This is by far the softest bedlinen I have ever come across. I purchased the 100% linen duvet, sheet and pillowcases and am absolutely delighted with the colour and quality. I like the fact that you can request a swatch of up to six colours before spending such a lot of money. Happy to say it's well worth the outlay. I shall certainly buy from Secret Linen again. The handwritten note by the packer was a nice touch too.