Priority Bicycles Reviews 

8,424
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 1,100 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the bicycles feature innovative belt drives, high build quality, and offer an exceptionally smooth and comfortable ride for daily commuting. Consumers also deeply appreciate the exceptionally responsive customer support team and the prompt, reliable delivery services that make online purchasing completely seamless and satisfying. Some reviewers were not happy with initial delivery issues, noting that components or wheels occasionally arrived damaged, bent, or scarred. Others mentioned minor inconveniences like experiencing rough rides on imperfect road surfaces, missing stickers, or noticing that initial batteries needed replacement.

What people talk about most

Product

People report overwhelmingly positive experiences with the product, highlighting solid builds, smooth rides,... See more

Quality

Reviewers highlight positive aspects of quality, expressing satisfaction with the solid build, excellent... See more

Customer service

Customers report positive experiences with customer service, highlighting responsive and helpful support.... See more

User experience

Reviewers mention positive feedback about user experience, highlighting seamless ordering, thoughtful videos,... See more

Delivery service

Users describe positive interactions with delivery service, highlighting that shipments arrive promptly and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Julian, an agent at Priority, was amazing. We corresponded by email nearly as fast texting. He answered every question in every one of my emails with precipitousness I've rarely experienced. He als... See more

Rated 5 out of 5 stars

Quick shipping came with no surprise wheels were true. They must include stickers though that was a bummer no stickers. Another thing they insist too much on getting it set and worked by a pro... See more

Company replied

Rated 5 out of 5 stars

I purchased two Priority 600HTX mountain bike for our NICA school mountain bike team. The students in our bike shop class put them together and have been riding them so much, I have to remind them to... See more

Company replied

Rated 5 out of 5 stars

My Priority bike purchase (Priority 8) was a great experience. I picked up this bike for my son, who was looking for a bike that was maintenance free and clear of grease and oil. The belt drive is r... See more

Company replied


Company details

  1. Bicycle Store
  2. Sporting Goods Store

Information provided by various external sources

Priority Bicycles is on a mission to make cycling easier. We've reimagined the bicycle through innovative design and engineering, creating a line of bicycles, from a rust-proof beach cruiser to a high performance commuter, that are easy to assemble, easy to ride, and require no routine maintenance.


Contact info

4.8

Excellent

TrustScore 5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 9% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.8

All reviews

(8,424)

1,012 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My children love priority bicycles

My children love priority bicycles. Especially daughter’s Turi has gear shifting which is very convenient.

28 May 2026
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Reply from Priority Bicycles

That's awesome to hear! I'm glad she's enjoying it and if you ever need anything else let us know!

Rated 5 out of 5 stars

Overall great experience

Overall great experience, starting with being able to speak with a person before purchasing to help with decision. I had a mechanical issue with the braking system upon arrival. Between emails and live conversations everyone was very helpful and concerned to make it right, which they did!!
Thank you to the Priority Team!

28 May 2026
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Reply from Priority Bicycles

Always happy to help. If you ever need anything else please do not hesitate to reach back out!

Rated 5 out of 5 stars

My "PRIORITY" bike helps make exercise my "PRIORITY" !

Just got my bike ...... but so far everything about the way this company operates is classy! The web site made ordering easy. The delivery and assembly went smoothly.
Most importantly the bike is well designed, a dream to ride and oh so aesthetically beautiful ! One of the detail that I love is that the logo "PRIORITY" on the bike's frame is black. My bike is black. So it is black on black.......really classy! Thank you Priority design team!

26 August 2026
Unprompted review
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Reply from Priority Bicycles

Love to hear that you're loving the bike. I'll pass this over to our product team. They do a such a great job!

Rated 5 out of 5 stars

A great engineering has happened here

A great engineering has happened here. I have the Skyline and I am impressed though I do not easily get impressed or write a positive review, but you deserve it, and I love the brains that thought this product through.

Mohamed A.

15 August 2026
Unprompted review
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Reply from Priority Bicycles

Wonderful to hear Mohamed! We appreciate you and your support :)

Rated 3 out of 5 stars

Like the drive train, needs a softer fork

Fast and free shipping, but the front wheel arrived damaged. Priority paid to have it fixed, but it was a big inconvenience for me.
Electric assist and drive train are great.
I think the Current+ needs a front suspension fork, the aluminum fork is a very rough ride.

26 May 2026
Rated 5 out of 5 stars

Quality bike

Quality bike, Ace of spades. Enjoy the single speed and light wait. The hand brakes are quality.

Would like an lx, light single speed bike with 2.25 wide, and coaster brake.

Thank you

26 August 2026
Unprompted review
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Reply from Priority Bicycles

Awesome to hear you're loving the Ace. We're always working on new things so keep an eye out!

Rated 5 out of 5 stars

I purchased two Priority 600HTX…

I purchased two Priority 600HTX mountain bike for our NICA school mountain bike team. The students in our bike shop class put them together and have been riding them so much, I have to remind them to go to their next class. The bikes shifts flawlessly, the students remark on how the belt drive is almost silent, and the transmission works perfectly even when the bike is covered in dirt and mud. I give Priority Belt Drive Bikes a double thumbs up!!!

