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TW579653B - System and method for metadata-linked advertisements - Google Patents

System and method for metadata-linked advertisements Download PDF

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Publication number
TW579653B
TW579653B TW90107708A TW90107708A TW579653B TW 579653 B TW579653 B TW 579653B TW 90107708 A TW90107708 A TW 90107708A TW 90107708 A TW90107708 A TW 90107708A TW 579653 B TW579653 B TW 579653B
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media
advertisements
advertisement
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TW90107708A
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David M Berezowski
Michael D Ellis
S Sean Moore
Todd A Walker
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United Video Properties Inc
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Library & Information Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Description

579653 ⑴ 玖、發明說# 實施方式及圖式簡單說明) (發明說明應敘明：發明所屬之技術領域、先前技術、内容 土目關專利之交互參者 本申請案宣稱2000年3月31日所提之美國專利申_ Ν〇·60/193,948，在此以提及方式完全併入其中。 1明背景 本發明係關於廣告傳送系統及方法。特別的是，本發明
的系統和方法與使用元資料連結的其他媒體的廣告相關 聯。 隨著現代電視設備和通信網路的出現，廣告客戶已經可 以利用如普通的商業電視提供廣告圖像給觀眾β然而，在 過去，這些系統的實用性有限，特別是只能提供無内容戈 半内容的廣告給觀眾。 為增加廣告的效果，對廣告客戶和消費者而言採用其他 媒體（如節目、應用軟體等）作廣告可能更加有利。將廣告 與其他媒體相關聯，不僅可以加強廣告的效果，還可以提 高使用者對這些媒體的内容的認識，而並非是不提供任何 附加資訊現可簡單地為產品或服務而支配一則廣告。 因此，本發明的目的就是提供將廣告與使用元資料的其 他媒體相關聯的系統及方法。 ^ 發明摘要 按照本發明的上述這些目的，提供了將廣告與其他媒體 相關聯的系統和方法。這些系統和方法通過使用增強資料 裝置即"元資料"將廣告與其他媒體相關聯。例如，元資料 是用來描述節目的資料’也可以是包括任何資訊的資料， • 6- (2) 579653 該資訊與節目q / + u 或描述節目、内容或節目的服務相關聯。 本發明的_古而6 I括廣告’該廣告以基於包含在並他媒 體内的元資料甘^ ’、 , ，其他媒體為目標。例如，元資料可在節目 的場景平面祐P ^ 徒供。