Reply from Elou
Hi D. Millar,
Thank you so much for your review and the 5 stars!
It is lovely to hear that you are happy with your products. Thank you for sharing.
All the best,
Anna Sofie / Elou
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Company details
Written by the company
Elou er et dansk brand med en mission om at ændre og gentænke nutidens måde at lave hår- og hudpleje på. Vi ønsker at skabe rene og effektive plejeprodukter med det lavest mulige aftryk. Det gør vi ved at udelade vand og skippe plastemballagen uden at gå på kompromis med kvaliteten. Det kalder vi intentionel hår- og hudpleje uden plastik.
Contact info
Ny Kongensgade 11A, kl., 1472, København K, Denmark
- 60606970
- hej@elou.dk
- elou.dk
4.8
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
A wonderful natural shampoo
A wonderful natural shampoo. It lathers well and cleanses thoroughly. The only drawback is that with long hair, it only lasts for a few washes. However, the product's quality and user experience are top-notch. Thanks!
24 October 2025
Unprompted review
Reply from Elou
Hi Aneta
Thank you so much for your review and the five stars. I'm so glad to hear that you're happy with the quality and overall experience - it truly means a lot!
Regarding the durability, the bar should definitely last more than just a few washes, even with long hair. I’ve sent you an email with some tips that can help make it last as long as intended. I hope it’ll make a difference, and that you’ll continue to enjoy our products.
All the best,
Sofie / Elou
The soaps are way too expensive…
I am very disappointed The soaps are very expensive considering their small size and the little time they last.
5 October 2025
Unprompted review
Reply from Elou
Hi,
Thank you for your review. I'm very sorry to hear that you’re disappointed with the size and how long the bars last. We're always here to help with guidance, and often a few adjustments in use and storage can make a big difference. The most important thing for us is that our customers have a good experience, and I've sent a request for more information here on Trustpilot. I hope to hear from you, so I can help you and hopefully give you a much better experience.
All the best,
Sofie / Elou
Great products
Great products! My hair is so clean and fresh! I have curles that seem to be coming back ever since I used this shampoo.My hair are hydrated and shinny. The service is great too!
10 July 2025
Unprompted review
Reply from Elou
Hi Theodosia
Thank you so much for your lovely review and the five stars. I’m very happy to hear that your hair feels clean, fresh and hydrated, and that your curls have started coming back since using our shampoo. It also means a lot to know you’re happy with our service, thank you for sharing!
All the best,
Sofie / Elou
Amazing product
Amazing products for hair. Love the natural ingredients, and how my hair feels after using Elou. I am eager to try out other products as well.
12 January 2025
Unprompted review
Reply from Elou
Hi Katrina
Thank you so much for your review and kind words. I'm so happy to hear that you’re pleased with your products and excited to try more. It means a lot to us that you’ve shared your experience!
All the best,
Sofie / Elou
Super service
21 September 2023
Reply from Elou
Hej Maj-Britt
Mange tak for de fine ord og din anmeldelse! Jeg er glad for at høre, at du har haft en god oplevelse i forbindelse med dit køb.
Alt godt,
Carina / Stifter af Elou
Meget glad for min shampo og balsam…
Meget glad for min shampo og balsam bar! Og rigtig god service
7 April 2023
Unprompted review
Reply from Elou
Hej Anne-Sofie
Mange tak for din anmeldelse og de pæne ord om vores produkter og service, det sætter jeg stor pris på!
Alt godt,
Carina / Stifter af Elou
Hurtig levering og super glad for mine…
Hurtig levering og super glad for mine genanvendelige poser
9 September 2022
Unprompted review
Reply from Elou
Hej Ea
Mange tak for din fine anmeldelse. Jeg er glad for at høre, at du er glad og tilfreds med både genanvendelige madposer og levering.
Alt godt,
Carina / Elou
God service😊
6 April 2022
Reply from Elou
Hej Helene
Mange tak for din anmeldelse. Ha' en dejlig påske.
Alt godt,
Carina / Elou
Super produkter der holder hvad de…
Super produkter der holder hvad de lover. Hurtig respons. Nyttige bonusinformationer. God service. Intet at klage over.
30 March 2022
Reply from Elou
Hej Josselyne
Mange tak for den flotte anmeldelse. Dejligt at høre, at alt lever op til forventningerne. Ha' en dejlig dag.
Alt godt,
Carina / Elou
Alt klapper
Alt klapper.
Perfekt for mg at jeg kan hente mine vare selv, så vi slipper for forsendelsen.
9 March 2022
Unprompted review
Reply from Elou
Hej Charlotte
Mange tak for den flotte anmeldelse. Dejligt at du er glad og tilfreds med det hele.
Alt godt,
Carina / Elou
The best dry shampoo
Purchased Elou’s dry shampoo for dark hair and I am beyond happy with it! So much better than all the other dry shampoo brands I’ve tried that come in a spray can.
This doesn’t leave as much of an orange coloured afterglow compared to others (I have dark brown hair) and has no unnecessary fragrances or harsh chemicals. Totally natural. I also love the sustainable option of being able to buy refills to cut out packaging waste.
This dry shampoo gets a holy grail product status from me! ⭐️
21 February 2022
Unprompted review
Reply from Elou
Thank you so much for your kind review. I am very pleased to know that you like it as much as we do! ☺️
Have a lovely day.
All the best,
Carina / Elou
Reply from Elou
Mange tak for den flotte anmeldelse. Det er skønt at vide!
Kh Carina // Elou
Reply from Elou
Hej Susanna
Tak for den flotte anmeldelse!
Rigtig god aften til dig.
Alt det bedste
Carina // Elou
Coconut and honey shampoo bars
I totally recommend the shampoo bar! Amazing smell, foamy and leaves the hair very hydrated 🧡
Looking forward to try more of Elou’s products.
30 May 2020
Unprompted review
Reply from Elou
Hi Camila
Thank you so much for your kind review. I'm glad you like them! 🌼
Best regards
Carina, Elou
Good but doesn't last long
Very good product, I loved the smell and it left my hair very soft. However it was a bit too small and didn't last as long as I expected (only 4 weeks, washing my hair only 2-3 times a week)
9 May 2020
Unprompted review
Reply from Elou
Hi Danielle
I’m glad to hear that you liked the product although it didn’t last as long as you’d like. Mine usually lasts for 2 months but it depends on how much you use per wash. Remember that you can use a lot less because it’s more concentrated than liquid shampoo.
Have a lovely weekend!
Kind regards
Carina // Elou
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.