While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

BE CAREFUL WITH GEM / LATITUDE FINANCE !!! ​They gave us a very high 28.99% interest rate. For a $53,000 loan, we had to pay $48,147 just in interest, which made the total cost over $101,400!... See more

Rated 1 out of 5 stars

Gem Finance is terrible, I have not been able to get into my own account for 3 months. There customer service is terrible and I have not recieved any support or correction of the issue! There e-mail... See more

Rated 1 out of 5 stars

What a shocking company. Tried to get approved for Gem Visa and got told a different issue with my application every single time. No consistency at all. No understanding of how visas work which is unb... See more

Rated 1 out of 5 stars

Doo not use this company. They offer interest free loans, , but t then don't apply your payments to those debts, waiting for them to expire so they can charge you 30% interest even though you have... See more

Company details

  1. Non-Bank Financial Service
  2. Alternative Financial Service
  3. Financial Consultant
  4. Financial Institution

Information provided by various external sources

Gem Finance is here to help, from personal loans, debt consolidation loans, and car loans, to credit cards and consumer credit insurance. Apply online today.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

100 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(100)

21 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

BE CAREFUL WITH GEM / LATITUDE FINANCE…

BE CAREFUL WITH GEM / LATITUDE FINANCE !!!

​They gave us a very high 28.99% interest rate. For a $53,000 loan, we had to pay $48,147 just in interest, which made the total cost over $101,400!

​Luckily we don't own the car anymore.

​Always look around and compare places for better rates before signing anything!!

19 August 2025
Unprompted review
Rated 1 out of 5 stars

Extremely poor online customer service.

Very poor online customer service.

I waited over 30 minutes on the phone, only to be told repeatedly by the customer representative that he was not the right person to assist me, even though the call had been directed to him. Instead of helping or taking ownership of the issue, he kept transferring my call from one department to another.

I even requested that they call me back when someone was available to assist, but my request was ignored. Communication was also difficult, as the representative appeared to have trouble understanding simple English.

Overall, this was one of the worst customer service experiences I have had. There was no ownership, no resolution, and a complete lack of customer care.

7 August 2026
Unprompted review
Rated 1 out of 5 stars

This company is shocking

This company.. difficult at every turn. I could list the difficult and frustrating experiences
But this time I paid my account off in full and requested to close the account 3 months ago. They haven’t and now charge fees to have a 0 balance account.

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Gem visa lattitude customer service is…

Gem visa lattitude customer service is the worst! They have a big attitude, standoffish, and would not even acknowledge concerns and end up not helping at all! Lattitude needs to train these reps asap coz no one is helpful at all considering how long the wait was.

20 May 2026
Unprompted review
Rated 1 out of 5 stars

Gem Finance is terrible

Gem Finance is terrible, I have not been able to get into my own account for 3 months. There customer service is terrible and I have not recieved any support or correction of the issue! There e-mails go to spam, they took 3 weeks to reply which went to spam then closed my complaint after 2 days. I still can not get into my own account the website crashes or something? Absolutely terrible experience. I will be cancelling my card absolutely useless!

17 May 2026
Unprompted review
Rated 1 out of 5 stars

GEM Visa

I have been with GEM Visa for over 13 years. GEM Visa is not the company I first signed up with.
I have now cancelled my GEM credit card.
The company has become very dishonest. They pay off new debt before they will put your funds to the old debt which is due to expire. Then charge you interest on the old debt as it hasn't been paid in time!! Have had several occasions where they have paid off a 12 month debt months before it was due to be paid off and not a debt that is due to expire that month. They then charge you interest on this. Even though it is their error. Not interested in assisting you. DO NOT USE THIS COMPANY - they are so dishonest. Their staff are totally unprofessional. Avoid this company at all costs.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

GEM Visa is a masterclass in poor transparency.

GEM Visa is a masterclass in poor transparency. Fees and settlement figures are confusing, hard to verify, and unnecessarily opaque.

Its parent company, Latitude, is reportedly facing a potential $85M penalty in Australia over misleading advertising—hardly reassuring.

Whether intentional or not, this feels misleading. For a financial provider, that’s unacceptable. Proceed with caution.

26 March 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking communication

Absolutely shocking communication. Greedy is another word I would use for this company. Tell you one thing (interest rate) you apply, and find that the actual interest
rate is double. Absolute crooks.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Miss your manual payment & risk owing interest!

