Complete Rip Off!
Do not buy this toy if you're purchasing it because of the durability claims.
I bought two Plushies™ toys after reading claims that they were reinforced, anti-tear, and specifically designed for dogs who "chew, tug, and play hard".
One lasted just over an hour with my 8-month-old cockapoo before splitting open, exposing stuffing and shedding parts that immediately became a choking hazard.
The company's advertising specifically describes ordinary dog toys failing through ripped seams and exposed stuffing before claiming Plushies™ were created to solve that exact problem.
That is precisely how this toy failed.
When I complained and supplied photographic evidence, I received a generic response referring me to company procedures rather than addressing the fact that the product had failed almost immediately under normal use.
In my opinion, the toy bore no resemblance to the durable product portrayed in the advertising. £24.95 wasted.