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boohoo Reviews 

207,990
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 3,936 reviews, most reviewers were unhappy with their experience overall. Consumers frequently complain about abysmal customer service, missing refunds, and unhelpful support agents who make it extremely difficult to resolve urgent problems. Many people stated that waiting weeks for a response left them feeling completely ignored by the company. Shoppers also experience major issues with receiving incorrect or faulty items, severely delayed orders, and a confusing return process that traps their money without any clear communication. Some reviewers were happy with the prompt assistance provided by specific support agents when tracking missing packages. Customers noted that certain helpful representatives resolved delivery queries quickly, making them feel reassured during stressful situations.

What people talk about most

Customer service

Users describe negative interactions with customer service, noting that getting help is nearly impossible and... See more

Order

Customers consistently report negative experiences with order fulfillment and delivery times. Reviewers... See more

Refund

Consumers find refund experiences to be extremely frustrating, consistently reporting long delays and having... See more

Return policy

Clients share negative opinions on return policy, frequently reporting frustration with the process. Many... See more

Product

Customers consistently note negative experiences with product quality, often receiving items that are... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I returned an item in February expecting my £25 refund. We are now in August and I still haven't received my refund. Boohoo has been giving me the run around. Very disappointing.

Rated 2 out of 5 stars

I've loved every bit of Boohoo clothing I've ordered but their customer service is abysmal. I'm plus size and struggle to find clothing stores that can accomodate that as well as having trendy/yo... See more

Rated 2 out of 5 stars

Kai was helpful and gave me all the necessary information but I am not happy with the service as my delivery is late. There is no real updates due to evri being the delivery service. No point in payin... See more

Rated 2 out of 5 stars

First time customer to this site. Bought a black jumpsuit, US size 12, received a 16. I contacted customer serivce to report the wrong size and asked for them not to charge me for the retu... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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1-star

No recent history of asking for reviews

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2.4

All reviews

(207,990)

4,079 reviews in the last 12 months

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Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. I got sent an item that I did not order instead of the item I did order. I returned this and added a note to say what had happened. They charged me for the jacket I did not receive. I’ve been in touch with customer services for over two weeks but they are not helping and I only get a response from an AI BOT. Do not use. Boohoo take your money for something you did not receive and do not give it back.

21 August 2026
Unprompted review
Rated 1 out of 5 stars

Shocking customer service

Shocking customer service, I ordered 2 tops and 1 of them was the incorrect item. I went on live chat to advise I was sent the wrong item and was told to return it. Returned both the incorrect item and the other item as it did not fit, but have only received a refund for the item that didn’t fit because APPARENTLY that’s all I returned!!! Why would I keep an item that was the incorrect item in the first place???

1 September 2026
Unprompted review
Rated 1 out of 5 stars

If I could give 0 stars I would

If I could give 0 stars I would. Ordered a pair of shoes on a Wednesday evening and paid extra for express shipping at no point during the process did it say 3rd party items would be sent standard and they should not have taken my money if they couldn’t fulfil this. Took multiple attempts with customer service to refund me the shipping fee as my item arrived a week late during this every single response I received called me the wrong name despite me saying multiple times what my name was and it was under my Facebook username. Kept calling me Craig when I Am a woman in her early 20s, no idea where they got that from and very frustrating when i repeatedly told them my name. Finally got the shipping refund and then had to wait for the item to return it as it was a week late and I could no longer use it. Then after sending it back had to email after weeks for confirmation it had arrived. Then had to wait weeks again for my refund. Only this time to be docked £1.99 for a returns charge. A charge that at no point was mentioned by customer service, the delivery company emailing me about my return, or the confirmation email stating the value of my return. To then have to argue with customer service again who are refusing to refund my £1.99 as they had apparently paid me back in full except they hadn’t as my bank statements proved. At no point had anyone mentioned a charge or had one shown up on a statement or email and to say they had refunded me in full when the full amount was not in my bank account is ridiculous. It is also ridiculous that I’m being charged for returning something that was late and if it had arrived on time via the express shipping I had paid for then I would have kept it in the first place. If boohoo want to have these policies in place maybe think about signposting and making this all completely clear to customers the entire buying and returning process. And also call your customers by the correct name. I think you can afford to refund me £1.99. Abysmal service and company, will absolutely never shop with boohoo again in my life.
***update*** I have now received a message apologising for the ‘trouble’ earlier and I am getting the £1.99 refunded. Yet again I was called Craig.

5 September 2026
Unprompted review
Rated 5 out of 5 stars

I thought I had an issue with a missing…

I thought I had an issue with a missing item so I jumped onto the messaging centre. It was so quick and easy, a virtual assistant called Kai, sorted my query quickly and effectively. This is a much better way to reach out to customer services and the whole issue was resolved in under 5 minutes. Thank you, Kai.

