TUI Reviews 

195,756
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,964 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being fantastic, friendly, and exceptionally helpful, making the entire process pleasant and efficient. Many highlight the booking process as very easy and straightforward, whether online or in-store, appreciating the clear information and flexible payment options. People frequently describe their holidays as brilliant and exceptional from start to finish, often recommending the company for its great service and reasonable prices. However, some people mentioned dissatisfaction with customer service, citing unresponsiveness, difficulty reaching human support, or issues with their complaints department. These experiences led a few customers to feel unheard or frustrated with booking management, with some stating they would not book again due to unresolved problems.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting their helpfulness, knowledge, and friendly... See more

Holidays

Customers consistently note positive experiences with holidays, with many describing them as marvellous and... See more

Booking process

Reviewers mention positive feedback about the booking process, often describing it as easy, quick, and... See more

Service

Customers had positive experiences with service, often highlighting the exceptional quality of services,... See more

Customer service

People report positive experiences with customer service, with many praising helpful and knowledgeable staff... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Haven’t flown yet, but just spoke with Cath in assisted travel, she’s fantastic! Have had issues with other companies not allowing my diabetes supplies etc, having to squish them into our backpacks as... See more

Company replied

Rated 5 out of 5 stars

TUI Beverley all staff are fantastic, friendly, happy to help you find your dream holiday John at Beverley sorted my holiday to Gran Canaria which I go a few times a year I love the TUI flight... See more

Company replied

Rated 5 out of 5 stars

Open and welcoming staff who got me the package I was looking for. Miss Millerchip was extremely helpful and understanding, she listened to my requirements and before we knew where we were, my holiday... See more

Company replied

Rated 5 out of 5 stars

Stayed 11 nights at Trendy Lara resort in Antalya Turkey. The best holiday we’ve ever had, from arriving to leaving everything was exceptional. The resort has everything you need to keep you entertain... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

196K reviews

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4.6

All reviews

(195,756)

45,789 reviews in the last 12 months

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Rated 4 out of 5 stars

Great trip to Campania, but hotel star rating and transfer advice need attention

​I have used TUI many times and generally find their booking process and service very reliable. My recent 10-day city break to Naples was, overall, a fantastic holiday. Staying next to Naples train station provided a brilliant base to explore the historical highlights of Campania, including Pompeii, Herculaneum, Paestum, Capua, Veseuvias and the National Archaeological Museum by train. The trip itself was culturally rich and thoroughly enjoyable.
​That said, there were a couple of logistical drawbacks that TUI could easily improve:

​1. Hotel Rating Expectations: I stayed at the Stelle Hotel in Naples, which was sold as a 4-star property. If it had been marketed as a 2-star, it would have been acceptable, but paying 4-star prices made the lack of comfort, unreliable Wi-Fi, ambient street noise, and missing facilities a genuine disappointment. TUI needs closer vetting of its city break hotel ratings to ensure they match reality.

​2. Airport Transfer Guidance: As transfers are not included on city breaks, some simple arrival advice in the booking info would make a huge difference. The €5 Alibus shuttle from the airport to the central station was incredibly cramped, claustrophobic, and chaotic. Taking a €25 taxi on the return journey was vastly better. It would be very helpful if TUI advised city break guests to take a taxi and ask for the official fixed rate (tariffa fissa), which drivers are legally required to honour.

​3. Flight Delay: On the return flight back to Gatwick, we were delayed on the tarmac at Naples Airport by 2.5 hours because another aircraft had broken down on the runway. While airport operational issues are outside TUI's control, it added an exhausting end to the trip, although I'm grateful for the airline staff for providing water to passengers.

​Summary: I would still rate my experience an 8/10 overall because TUI remains a solid, dependable operator and the destination was wonderful. However, better hotel quality control and clear transit advice would make these city packages much smoother for travelers.

10 July 2026
Unprompted review
Rated 5 out of 5 stars

I booked my holiday today in the Widnes…

I booked my holiday today in the Widnes shop on Albert road with Lynn she was so helpful very professional and friendly gave me lots of good advice and put me at ease I think I would book again in the Widnes shop as all the staff are quite friendly and helpful especially Lynn.

