KR20010094521A - A System and Method for Advertisement Using Wireless Communication Terminal - Google Patents

Abstract

PURPOSE: An advertising system and method using a wireless communication terminal is provided to display an advertisement to a member's wireless communication terminal before he executes telephone conversation or when he accesses a radio Internet service. CONSTITUTION: An ad server(100) comprises a member database(101) managing members who watch advertisements and an ad database(102) managing advertisement agents and advertisement contents. A download server(110) disperses the load of the ad server(100) so that members can download advertisement contents from not the ad server(110) but the download server(110). A communication part(120), embodied as a WAP gateway, enables member information or advertisement contents to be transmitted and received through a wired Internet(150) or a wireless Internet(130). A wireless communication terminal(140) receives advertisement contents from the ad server(100) or the download server(110) and displays them in case that they meets a preset condition.

Description

Advertising system and method using wireless communication terminal {A System and Method for Advertisement Using Wireless Communication Terminal}

The present invention relates to an advertisement system and an advertisement method using a wireless communication terminal, and more particularly, to a system and method for transmitting and displaying advertisement contents to a member's wireless communication terminal using an SMS message or a WAP method.

Conventional advertising media include printed media such as newspapers, magazines, leaflets, broadcast media such as radio and television commercials, and multimedia using voice, video, still images, and the like through a computer or the Internet.

Recently, the proportion of wireless communication is increasing so that wireless mobile communication is widely available and the Internet can be used through wireless communication. However, up to now, advertising via wireless communication has a low proportion in the entire advertising market or low recognition by consumers.

Conventional advertising method using a wireless terminal is a method that a user dials a specific number before using the wireless terminal and listens to the corresponding advertisement by voice and calls the amount corresponding to the advertisement free of charge, or simply to a member. After sending in the form of an SMS message, the member checks this and pays the advertising fee to the member as many as the number of confirmed messages. This method is not only difficult for the original function of the advertisement, but also does not use a lot of members because of the inconvenience.

The present invention is to solve the problems of the conventional advertising method using a wireless communication terminal as described above, before the user makes a call or when accessing the wireless Internet service by using the member to the wireless communication terminal to advertise It is to provide an advertising system and advertising method for displaying.

1 is a conceptual diagram showing an advertising system using a wireless communication terminal according to the present invention,

2 is a flowchart illustrating an advertisement method using a wireless communication terminal according to the present invention.

3 is a flowchart showing a member registration step;

4 is a flowchart illustrating a step in which an advertisement company downloads advertisement contents to an ad server.

Explanation of symbols on the main parts of the drawings

100: ad server 110: download server

101: member database 120: communication

102: advertising database 140: wireless communication terminal

In order to achieve the above object, the advertisement system using the wireless communication terminal according to the present invention, receives a member registration from the member and manages the member database generated by it, receives the advertisement contents from the advertising company and generated by this An ad server for managing the advertisement database and providing advertisement contents data stored in the advertisement database; A communication unit for transmitting advertisement content data stored in an advertisement database of the ad server from the ad server to a wireless communication terminal of the member; And a wireless communication terminal of a member receiving advertisement content data from the communication unit and displaying on the display window.

In addition, the advertising method using a wireless communication terminal according to the present invention comprises the steps of: (a) registering an advertiser for an advertisement provided through a member's wireless communication terminal and a member who wants to watch the advertisement through the wireless communication terminal; (B) receiving and storing advertisement content data from an advertiser registered in the step (a); And (c) transmitting the advertisement content data stored in the step (b) to the member's wireless communication terminal when the member registered in the step (a) requests the download of the advertisement content data. It features.

Hereinafter, with reference to the accompanying drawings will be described in detail the advertising system and advertising method using a wireless communication terminal according to the present invention.

1 is a conceptual diagram showing an advertising system using a wireless communication terminal according to the present invention.

The ad server 100 includes a member database 101 for managing members who view advertisements, and an advertisement database 102 for managing advertisements and announcement contents.

The member database 101 receives and stores information such as a member ID, a member name, a member phone number, an address, and a member benefit classification from the member. The information is input by the member to the wireless communication terminal 140 or through a computer 170 connected to a communication network such as the Internet, and enables the member to process member registration, information inquiry, and the like. It also stores the number of times the member receives the advertisement. The number of advertisement receptions is updated when a member accesses the ad server 100 or the download server 110 to receive an advertisement, or directly transmits an advertisement from the ad server 100 to the member's wireless communication terminal 140.

The advertisement database 102 receives and stores information such as an advertisement company ID, an advertisement title, an advertisement type, an advertisement period, an advertisement method, an advertisement amount, advertisement contents, etc. from an advertiser. The information is inputted by the advertising company by accessing the ad server 100 from a computer 160 connected to a communication network such as an integrated Internet or the like, or receiving the above contents by visiting a company implementing the present invention or by mail. It is entered by the company that carries out the invention.

