Profil Optik Reviews 

3,044
TrustScore 4 out of 5

3.9

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Rated 1 out of 5 stars

​I visited the store in Nørreport intending to buy a pair of Oakley polarized sunglasses. The saleswoman who assisted me showed a complete lack of interest in helping. I had to explicitly ask her t... See more

Company replied

Rated 5 out of 5 stars

Wonderful staff and excellent customer service. On a visit from UK and accidentally broke my glasses while walking around Copenhagen. Visited Profil Optik to see if they could help. Very accommodating... See more

Company replied

Rated 5 out of 5 stars

I had an amazing experience at Profil Optik in Hillerød. I had broken my glasses while in the mountains in Norway and struggled for days until I got back to Denmark. I urgently needed a quick solution... See more

Company replied

Rated 5 out of 5 stars

The sweetest and most helpful employees. I have been buying my contact lenses from them for two years and the services (both the eyesight visit and the choice of brand and type) have always been good... See more

Company replied

Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Optician
  4. Optometrist
  5. Sunglasses Store

Written by the company

Profil Optik er en landsdækkende optiker-kæde, hvor fagligheden er i højsædet. Vi prioriterer høj kvalitet og grundighed. Uanset om du køber briller, kontaktlinser eller solbriller så hjælper vi dig med at passe godt på dit syn. Velkommen hos Profil Optik.


Contact info

3.9

Great

TrustScore 4 out of 5

3K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 92% of negative reviews

Typically replies within 2 weeks

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3.9

All reviews

(3,044)

271 reviews in the last 12 months

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Rated 1 out of 5 stars

​Poor professional assistance at the store


​I visited the store in Nørreport intending to buy a pair of Oakley polarized sunglasses. The saleswoman who assisted me showed a complete lack of interest in helping. I had to explicitly ask her to open the display case just so I could see the glasses, as she made no initiative to show them to me. Furthermore, when I asked which models were polarized, she said she didn't know. In the end, I had to be the one explaining to her how to check if they were polarized so I could proceed with the purchase. While she wasn't openly aggressive, her complete lack of professionalism and apathy made for a very frustrating shopping experience.
In the end, I bought the sunglasses because I absolutely love them, but I truly hope you better train your staff for the future.

30 May 2026
Unprompted review
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Reply from Profil Optik

Hi Mabel

Thank you for your review, we highly appreciate it.

We've informed the staff about your feedback, and will learn from this.

Thank you for your honesty and purchase of your Oakley sunglasses!

Best
Profil Optik

Rated 2 out of 5 stars

Profil Optik Lyngby service is unfortunately not trustworthy

Profil Optik responded the very next day after my Trustpilot post on my experience with the Lyngby branch. I appreciated it when they said that my claim was within the 120 day guarantee so the Lyngby branch was mistaken and they should be able to comply with the guarantee. I returned Lyngby's missed calls and they told me they will produce the scratched lends for free. HOWEVER, I believe it is very unprofessional to say that she has done me a big favor because the guarantee starts from date of purchase and not from receiving the product, so I have passed my guarantee AND that after I left the store from talking with her , that she thought she should ask their headquarters to accommodate me. After that call, I emailed headquarters customer service and they said the guarantee starts from receipt of product. This makes more sense! My point is, why can't Lyngby simply talk with facts and honesty? I ordered the glasses Nov 14, and I went to their branch March 14. I received the product in December. Any which way, I'm still within the 120 days guarantee. I was not done a favor, I was within my rights as a customer.

18 March 2026
Unprompted review
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Reply from Profil Optik

Thank You for your review.
I’m glad to hear that the store has reached out to you. The 120-day accidental damage warranty starts from the day the product is handed over. I have been in contact with the store afterwards.
Have a good day, best regards Profil Optik

Rated 5 out of 5 stars

We have received excellent service for…

We have received excellent service for our child who needed new glasses. Finding a few different frames he liked, as well as the customization needed for his no-vocals, including several adjustments, was fantastic. Per has been a key piece of our excellent experience to date. Will definitely continue to visit this store and location. Thank you!!

21 February 2026
Unprompted review
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Reply from Profil Optik

Thank you for your nice review of our store. We really appreciate you sharing.
Best regards
Profil Optik

Rated 5 out of 5 stars

Outstanding service that saved my day!