通過在場景平面提供元資料，關於節 目或盆他媿_ k " 蛛植的更多的敘述性的資訊可通過更即時的方 法來提供。 本發明的第二方面包括在導引節目的顯示幕裏所提供 的廣告’肖導幻節目基於與其相關聯的元資料。例如，在 一互動式的節目導引中，廣告可出現在瀏覽覆蓋（browse 。响)中’並且這樣的廣告；基於與當前：：：目列表相 關的元資料…卜，互動式節目導引匕:二現… * >資科的導引覆盍0 表或基於與最近看過的節目相關的 本發明的第三方面包括含有廣告源 ，例七7 弓j 用（source reference) Uniform Resource <被導引節目所儲存。 <從源定義的位置重 的元資料。源引用可以是 Locator(URL)。源引用可記錄下來也 例如，已錄節目的重播中，導钔節目 播廣告。 匕户砹廣告量及向廣告客 本發明达包括使系統供應耆⑽如，適過輪詢，監控請 戶提供市％及其他方面的資料° ^通當技術，系統供應 求，或使用系統可實現的其他任何·>冰資訊給廣告客戶。 者可跟縱有價值的市場信息及权f 圖式簡要說明 考慮下面詳細說明並配舍所附 ,4使上述及本發明 579653 (3) 的其他優點及特性變得顯然，在附圖中，相同元件符號代 表相同之部份，其中： 圖1係實施本發明各種具體實例的系統方塊圖； 圖2係用戶裝置方塊圖，可按照本發明的各種具體實例 使用； 圖3係一流程圖，其表示用戶根據要求選擇一廣告的方 法，其適用於本發明的各種具體實例； 圖4係一流程圖，其表示廣告從儲存的元資料及/或其 他媒體中選擇的方法，其適用於本發明的各種具體實例； 圖 5係一流程圖，其表示廣告可利用元資料下載的過 程，其適用於本發明的各種具體實例； 圖6係一流程圖，其表示元資料選擇了的廣告關聯的資 料被監控、收集及記錄的過程，其適用於本發明的各種具 體實例；以及 圖7係一螢幕顯示的例子，其可用來實現本發明的各種 具體實例。 較佳實例之詳細說明 本發明提供了廣告與其他媒體相關聯的系統及方法（如 節目、應用軟體等）。 這些系統及方法利用增強資料裝置即”元資料’’將廣告 與其他媒體相關聯。元資料可用來描述節目及亦可包括任 何與節目相關聯的資訊及/或可描述節目、其内容或與節 目相關之服務。元資料，例如，可描述節目的内容，無論 是在已錄節目的重播中可能漏掉的商業廣告，還是演員穿 579653 (4) 的衣服β 元資料可通過任何一種通信網路（如有線電視、衛星系 統、數據機、無線分頁頻率器、網際網路等、或是其中的 任意組合）由用戶的終端設備（如機頂盒set-top box)來傳送 及/或接收。此外，元資料可由用戶的終端設備在一個或 更多的頻道上傳送及/或接收。例如，在節目頻道上可以 接收一個節目，這個節目的元資料則可通過節目頻道的垂 直消隱間隔vertical blanking interval(VBI)接收。另夕卜，為提高 電視節目的設計，可利用其他現有的類比及數位技術，例 如高級電視增強論壇（Advanced Television Enhancement Forum)(ATVEF)協定來提供元資料。 本發明的一方面包括以包含在其他媒體内的元資料為 基礎的媒體為目標的廣告。例如可在節目的場景平面提供 元資料。節目的每個場景可顯示不同的產品。在一個場景 裏’一個演貝也許正在駕敬某輛汽車或穿著一件特殊風格 的服裝。而在另一場景，那個演員可以穿著不同的服裝， 或另一位演員出現在鏡頭中為其他專案作宣傳（如，電 話’太陽鏡等）。如上所述，由於這些產品利用元資料技 術連結到廣告上。通過在場景平面提供元資料，在更短暫 相關方法中可以提供節目或其他媒體更豐富的資訊。這 樣’因為觀眾能看見產品被穿，被使用，服務被提供，所 以產品的廣告大大改良。 本發明的第二方面包括導引節目的顯示幕内提供的廣 告’導引節目是建立在加於導引節目上或與導引節目相關 -9- 579653
