Trustpilot

In high-volume retail, pinpointing customer friction is tough. Zenni Optical solved this by plugging feedback directly into their product strategy. How they did it: - 98% of reviews collected automatically post-purchase. - 24-hour reply time for negative feedback. - Using 165K+ verified reviews to benchmark against the market. Closing the loop between what customers say and what you build is the ultimate competitive advantage. Read the full story: https://trst.pl/4vaIJ8N

From manual processes to automated customer advocacy. Lightspeed achieved this by connecting Trustpilot to Zendesk and Salesforce. Now, their support agents handle customer feedback instantly within their daily workspace. Learn how they built a seamless feedback loop 👉 https://trst.pl/4vZSSXr

“If I were to summarise the impact of Trustpilot, I'd say it's a gift - because it keeps us honest.” John Roberts, CEO of AO knows that trust isn’t what you say. You earn it in the open. The UK electrical retailer builds trust with customers every single day. By putting feedback into action, AO turns everyday experiences into a pattern of reliable, excellent service. Read how AO delivers on trust at scale: https://lnkd.in/eiuskfTe

Review and trust sites are the #2 source used by AI systems to evaluate businesses. How are leading brands standing out? Yesterday, senior leaders visited our London HQ to discuss practical strategies for moving from AI invisible to AI recommended. Huge thanks our brilliant panelists Lauren Berkemeyer, CMO at YuLife and Tim Lawless, GTM AI Portfolio & Transformation Lead at E.ON Next - who joined hosts Alicia Skubick, Sean McCarry, Kate Delaney, and Stephanie Gillies to share their insights and experiences. Build trust. Get AI recommended.

Building credibility with consumers just got a lot easier. Our enhanced Shopify app is live, and today we officially became a Shopify Key Product Partner. As Trustpilot is the most-cited review platform across leading AI engines, Shopify merchants can use customer feedback to strengthen the trust signals, credibility, and reputation data that increasingly influence AI-powered discovery and decision-making. What’s new? - Faster, automated review collection - Seamless display of independent trust signals on your storefront - Native Shopify theme editor for easier customization and management Install or upgrade your Trustpilot app in the Shopify App Store today: https://trst.pl/43Zrf4b

As B2B buyers increasingly rely on AI-driven search engines to research suppliers, how a brand appears in AI summaries matters. LED Lighting Supply is staying ahead of this shift. Cory Peterson and his team use their verified Trustpilot profile to ensure that when AI assistants crawl the web for their reputation, they find highly rated, independent proof. Learn more: https://trst.pl/4uQxwKm.

An excellent star rating shows people you're trustworthy – but it doesn't tell an AI engine why you're the right match. AI platforms read the text of your reviews to find answers to specific user questions about service and quality. Review Follow-up Enhancements let you trigger tailored questions that dig deeper into the details of a customer's experience. By prompting for specific feedback on things like service speed, delivery, or support clarity, you capture the rich, contextual text AI needs to match your business to a consumer's exact intent. Find out more about Review Follow-up Enhancements here: https://lnkd.in/gkb3JsGX.

People rarely use AI for simple keyword searches. Instead, they’re looking for evaluations – to know if customer service handles issues quickly, if shipping arrives on time, or if products last. AI models actively seek out review content because it acts as a direct answer to those exact questions. The data is already structured around real human experiences, meaning the AI doesn't have to guess at the context. If your customer feedback is too generic, the AI won't find the specific proof it needs. Find out how to collect more detailed feedback: https://lnkd.in/gkb3JsGX.

There’s just 24 hours left until our exclusive insider session, "How reviews drive AI visibility". In it, Justin Cutroni will share a 3-stage action plan to get your business recommended in AI search, backed up by independent data that shows how AI increasingly uses trust signals to validate brand claims. Secure your spot before we go live at 11am EST/GMT tomorrow: https://trst.pl/49KWYJQ

Even if your company website has great search authority, AI engines still validate brand claims on independent sites to verify your claims before recommending you. A basic profile with few recent reviews isn't enough to secure a top spot. Custom Dashboards give your organization a single command center to monitor your trust data. You can centralize review volume, customer sentiment trends, and AI visibility metrics into one clean, shareable view. Find out more about Custom Dashboards here: https://lnkd.in/gkb3JsGX.