The advertisement content is converted into a form that can be transmitted using the http protocol and stored. In the case of storing the advertisement content, the ad server 100 or the download server 110 is stored, and the ad server 100 or the download server 110 in which the advertisement content is stored so as to be automatically downloaded from the wireless communication terminal 140. The URL can be stored and members can access the URL and download the advertisement contents. In this case, a plurality of download servers 110 may be used to reduce the load of the download, and if the load for the corresponding advertisements is small, it may be stored directly in the ad server 100 without storing in the download server 110. When members need to visit a site designated by the company that requested the advertisement according to the type of advertisement, the URL information may be additionally transmitted to the members to increase the effectiveness of the advertisement.

Ad server 100 may provide the following interface for the member or advertiser. The download server 110 may provide an application program using the FTP protocol to store the advertisement contents to be transmitted in a specific directory. Members can support HTTP protocols such as WAP method, MME method, SHTML method, etc. so that members can access through wireless communication terminal 140 to register membership or change member information, and download advertisement contents. It provides an interface, and additionally supports the HTTP protocol, and provides an interface that allows members to work such as membership registration, member information change, inquiry through the computer 170 connected through the Internet.

It provides a specific homepage for advertisers, which uses the HTTP protocol and supports Internet browsers such as ME and NESCAPE browsers.

The download server 110 distributes the load of the ad server 100 so that members can receive the advertisement contents from the download server 110 instead of the ad server 100, and the advertisement contents are the ad server 100. ) Is received and stored. The ad server 100 distributes the same kind of advertisement contents in a specific directory of the specific download server 110 by using ROUND-ROBIN method, and stores them one by one, so that members do not have any inconvenience in receiving the advertisement contents. In this case, the member can download the advertisement content by directly storing the advertisement content in the ad server 100.

The communicator 120 may transmit and receive member information or advertisement content through a wired or wireless internet, and may be implemented as a WAP gateway.

The wireless communication terminal 140 refers to a device, such as a mobile phone, a PCS or an IMT2000 terminal, in which a member can make a call using a wireless communication network. The wireless communication terminal 140 receives advertisement contents from an ad server or a download server and meets preset conditions. If so, it serves to indicate it.

The wireless Internet 130 and the wired Internet 150 are existing communication networks, and members can register, view information, etc. with a computer 170 connected to the wired Internet 150, and an advertisement company connected to the wired Internet 150. Advertisement contents to be downloaded to the wireless communication terminal 140 can be input to the computer 160 of the. The member can download the advertisement contents through the wireless Internet 130. The downloaded advertisement content may be defined as a file transferable from http.

2 is a flowchart illustrating an advertisement method using a wireless communication terminal according to the present invention.

The method of downloading the advertisement contents to the wireless communication terminal 140 is as follows. First, a directory of a specific server-download server 110 or an ad server 100 is stored in the wireless communication terminal 140 in advance, and the download time allows a member to define a convenient time within 24 hours a day, or By defining a specific time as a download time, it is possible to download the advertisement content from the ad server or the download server at the specified time. Alternatively, the member may directly download the advertisement contents using the wireless communication terminal (step 201). When accessing the ad server 100 for downloading, the ad server 100 searches for the member database 101 by identifying the member who owns the currently connected wireless communication terminal 140 (step 202). The ad server 100 or the download server 110 checks and stores the specific member when the specific advertisement content is downloaded. When a specific wireless communication terminal 140 receives an advertisement content download request, the member is analyzed by analyzing a user agent (head information). Read the telephone number of the wireless communication terminal 140 with a request to the head information specific location. If downloaded, it is transmitted to the ad server 100 and stored in the member database 101. The appropriate advertisement content is downloaded based on the information set by the member at the time of membership registration (step 203). When the advertisement content is downloaded, the advertisement is displayed on the wireless communication terminal 140 so that the member can view the advertisement content (step 204). The wireless communication terminal 140 attempts to make a call or access the Internet until the contents displayed on the terminal screen need to be changed (hereinafter referred to as "event"). Is displayed. In this case, the advertisement content disappears from the screen in order to perform a new event. The terminal should have a function of displaying advertisement contents on the screen in a predetermined time and event sequence, and this should not occur with the existing events used in the terminal. The advertisement contents can be saved as one or more files in a specific location of the terminal in a format that the terminal can display on the screen, and the number of advertisement files that can be stored is limited. Replaced by a file

In the above method, the transmission of advertisement content data may use the http protocol of the WAP method. The advertisement content data to be downloaded may be a URL including an advertisement file, a text format, a URL mixed with text, an image supported by a member's wireless communication terminal, a color image, or a plurality of images repeatedly displayed at regular intervals. Can be.

3 is a flowchart illustrating a member registration step.

