Ace & Tate Reviews 

3,113
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 271 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptionally knowledgeable and friendly staff for offering thoughtful, unpressured advice during thorough eye examinations and frame selections. Many people also highlight the smooth, professional service and wide, well-curated collection of stylish frames available across the various store locations. However, some customers also noted frustrating delivery delays and unhelpful support interactions when trying to resolve online ordering problems remotely. A few reviewers additionally experienced disappointing issues regarding poor lens quality or unexpectedly high extra costs for mandatory prescription upgrades. Some consumers mentioned that communication breaks down entirely when logistics complications arise during the purchasing process.

What people talk about most

Staff

Customers consistently note positive experiences with staff, describing them as extremely helpful,... See more

Product

Clients share ambiguous opinions on product quality and design, reflecting a wide range of personal... See more

Service

People report positive experiences with service, highlighting thorough eye tests and helpful staff. Consumers... See more

Quality

Customers had ambiguous experiences with quality. While many reviewers reported significant issues such as... See more

Customer service

Reviewers mention ambiguous feedback about customer service, highlighting stark contrasts in their... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been a happy customer for years. Even before they opened physical stores and only sold glasses online, I became a fan. They haven’t disappointed since. Their B-corp certification and collabs wit... See more

Company replied

Rated 5 out of 5 stars

In love with the Ace & Tate store in Northcote road Battersea. Brilliant eye test from the amazing Sarah, with lots of eye care advice thrown in. Wonderfully curated collection of frames with... See more

Company replied

Rated 5 out of 5 stars

I arrived on time and went straight into the eye test. Radhika the Optician was thorough, clear, and really easy to talk to. The gent on the floor was just as helpful, answering my questions and... See more

Company replied

Rated 5 out of 5 stars

I had a great experience at Ace & Tate in Bristol. The eye test was thorough and unhurried, and the optician explained everything clearly. The staff were genuinely friendly and helpful from start to... See more

Company replied


Company details

  1. Glasses Store

Written by the company

Thoughtfully designed eyewear! Glasses from €145 and Sunglasses from €125.


Contact info

4.0

Great

TrustScore 4 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 75% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.0

All reviews

(3,113)

382 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

NIce design, but the quality of the lens is bad

The Ace & Tate staff have always been really friendly whenever I’ve visited, and I genuinely like the style of their frames. But I’ve been quite disappointed with the quality of the lenses.
I bought two pairs: one pair of sunglasses and one pair of glasses with blue‑light protection; and ever since I got them, I’ve struggled to clean the lenses properly. Even if I wash them with water and soap and dry them with a clean, thin paper tissue, they immediately stain again. None of my usual glasses‑cleaning cloths seem to work either.
I own several other glasses and sunglasses, and I’ve never had this kind of issue before. I’ve also noticed that after wearing the blue‑light glasses for a longer period of time, my eyes start to feel a bit uncomfortable, which definitely shouldn’t happen.

2 April 2026
Unprompted review
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Reply from Ace & Tate

Hi, Andreea!
Our sincerest apologies for your recent experience. Please email us directly at hello@aceandtate.com so we can look into the situation and discuss it further with you. Cheers, Ace & Tate.

Rated 5 out of 5 stars

Oxford Ace and Tate

Store: Oxford, Staff: Zara

Favourite opticians, friendly and efficient service in front of house (sorry I don’t know your names yet). The eye test was the best I’ve had, very clean modern equipment. Zara made detailed notes and discussed them with me, and answered any questions I had knowledgeably.

I like the frames Ace and Tate offer, they are more continental in style than typical high street opticians but the prices are reasonable compared with some London or US import ‘boutique opticians’.

What really sells it for me is that they stock frames for large faces, and properly label these. The ‘Alfred Large’ style is wider than any other non-custom frames I’ve found, including the Moscot Lemtosh 52 which I thought were the widest made.

