KR20020040958A - Method for Providing Advertisement Corresponding User's Taste in the Internet - Google Patents

Abstract

The present invention relates to a method for providing a customized advertisement on the Internet, comprising: performing an authentication procedure for confirming an ID and password of a user accessing a homepage, and extracting user information from a user management database; (B) displaying a product advertisement suitable for a user's taste in a user web browser according to the user information extracted in the step (a); (C) providing a selection menu including an email advertisement, a video advertisement, an advertisement print, and a telephone advertisement corresponding to the product when the user selects a specific product among the products displayed in the step (b); And (d) providing an advertisement corresponding to the selected menu to the user when the user selects a specific menu among the selection menus provided in step (c).

According to the method according to the present invention, it provides the user with a choice about the type of advertising to provide an advertising service of a convenient function, as well as to provide only the information desired by the user as well as detailed information of the product selected by the user, Advertisers also have the advantage of maximizing the effectiveness of advertisements by providing various types of advertisements and allowing the user to select a desired form, rather than providing uniform advertisements.

Description

Method for Providing Advertisement Corresponding User's Taste in the Internet}

The present invention relates to a method for providing a customized advertisement on the Internet, and more particularly, to provide a customized advertisement that can be provided with various types of advertisements in advance, and provide an advertisement in a desired format at a desired time. It is about a method.

As the Internet becomes active, the Internet has gone beyond its position as a means of providing information in the past, and is not limited to a specific field, including electronic commerce and content provision, and is being widely used. Accordingly, the number of Internet sites that provide specific services to Internet users is increasing rapidly, and the proportion of advertisements through the Internet is also gradually increasing. In particular, Internet sites for the purpose of providing content generally provide content to members for free, so advertising through the Internet is a major revenue model.

Unlike advertisements using conventional advertising media such as radio, television, or cable television, advertisement through the Internet enables one-to-one advertisements according to consumer's tendency, and provides information to customers by securing a distribution network by the advertisement itself. And there are advantages that can measure the advertising effect.

The most commonly used advertising methods through the Internet are banner advertisements, and pop-up advertisements, delivery advertisement techniques, and the like are used. The conventional advertising method using a banner is a technique of allocating a bar-shaped space to a portion of a web page provided by a web browser so that an advertisement in the form of text or image is viewed while surfing the web to a user.

1 is a block diagram showing a general configuration of an apparatus for providing advertisements on the Internet as described above.

As shown in FIG. 1, a typical advertisement providing apparatus includes a web server 150, a CGI module 180, an advertisement document file 170, a homepage 175, a user management database 190, and a user. It comprises a web browser 100 of the terminal.

In FIG. 1, the web server 150 receives information input by the user through the web browser 100 and transmits the advertisement document file information 170 and the homepage information 175 to the user web browser.

The CGI module 180 controls the information of a database in a distributed server. When a user registers a user on the homepage, the CGI module plays a role of retrieving data about a user registered in the user management database 190.

The advertisement document file 170 is a file composed of one or more advertisement documents, and is generally divided into predetermined groups according to the characteristics of the user. 2 illustrates an internal structure of an advertisement document file. As shown in FIG. 2, the advertisement document is composed of an advertisement data unit 21 and a document caller 22. The advertisement data unit 21 is data containing substantial contents of an advertisement, and is composed of display codes for displaying the advertisement contents in a predetermined form. The document caller 22 serves to call another advertisement content on a predetermined time basis.

The user management database 190 stores information about a user's ID and password and user characteristics.

The homepage 175 is a file containing information constituting the homepage, and when the user accesses it through a web server, the homepage is preferentially displayed in a web browser.

3 is a flowchart illustrating an example of an operation process of a conventional Internet advertisement apparatus.

As shown in FIG. 3, when the user connects to the web server through the web browser (S300), the web server calls homepage information and transmits the information to the user terminal, and the homepage is displayed on the user web browser (S301).

When the user is connected to the homepage, in general, whether the member of the homepage is asked (S302). If the user is not a member of the homepage, the user's ID, password, and personal information go through a member registration process (S303), and the user inputs when registering as a member is stored in the user management database (S304).

If the user is a member and logs in after inputting his or her ID and password, or the non-member user finishes registering, the CGI module transmits the user ID to the user management database (S305).

The CGI module queries the user management database according to the transmitted ID to extract the user's characteristics (S306).

As a result of the database query, after extracting the characteristics of the user, a corresponding advertisement group is selected from the divided advertisement groups according to the user characteristics in the advertisement data part of the advertisement document file (S307).