As shown in FIG. 3, the member accesses the ad server 100 from the wireless communication terminal 140 or the computer 170 connected to the Internet (step 301). The ad server receives the member's ID, member name, member phone number, address, member benefit classification, etc. (step 302). The information input by the member, first, whether the member directly accesses the ad server 100 to receive the advertisement contents or at a specific time from the ad server 100 or the download server 110 to the member's wireless communication terminal 140 Whether to receive the advertisement content, the display type of the advertisement content to be downloaded, the image type and the like. The display type can be displayed on the screen when the mobile phone is not in use, or about 5 seconds when the mobile phone is connected to the phone or the Internet and waiting for another event. The image type may include a simple predicate phrase, a simple prephrase phrase and a URL, an image type supported by the wireless communication terminal 140, a color image, or a plurality of images. The ad server 100 generates a member database based on the inputted data (step 303).

4 is a flowchart illustrating a step in which an advertisement company downloads advertisement contents to an ad server.

As shown in FIG. 4, the advertisement company accesses and downloads the advertisement contents to be transmitted to the wireless communication terminal 140 by accessing the ad server 100 through the computer 160 of the advertiser connected to the wired Internet, or implementing the present invention. The business may directly enter the advertisement contents in the ad server (step 401). When the advertisement content is input to the ad server 100 (step 402), the ad server 100 generates an advertisement database using the input advertisement content (step 413).

As described above, the advertisement system and the advertising method using the wireless communication terminal according to the present invention first call the advertising company that is a problem with the existing advertising method using the wireless communication terminal to listen to the advertisement or the user directly It provides a more efficient advertising method than other existing advertising media by eliminating the irrationality to check the sent SMS, and provides an advertising system for this.

The advertisement system and method according to the present invention is an advertisement system and method that improves an advertisement system using a wireless call terminal having a poor performance as an advertisement medium, and it is easy to register and download advertisement contents using an existing wired internet. Using the wireless Internet, advertisement contents can be directly downloaded to a user's wireless communication terminal. As a result, advertisement contents displayed on the wireless communication terminal can be replaced at any time, and the recognition rate of the advertisement can be increased by exposing the advertisement to the advertisement whenever the user uses the wireless communication terminal without causing inconvenience to the user.

Claims (12)

In the advertising system using a wireless communication terminal, An ad server receiving member registration from a member and managing a member database generated by the member, receiving advertisement contents from an advertisement company, managing an advertisement database generated by the advertiser, and providing advertisement contents data stored in the advertisement database; A communication unit for transmitting advertisement content data stored in an advertisement database of the ad server from the ad server to a wireless communication terminal of the member; And Advertisement system using a wireless communication terminal, characterized in that it comprises a wireless communication terminal of the member receiving the advertisement content data from the communication unit to display on the display window. The download system of claim 1, wherein the advertisement system using the wireless communication terminal receives advertisement contents data from the ad server to distribute the load of the ad server, and transmits the advertisement content data to the member's wireless communication terminal through the communication unit. Advertising system using a wireless communication terminal, characterized in that it further comprises a server. The advertisement system using a wireless communication terminal of claim 2, wherein the download server is a plurality of download servers. The advertisement system according to claim 1, wherein the communication unit is a WAP gateway. The method of claim 3, wherein the ad server stores the same type of advertisements one by one in a specific server or a specific directory by using a round-robin method in consideration of the number of download servers. Advertising system. The advertisement system using a wireless communication terminal of claim 1, wherein the advertisement content data transmitted by the ad server is defined as a file transferable from http. Registering a member who wants to watch the advertisement through the wireless communication terminal and an advertiser for the advertisement provided through the member's wireless communication terminal (a); (B) receiving and storing advertisement content data from an advertiser registered in the step (a); And If the member registered in the step (a) requests the download of the advertisement content data, the step of transmitting the advertisement content data stored in the step (b) to the wireless communication terminal of the member characterized in that it comprises a (c) Advertising method using a wireless communication terminal. The method of claim 7, wherein In the step (c) of the advertisement content data transmission method using a wireless communication terminal, characterized in that using the WAP http protocol. The method of claim 7, wherein The download method of the member for receiving the advertisement content data in step (c) is automatically performed at a predetermined time in the wireless communication terminal of the member, characterized in that the advertising method using a wireless communication terminal. The method of claim 7, wherein Advertising method data using the wireless communication terminal, characterized in that the transmission of the advertising content data in the step (c). The method of claim 7, wherein The advertisement content data stored in the step (b) and provided in the step (c) is a URL containing an advertisement file. The method of claim 7, wherein The advertisement content data stored in the step (b) and provided in the step (c) may be in a text format, a URL mixed with the text, an image, a color image, or a predetermined period supported by the member's wireless communication terminal. Advertising method using a wireless communication terminal, characterized in that the plurality of images repeatedly displayed.