H-Day AB Reviews 

Incredibly frustrating booking process.
first you need to redeem the voucher, then activate and then proceed with a booking. Surprisingly, the activity selected is always booked, but the voucher then can't be used. So the user has to request to the company to reset the voucher, and then start all over. I tried to do the booking for 1.5 years and still the same problem. Great way to scam people.

I felt nice at the event, the guys from Happy Day have been very friendly and helpful.
I loved the run and I will for sure get back on some more laps.
The booking went great, the customer service too.

Avoid this company at all cost

Almost no available dates.
I have a voucher for a 15km driving experience purchased in 2024.
The experience was only available on one specific day 2025 and was fully booked.
This year, they reduced the distance of my experience from 15 km to 8 km without informing me at all.
I now need to pay even more to get the original 15km that i purchased and already paid for.
According to customer service, they have every right to do this due to price changes.

So having paid for 15 km, but a few months later the value has almost been cut in half,
simply because they themselves did not offer the customer any opportunity to even book the experience.
Mindblowing!

This year I have been trying to book the experience all year, they said that dates would become available in may 2026.
End of may the were still no dates to book, but mid-june 4 available locations appeared, unfortunately all of a 6-hour drive away.

Customer service can only be contacted via email, and you can understand why. The do not want to help you at all.

The reviews on their on website are obviously fake, please take a minute to check reviews on external sites before
even thinking about buying anything from Happy Day.

Avoid this company — they don’t sell experiences, just thin air!
Their business model is to sell gift cards that cannot be redeemed.
A big scam!

I received a voucher as a gift, but trying to redeem it has been an extremely frustrating experience. Nearly every activity I have tried to book has either been unavailable or temporarily paused, and the information provided about the activities is often vague and unclear. Instead of being a positive experience, dealing with the company has become stressful and disappointing. The website is also difficult to use, and when I try to exchange my voucher for another activity, it continues to show options in my city that are not actually available. I also find it concerning that customer reviews appear to be pre-approved before being published, which raises questions about why negative feedback is not visible on the website. Overall, I am very unhappy with the service and the unnecessary stress this experience has caused.

WARNING!If you scroll through you will see this company is a complete scam.They have not answered my emails for months now but answer the review I gave them here.i have lost so much money because of them and if they don’t book or answer me after seeing this review ,i will report them to ARN like all fb groups and other websites are advising us to do against this scum company.

Beware of Happy-day.com and their predatory "activation" policy. I purchased a helicopter tour for birthday. The website stated bookings would open in May 2026. However, the site is designed so that you cannot see the actual booking calendar until you "activate" your voucher.

Once I activated it, I found there were still no dates available. When I immediately requested a refund under the 14-day cooling-off policy, customer service refused, claiming that because I "activated" the voucher to see the dates, the service had already "begun" and my right to a refund was lost.

They are essentially luring customers into a trap: you must activate the voucher to see if the dates work, but the moment you do, you lose your right to your money. Their "May 2026" promise is misleading as the month has already started and they still have no schedule. Extremely poor "logic" designed to take advantage of customers.

I got a driving experience from my partner as a present. It was impossible to book during months, and we were told the bookings would start again during spring time. Now, when checking it, there is an extra 50eur (aprox) increase on the experience. The website also shows a disclaimer explaining that this is due to operators costs increases.
One way or another, when someone buys a product or a service, that is what is bought. Pending seeing how this will end, here is my review for this company: It is a scam, don't get anything from it. Let's make this type of businessed disappear forever.

My teenage son thoughtfully bought me a wine and cheese tasting through this company. It’s next to impossible to book it. They have offered me only 2 date options over the last 5 months and refuse to inform me of where the event takes place. I was offered a spot for a June event and replied to accept it but then got a message that I hadn’t confirmed and would have to wait for the next one. Feels like they are happy to take well-meaning people’s money and then make it nearly impossible to use the gift, which has an expiration date. It’s so frustrating I’m about to give up. But that wouldn’t be fair to my son so I’ll have to keep trying with this infuriating process.
Edited to add: it’s telling when a company won’t allow comments on its social media! Not the sign of lots of happy customers. You should be stopped from ripping off innocent people. My 16 year old spent his own money on his mom and you’re trying to make his gift worthless. Disgusting.

Really sketchy. They closed their .se Trustpilot page because it was being flooded with 1 star reviews and started clean here.

They renamed their previous trustpilot page to H-day so it doesn't show up in search results and closed it pretending their .se site is closed, and this is the new one, when both still work.

Now they started this one, which is getting equally bad reviews, but their site then uses their own 4,85 rating. This deserves a Konsumentverket report.

Clearly. They are more interested in hiding their problems than in solving them.

TLDR, avoid gifting anybody one of their experiences. Some might be ok to book, but others like the racing experience you'll most likely be unable to book it because they are oversold and aren't available of booked fast.

My wife gifted me a racing experence 3 years ago. I have constantly tried to book the experience and it's been impossible.

- Very, very few dates are added, and only during summer time
- Once dates are added, they are fully booked within days
- Activities are on weekdays during working hours
- Alternative locations are 300km away or more from Stockholm

Customer service has told me they'd let me know when dates are added, and they haven't. That more dates were coming, and they didn't, and to go to a different track, the closest being 300km away, which doesn't make sense for a 20 min activity.

This is a waste of money and a borderline scam. Vouchers expire after 3 years, they won't provide a refund nor extend the voucher date, and their suggestion is to pay an extra 395 to extend for another year or the voucher will go to waste.

Clearly, they don't put much effort in making more dates available and they hope people won't redeem their gifts. I'd not recommend to anyone or gift this to a friend. Terrible experience.

What a shoddy shit store! I purchased two of their gift vouchers for me and my girl one year ago, and even though I've tried to use them for this particular day-SPA thing that I bought the vouchers for it has been practically impossible to use them!! First of all, the availability is below all reasonable expectations! Who wants to go to a SPA at 07.00 on a Thursday?? Secondly, once I almost got a time slot and thought I'd reserve it before it's too late, the vouchers didn't work? I contacted happy-day and got another voucher for some strange reason? Once that was sorted the experience was no longer available! It's just so very annoying this. And now a year later, the experience I bought the vouchers for is no longer listed (it has been removed from the store). When I contact happy-dayabout it and want a refund they just refuse and sent me legal paragraphs as reponse! It's really bad! You have been warned: don't do business with this shoddy business!!