I can absolutely confirm what some of the other people voiced. I used Gem to buy necessary appliances when needed and that part all went super smooth and easy. I have a very high credit score overall and make sure I pay all my bills up front, my Gem makes it super difficult for people to be able to do that. Your account is not setup for direct debit automatically and even if you setup your account on their app, it still does not work. You need to print and fill in the application and post it to them like back in 1986. Due to the lack of correspondence you are still at risk of failing at this attempt. It is like they want you to miss the first, second or any payment for that matter so xan start charging you interest you would think is free by default. Fraudulent behaviour on their behalf to scam customers into losing money.

16 December 2025
Unprompted review
Rated 1 out of 5 stars

Horrible money making trap.

Horrible money making trap.
Their system is designed to charge you interest, so every time you pay back you have to call them otherwise your money goes to higher interest account. There is no protection against 'no service' from merchant, so if you are scammed you have lost your money. Most of the support provided by chat bots, so your left with seeking legal advice or lawyers for your basic disputes!
Go homeless if you have to, but get rid of Gem Card!

23 January 2026
Unprompted review
Rated 1 out of 5 stars

Worst contractor working for councils

Worst contractor by far working from missed appointments bad workmanship taking months to complete jobs and making up fake appointments shocking really then you councils saying do it right first time they must joking 😀

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Terms and conditions just got even worse

As if the GEM Visa nightmare wasn't already bad enough, they have just updated the terms and conditions so you DON'T get 6 months interest free automatically, instead, you have a limited time to go online and apply for it AFTER the sale. And now, all overseas purchases (including online) NO LONGER QUALIFY for 6 months interest free. This is all on top of the long list of deceitful practices you can already read about in other reviews. If you have this card, pay it off and get rid of it. If you are thinking about getting one, honestly, just don't do it.  

9 December 2025
Unprompted review
Rated 1 out of 5 stars

BEWARE OF GEM

I am disappointed with my experience with Gem. Despite requesting the issuance of a new account due to recurring unauthorized payments—regardless of whether new cards are issued—the issue persists. I have contacted approximately seven different customer service representatives without receiving a satisfactory resolution. Consequently, I have filed a formal complaint.

It would have been straightforward to close the existing account and reissue a new one, but this was not done promptly. Since the unauthorized payments began in September, the issues remain unresolved. Additionally, communication with staff has been challenging, as there has been conflicting information, and explanations have often been unclear. At one point, I was told an investigation had been conducted, only to be informed a month later that no investigation was ever initiated.

Due to these ongoing issues, I have decided to close my account and seek alternative services. Based on this experience, I cannot recommend Gem.

4 November 2025
Unprompted review
Rated 1 out of 5 stars

I have been going round in circles on…

I have been going round in circles on the 17/10I was receiving $1100 into my gem visa account.
Have transaction of the deposit due to a ref number being wrong this wasn't deposited.

The money has not gone back to th
e merchant although his end says it has been received
I have been ringing the help line been given so many different excuses and the money can still not be found.

After ringing every second day finally last week a car said they would get this esculated which I thought had been done, and was told someone would ring.
3rd Nov rung again still no update and someone will ring how frustrating...Rung again today to be fobbed off that it's been esculated and someone will ring

I found the complaints form today filled it in to get an email back saying they will get back to me in 30days
Crazy I don't know where else to go the money is in their account give it back at least have decency to reply back

17 October 2025
Unprompted review
Rated 1 out of 5 stars

SHOCKING SERVICE !!!

Latitude Financial/GEM VISA are easily the worst financial company I have dealt with. I deal with 7 others.
It starts with the multiple different websites (making huge potential risk running into scammers), and most recently not being able to log-in to my account.
Their customer service is slow to respond, an issue response to arrive within a week is now 2 1/2 weeks (& counting), and they insist I install Google Chrome to resolve. I told them it would not happen but it just went in circles.
A quick search (even googles own search) will show the security risks with Chrome & why I refuse to use it.
Recently, not being able to access my account/statement had resulted in a penalty as I was unaware of their won charges being added & so underpaid.
Their 2023 cyber attack (with millions of customers details stolen) was no surprise, and a AFAC report, in Aug 2025, shows some 180 customers still have complaints to be resolved.
NOT TO BE TRUSTED!!!

10 October 2025
Unprompted review
Rated 1 out of 5 stars

One of the worst in my 50 yrs of…

One of the worst in my 50 yrs of business experience. Long story short: Retarded, arrogant, lack of any professionalism, let alone any common sense or wisdom. All I wanted was a 12 mth programme to teach children to value money & not splurge, I showed evidence of financial standing, In fact, with investments abroad, hv enough $ to buy the goods 200 times over! They disqualified me, as some sort of a ''beggar'' Lol, gd karma for me.

30 July 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look