23 July 2026
Unprompted review
Rated 1 out of 5 stars

If it could be a minus it would they…

If it could be a minus it would they canceled the flight for our holiday next year an alternative flight was found but was told it'll cost another us £2000 absolutely ridiculous and unacceptable avoid these fraudsters at all costs your holiday is not safe or protected like they claim we got a full refund but that doesn't cover the kennels already booked and the things as a family we cut back on to cover the holiday

23 July 2026
Unprompted review
Rated 2 out of 5 stars

TUI did not inform disabled passengers…

TUI did not inform disabled passengers that there was an industrial action at Palma Airport that had began a 24/7 strike 2 weeks before arrival and there were no wheelchairs or baggage assistance available. The TUI reps who were were over 500 metres away from the baggage collection, instead of a wheelchair I used both suitcases as a walking aid to stumble through the airport concourse to reach the TUI stall outside and on arrival the TUI reps werectotally apathetic and unhelpful and even though a taxi was pre booked for us they were only determined to get disabled passengers onto coaches just to get them out of the way. We sat in the direct sunlight for over 20 minutes with no hydration before a TAXI driver enquired to see if we were alright as I am also diabetic and was dehydrated. Eventually we got a taxi to the Marella Discovery 2. Complaints to TUI in writing never even warranted a reply and this incident, no doubt like many others, was just totally ignored. If disabled please ensure that when booking you realise that once you disembark the aircraft you're totally on your own as the TUI rep told me that what happens in the airport has nothing to do with them,seemingly that includes warning you beforehand that there's no disabled assistance available on your arrival.

9 June 2026
Rated 1 out of 5 stars

I have always booked with TUI and been…

I have always booked with TUI and been happy and trusted their service however I recently booked a 5 star holiday and since paying the £250 have seen nothing but bad reviews on the hotel. I contacted TUI to cancel and get my money back but TUI refused to give me back my deposit despite agreeing with me that the standards have significantly slipped and is not reflective of the 5 star holiday they sold me. The most they could do was offer me a change in holiday with no admin fee charges. I am really not happy and would like my £250 deposit back. What’s frustrating is that there was an option to book with no deposit! But having always trust TUI I didn’t have any reservations of putting down a paid deposit. Seriously not happy and will not be traveling with them again. How can they sell you a 5 star holiday, and then agree it’s not 5 star and then refuse your money? It’s crazy to me. Will be taking this further for sure!

23 July 2026
Unprompted review
Rated 5 out of 5 stars

Marella explorer first time cruisers

We had an amazing time on our first cruise. Stayed in balcony cabin 8064, our 3 cabin maids June, Reg and (oops I forgot the other girls name with the beautiful plaits) were amazing . Lee and the entire entertainment crew were fabulous we took part in everything and had alot of laughs. Every member of staff were amazing. We didn't upgrade to premium and found the all inclusive fantastic . Booked trips for most days and had fun exploring new places. Have booked again for next year. 😀🛳️

27 June 2026
Rated 1 out of 5 stars

We had a 3 day break in Tenerife for my…

We had a 3 day break in Tenerife for my birthday, booked a room with a hot tub, multiple issues with the room, including the hot tub we paid extra for, spent most of our short stay trying to get stuff fixed, got home and put in a complaint only to be shown a statement from the Tui rep claiming that we tampered with equipment to get compensation!! REMEMBER the reps are there to protect Tiu from guests not to help guests out. Utter disgrace of a company and I will never use them again.

17 June 2026
Unprompted review
Rated 1 out of 5 stars

TUI package holidays total failures

TUI customer service, planning and total performance has had a colossal fall from once what was a reliable staple in package holidays that I trusted to look after me and my family - never again. Don't bother complaining to customer service you get rude inexperienced staff or even worse AI stock responses without human checking. The company is failing fast. Terrible experience from booking through to return transfer. TUI will try to incorrectly blame others in the service chain, who are not at fault.

10 July 2026
Unprompted review

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