Supporting a Family-run business. I have used EN Vegan Omega 3. I had issues with Cod Liver oil or Fish oil Omega 3. So glad to find a alternative that dosen't cause any stomach issues. Really like E... See more
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Review summary
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I purchased some Iron Bisglycinate - a very small list of ingredients contained therein, basically just rice flour, rice extract and a veggie cellulose capsule shell (as well as the iron!). It has bee... See more
Company replied
I have a subscription for Magnesium with Ethical Nutrition but suddenly realised I did not have sufficient for a month's holiday! I left a phone message and an email asking if they could send 3 more a... See more
Company replied
One of the few places that does clean iron bisglycinate, even some other brands that claim to still have at least one binder in it like magnesium stearate. I can’t tolerate traditional binders/fillers... See more
Company replied
Company details
- Vitamin and Supplements Store
- Fitness and Nutrition Service
- Health and Beauty Shop
- Health Consultant
- Health Food Store
- Herb Shop
Written by the company
We’ve rewritten the rule-book and crafted superior, vegan-friendly supplements for a fair price. Our formulations are perfectly balanced with higher doses of the nutrients you need more of. Pure, hypoallergenic, well-absorbed, UK made, zero plastic and planet friendly!
Feel amazing with clean supplements that protect your health and planet.
Written by the company
- Grounded in science, powered by nature
- Our passion for science and natural health is embedded in our soul. We believe food is medicine. We lean on science and blend this with our expertise in nutritional supplement development to produce the finest formulations. The difference between Ethical Nutrition and the rest is that we're a natural health company that cares about you.
- Expertly formulated
- Mark our head of nutrition at Ethical Nutrition has studied nutrition to MSc level and has over 10 years' experience in food supplement science. We know the ins and outs of ingredients, drug interactions and all things supplements. We're also passionate about food - if you don't need a supplement in favour of dietary changes we'll tell you!
- Superior supplements for a fair price
- We take less profit meaning you get the best vitamins for a fair price. You might be wondering, why is this more expensive than multivitamins I see in the supermarket? It's no huge secret. We use better, more expensive ingredients and packaging. If you'd like to talk to us about them and how we charge less than most companies just drop us an email or give us a call.
- Pushing the boundaries of purity
- What’s not in a supplement is just as important. Our supplements are formulated with the most sensitive digestive systems in mind. Specialist manufacturing methods allow us to blend beautifully balanced formulations without all the nasties.
- Protect your planet whilst protecting your health
- We’re so proud to be the first UK plastic-free supplement company! Not only are we plastic free but our packaging and products are all UK made, saving valuable transport miles and carbon emissions.
Free UK delivery on orders over £40
Free delivery over £40
Order before 12pm and we'll despatch your free delivery order on the same day.
Contact info
Ethical Nutrition, Unit 1 Bordesley Hall Farm Barns Storrage Lane, Alvechurch, B48 7ES, Birmingham, United Kingdom
- 01789 636774
- hello@ethical-nutrition.com
- ethical-nutrition.com
4.9
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Supporting a Family-run business
Supporting a Family-run business. I have used EN Vegan Omega 3. I had issues with Cod Liver oil or Fish oil Omega 3. So glad to find a alternative that dosen't cause any stomach issues. Really like EN ethos and the plastic free and recyclable packaging. Hope the owners keep the business and never sell out to Big corporation.
4 September 2026
Unprompted review
I did some research before purchasing…
I did some research before purchasing the Turmeric capsules and one of the main reasons for purchasing from Ethical Nutrition was the content superiority of the product. Although I have not yet had enough time to rate the capsules, I hope to give another positive review if they are beneficial for me
19 August 2026
Good product
Good product, great service & makes life easier on subscription. I couldn’t be without this supplement. Many thanks.
17 August 2026
My favourite supplement brand.
This supplement brand is superior to almost all others. I love how they use the best forms of things such as using iron biglycinate and magnesium taurate/glycinate. Even in their electrolyte and multi vitamin supplements the best forms of everything included are used. Also, I love how ethical the brand is and customer service is personal and great. My favourite supplement brand.