27 May 2026
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Reply from Priority Bicycles

That's awesome to hear! Love that they are getting used properly and being nice and dirty :). Appreciate you and your support.

Rated 5 out of 5 stars

Fast delivery and Great Customer Service

Fast delivery and Great Customer Support. I called twice with questions and talked with a live person who took care ofme.

5 August 2026
Unprompted review
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Reply from Priority Bicycles

Amazing to hear our team go you taken care of! Keep up posted if you ever need anything else and we'll be more than happy to help.

Rated 5 out of 5 stars

Blown away!

Ordering was easy and the bike was delivered quickly. I watched the video on how to set it up and was riding in no time. I may take it to a shop before my big ride to make sure I didn’t miss anything. I have put about 10 miles on the bike and it is soooo smooth and easy to ride. The build is solid and the bike is beautiful. This is my first belt drive bike and I’m excited to get bikepacking asap!

24 August 2026
Unprompted review
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Reply from Priority Bicycles

Best of luck out there on your trip! Have some amazing adventures out there on your new bike!!!

Rated 3 out of 5 stars

Great bicycle, bad customer service

Great bicycle, great price. Only later did I find out they were using components ( not original parts) from companies that were no longer in existence. So when I broke a spoke, it was impossible to find replacements. Had to purchase a brand new wheel set. So that great price was not so great after the wheel set purchase. I asked about a credit? They said As is. But I had checked; the old wheel set was not original.

24 October 2025
Rated 5 out of 5 stars

Bike is super smooth

Bike is super smooth, rides like a dream, prompt shipping, fair price

6 August 2026
Unprompted review
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Reply from Priority Bicycles

Much appreciated and thanks a ton for the support!

Rated 5 out of 5 stars

Everyone at priority bikes

Everyone at priority bikes
Is earnestly out to give the customer best experience & they succeed

26 May 2026
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Reply from Priority Bicycles

Thanks a ton Tammy! Appreciate you and your support. We do try out best :)

Rated 5 out of 5 stars

I am in love with my new Turo bike

I am in love with my new Turo bike. It is everything I have ever dreamed of but never knew existed.

25 May 2026
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Reply from Priority Bicycles

Love to hear you're loving the new Turi! Have a great time on the rides ahead

Rated 5 out of 5 stars

High quality bicycles

High quality bicycles, easy to assemble, innovative features. Also great customer service. Thank you!

22 August 2026
Unprompted review
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Reply from Priority Bicycles

Appreciate you and the support!

Rated 5 out of 5 stars

Priority Ace of Spades ♠️

Bought the Ace of Spades ♠️. Threw a shorter riser with higher bmx style bars. Cables are a little tight but works! Bike just slices. First belt drive. Kept a lil tension in belt. Sounds like a bass when I pluck the belt. If you hear any weird creaks, immediately rinse the belt where it meets the sprocket. More than likely just some dirt, grass, grime caught in the belt teeth. Overall my impression of Priority has been of qaulity, value and awesome aesthetics. 5 stars. Got my eye on either the Hot Sauce or the Contiuum Onyx next!

10 May 2026
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Reply from Priority Bicycles

That's awesome to hear Jacob! Enjoy the miles ahead of you and let us know if you have any other questions regarding the Sauce or Onyx!

Rated 5 out of 5 stars

The bikes feels really well designed…

The bikes feels really well designed and low maintenance, great for my busy life where I don't have space to store it inside!

18 May 2026
Priority Bicycles logo

Reply from Priority Bicycles

The way it's meant to be! Thanks for the support and keep us posted if you need anything else.

Rated 2 out of 5 stars

L-Train: Quality issues across the board

I have owned a Brilliant L-Train for 18 months now. I use it as my daily commuter, so I put a lot of miles on this bike. I bought a Priority bicycle because it seemed like a well-regarded, good value belt drive bicycle with an internal gearbox. My hope was that the internal gear box & belt drive meant that this would be a low maintenance bicycle. Unfortunately, I have had quality issues with the bike on virtually all of the components despite the nearly $1000 price tag.

Issues I have run into:
-When I received the bike, just due to shipping, the blue paint was scratched
-The paint for the bicycle in general is very delicate. I keep a plastic bike lock wrapped around the bicycle frame, and wear from the plastic bike lock has been sufficient to completely remove both the blue paint and the underlying white primer
-My right brake seized within 6 months of owning the bike and needed to be replaced. They don't use standard high-quality parts for the brake - it seems to be some internally branded part
-After 6 months of owning the bike and the first hot day of the year, the glue for the leather wrapping on one of the grips failed and the leather wrapping detached
-After 14 months of owning the bike, the belt snapped
-After 18 months and on the first hot day of this year, the glue failed on the other grip
-Also after ~18 months of owning the bike, the gear shifter stopped working reliably

On the good side, for the most part priority has covered repair costs as part of the warranty. 18 months in, they have been non-responsive after I emailed them about the gear box failing. When the bike has working parts, it is generally a nice, quiet, smooth ride. But given all of the quality issues I would not recommend purchasing.

22 August 2026
Unprompted review

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