When the ad group is selected, the first ad document among the plurality of ad documents in the ad group is selected (S308), a frame code and a frame designation code are generated and transmitted together with the selected ad document to the user terminal (S309), and the user The transmitted advertisement data is displayed on the web browser (S310).

According to the conventional advertisement providing method as described above, there is a problem that can not only display a flat image advertisement to the user, but also depends on the format rather than the content of the advertisement to provide an advertisement in a form that meets the user's intention. . In addition, the user management database is not effectively configured to provide advertisements in accordance with the user's intentions, and the information stored in the user management database is not simply used in the authentication process.

In the present invention, in order to solve the problems of the prior art as described above, by building an effective user management database to grasp the characteristics of the user, and equipped with various forms of advertising in advance, tailored advertising on the Internet to suit the characteristics and intentions of the user I would like to suggest a method of providing it.

1 is a block diagram showing a general configuration of an apparatus for providing an advertisement on the Internet,

2 illustrates an internal structure of an advertisement document file,

3 is a flowchart illustrating an example of an operation process of a conventional Internet advertisement apparatus.

Figure 4 illustrates the configuration of the Internet advertisement providing apparatus for a preferred embodiment of the present invention,

5 illustrates a data configuration of a user management database according to a preferred embodiment of the present invention.

Figure 6 shows an overview of the events between the web server and the user management database,

7 is a flowchart of a method for providing a customized advertisement on the Internet according to a preferred embodiment of the present invention.

In order to achieve the above object, the method for providing a customized advertisement on the Internet according to the present invention performs an authentication procedure for confirming the ID and password of the user accessing the homepage, and extracting the user information from the user management database. Step (a); (B) displaying, according to the user information extracted in the step (a), a product advertisement suitable for a user characteristic in a user web browser; (C) providing a selection menu including an email advertisement, a video advertisement, an advertisement print, and a telephone advertisement corresponding to the product when the user selects a specific product among the products displayed in the step (b); And (d) providing an advertisement corresponding to the selected menu to the user when the user selects a specific menu among the selection menus provided in step (c).

If the user selects the email advertisement, the advertisement providing method of step (d) comprises: asking the user to input an email address to which the advertisement will be sent and a time to send the email; And transmitting an advertisement corresponding to the selected product to the e-mail address input by the user according to the time input by the user.

When the user selects the video advertisement, the advertisement providing method of step (d) is characterized by displaying a video advertisement corresponding to the product selected by the user from the stored video advertisement data on the user web browser.

If the user selects the advertisement printing, the advertisement providing method of step (d) is characterized in that to activate the Java printing application to set the printing environment, and to print only the portion corresponding to the advertisement.

If the user selects to transmit the advertisement through the telephone, the advertisement providing method of step (d) may require the user to input a telephone number to transmit the advertisement and a time to make a call, and the user at the time input by the user. Dialing the input telephone number, and providing the stored voice advertisement.

The product selected by the user in the step (c) and the selected number of times is stored in the user management database.

The present invention may further include providing a product advertisement of high interest to the user through an email or a telephone by referring to the product selected by the user and the number of selection information stored in the user management database when the product advertisement is updated on the homepage. It is characterized by.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the method for providing a customized advertisement on the Internet according to the present invention.

Figure 4 shows the configuration of the Internet advertisement providing apparatus for a preferred embodiment of the present invention.

As shown in FIG. 4, the Internet advertisement providing apparatus for implementing the present invention includes an Internet connection unit 410, a phone message server 411, a web server 412, a mail server 413, and a voice advertisement unit 414. , A Java printing application 415, a video advertisement unit 416, a homepage 417, a CGI module 418, and a user management database 419. In addition, Fig. 1 also shows a client configuration for accessing the Internet advertisement providing apparatus having the above configuration, wherein the client includes a user interface 400, a web browser 401, a hyper text transfer protocol (HTTP) 402, TCP / IP (Transmission Control Protocol / Internet Protocol) 403, operating system 404, communication connection 405, printer 406, and Java printing application 407.

First, the client part will be described in FIG. 1. The user interface 400 is an interface for a user to transmit a command to a web browser. In general, a keyboard or a mouse connected to a terminal is used as the user interface.

The web browser 401 displays the information received from the web server 412 to the user, and serves to receive the user's input through the user interface. Homepage information or advertisement data is displayed in a web browser.