1 September 2026
Excellent items to only been taking for…
Excellent items to only been taking for a short period but appetitive got better so will persevere and carry on taking these items due to other blood tests hopefully my B12 will be much better thank you very much, DD.
17 August 2026
A reliable all round service
11 July 2026
First class company providing first class products
I have been a fairly long term user of Magnesium Taurate to address a specific condition but following a conversation with Mark from Ethical Nutrition, I made a decision to try the multi vitamin recommended. I think the fact that I have now made a 3 monthly subscription says everything. Excellent service,sound advice from all the lovely people at EN I am genuinely glad I have this company in my life.
12 August 2026
All the helpful tips and advice on your…
All the helpful tips and advice on your website
11 August 2026
Reply from Ethical Nutrition
Thank you so much for your 5 star review, it's great to know that the advice we share on our website is beneficial and of interest to you. 😊
- Emma
I order regularly
I order regularly. I am happy with the supplements and the service, so far. I would like to receive special offers, though, once in a while.
6 July 2026
Reply from Ethical Nutrition
Thank you so much for taking the time to leave us a review and for being a loyal customer. Instead of special offers, we offer a loyalty point scheme where you collect points on every order. Your points can then be turned into discount vouchers for money off future orders. You can learn more about our reward scheme here: https://ethical-nutrition.com/pages/rewards
-Emma
Always great communication and…
Always great communication and superfast delivery. I’ve ordered many bottles from you nothing has ever arrived damaged.
4 August 2026
Reply from Ethical Nutrition
We're so glad to hear that your ordering process has been smooth - that's what we aim for! Thank you for taking the time to leave us a great review 😊
- Emma
Reply from Ethical Nutrition
Thank you so much for taking the time to leave us a great review, we really appreciate it and it makes all the difference to us 😊
- Emma
Great company to deal with
I have been taking magnesium taurate now for a few months after seeing Dr Sanjay Gupta, a cardiologist recommending this product also with my doctors approval. My symptoms have definitely improved and I will continue to take this supplement on subscription currently
Ethical nutrition are a really good company to deal with, the ingredients are all natural,the delivery is prompt and packaged so well plus an excellent customer service. I can highly recommend them.
5 August 2026
Reply from Ethical Nutrition
Thank you so much for your glowing review!
Dr. Gupta’s educational work on magnesium and heart health is fantastic, and we are so proud that our Magnesium Taurate formula is recommended by him.
Thank you so much for your trust, recommendation, and loyal support. We are delighted to have you with us!
- Emma
Good quality vegan B12 at a reasonable…
Good quality vegan B12 at a reasonable price. Easy to postpone if you're not ready for a top up. Good information on supplements and vitamins, on their website. Nice packaging. All in all, a good experience.
29 June 2026
Reply from Ethical Nutrition
We know that finding a pure, high-quality Vegan Vitamin B12 at a fair price can be a challenge, so we are thrilled that you’re having such a great experience with ours!
Thank you so much for choosing Ethical Nutrition to support your needs.
- Emma 😊
Excellent, quality ingredients and…
Excellent quality ingredients and efficient delivery service - very happy.
3 August 2026
Reply from Ethical Nutrition
Thank you so much for taking the time to leave us a great review. So happy to hear you rate both our supplements and our service 😊
- Emma
No issues, delivered on time.
3 August 2026
Reply from Ethical Nutrition
That's what we aim for! 😊
- Emma
Reply from Ethical Nutrition
Thank you so much for taking the time to leave us a great review, we really appreciate it. So happy to know that you are pleased with your order from us 😊
- Emma
Great product with quick delivery
Great product with quick delivery. I love the time and care taken to explaining the purpose of the different vitamins and differences to other pharmaceuticals. Really recommend!
3 August 2026
Reply from Ethical Nutrition
Thank you so much for taking the time to leave such a wonderful review!
We're so glad to hear that you appreciate our educational focus! We believe everyone deserves complete clarity about what they put into their body; including how clean, bioavailable nutrients work with your physiology compared to standard synthetic options.
Thank you for your recommendation too!
-Emma
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