(5) 的其他媒體的元資料基礎之上的。例如，在一互動式節目 導引中，廣告可放在瀏覽覆蓋裏而且這樣的廣告被建立在 與當前所選節目列表相關的元資料基礎之上。節目清單提 供的元資料包括任何關於節目本身的描述資訊、節目的頻 道同時顯示在上面、及/或其他任何與節目相關的資訊也 顯示在上面。
本發明的第三方面包括含有廣告源引用的元資料。源引 用可以是URL。例如，當一個節目錄製時，元資料與源引 用一道錄製或者由導引節目儲存。在錄製的節目重播時， 導引節目可以從已指定的源位置重播廣告，例如，利用包 含在錄製節目中的URL。系統供應者就能將先前儲存的以 及現已過時的廣告替換為有著同樣識別字的廣告。因此， 例如，當一個節目錄製及隨後的重播時，新的廣告僅靠政 變廣告的辦別字就能檢索到及出現。
本發明的第四方面包括使系統供應者能管理廣告量及 向廣告客戶提供市場及其它方面的資料。如前所述，系統 供應者可根據提供最新的廣告來管理廣告量。通過提供最 新的廣告，系統供應者在重播節目時控制觀眾所看的廣 告。通過在重播節目時控制觀眾所看的廣告，系統供應者 就能把重播廣告的時間出售給廣告客戶。 此外，系統供應者可提供廣告客戶有價值的市場信息及 其它資料。通過輪詢、監控請求、或其他系統可選擇實現 的適當方案，系統供應者可跟蹤有價值的市場信息及提供 這些資訊給廣告客戶。市場信息包括節目的記錄、一則廣 -10- 579653
(6) 告被讀取的次數、廣告被讀取的時間等等、以及與用戶帳 戶相關的統計資訊。
在本發明的一個實施例中，一種系統包括一個或更多的 接收器，其用以接收信號及/或資料；一個或更多的發射 器，其以發送信號及/或資料；一個處理器，其用來接收 用戶輸入信號，在視頻顯示的虛擬平面裏選擇目標、讀取 元資料、選擇廣告、及產生可顯示的廣告；還包括一個或 更多個可電擦寫儲存信號及/或資料的儲存設備。 在本發明的第二個實例中，一種系統可包括一個用以接 收用戶輸入信號、讀取元資料、下載廣告、顯示廣告的處 理器。 本發明的第三個實例中，一種系統包括可監控選定元資 料的廣告、收集關於選定元資料的廣告的資料、及記錄資 料的處理器。
圖1係系統100的方塊圖，系統100可用來運行本發明 的各種實施例。系統100包含媒體廣播設備110、廣告廣 播設備120、元資料廣播設備130、導引節目及資料廣播設 備140、通信網路150、用戶設備160、及通信連接170。廣 播設備110，120，130，及140可以是任何適合提供元資料 (如：電視節目、應用節目、及其它信號及資料）的設備， 例如視頻及資料伺服器、實況廣播設備、錄像機、等等， 還可以是有線資料轉發器或其他任何可用的設備。另外， 廣播設備110，120，130，及140可以合併成單個廣播單元 或合併成其他方式。 .11 - 579653
⑺ 通信網路150是在廣播設備110，120，130及140之間傳 輸信號及資料的任何合適的網路。例如，網路150可以是 網際網路、衛星通信系統、有線電視系統、局域網、廣域 網等等、或是上述各種系統的結合。通信網路150可採用 數位或類比技術或它們的結合。
用戶設備160是用來接收、發送、處理及/或顯示那些接 收於及/或發送到廣播設備110，120，130及140的信號 及/或資料。例如，用戶設備160可以是單路或雙路的機頂 盒、有處理及儲存能力的電視機、個人錄像機、有一定儲 存能力的磁帶錄像機、個人電腦等。 通信連接 170是資料及/或信號通信的任何合適的連 接，例如撥號連接、光纖電纜、同軸電纜、DSL連接等等、 或上述各項的結合。
