivenovelty ofthe form of thedeviee,fthe. eye and the mindy of; thcpelson possessing Vitin; of, 'those who may. be in its.y presence., am Primarily,

strongl and frequently constrainedtofobserve and consider. the perspective matter orl illustrations. V'Ihere follovvs, therefore, the.psychologicalgresulb that the cbserverl is brought. into. emphasizedappreciation 0f theadvertsement as anhela., ofthe thing @thingie advertised, v .liichz caileotfbeiiro duced through the use of previously; devised mediums f Y Because-the device. is. 0f. a. tmefsavng nature whichA preiniuniizes .its retention for longA and frequentl usage, and. unden such usage litvould easily beV5 subject to damage if` coinp'osedofy very. soft or. fragile Vrnaterial; aadi'nasnuh ast-he usual expedient of m-v blessingv 01?. :QtherWSe- Specially treaties', the 100 illustrations ofother,portionsfof'thefadvertisement may bedonepvv'ithsorne advantages through .the` use.. eficash, 0r comparatively 'Slcnsimateralsfwthe dcvcemav preferably' bemadeojf a comparatively substantial; and 105 metalcr cellulodcrhelleff Y' i inasmuch-astheprilee @e mein Purpose.

of advertisementv is, to secure frleqilientv and con centr,atedY,V favorablel attentiqn to.4 on. for

the. object .eggploited f or presented, ,for .public Consideratcu, and the'. adver-.tsinsvae 0f the medium.. employed feriliirurpuse is ineasuredqor, approximated bythe attention- 'co1'lflpeflling" foiccff with" Vvvvllgich eleinents 115 aredsplavied andthe. persstencywth which its advcrtsnezmessege.sepfeseed and as the, nei'v andimproved elements.` ofdirect andfrequentusefulness and the novelty f form., provided in .a the fp relsentlstructure-lare strongly conducive. to an `appreciation` leading Cto; itsA preservation l andL to.J an. elven-in- *creasingy irnpre'ssiveness of thev advertiselment associated withV4 .Or @mille-.- Pt f it, yinconse@pieneeof.;its7 beingfunlder `more 125 or less constant observation, its,l advanced and {in erltoriouspstatus 1n.. tlieeld ior; art to fest, .and;demonstrable In order to readily directithe Veye'of the `130 user from the numbers 12 to the indicating ends of the pointers 7, 8 and 10, these pointers may contain representations 23 of arrows or the like.

What is claimed is An advertising Vdevice comprising an elongated rectangular frame of substanf tially flat material having long side bars and relatively short end bars connecting the side bars, one of the side bars being relatively narrow and provided with enlargements projecting beyond both long edges of the narrow side bar with each enlargement associated with the corresponding enlarge- Vment of the other edge of said narrow side bar, and another side bar relatively wide and free from projections on its long edges, the matching proJectiqns of the narrow side bar having pictorial representations thereonv the perspective representations, whereby the relation of said pictorial representations to the open space within the frame and the open space outside of the frame beyond the narrow side bar displays the perspective efect of the pictorial representations, said wide side bar being capable of use for other than advertising purposes.

In testimony that I claim the foregoing as my own, I have hereto affixed my signature in the presence of two witnesses.

AMOS ADOLPHUS GLISSON.

Witnesses:

J. F. GARTH, S. KIsLER.

Copies of this patent may be obtained for ve cents each, by addressing the Commissioner of Patents,

Washington, D. C.

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