HTTP 402 and TCP / IP 403 are common protocols used when connecting to the Internet. HTTP is a protocol for data transmission and TCP / IP is a protocol for accessing a web server. The user's input via a web browser is first converted to HTTP 402 protocol for transmission, and then converted to TCP / IP 403 protocol for connection to a corresponding web server.

The communication connection unit 405 is a device for connecting to the Internet, an Ethernet card or a modem is generally used.

The Java printing application 407 is one of applications for printing the information displayed in the web browser to the printer 406. In order to print the information displayed in the web browser, even if only part of the information displayed in the web browser was desired to be printed, the entire displayed content had to be printed. The Java printing application is an application for improving such a situation, and downloads an application capable of interworking with a printer in advance and installs it on a user terminal, and sets a predetermined portion to be printed on the homepage in advance. It is an application that only prints the preset part. The Java printing application 407 illustrated on the client side refers to a program installed in the user terminal, and the Java printing application 415 on the server side refers to a portion in which a portion to be printed on the home page is set. The use of a Java printing application will be described later.

The server side configuration of the Internet advertisement providing apparatus is as follows.

The Internet connection unit 410 serves to connect the web server 412 and the user terminal by accepting various types of protocols.

The web server 412 receives the user's input information through the Internet and transmits the advertisement data and the homepage data to the user terminal through the Internet so that the advertisement or the homepage can be displayed in the user's web browser.

The home page 417 is a part that stores data of the home page displayed in the user web browser. According to a preferred embodiment of the present invention, it is preferable that a homepage provides a selection menu so that various types of advertisements can be selected for a single product instead of displaying a banner advertisement as in the prior art. According to a preferred embodiment of the present invention, the form of the advertisement which can be selected includes a voice advertisement through a telephone, an advertisement through an email, an advertisement printing, and a video advertisement.

The voice advertisement unit 414 stores voice advertisement data among various advertisement forms proposed by the present invention.

When the user selects a voice advertisement through a phone, the phone message server 411 calls and provides a user-selected advertisement to a phone number selected by the user among advertisements stored in the voice advertisement unit 414 at a time determined by the user. It plays a role. The user may specify his or her telephone number as well as the telephone number of another person so that others can hear the advertisement.

The mail server 413 transmits the advertisement selected by the user to the email address designated by the user when the user selects the advertisement through the email. Email can also specify someone else's email address so that you and others can see your ad.

The video advertisement unit 416 stores video advertisement data so that when the user selects the video advertisement, the video advertisement unit 416 may display the video advertisement in the user web browser. Video ads include features and voice descriptions that are viewed from different angles of the product, and can also store ads that were shown on TV.

The CGI module 418 controls the information of the database such as user information logged into the homepage.

The user management database 419 stores general user ID, password, personal information, characteristic information, as well as information necessary for providing an advertisement suitable for a user's taste.

5 illustrates a data configuration of a user management database according to a preferred embodiment of the present invention.

As shown in FIG. 5, the user management database includes a personal information list 58 storing an ID 50, a password 51, a user personal information 52, and user characteristic information stored in a general user database. In addition to storing, it also stores data from other subdivided fields to identify user preferences and provide the desired advertisements.

The time storage database 53 stores data about time to send an email or make a call when the user selects an advertisement through an email or an advertisement through a telephone.

The service type database 54 stores the type of advertisement selected by the user among the types of advertisement selectable by the user.

The product list database 55 stores a list of products for which the user accesses the homepage and has selected and viewed the advertisement so far. The user management database also includes a data field 57 that is ranked according to the number of clicks on the selected products.

The email or telephone number storage database 59 stores the email address and telephone number specified by the user to send the advertisement when the user selects the advertisement through the telephone or the email.

6 shows an overview of events that occur between a web server and a user management database.

When the product advertisement is updated on the homepage, the web server searches the data field 57 which stores the product ranking according to the number of user clicks (61), and the product having high user interest is stored in the user's personal information database 52. The advertisement is transmitted to the user email or the like using the information (62). In addition, the web server searches the time storage database 53 in the user management database from time to time and transmits an advertisement of a desired type at the time designated by the user (63).

7 is a flowchart illustrating a method for providing a customized advertisement on the Internet according to a preferred embodiment of the present invention.

As shown in FIG. 7, first, a user inputs a URL (Uniform Resource Locator) of a homepage to access a homepage for providing an advertisement (S700). When the user accesses the home page, a user authentication procedure is performed (S701). The authentication process is a process in which a user enters an ID and password and verifies the same as a general authentication process. If the user is not a member of the accessed homepage, a separate member registration procedure is required.

