Tower Reviews 

3,833
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,954 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently point out that the online platform is very easy to navigate, making it simple to compare options and secure competitive pricing for their vehicles. Many individuals highlight the helpful staff members, describing them as patient, courteous, and exceptionally efficient at resolving policy questions quickly. Some reviewers were not happy with the customer service experience, pointing out frustrating difficulties and long wait times when trying to get through on the phone. A few users also noted challenges with language barriers during phone calls, which occasionally made resolving inquiries much more complicated than expected.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently noting how quick and straightforward... See more

Service

Reviewers mention positive feedback about service, highlighting efficient, professional, helpful, and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide split in opinions.... See more

Price

Users describe positive interactions with price, highlighting that rates are competitive and often lower than... See more

Staff

Customers report overwhelmingly positive experiences with staff, highlighting helpful, polite, and efficient... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great service, but on phone interaction took a long time. As a client with several policies, I would have thought the process for getting a new policy should have been shorter. I think I spent 40... See more

Company replied

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 4 out of 5 stars

When I did eventually get through to a real person, they could not have been more helpful. Annoyingly I cannot remember her name, but she was a Pasifika lady and was a great ambassador for Tower. Plus... See more

Company replied


Company details

  1. #3 of 3 best companies in Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,833)

1,898 reviews in the last 12 months

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Rated 5 out of 5 stars

Plenty of notice of renewal

I received plenty of notice of renewal. Had opportunity to compare competition. Gives you the ability to plan your finances.

20 August 2026
Tower logo

Reply from Tower

Hi Peter,

Thanks for your feedback! We're pleased to hear that you appreciate the timeframe for documentation being sent to review - we aim to provide documents 4-6 weeks prior to a renewal to allow for customers to review and make adjustments as needed.

Thanks,
Tower Team

Rated 3 out of 5 stars

Letters arrived in the mail

Letters arrived in the mail, money disappeared and I am insured. Took a couple of emails to sort out. Rather impersonal.

19 August 2026
Tower logo

Reply from Tower

Hi Phillip,

Thank you for your honest feedback. If you have any suggestions on how this process could be improved to feel less impersonal, feel free to let us know!

Thanks for continuing to trust us.
Tower Team

Rated 5 out of 5 stars

Easy to sign up and insure my vehicle

Easy to sign up and insure my vehicle. Also the lowest fortnightly cost compared to other insurers.

19 August 2026
Tower logo

Reply from Tower

Hi Ashton,

Thank you for sharing your experience with us - we're delighted to have you on board and to know that our pricing suited your needs.

Thanks,
Tower Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Provided awesome solution for my policy renewal.

19 August 2026
Tower logo

Reply from Tower

Hi Arunesh,

We aim to provide excellent service to all of our customers so we're thrilled to hear you received this when contacting us around your policy renewal.

Thank you for sharing!
Tower Team

Rated 4 out of 5 stars

The legibility and functionality of the…

The legibility and functionality of the Tower personal login in portal is excellent.

19 August 2026
Tower logo

Reply from Tower

Hi,

Thank you for letting us know how you appreciate our MyTower portal - we are pleased to know that the portal is easy and functional for you.

Warm regards,
Tower Team

Rated 2 out of 5 stars

trying to update my address took weeks…

trying to update my address took weeks and I still haven't heard about our boat
insurance

19 August 2026
Tower logo

Reply from Tower

Kia Ora Hannah,

Thanks for your feedback and we're sorry this process took so long to be updated. We have put through a request to our service team to update this today and send you confirmation once complete - we'll also review what occurred for this to take longer than it should have to be updated across all policies.

Thanks,
Tower Team

Rated 5 out of 5 stars

Good phone service

Good phone service. All good

19 August 2026
Tower logo

Reply from Tower

Kia Ora Christopher,

Thank you for your feedback - we aim to provide great service and we're pleased to know our team assisted you with this recently.

Thanks,
Tower Team

Rated 5 out of 5 stars

Helpful customer service

Helpful customer service, good verbal and email communications.

19 August 2026
Tower logo

Reply from Tower

Hi Alan,

Thank you for your fantastic review! We really appreciate it and are thrilled to have you onboard with Tower.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Easy

Easy, no stress, lovely call centre girl. I hope I’ve made good choice. Lol

18 August 2026
Tower logo

Reply from Tower

Hi Pam,

Thank you for your kind review - we'll pass the feedback onto the agent who assisted you.

Welcome onboard with Tower - we're thrilled to have you!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Always kept up to date

Always kept up to date

18 August 2026
Tower logo

Reply from Tower

Hi Tanya,

Thank you for your review - we really appreciate it!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy to join and payment went out when…

Easy to join and payment went out when I chose to suit my budget

18 August 2026
Tower logo

Reply from Tower

Hi Crystal,

Thank you for sharing your experience with us - we're pleased to have you onboard and be able to offer you a payment schedule that suits your needs.

Warm regards,
Tower Team

Rated 5 out of 5 stars

New vehicle policy

Support following online insurance - changed to ensure everything is correct and it sits under our existing policy - very helpful staff member.

17 August 2026
Tower logo

Reply from Tower

Hi Pam,

Thank you for your review - we're pleased our team were able to reassure you in your choice and management of your policies together.

Thanks for sharing!
Tower Team

Rated 5 out of 5 stars

was easy to change to Tower and your…

was easy to change to Tower and your rates were competitive

18 August 2026
Tower logo

Reply from Tower

Hi Ross,

Thank you for your kind review - we're pleased to have you onboard with us and trusting us with your assets.

Warm regards,
Tower Team

Rated 5 out of 5 stars

So easy to use and update

So easy to use and update. Purchased a new vehicle and finally ended my insurance with my old provider. Now all my insurance policies are with Tower! Easy to navigate and update policies when needed. Example is I added my partner as a policy holder as she has the vehicle registered in her name. So easy to do. Cheers Tower!

18 August 2026
Tower logo

Reply from Tower

Kia Ora Aaron,

Thanks for your review! We're absolutely delighted to know you have been able to move all your cover across to Tower and update your policies as you needed. We're thrilled to have you on board with us!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Simple straightforward and the best…

Simple straightforward and the best deal.

18 August 2026
Tower logo

Reply from Tower

Hi Rosemarie,

Thank you for sharing - we're thrilled that you were able to get a great deal on your new cover with Tower.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Online was easy to navigate through all…

Online was easy to navigate through all the options. I was able to use chat GPT to compare prices and deals for what I wanted, tower was top3 on the list to go with.

18 August 2026
Tower logo

Reply from Tower

Kia Ora Irirangi,

Thanks for your feedback! We're thrilled to have you onboard with us and it's great to hear you were able to organise cover that met your needs and price point.

Warm regards,
Tower Team

Rated 1 out of 5 stars

I am trying to finalise a claim

I am trying to finalise a claim, I have sent 4 emails and have had no response. I've spoken to two different people on the phone as my claim support person is never available. Totally disappointed with the follow up process.

17 August 2026
Tower logo

Reply from Tower

Hi Karen,

Sorry to hear you have had difficulty reaching our team and having a response around your claim. We can see you spoke to a claim manager yesterday, but we'll pass on the feedback around your experience for future interactions.

Thanks,
Tower Team

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