在圖1中雖然沒有畫出來，系統100還包括一個或更多 個用來儲存媒體、廣告、元資料、導引節目及資料的遠端 儲存單元。這些遠端儲存單元接收來自於廣播設備110， 120，130，及/或140的媒體、廣告、元資料、導引節目及 資料，受控於廣播設備110，120，130，及140及用戶設備 160，通過通信網路150提供媒體、廣告、元資料、導引節 目及其它資料給用戶設備160。 圖2係圖1中用戶設備160的方塊圖。用戶設備160可 以根據本發明的各種實例來使用。用戶設備160包括：一 個接收器220 ; —個傳送器225 ; —個處理器280 ;儲存單 元230，240，250及260 ;用戶顯示器270 ;記錄器275 ;音 • 12- 579653 ⑻ 頻輸出設備277 ;遠端控制 〜平兀πυ ,逆；^控制介面295 , 及音頻/視頻線路215。接你突00Λ π ^ 祛收态220可以是任何可接收 節目及資料（如，媒體、廣主、 道2丨— ° 兀貪料、導引郎目及資料、 URL位址、音頻信號等)的合適的設備。發射器225可以是 任何可發送資料及/或任何其他想要的信號的設備。接收 器220及發射器225可通碾』a &丄 過如則所述的通信網路接收及/或 發送信號及/或資料。處垤器 詻280 了以疋任何可應答用戶輸
入信號、讀取與廣告及並a # i 、匕媒體相關的元資料、遠端下載 廣告、顯示廣告的合谪从， 0 σ通的設備。儲存單元23〇 , 240，25〇 , 及260分別用來儲存媒㈣ 仔綠仏、廣告、兀資料、音頻信號、及 導引節目及資料。儲在留一 健存早το 230，240，250，及260都是有 儲存信號及/或資料於士 ^ 、 把力的設備（如獨立的磁帶錄像機、磁 碟機（disk drive)、記愔+笔— 己^卡寺寺）。必要時，儲存單元230，240 , 250,及260也可祛人占w / ’σ成早個儲存單元或以其他形式結合。
还偭拴制單兀29〇可以是鍵#、觸摸屏、面板、或是任何 用戶用來輸入二貝料的有線或無線設備。遠端控制介面295 可收到來自遠端控制單元29〇的信號及發送該信號到處理 器280 °例如’光電探測器。音頻/視頻線路215把來自處 理器280的’貝料轉化為音頻及/或視頻信號，以便在顯示器 270上顯不’綠製於記錄設備275，及/或在音頻輸出設備 277上輸出°顯示器270可以是任何能將圖像展現給觀眾 的设備’例如電視機、顯示器、電腦顯示器、個人數位助 理等等。音頻輸出設備277可以是任何能讓用戶收聽或提 供音頻信號的設備，例如擴音器、揚聲器等。音頻輸出設 .13- 579653 (9) 備277可以或部份與顯示器270合在一起。最後，記錄設 備275可以是任何能記錄視頻信號及資料的設備，如磁帶 錄像機、磁碟機、記憶體卡等等。 圖3係方法300的流程圖，它與本發明各實施例一致。 如圖所示，方法300從步驟3 10接收元資料及其它媒體開 始。如前所示，利用一可以接收信號及/或資料的接收器 來完成這一過程。
接下來，在步驟320中，方法300選擇一位於顯示面内 的物件。例如，可以採用音頻/視頻編碼方式，如允許物 件被定義的MPEG-4方式。如前所述，選擇物件的過程通 過一利用用戶輸入信號的處理器來完成。用戶的輸入信號 包括對顯示在視頻顯示單元的物件的選擇，即用指標及/ 或命令移動顯示在視頻顯示單元的指標到顯示器顯示平 面的任意一點。如前所述，用戶輸入信號可通過一有線或 無線的遠端控制單元登錄。
要選擇一物件，處理器可運行軟體以便能確定顯示設備 的顯示面内所選的物件。例如，處理器可利用視覺模式識 別軟體來跟蹤顏色、形狀等等。或者，處理器也可利用一 下載的重定義的選定目標域來選擇顯示設備的顯示面内 的物件。 在步驟330中，方法300讀取元資料。元資料可以加入 媒體及/或與媒體相關聯或者是嵌入在媒體内的選定物 件。讀元資料由處理器來完成。元資料，如前詳細說明所 述，可包含描述媒體及/或物件的字元。另外，元資料可 -14- 579653
(ίο) 包含源地址（例如，一個URL地址）以便下載廣告，下面將 另外介紹。
