Don't like the feel of AI being used to this extend, thought it was malicious trolling when people said Hello Fresh recipes were streaked with AI flaws, but having tried it now I feel that Hello F... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Don't like the feel of AI being used to this extend, thought it was malicious trolling when people said Hello Fresh recipes were streaked with AI flaws, but having tried it now I feel that Hello F... See more
Company replied
Recipes are really good and different from our normal dinner choices. The concept is well thought through, and everything works - delivery, recipe ease, quality of produce - making Hello Fresh a st... See more
Company replied
I ordered my first box. The delivery was supposed to come on Saturday. Long story short it arrived on Monday. It was good communication and many apologies and money back. I guess I’m just unluc... See more
Company replied
The concept of having recipies and ingredients is simply lovely and the recipies totally fulfill my need for difference. I love the variety of choices for meals. Personally, I would prefer an option... See more
Company replied
Du kan vælge dine favoritter fra vores ugentlige menu af spændende opskrifter. Vælg selv hvor mange opskrifter du ønsker, og til hvor mange personer. Vi leverer din måltidkasse med friske ingredienser direkte til din dør, hver uge, så du kan nyde maden uden at føle stress. Vi har madretter der egner sig til dem der elsker kød, og til dem som foretrækker vegetarisk mad. Du kan også frit sammensætte din egen måltidskasse ved at vælge fra de unikke opskrifter vi tilbyder hver uge. Ingen bindings tid, du kan til hver en tid opsige dit abonnement.
Artillerivej 90, 2300 , København , Denmark
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I would not recommend HelloFresh.
I’ve had a terrible experience with HelloFresh, and I strongly regret signing up. I agreed to a trial deal advertised as half price -$35 for the first box - but they charged me $60 instead. The offer came to me via a third party events website.
Today they attempted to deliver another box, and I turned it away because I do not want the service. I had cancelled twice, first time via HF website 9/07/2026 and second via PayPal on 16/07/2026.
Despite that, HelloFresh has continued to try to take money from my bank account. When I try to contact them, I can’t get in touch. Their website won’t work and the emails I send bounce back. I cancelled through PayPal, but HelloFresh then emailed me claiming I “made a mistake,” "oops, did you mean to do that?" which is extremely misleading given that I was actively trying to stop charges. Now I am being penalised for trying to cancel the service.
The stress this has caused is significant. My PayPal is in the red, and they keep attempting deductions from my bank account even though I cancelled and refused delivery. The cancellation process itself has also been unreliable: the first time I tried to cancel, their system “played up,” and a HelloFresh widget was embedded in my browser. I removed it. I cannot even access the website for help as it times out from my PC.
Even the courier communication was concerning and unhelpful. The courier company sent a message containing only a link that I don’t trust (and I can’t reply), claiming the box was delivered even though I turned it back.
Overall, this has been a stressful, frustrating situation with incorrect billing, poor customer support, poor service and repeated attempts to charge me after I tried to cancel. This is a violent relationship. Save your sanity and avoid at all costs.
I would not recommend HelloFresh.
Reply from HelloFresh Danmark
Don't like the feel of AI being used to this extend, thought it was malicious trolling when people said Hello Fresh recipes were streaked with AI flaws, but having tried it now I feel that Hello Fresh doesn't have the recipe testing to the extends that they claim.
Had a few good ones that were truly good, really. But seriously, ditch the AI slop - I want to enjoy healthy meal not made-up and prepped by a CLANKER.
Reply from HelloFresh Danmark
We have been receiving the meal boxes for a few months and the last one was the drop.
First, all the boxes are either with chicken breast filet or the same white fish. Always the same veggies, sauces and the mandatory swedish yogurt. I followed the receipe once - the rest of the times I had to style them my self for the food to be tasty.
Second, the last meal box we received contained one canned tuna as the protein! Seriously?!!! You are calling yourself Hello Fresh, emphasizing FRESH! Canned tuna is not fresh food in my opinion and we cancelled the subscription immidiately.
Third, why does it have to be so complicated to unsubscribe from your services? Maybe focus more on making customers happy that focusing on how to make it difficult to quit…
So if you want tasty and fresh food - you will have to do the work yourself.
Reply from HelloFresh Danmark
This site, recipes, and emails should have the option of English!!!!!! This is so frustrating.
Reply from HelloFresh Danmark
The menu choices become repetitive and the preparation fiddly. Their responsen to any contact is slow or non-existent...
Reply from HelloFresh Danmark
Disgusting post regarding pride month, 0 stars from here
For them "eating isn't a top priority". For me, it is. Their top priority is my lowest priority. Every month.
Reply from HelloFresh Danmark
Be careful with HelloFresh subscription policies. In my experience, boxes were automatically generated even though I had been cancelling deliveries for weeks. A payment failed due to insufficient funds, I contacted support asking them not to send the box, but the delivery was still shipped and I later received payment reminders and debt collection warnings.