28 March 2026
Unprompted review
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Reply from Ace & Tate

Hi!, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Great experience in store today in Oxford

Great experience in store today in Oxford. The team were friendly and helpful. I had an eye test with Optometrist Zara who was excellent and gave me lots of advice and tips on general optical health. Really top notch service all round

28 March 2026
Unprompted review
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Reply from Ace & Tate

Hey Mark, Thanks so much for the 5 stars! Your fantastic review absolutely made our day. Hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Outstanding service

Outstanding service, helpfull and skilled employees. Good product quality.

24 February 2026
Unprompted review
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Reply from Ace & Tate

Hey Willy, Thanks so much for the 5 stars! Your fantastic review absolutely made our day. Hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Very Happy

Friendly staff, nice range of glasses, all went smoothly

8 March 2026
Unprompted review
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Reply from Ace & Tate

Hi Richard, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate.

Rated 5 out of 5 stars

From the minute I walked in the door to…

From the minute I walked in the door to this store I was greeted with smiles and open arms , I was advised and showed new glasses that would fit and suit me well and then during my eye test I felt so comfortable relaxed everything was explained to me and she had a very soft relaxing ora

13 March 2026
Unprompted review
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Reply from Ace & Tate

Hi Aishling, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Excellent service

Excellent service from the branch in Westfield shopping mall in Den Haag, the Netherlands.
Friendly and professional staff.
I had a measuring and chose my glasses all in a few hours. A week later, I received the finish product, and it was perfect. Beautiful glasses that feels as tho I have nothing on my face; just clear visibility. Top!

6 February 2026
Unprompted review
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Reply from Ace & Tate

Hi, Alvarine! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Such a great service and experience and…

Such a great service and experience and excellent staff and excellent choice

11 March 2026
Unprompted review
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Reply from Ace & Tate

Hi Verity, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Fast and efficient eye test

I went for an eye test and had a great experience with Faris

8 March 2026
Unprompted review
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Reply from Ace & Tate

Hi Mohammed, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Awesome sunnies and always THE BEST…

Awesome sunnies and always THE BEST SERVICE. Staff in the Cardiff store are so wonderful.

2 February 2026
Unprompted review
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Reply from Ace & Tate

Hi Bethan! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Happy Accident

I was booked to see an optician for and eyes problem. I had never heard of Ace & Tate I was treated with great tact and friendliness. I was so impressed that I asked about their prices for glasses. I looked at the frames I saw in the shop. I also asked if a payment plan could be arranged. They said yes.I then got a date to get a full eye test and bought glasses They had a special offer on, buy one get one free. So good! Great helpful and friendly staff from start to finish. Highly recommended.

23 January 2026
Unprompted review
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Reply from Ace & Tate

Hi!, what lovely feedback! We are super happy to hear you had such a great experience. You're always welcome back! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Very good service

Very good service
I enjoyed buying glasses from them

25 February 2026
Unprompted review
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Reply from Ace & Tate

Hi Gvriel, Thanks for your honest feedback. We apologise that your experience wasn't fully satisfactory. We take your comment very seriously and will use it to improve our service. See you soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

10/10

10/10 love the glasses and the team!

28 February 2026
Unprompted review
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Reply from Ace & Tate

Hi Lena, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Zara was particular

Zara was particular, skilled and thorough. She was also engaged and gentle. I was very happy with my experience. I felt acknowledged and my questions were answered clearly and kindly.
I have been a client of ace & tate for many years now and they have never let me down. The men who helped me choose frames were also very helpful and kind. I like the range of frames offered by ace & tate very much and have found frames that really suit me.

28 February 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi, Frances! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 5 out of 5 stars

Great place

Very friendly, they are all doing a great job and know exactly what they are doing. All very professional in a calm environment. We will go back!

21 February 2026
Unprompted review
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Reply from Ace & Tate

Hi, Marcia! Thank you so much for taking the time to review us. We hope you enjoy your new glasses for a long time to come. Until next time! Cheers, Ace & Tate.