When the user authentication is made, the CGI module extracts the user ID from the user management database (S702). In addition, necessary information such as user characteristic information or personal information is extracted from the user management database (S703), and the user characteristic information is analyzed and a product advertisement suitable for the user is displayed on the homepage.

If the user selects any one of the displayed products (S704), the product list selected by the user is added to the product list database of the user management database. If the product selected by the user has already been selected and stored in the product list database 55, the product priority data 57 according to the number of clicks is updated. In addition, the user may provide a menu for selecting a type of service for which type of advertisement the user wants when selecting a product (S706). As described above, the present invention provides a menu for selecting an advertisement through email, video, printing, and telephone.

If the user selects to send an advertisement via e-mail (S707), the user inputs an e-mail address to send an e-mail and a time to send an e-mail (S708). When the user's input is completed, the web server periodically searches the time storage database to have the mail server send the e-mail at the time specified by the user.

When the user selects the video advertisement, the data corresponding to the product selected by the user is called from the video advertisement data stored in the video advertisement unit, and displayed on the user web browser (S710).

If the user selects to print the advertisement (S711), the Java printing application is activated (S712), the printing environment is set (S713), and only the portion corresponding to the advertisement is printed (S714).

When the user selects the advertisement transmission through the telephone (S715), the user inputs a phone number to transmit the advertisement and a time to make a telephone call (S716 and S717). When the user enters the phone number and time, the user enters the time into the time storage database in the user management database, the information indicating that the user has selected to send an advertisement by telephone in the service type database, the user in the email address or the phone number storage database. Stores the entered telephone numbers, respectively (S718). The web server periodically searches the time storage database, and when the time specified by the user arrives, the phone message server dials the telephone number entered by the user and displays the advertisement corresponding to the product selected by the user among the advertisements stored in the voice advertising unit. It transmits (S719).

As described above, according to the method of providing a customized advertisement on the Internet according to the present invention, the user is provided with a choice about the form of the advertisement to provide an advertisement service of a convenient function, as well as detailed information of the product selected by the user as well as the user. There is an advantage that can provide only the desired information. Advertisers also have the advantage of maximizing the effectiveness of advertisements by providing various forms of advertisements and allowing the user to select a desired form, rather than providing uniform advertisements.

Claims (8)

Performing an authentication procedure for confirming an ID and a password of a user accessing the homepage and extracting user information from a user management database; (B) displaying a product advertisement suitable for a user's taste in a user web browser according to the user information extracted in the step (a); (C) providing a selection menu including an email advertisement, a video advertisement, an advertisement print, and a telephone advertisement corresponding to the product when the user selects a specific product among the products displayed in the step (b); And And (d) providing an advertisement corresponding to the selected menu to the user when the user selects a specific menu among the selection menus provided in step (c). The method of claim 1, If the user selects the email advertisement, the advertisement providing method of step (d) comprises: asking the user to input an email address to which the advertisement will be sent and a time to send the email; And transmitting an advertisement corresponding to a selected product to an e-mail address input by the user in accordance with the time input by the user. The method of claim 1, When the user selects the video advertisement, the advertisement providing method of step (d) may display the video advertisement corresponding to the product selected by the user from the stored video advertisement data on the user web browser. How to provide personalized advertising. The method of claim 1, If the user selects the advertisement printing, the advertisement providing method of step (d) is to activate the Java printing application to set the printing environment, and to provide a customized advertisement on the Internet, characterized in that for printing only the portion corresponding to the advertisement. Way. The method of claim 1, If the user selects to transmit the advertisement through the telephone, the advertisement providing method of step (d) may require the user to input a telephone number to transmit the advertisement and a time to make a call, and the user at the time input by the user. Dialing an input telephone number, and providing a stored voice advertisement. The method according to claim 2 or 5, wherein The user's email transmission or telephone call time input by the user is stored in a user management database, and the web server periodically searches for the stored time and transmits an advertisement at a predetermined time. . The method of claim 1, The product selected by the user and the selected number of times in step (c) is stored in a user management database, characterized in that the personalized advertisement providing method on the Internet. The method according to claim 1 or 7, When a product advertisement is updated on the homepage, the method further includes providing a product advertisement of high interest to the user through an email or a telephone by referring to the product selected by the user and the number of selection information stored in the user management database. How to Offer Personalized Advertising on the Internet.