I had an amazing experience at Profil Optik in Hillerød. I had broken my glasses while in the mountains in Norway and struggled for days until I got back to Denmark. I urgently needed a quick solution, but every other shop I went to told me it would take at least a week or more to get new glasses.The kind lady at Profil Optik immediately helped me — she took the lenses from my broken glasses and fitted them perfectly into another frame I had with me, completely free of charge. She wouldn’t even accept any payment, just a handshake.It was a perfect job, done with professionalism and kindness. I truly appreciate her help and highly recommend this shop to anyone looking for excellent and genuine service.

20 February 2026
Unprompted review
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Reply from Profil Optik

Hi Davide
Thank you for your nice review of our store in Hillerød. I know they do their very best every day to help their customers and it's great that you were able to feel it.
Best regards
Profil Optik

Rated 5 out of 5 stars

Fully recommended optic as the…

Fully recommended optic as the employees are user friendly and customer oriented and the products has way better quality compared to others optics I have been in Denmark

17 December 2025
Unprompted review
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Reply from Profil Optik

Hi Cesar

Thank you so much for your review, it means a lot!

Best,
Profil Optik

Rated 4 out of 5 stars

Professional staff

Amazing customer service.
The staff are very professional, and Sarah took her time to make sure I understood every step of my benefits in the store. Really appreciated her patience and clarity.

29 November 2025
Unprompted review
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Reply from Profil Optik

Hi Marco

Thank you for your review, it means a lot to us!

Best,
Profil Optik

Rated 1 out of 5 stars

Be warned....Cancel appointment last minute with no reason...zero customer service.

After a terrible experience with Synoptik, I booked an appointment for contact lenses with Profil Optic in Rønne. Two days before my appointment it was cancelled with no explanation, another appointment was booked for me at a very inconvenient time in the morning on a random date, no phone call no apology.

I called and wrote to them but no answer. I will not go to the appointment nor contact them again. Its zero stars from me.

My original appointment was Friday 1at 14.00 - lazy employees probably cannot be bothered to work Friday afternoon and do not provide any customer service for new customers. I can only conclude that the have no interest....

19 November 2025
Unprompted review
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Reply from Profil Optik

Hi Stina.

Thank you for giving us your honest feedback, i am sorry this is your experience.

We can assure you, that we only cancel bookings in emergencies, with no other solutions.

I hope you will give us another chance, you are more than welcome to get a free checkup!

Best,
Profil Optik

Rated 5 out of 5 stars

professionalism in a pleasant atmosphere

professional, individual approach to the client
great patience in listening to the client's needs and efficiently understanding their needs
both the examination and the selection of glasses went very smoothly and in a pleasant atmosphere

10 November 2025
Unprompted review
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Reply from Profil Optik

Hi!

Thank you so much for your review :-)

Best,
Profil Optik

Rated 5 out of 5 stars

We were very happy with our experience…

We were very happy with our experience — everything was quick, high-quality, and professional.
Special thanks to Pär, who was extremely helpful and kind. Our child is very happy with the new glasses!
Wishing you continued success in your work.

12 November 2025
Unprompted review
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Reply from Profil Optik

Hi

Thank you so much for the review, i'll make sure Pär gets to enjoy it!

Best,
Amalie, Profil Optik

Rated 4 out of 5 stars

I love my new glasses!

I love my new glasses!

The staff in Norreport was very friendly and helpful. I felt very well taken care of when my sight was being examined, and when the moment to choose frames arrived they took time to show me different styles and find something that would fit me.

I did miss a bit more transparency on how the total price for the glasses is built. It looks like they have time-limited offers changing quite often, and the price of the lense is also not stated somewhere visible unless you ask.

19 September 2025
Unprompted review
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Reply from Profil Optik

Hi Adrián!

Thank you so much for your kind words and for sharing your experience with us! We’re delighted to hear that you love your new glasses and that our team at Nørreport made you feel well taken care of during both the eye examination and the frame selection.

We also truly appreciate your feedback regarding pricing transparency. We understand how important it is to have a clear overview, and your input helps us improve. We’ll take this into account to make sure our offers and lens pricing are communicated more openly in the future.

We look forward to welcoming you again!

