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blu  Reviews 

3,003
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 802 reviews, reviewers overwhelmingly had a truly great experience with this company. Customers frequently point out that the website is user-friendly and the online ordering process is quick and straightforward. Consumers also deeply appreciate the reliable subscription service and the prompt, efficient shipping times for their favorite items. Some reviewers were not happy with occasional delivery delays caused by external couriers and extended waiting periods. A number of individuals additionally reported receiving defective items, noting that several pods failed to function or leaked fluid during use. Others mentioned frustrations regarding discontinued flavor options and payment issues encountered on the ordering platform.

What people talk about most

Product

Customers had positive experiences with product, praising the great variety of flavours and reliable quality.... See more

Delivery service

People report positive experiences with delivery service, highlighting that items typically arrive within the... See more

Order

Consumers experience mixed feelings regarding the order process. While many reviewers highlight that placing... See more

Quality

Users describe ambiguous interactions with quality, expressing mixed experiences across different items.... See more

Service

Clients share positive opinions on service, noting that orders are processed quickly, arrive within a few... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A subscription didn’t arrive as expected. Phoned Customer Service to find out why. Lovely Georgia was apologetic and very helpful. Escalated matter to Supervisor and warehouse. Followed up with emails... See more

Company replied

Rated 5 out of 5 stars

Blu Team went above and beyond to try and resolve my issue and they came through quickly with a solution. I got a free order which was also unexpected. Thank you for all your efforts, appreciate it. I... See more

Company replied

Rated 5 out of 5 stars

Excellent service. I did receive a wrong order and contacted customer service, I received a reply at the earliest point. They requested a photo of the order, and again responded very quickly. My issu... See more

Company replied

Rated 5 out of 5 stars

Great value when subscribing to fortnightly or monthly purchases. Best deal found in England in 3 years for Blu pods. Free delivery (albeit slowish) a bonus.

Company replied


Company details

  1. Electronic Cigarette Store
  2. Online Marketplace

Written by the company

blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.

Get in touch

Written by the company

We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
UK
support-uk@blu.com
France
support-fr@blu.com
Germany
support-de@blu.com
Greece
support-gr@blu.com
Italy
support-it@blu.com
New Zealand
support-nz@blu.com
Poland
support-pl@blu.com
Spain
support-es@blu.com
United States
support-us@blu.com

Contact info

  • 121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom

  • blu.com

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

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4.3

All reviews

(3,003)

1,961 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Do not trust same day dispatch and 2 day delivery

Order items a week past Friday before 3pm for same day dispatch which took nearly a week for you to dispatch the items Wednesday this week. Everi says package is at delivery office but still doesn’t say it’s out for delivery. Over a week since order was placed still not received anything so much for your same day dispatch and 2 day delivery. Wont be ordering again

2 September 2026
Rated 4 out of 5 stars

Great hotel, area and people

Great hotel, people and a beautiful location.
Had to wait for the room to be ready, and the outside areas had a fair bit of litter which obviously is not the fault of the hotel or the area, but it was disappointing.
Our second visit and we would return so this is most definitely not a negative review.
The staff, the locals and the location are what sets it apart.

2 September 2026
Rated 5 out of 5 stars

Great service!

24 August 2026
blu  logo

Reply from blu

Thank you for your review and feedback! We're delighted to hear you were happy with the service provided, and hope that you continue to use and enjoy our products.

Rated 5 out of 5 stars

I couldn’t order on website so called…

I couldn’t order on website so called and they did order over the phone quickly and efficiently

28 August 2026
Unprompted review
blu  logo

Reply from blu

Thanks for your great review, we hope your continue to enjoy your blu vaping experience in the future!

Regards, 
The blu team

Rated 5 out of 5 stars

5 Blu Pro Vape heads

Great service & prompt delivery for 5 Blu Pro Vape heads . For some reason, the Blu Pro Vape heads are not available, at the moment at normal shops. Thank's for the excellent service...

24 August 2026
blu  logo

Reply from blu

Thank you for your review and feedback! We're delighted to hear you received your products promptly and were happy with the service provided. We appreciate your continued support and are glad we could help you find what you needed!

Rated 1 out of 5 stars
blu  logo

Reply from blu

Hello Elizabeth, thank you for bringing this to our attention. We are very sorry to hear that you had an issue with your order. This is certainly not the experience we want you to have. We would love to look into this and resolve it immediately therefore, please reach out to our customer support team via email customerrelations@itgbrands.com (mailto:customerrelations@itgbrands.com) (mailto:customerrelations@itgbrands.com (mailto:customerrelations@itgbrands.com))

Kind regards,

Peggy
The blu team.

Rated 5 out of 5 stars
blu  logo

Reply from blu

Thank you for taking the time to share your feedback! We're so pleased to hear that you are satisfied with our service and that your parcel arrived quickly! 

Kind regards, 

Georgia, 
The blu team

Rated 5 out of 5 stars

Love my blu

Love my blu, take it everywhere.

26 August 2026
blu  logo

Reply from blu

Thank you for your lovely review! We're pleased to hear that you love your blu products! 

Kind regards, 

Georgia, 
The blu team

Rated 5 out of 5 stars

blu bar kit red

das device is richtig nice.

18 August 2026
blu  logo

Reply from blu

Guten Tag!

Vielen Dank, dass Sie sich die Zeit genommen haben, eine Bewertung abzugeben. Wir freuen uns, dass Ihnen blu gefällt!

Mit freundlichen Grüßen
Lisa

Rated 1 out of 5 stars

I've not received my order

I've not received my order. After being told it would be delivered yesterday.

25 August 2026
blu  logo

Reply from blu

Hi, thanks for taking the time to give us your feedback. Please contact our Customer Services team who will be happy to help you further - Telephone: 08000149355, Email: support-uk@blu.com or join our webchat on blu.com, Monday-Friday 0900–1800.

Kind regards,
Helen
The blu team

Rated 5 out of 5 stars

Was sent a free vape as first one was…

Was sent a free vape as first one was duff. Arrived in timeframe given All good

20 August 2026
blu  logo

Reply from blu

Thanks for your review, Cliff.

We are happy to hear that the replacement order was delivered within the set timeframes. We hope that you will keep enjoying blu vaping products.

Kind regards,

Anargyros
The blu team

Rated 5 out of 5 stars

Very kindly explained things for me

Very kindly explained things for me

20 August 2026
blu  logo

Reply from blu

Hello Lisa. Thank you so much for the 5-star review. We are thrilled to hear that our team was able to help clear things up for you. Thank you also for your kind words, we always love hearing that we make a positive impact. Thank you for choosing blu!

Kind regards,

Peggy
The blu team.

Rated 2 out of 5 stars

G54 The phone is fine but .

G54 The phone is fine. The camera is meh. But it has built is malware. Sildebar" used 99 GB of data in a couple of months. Pretends to be system software. Got control of that and "app manager" sprung up doing the same. According to a.i. it's making money virtual clicking websites at my expense. Can't recommend blu anymore

13 August 2026
Unprompted review
Rated 5 out of 5 stars

Great product

Great product, great subscription price and brilliant customer service! Totally recommend.

27 August 2026
Unprompted review
blu  logo

Reply from blu

Hello, Elaine.

Thanks for the brilliant review! We are pleased to hear that you find both the product and the subscription price great. Being recommended by our customers is the best reward! We are thankful for your comments about our customer service too. 

Kind regards,

Anargyros
The blue team

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