在步驟340中，方法300選擇一則廣告。選擇廣告是基 於加入媒體中及/或與媒體及/或媒體内可選物件相關聯 的元資料。例如，當媒體及/或媒體内可選物件被選擇時， 加入媒體中及/或與媒體及/或媒體内的元資料就被選擇 了。那麼，元資料相對應的廣告就被選擇。這則廣告可通 過比較媒體的元資料來選擇或以廣告中的元資料來選擇 物件。廣告可以以適當的頻率（例如，周期性的、請求式 的、經由輪詢等等）從遠處傳到用戶的設備中來，或者可 通過預先存在用戶系統裏的廣告提供，下面將對此解釋。 最後，在步驟350中，方法3 00可顯示設備的顯示面内 的廣告。 ，，
圖4係方法400的流程圖，在這個過程中元資料被用來 選擇一個廣告及執行本發明的各種實施例。過程400表示 元資料及其它媒體的接收及讀取過程和廣告的選擇及顯 示過程一樣分別按照步驟410、430、440、及450進行。步 驟 410、430、440，及 450 和步驟 310、330、340 及 350 完全 一樣，其詳細的描述可參見圖 3。方法400中的步驟 420 表示元資料及其它媒體的儲存。如前所述，元資料及其它 媒體的儲存依賴與任何合適的儲存單元，例如磁碟機、或 記憶體卡等等。儲存單元可放在本地或用戶電視機附近、 或遠離用戶的顯示設備。 圖5係方法500的流程圖，在這個過程中元資料被用來 -15- 579653
選擇一個廣告及執行本發明的各種實施例。過程500表示 元資料及其它媒體的接收及讀取過程和廣告的顯示過程 一樣分別按照步驟510、520、及540進行。步驟510、520、 及540和步驟310、330及350完全一樣，其詳細的描述可 參見圖3。方法500中的步驟530表示基於元資料的廣告 的下載。如前所述’元資料包含一源地址（例如，一個URL 地址）以下載廣告。例如，一個利用任何合適的通信技術 (如，網際網路上所用的超文本傳輸協定HyperText Transfer Protocol)的導引節目通過從源地址下載的方法得到一則廣 告。出現在觀眾面前的廣告在其源處（如網頁web page)是 當前可用的。當廣告過時了，廣告客戶或系統供應者只須 在源處更改廣告就能改變提供給用戶的廣告的内容。通過 這種方法，每次用戶重播已錄的節目時就能出現π新鮮” 的廣告。
做為選擇，這些π新鮮的π廣告可通過賦識別字給特定的 廣告或一組廣告來得到。這些帶有識別字的廣告可下載及 儲存在用戶的設備裏或以某個適當的頻率（如，周期性 的、請求式的、經由輪詢等等）在某個遠方可用的儲存單 元作用於用戶的系統 圖6是方法600的流程圖，在這個過程中與選定元資料 的廣告相關聯的元資料被收集及記錄。該方法600顯示在 步驟610中步驟610監控選定元資料的廣告。選定元資料 的廣告的監控可通過一個接收器及/或一個處理器來完 成，如前所述分別與圖2，方塊圖220及280有關。還有， • 16· 579653
(12) 監控可以在任何合適的時間（例如，持續的、周期性的、 請求式的等等）完成。方法600在步驟620收集與選定元資 料的廣告相關聯的資料。資料的收集可通過一處理器完 成，如前細部說明所述。最後一步驟表示資料的記錄。記 錄資料可在任何合適的儲存單元中完成，如磁碟機、或記 憶體卡等等。
除了監控外、收集資料、記錄、市場信息都可通過通信 網路提供給廣告客戶，如前詳細說明所述。例如，市場信 息可即時或定期提供給廣告客戶。定期方式可以是每天、 每周、每月、每年等等。這市場信息可包括諸如節目錄製、 廣告被訪問的次數、廣告被訪問的時間等的資訊、及/或 包括與用戶帳戶相關的統計資訊。