5 September 2026
Unprompted review
Rated 1 out of 5 stars

Customer service none existent

Not even sure where to start, the customer service is ridiculous, nobody reads the messages properly, contradicting themselves, the protection fee for delivery was added onto the order without my knowledge, not even on my confirmation email that I’ve paid for it. Returned every item off my order, won’t refund the standard delivery fee which is LAW and also won’t refund the protection fee because I ‘apparently’ selected it. I absolutely did not. They are actually scamming there customers by having it automatically selected and no way to unselect it at checkout. Still waiting on a refund for my returned items and there customer service is to incompetent to confirm the right amount of refund, will end up having to dispute through Klarna at this rate to actually get my money back. The reviews just say it all

4 September 2026
Unprompted review
Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. Ordered shorts and a shirt - a pyjama set - but each item needed to be ordered separately. When I received my order the shorts were great but the shirt was the wrong item. The label on the packet was correct but the item inside was not. Was told to return and once proof of postage had been sent to them they would send out the correct item. I did this and then had many whatsapp conversations, never with the same customer service agent. And was informed eventually that the correct item had been sent and I would receive the next day. Waited two days and nothing. Back on to WhatsApp again to have a conversation with about 5 different agents. Each person telling me a different thing. Then to be told they hadn't sent the replacement, they had processed a refund and that I had to reorder the correct item and pay postage again. I also had to pay return postage for the incorrect item I sent back. Customer service is diabolical

3 September 2026
Unprompted review
Rated 3 out of 5 stars

I love this place

I placed an order a while ago and was pleased with my purchase. Did not like the clothes and called the customer service to return them.

23 August 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

Awful customer service, nobody to speak to! you have to wait weeks for a refund, chase on whatsapp with AI and they say its been issued but no payment received still, they try and fob you off saying its your bank! Its not! DO NOT USE! Really gone downhill!!

4 September 2026
Unprompted review
Rated 1 out of 5 stars

Bought a few different co ord sets

Bought a few different co ord sets - one has labels on the front and back of the trousers they said this ain’t a default even though I showed photos of other ones that were correct - cheaply made and bad customer service

3 September 2026
Unprompted review
Rated 1 out of 5 stars

Dear Boohoo office ( Debenhams now)

Dear Boohoo office,

Prices displayed in your Debenhams website are incorrect and very higher compared with the official website.

This means that your discount % it's extremely incorrect.

For example price from Gevril website:

Gevril Kingsgate
Chronograph
47904B
£ 3,372.00
Price displayed in your website:
Gevril Kingsgate
Chronograph
47904B
£ 5.495.00
Less 59% discount
£ 2.246.26

Very incorrect selling procedure.

If you don't care about customer service anymore as we noticed in trust pilot and even in trip advisor reviews don't be lazy and at least update the online prices.

It's only fingers jobs and I think you could make an effort to earn your salary.

4 September 2026
Unprompted review
Rated 1 out of 5 stars

Worst experience ever

I had ordered one of the Coach perfumes from Boohoo on the 12th of August and I then waited 11 days with no updates on it. I then contacted Boohoo through their message option asking for a update on my parcel on August 23rd, I was then told that if it hadn’t arrived on the 24th it would be treated as a lost parcel after that. When it had not then arrived by the 24th I got in contact again explaining that it had not arrived then to be told that I must wait until the 30th of August another 6 days before it would be classed as lost. Then on the 25th I had received an update from evri stating that my parcel had been damaged beyond repair and I must get in contact with the seller. When I did this I was told by Boohoo that I still had to wait until the 30th of August before anything could be done even though I was told that my package was damaged. I then asked to speak to a human employee as the previous information had came from their virtual assistant. When the employee got back to me they explained I had to wait until the 4th of September before I could even revive an update. By this point I was completely fed up with the situation and just wanted a refund for it to be over but was told that I couldn’t have a refund until the 4th of September when it had been classed as lost. After this I got into contact through email and was told that they were going to send me out a replacement with free next day delivery on the 26th. I had then waited up until yesterday (the 2nd of September) before asking on a update to then be told that the replacement had failed to process. This is quite frankly the worst customer service experience I’ve ever had and I would think twice before ordering from Boohoo again. I’m now finally waiting on a refund but if I hadn’t asked yesterday I wouldn’t know how long I would be waiting before the brand would actually update me to say that the replacement wasn’t even processed. After this whole situation I will say that I will never order from Boohoo ever again as this whole thing is a joke.

12 August 2026
Unprompted review
Rated 4 out of 5 stars

missing dress and great customer support

Unfortunately the dress I ordered that I thought would be long enough was not. Their prices aren't low, but they're worth it because they'll last long time due to the great quality. Shippind did take a few weeks, but overall I am satisfied with the support and results.

25 August 2026
Unprompted review
Rated 3 out of 5 stars

Does the job

the material is soft and gentle on his skin, perfect for daily wear. I’ve purchased the exact same item that then fits drastically different.

27 August 2026
Unprompted review

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