I’ve been a happy customer for years. Even before they opened physical stores and only sold glasses online, I became a fan. They haven’t disappointed since. Their B-corp certification and collabs wit... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Thoughtfully designed eyewear! Glasses from €145 and Sunglasses from €125.
Singel 258, 1016 AB , Amsterdam, Netherlands
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 75% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The Ace & Tate staff have always been really friendly whenever I’ve visited, and I genuinely like the style of their frames. But I’ve been quite disappointed with the quality of the lenses.
I bought two pairs: one pair of sunglasses and one pair of glasses with blue‑light protection; and ever since I got them, I’ve struggled to clean the lenses properly. Even if I wash them with water and soap and dry them with a clean, thin paper tissue, they immediately stain again. None of my usual glasses‑cleaning cloths seem to work either.
I own several other glasses and sunglasses, and I’ve never had this kind of issue before. I’ve also noticed that after wearing the blue‑light glasses for a longer period of time, my eyes start to feel a bit uncomfortable, which definitely shouldn’t happen.
Reply from Ace & Tate
Store: Oxford, Staff: Zara
Favourite opticians, friendly and efficient service in front of house (sorry I don’t know your names yet). The eye test was the best I’ve had, very clean modern equipment. Zara made detailed notes and discussed them with me, and answered any questions I had knowledgeably.
I like the frames Ace and Tate offer, they are more continental in style than typical high street opticians but the prices are reasonable compared with some London or US import ‘boutique opticians’.
What really sells it for me is that they stock frames for large faces, and properly label these. The ‘Alfred Large’ style is wider than any other non-custom frames I’ve found, including the Moscot Lemtosh 52 which I thought were the widest made.
Reply from Ace & Tate
Great experience in store today in Oxford. The team were friendly and helpful. I had an eye test with Optometrist Zara who was excellent and gave me lots of advice and tips on general optical health. Really top notch service all round
Reply from Ace & Tate
Outstanding service, helpfull and skilled employees. Good product quality.
Reply from Ace & Tate
Reply from Ace & Tate
From the minute I walked in the door to this store I was greeted with smiles and open arms , I was advised and showed new glasses that would fit and suit me well and then during my eye test I felt so comfortable relaxed everything was explained to me and she had a very soft relaxing ora
Reply from Ace & Tate
Excellent service from the branch in Westfield shopping mall in Den Haag, the Netherlands.
Friendly and professional staff.
I had a measuring and chose my glasses all in a few hours. A week later, I received the finish product, and it was perfect. Beautiful glasses that feels as tho I have nothing on my face; just clear visibility. Top!
Reply from Ace & Tate
Such a great service and experience and excellent staff and excellent choice
Reply from Ace & Tate
I went for an eye test and had a great experience with Faris
Reply from Ace & Tate
Awesome sunnies and always THE BEST SERVICE. Staff in the Cardiff store are so wonderful.
Reply from Ace & Tate
I was booked to see an optician for and eyes problem. I had never heard of Ace & Tate I was treated with great tact and friendliness. I was so impressed that I asked about their prices for glasses. I looked at the frames I saw in the shop. I also asked if a payment plan could be arranged. They said yes.I then got a date to get a full eye test and bought glasses They had a special offer on, buy one get one free. So good! Great helpful and friendly staff from start to finish. Highly recommended.
Reply from Ace & Tate
Very good service
I enjoyed buying glasses from them
Reply from Ace & Tate
Zara was particular, skilled and thorough. She was also engaged and gentle. I was very happy with my experience. I felt acknowledged and my questions were answered clearly and kindly.
I have been a client of ace & tate for many years now and they have never let me down. The men who helped me choose frames were also very helpful and kind. I like the range of frames offered by ace & tate very much and have found frames that really suit me.
Reply from Ace & Tate
Very friendly, they are all doing a great job and know exactly what they are doing. All very professional in a calm environment. We will go back!
Reply from Ace & Tate
I liked the design and the store (Earlham St) was helpful. But once payment was taken the whole thing falls apart. The delivery process is shocking. I still don't have the glasses and have been told that due to an unspecified 'logistics' problem, the order will take at least 5 weeks. Reading the numerous 1 and 2 star reviews on here suggests I'm far from the only customer experiencing this and that 'logistics' is frequently cited by Ace & Tate as the reason for letting customers down. The company seems remarkably relaxed about its performance. So... don't be taken in by the store experience. The reality is very problematic
Further to the company's reply - in fact I had to contact them and chase when the order wasn't fulfilled. They only updated after I'd complained. No pro-activity. And they seem to have the same shipment problems on multiple separate occasions over the past year, so not an isolated problem.
Reply from Ace & Tate
Can't fault the in-store experience. But delivery of my glasses was meant to take 4-10 business days. I contacted Ace and Tate and they said they are having issues with orders so will duplicate my order to get it to me. I have to now wait another 4-10 business days. They can't make it any faster even though I've waited. What on earth has happened to that first order?! If I hadn't contacted them, would it have never come? How do I know this won't happen again? There's been no real explanation or apologies, and it's extremely poor as glasses are something I actually need rather than just want. Really really unimpressed
Reply from Ace & Tate
I've been going to Ace & Tate for approx. 8 years, I haven't been let down yet. Always look forward to calling into the store for eye tests and picking out new glasses. Recently bought my first sunglasses in there also which I tested out on holiday & I'm delighted with them.
Reply from Ace & Tate
The Ace & Tate staff have always been very friendly when I've been there in person. I like the styles of the frames. however the lens quality is appalling.
I've had to pay a lot of money to have lenses reglazed, brackets without any replacement of the frame and within a year the lenses scratched beyond the point where they're usable. This is after paying for the highest quality lens package plus making them thin for my relatively high prescription.
Because of this unfortunately I can't recommend Ace and Tate and will be looking elsewhere to get glasses in the future.
Reply from Ace & Tate
Awesome glasses and great customer service
Reply from Ace & Tate
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.