Rated 1 out of 5 stars

Update - Avoid - long delivery delays, still not received glasses bought in January

I liked the design and the store (Earlham St) was helpful. But once payment was taken the whole thing falls apart. The delivery process is shocking. I still don't have the glasses and have been told that due to an unspecified 'logistics' problem, the order will take at least 5 weeks. Reading the numerous 1 and 2 star reviews on here suggests I'm far from the only customer experiencing this and that 'logistics' is frequently cited by Ace & Tate as the reason for letting customers down. The company seems remarkably relaxed about its performance. So... don't be taken in by the store experience. The reality is very problematic

Further to the company's reply - in fact I had to contact them and chase when the order wasn't fulfilled. They only updated after I'd complained. No pro-activity. And they seem to have the same shipment problems on multiple separate occasions over the past year, so not an isolated problem.

18 February 2026
Unprompted review
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Reply from Ace & Tate

Hi P,

Thanks for taking the time to share your experience with us. We’re really glad the design and the team at our Earlham Street store made a good impression!

We’re sorry the delivery experience hasn’t lived up to it. In this case, the delay was caused by a shipment being lost in transit. As soon as we had more clarity, we followed up with an additional email update to explain what happened and share the revised timeline.

That doesn’t make the wait less frustrating and we get that. When something goes wrong behind the scenes, it’s still on us to communicate clearly and keep things moving.

If you have any further feedback you would like to share please reach out to us: hello@aceandtate.com
Our apologises once again. We appreciate you taking the time.

Kind regards,
Team Ace & Tate

Rated 2 out of 5 stars

Terrible delivery times

Can't fault the in-store experience. But delivery of my glasses was meant to take 4-10 business days. I contacted Ace and Tate and they said they are having issues with orders so will duplicate my order to get it to me. I have to now wait another 4-10 business days. They can't make it any faster even though I've waited. What on earth has happened to that first order?! If I hadn't contacted them, would it have never come? How do I know this won't happen again? There's been no real explanation or apologies, and it's extremely poor as glasses are something I actually need rather than just want. Really really unimpressed

13 February 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Rebecca,
Thank you for taking the time to share your feedback with us. We are so sorry for the delay with your glasses. This is, of course, not the experience we strive to deliver to our customers. We would like to discuss your case further. Please reach out to: hello@aceandtate.com and include Trustpilot Review in the subject line. Our sincere apologies again for this!
Kind regards,
Team Ace & Tate

Rated 5 out of 5 stars

Long time customer

I've been going to Ace & Tate for approx. 8 years, I haven't been let down yet. Always look forward to calling into the store for eye tests and picking out new glasses. Recently bought my first sunglasses in there also which I tested out on holiday & I'm delighted with them.

22 January 2026
Unprompted review
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Reply from Ace & Tate

Hi Donal,
Thanks for taking the time to share your feedback and for your continued loyalty. We are so happy to hear that your sunnies passed the test on your holiday. We look forward to welcoming you back into our store soon! Thanks again. 🫶🏻
Cheers,
Team Ace & Tate

Rated 3 out of 5 stars

Good service but terrible lens quality

The Ace & Tate staff have always been very friendly when I've been there in person. I like the styles of the frames. however the lens quality is appalling.

I've had to pay a lot of money to have lenses reglazed, brackets without any replacement of the frame and within a year the lenses scratched beyond the point where they're usable. This is after paying for the highest quality lens package plus making them thin for my relatively high prescription.

Because of this unfortunately I can't recommend Ace and Tate and will be looking elsewhere to get glasses in the future.

9 February 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Paavan, We are truly sorry to hear about your disappointing experience. Please know that we take all feedback seriously, and we are constantly working to ensure every customer leaves happy. We hope to get it right next time. Cheers, Ace & Tate.

Rated 5 out of 5 stars

Awesome glasses and great customer…

Awesome glasses and great customer service

1 February 2026
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Alex, Wow, thanks so much for your fantastic feedback! That's exactly what we love to hear. We hope to see you again soon! Cheers, Ace & Tate.

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