Best,
Amalie, Profil Optik

Rated 5 out of 5 stars

Wonderful staff and excellent customer…

Wonderful staff and excellent customer service. On a visit from UK and accidentally broke my glasses while walking around Copenhagen. Visited Profil Optik to see if they could help. Very accommodating, sat us down with a coffee while they carried out a repair. After only a short wait my glasses were returned as good as new. When offered to pay was informed there would be no charge, they were happy they could help. Many thanks for the kind gesture.

6 September 2025
Unprompted review
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Reply from Profil Optik

Dear Michael

Thank you so much for your kind words! We are thrilled to hear that our team could help you while visiting Copenhagen. It was our pleasure to assist, and we’re glad we could make your experience comfortable and enjoyable.

We hope you enjoy your glasses and look forward to welcoming you again whenever you’re in town.

Kind regards,
Amalie
Profil Optik Customer Service

Rated 5 out of 5 stars

The sweetest and most helpful…

The sweetest and most helpful employees.
I have been buying my contact lenses from them for two years and the services (both the eyesight visit and the choice of brand and type) have always been good. Recently I decide to change my glasses, they helped me with finding the new frame with patience (a special thank you to Ida💕). A place in which you feel welcomed (even being international).

5 September 2025
Unprompted review
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Reply from Profil Optik

Dear Pilar

Thank you so much for your lovely review! We’re delighted to hear that you’ve had consistently good experiences with both our contact lens service and when choosing new glasses.

We’ll be sure to pass your kind words on to Ida – she’ll be thrilled! It means a lot to us that you feel welcome, and we look forward to seeing you again soon.

Warm regards,
Pilar
Profil Optik Customer Service

Rated 5 out of 5 stars

Very friendly Service

Very friendly Service, fixed my Glases that broke on a Trip at no charge

23 August 2025
Unprompted review
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Reply from Profil Optik

Dear Christoph

Thank you for your kind words! We’re glad we could help and happy your glasses are as good as new.

Best,
Amalie
Profil Optik Customer Service

Rated 5 out of 5 stars

Win/Win at profil Fields

2022-2025. Fields. Wonderful experience. The staff highly polite , pro and helpful.
The prices reasonable
You won’t regret and it’s win/win situation

5 August 2025
Unprompted review
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Reply from Profil Optik

Hello Mostafa.
Thank you for the great review and the five stars!
We greatly appreciate it. So glad you felt welcome in our store in Fields and took your time to give us the review.
Best regards. Jacob, Profil Optik

Rated 5 out of 5 stars

Profil optik Hillerød

I have visited the Gagade store in Hillerød…
Awesome place, very friendly people with passion for their job and a lot of patience, I felt welcomed and I received very good advice.
Keep up the good work!

4 August 2025
Unprompted review
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Reply from Profil Optik

Hello Stone, and thanks for the great review and the five stars!
We greatly appreciate it. So glad you felt welcome in our store in Hillerød.
Best regards. Jacob Profil Optik

Rated 5 out of 5 stars

Great customer service

Great customer service. Helped fix my glasses and they were perfect. 5 stars. Definitely recommended.

11 July 2025
Unprompted review
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Reply from Profil Optik

Hi Jawa.

Thank you so much for your review, it is much appreciated!

Best,
Amalie, Profil Optik

Rated 1 out of 5 stars

Bad experience

Dear Amalie, I would like to ask you to please do not put an automatic message saying that you are sorry for the situation and that you put an email and phone number to show customers that you are interested in them.
I would like to hear your reply that I have sent an email to the company at the time informing them that I was going to go to the shop on a certain day at a certain time because I could not see properly with the glasses that you made. They have opened the email and read it and have never replied. However, I went to the store and they did not want to attend to me because I did not have an appointment. I explained that I had sent an email and that they had read it and the woman acted as if she hadn't even heard what I was saying, and they didn't attend to me. A real shame.
That's why I invite her not to publish an email when they don't answer it.
First and last time I buy from this optician.
To conclude I say what I said at the beginning, you don't need to send them an email, I have already had the experience that they don't respond.

5 March 2025
Unprompted review
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Reply from Profil Optik

Hi Florencia.

I'm sorry that my response did not sit well with you.
I have not seen or have access to the email you sent, so I can only recommend that you contact our customer service, where we handle these issues


Best,
Amalie, Profil Optik

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