圖7是一個廣告節目螢幕700，它是一個本發明中廣告 如何被選擇及顯示的範例。廣告節目螢幕700包括一個指 標710、一個選定元資料的廣告720、一個場景730、及訂 購按鈕740。場景730顯示了一個用戶可選擇物件的場景。 指標710可由用戶通過輸入來控制，如前詳細說明所述， 也可以通過用戶在顯示設備的顯示面内選擇一物件來使 用，見場景730。所選的廣告720表示一用戶選擇了物件 後出現的廣告。必要時，用戶還可選擇訂購按鈕740來訂 購所選的廣告。用戶可以用信用卡、用戶的帳戶及/或任 何方法來付廣告費，或遠端購買廣告。 螢幕700只不過是用來選擇及顯示選定元資料的廣告的 螢幕及方法的一個例子。任何顯示廣告的螢幕及方法都可 .17- 579653
(13) 以和本發明一致使用。 因此，本發明提供了可提供元資料連結廣告的系統及方 法。熟知此項技藝之人士將了解本發明可實施於除了上述 實施例以外的應用，該實施例的提出是以舉例為目的而不 是為了限制其使用，及本發明僅限於下列發明專利範圍。 圖式元件符號說明 100 系 統 110 媒 體 廣 播 設 備 120 廣 告 廣 播 設 備 130 元 資 料 廣 播 設備 140 導 引 應 用 /τβτ 即 目及資料廣播設備 150 通 信 網 路 160 用 戶 設 備 170 通 訊 連 接 215 音 頻 /視頻韓 ί路 220 接 收 器 225 傳 送 器 230 儲 存 單 元 240 儲 存 單 元 250 儲 存 單 元 260 儲 存 單 元 270 使 用 者 顯 示 器 275 記 錄 器 277 音 頻 輸 出 設 備 280 處 理 器 290 遠 端 控 制 單 元 295 遠 端 控 制 介 面 -18- 579653 (14) 700 廣 告 /r/r 即 0 螢 幕 710 指 標 720 選 定 元 資 料 的廣告 730 場 景 740 訂 購 按 鈕
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Claims (1)

  1. 579653 拾、申請專利範圍 1. 一種提供其他媒體廣告之方法，包括： 在顯示設備的顯示面内選擇物件； 讀取與該物件相關聯的元資料；及 ^ 選擇基於元資料上的廣告。 2. 如申請專利範圍第1項之方法，還包括在顯示設備上 顯示廣告。 3. 如申請專利範圍第1項之方法，其中物件的選擇是基 _ 於用戶的輸入。 4. 如申請專利範圍第1項之方法，還包括接收元資料。 5. 如申請專利範圍第4項之方法，其中係在其他媒體裏 收到元資料。 6. 如申請專利範圍第4項之方法，其中在也能收到其他 媒體的廣播頻道上接收元資料。 7. 如申請專利範圍第4項之方法，其中在與其他媒體分 開的廣播頻道上接收元資料。 _ 8. 如申請專利範圍第1項之方法，還包括儲存元資料。 9. 如申請專利範圍第8項之方法，其中元資料儲存在一 個獨立的儲存設備。 10. 如申請專利範圍第8項之方法，其中元資料儲存在多 ： 個儲存設備裏。 11. 如申請專利範圍第1項之方法，還包括接收廣告。 12. 如申請專利範圍第11項之方法，其中所接收的廣告在 其他媒體裏接收。
    579653 13. 如申請專利範圍第11項之方法，其中在也能收到其他 媒體的廣播頻道上接收廣告。 14. 如申請專利範圍第11項之方法，其中在與其他媒體分 開的廣播頻道上接收廣告。 15. 如申請專利範圍第1項之方法，還包括儲存廣告。 16. 如申請專利範圍第15項之方法，其中廣告儲存在一個 獨立的儲存設備。 17. 如申請專利範圍第15項之方法，其中廣告儲存在多個 儲存設備裏。 18. —種與其他媒體一起提供廣告之方法，其包括： 接收元資料； 讀取元資料； 選擇基於元資料的廣告；及 顯示該廣告。 19. 如申請專利範圍第18項之方法，其中所接收的元資料 在其他媒體裏接收。 20. 如申請專利範圍第18項之方法，其中在也能收到其他 媒體的廣播頻道上接收元資料。 21. 如申請專利範圍第18項之方法，其中在與其他媒體分 開的廣播頻道上接收元資料。 22. 如申請專利範圍第18項之方法，還包括儲存廣告。 23. 如申請專利範圍第22項之方法，其中元資料儲存在一 個獨立的儲存設備。 24. 如申請專利範圍第2 2項之方法，其中元資料儲存在多