The main issue is the confusing difference between “subscription cancellation” and “box cancellation,” which was not clear to me as a customer. I strongly recommend checking the cancellation deadlines very carefully before using the service.
Reply from HelloFresh Danmark
Reply from HelloFresh Danmark
First deliveries were fine but the last two were just disappointing. Not only was the delivery delayed by an hour, the ingredients were not so fresh, for example moldy potatoes, old cucumber that reminded more of a rubber than a cucumber. Not enough of ingredients (enough of panko for 1 fish filet instead of 4, even though I coated the fish ONCE and not multiple times, the amount of mayo was funny, barely enough for one person. Butter not included in the dish, we do not use butter everyday so we did not have it at home so we had to skip that step.) One of the reasons why we would get hello fresh was to avoid shopping, well we had to run to the store last minute twice thanks to last order. Customer service - even though you select contact with employee it still feels like talking to a bot. Somehow after compensation in form of credits the order got more expensive ???? I don't know on what grounds since that question was never answered to by 3 different "employees". First employee struggled not only with typing but also with checking basic account information. Second employee just ghosted me and never answered anything. And the third one for the most part struggled with understanding my problem but at the end of the day agreed to my demand of a money return via transfer and not some useless credits that did not apply to the next order anyway. Will definitely cancel the subscription. It was disappointing, wasted a lot of my time on customer service and going to the store for missing ingredients.
Ps. My spouse who's danish, could not communicate in danish with the customer service even though he picked DANSK option in the chat. They refused to understand him. English is not a problem for us but the option to be supported in native language should be removed.
Reply from HelloFresh Danmark
We like the cleanliness of the box we receive, the recipes are good and the ingredients are of good quality. More choices among the dishes under 650 kalories would be great - and more with no meat and more spices.
Reply from HelloFresh Danmark
I ordered my first box. The delivery was supposed to come on Saturday. Long story short it arrived on Monday.
It was good communication and many apologies and money back. I guess I’m just unlucky.
Communication: excellent
Delivery: spot on
Box and items: in top shape
Food: delicious
I just hope the next box is going to be here on Saturday!
Reply from HelloFresh Danmark
Excellent quality ingredients, easy to follow instructions and delicious meals
Reply from HelloFresh Danmark
Do NOT check out the menu and do NOT add a payment method, unless you want to get stuck with a subscription that you can not cancel as you will only get error messages when you try to do so. And of course they will send you orders that you can not cancel, even if you try it before the deadline and you end up paying for something you did not want.
Reply from HelloFresh Danmark
I am speaking in English. This is not a serious or honest company. It is a company that lies to its customers.
I signed up through an invitation from a friend. By doing this registration, I was supposed to receive one free week, and my friend was supposed to receive some compensation for the referral. Well, I also referred friends. I received absolutely nothing, and neither did my friend.
The response I got from the company was that maybe someone who lives in my building — not in my apartment, but in my building — already has a HelloFresh subscription, so the system did not authorize the promised bonus. All of my registration was done through that referral link.
In short, I had to pay an amount even though I was entitled to a free box for the whole week. Without any information, I was charged with no clear reason. And that was the answer I received.
To me, this is not a serious company. The food is not very fresh, not very tasty, and it’s extremely full of seasoning. The practical information in the recipes is not practical at all.
Even on the ChatGPT system, there is information that the recipes from HelloFresh are not very practical and not very accurate in the way they are described.
Reply from HelloFresh Danmark
I used to like HelloFresh and thought it was a reliable company — but today completely changed my opinion.
I was expecting my weekly delivery between 12:00 and 18:00, and at 16:58 I got a text message saying the delivery wouldn’t come today and would arrive tomorrow instead. No explanation, just a short message. I called to understand what happened, and customer service couldn’t tell me why.
What shocked me most was when they said the same box would be delivered tomorrow, not a new one. They claimed everything stays refrigerated, but honestly, I don’t believe the food — especially meat (or fish) — will be truly fresh after all that time in transport, cooling, and re-cooling.
I have a toddler, I don’t feel comfortable taking risks with food that’s been sitting around for over a day. I decided to cancel my order, and at least they will refund me — but honestly, that’s the very least they could do.
This experience really disappointed me. I expected better from a company that builds its image around “fresh” and reliable food
Reply from HelloFresh Danmark
Really clever and quick program, I never have to worry about what’s for dinner. Very good ingredients and excellent service.
Reply from HelloFresh Danmark
I have had so many issues with my box being delivered. I actually like the food and recipes but all convenicnes and trust is lost when the boxes isn't delivery on time or at all, which has happened to me at least 5 times. I believe the issue lies mostly with the delivry people but it's a Hello Fresh problem that my food doesn't show, shows up late, or shows up and is ruined because they deliver it to my neighbor instead.
Reply from HelloFresh Danmark
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.