    579653 個儲存設備裏。 25. 如申請專利範圍第18項之方法，還包括接收廣告。 26. 如申請專利範圍第2 5項之方法，其中廣告在其他媒體 内接收。 27. 如申請專利範圍第2 5項之方法，其中在也能收到其他 媒體的廣播頻道上接收廣告。 28. 如申請專利範圍第2 5項之方法，其中在與其他媒體分 開的廣播頻道上接收元資料。 _ 29. 如申請專利範圍第18項之方法，還包括儲存廣告。 30. 如申請專利範圍第29項之方法，其中廣告儲存在一個 獨立的儲存設備。 31. 如申請專利範圍第2 9項之方法，其中廣告儲存在多個 儲存設備裏。 32. —種與其他媒體一起提供廣告之方法，其包括： 讀取元資料； 基於元資料下載的廣告；及 φ 顯示該廣告。 33. 如申請專利範圍第32項之方法，其中元資料包含一源 位址。 34. 如申請專利範圍第33項之方法，其中源地址為URL。 35. 如申請專利範圍第33項之方法，其中源地址是一個電 話號碼。 36. —種提供關於選定元資料廣告的資訊之方法，其包括： 監控選定元資料的廣告；
    579653 收集在選定元資料的廣告上的資料；及 記錄元資料。 37. —種與其他媒體一起提供廣告之系統，其包括： 一種接收元資料的接收器； 一種接收用戶輸入的用戶輸入設備；及 一種處理器，其功能是選擇物件、讀取與該物件相 關聯的元資料、選擇基於該物件的元資料的廣告、及使 廣告可以顯示。 38. 如申請專利範圍第3 7項之系統，其中該處理器選擇基 於用戶輸入的物件。 39. 如申請專利範圍第3 7項之系統，其中該接收器也能接 收其他媒體。 40. 如申請專利範圍第37項之系統，其中該接收器從可接 收其他媒體的廣播頻道上接收元資料。 41. 如申請專利範圍第37項之系統，其中該接收器在不同 的廣播頻道上接收元資料。 42. 如申請專利範圍第37項之系統，還包括一種儲存元資 料的儲存單元。 43. —種與其他媒體一起提供廣告之系統，其包括： 一種接收元資料的接收器；及 一種處理器，其功能是讀取元資料、選擇基於該元 資料的廣告、及使所選廣告可以顯示。 44. 如申請專利範圍第4 3項之系統，其中該接收器也可以 接收其他媒體。 579653
    45. 如申請專利範圍第4 3項之系統，其中該接收器從可接 收其他媒體的廣播頻道上接收元資料。 46. 如申請專利範圍第43項之系統，其中該接收器在不同 的廣播頻道上接收元資料。 47. 如申請專利範圍第43項之系統，還包括一種儲存元資 料的儲存單元。 48. —種與其他媒體一起提供廣告之系統，其包括：
    一種接收元資料的接收器；及 一種處理器，其功能是讀取元資料、使廣告在元資 料中所含資訊的基礎上下載、及使廣告能顯示。 49. 如申請專利範圍第48項之系統，其中該接收器也可以 接收其他媒體。 50. 如申請專利範圍第48項之系統，其中該接收器從可接 收其他媒體的廣播頻道上接收元資料。
    51. 如申請專利範圍第48項之系統，其中該接收器在不同 的廣播頻道上接收元資料。 52. 如申請專利範圍第4 8項之系統，還包括一種儲存元資 料的儲存單元。 53. —種提供關於選定元資料的廣告資訊之系統，其包括： 一種接收關於選定元資料廣告的資料的接收器； 一種處理器，其功能是監控選定元資料的廣告、收 集關於選定元資料的廣告的資料、記錄該資料；及 一種儲存資料的儲存設備
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