Ideal World Reviews 

104,504
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 5,167 reviews, reviewers had a great experience with this company. Customers frequently commend the excellent product quality and wide variety, often highlighting great value for money and competitive pricing. Many people appreciate the straightforward ordering process and the consistently fast and timely delivery service. Reviewers often find products to be exactly as described, enhancing their overall satisfaction with purchases. However, some customers also noted issues with product quality not meeting expectations or being misrepresented, such as items not performing as advertised or having a dreadful smell. A few other people also felt that ordering could be problematic, with wrong items or colors being sent, or online ordering difficulties. Additionally, some reviewers experienced delivery problems, including lost parcels, slow delivery times, or issues with couriers. There were also mentions of unexpected charges or incorrect application of discounts.

What people talk about most

Product

People report positive experiences with products, highlighting great value, reasonable prices, and a wide... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many customers praising the quick dispatch and... See more

Quality

Customers had positive experiences with quality, with many reviewers praising the great quality and value of... See more

Order

Users describe positive interactions with order, highlighting the ease of finding items and placing orders,... See more

Price

Customers consistently note positive experiences with price, often highlighting reasonable and competitive... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Generally a great service, no problem wth product, the only complaint would be when ordering multiple items have to pay piston each item. You could do with a similar system to your sister company TJC... See more

Company replied

Rated 4 out of 5 stars

Never had a problem, but on this ocassion did. Tried to order on-line for some reason I couldn't. Rang Customer Service spoke to.a very helpful friendly man. He placed my.order for me and sent a con... See more

Company replied

Rated 5 out of 5 stars

Because, although things went wrong with the product, Ideal World.sorted the problem out, to both our satisfactions. To me when things go wrong, putting the problem right, to the customer’s satisfact... See more

Company replied

Rated 5 out of 5 stars

Great shopping channel and lots of excellent products at very good prices. You can pay for goods by monthly flexi payments but not online anymore unless the purchase exceeds £50. you now have to ring... See more

Company replied


Company details

  1. Online Marketplace

About Ideal World

Written by the company

Shop Fashion Shop Beauty & Fragrance Shop Accessoreies Shop Home, Leisure, Garden & More Follow Us on Facebook Contact Customer Care
Ideal World is one of the largest E-Commerce businesses with a TV home shopping channel in the UK. Ideal World delivers a dynamic and entertaining shopping experience, backed up by a website offering all the deals you see on TV and lots more! With leading brands and great deals, Ideal World offers quality items for you, your home and everything in between!

Ideal World TV - Delivering a dynamic and entertaining shopping experience.

Ideal World, TV - SKY 668 | Freeview 51 | Virgin Media 747 | Freesat 810 | Youtube

Share A Meal

Written by the company

With every purchase we donate one meal to a hungry child in India and the UK

Contact info

4.1

Great

TrustScore 4 out of 5

105K reviews

5-star
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Asks customers to review

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4.1

All reviews

(104,504)

5,032 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

I will be keeping them but they feel…

I will be keeping them but they feel very cheap

16 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

Please accept our apologies that your recent purchase did not meet your expectations.

Please get in touch with our Customer Service team on 0800 151 2345 (option 2) or email us at customercare@idealworld.tv so we can assist you better.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Good products

Good products, at good prices, flexi pay if needed, great!

11 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Shirley,

We sincerely apologies for the inconvenience caused by your order being sent to the wrong address.

We have investigated your query and found that the incorrect address was initially selected for your order. However, once you contacted our Customer Services team, we arranged a replacement to be sent to your correct address.

We're pleased to confirm that the replacement is currently in transit and should be delivered to you shortly.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Easy to order

Easy to order, arrived within a few days, overall very good service.

9 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

The product is exactly as shown on the…

The product is exactly as shown on the website. Beautiful bedding set (Beige) had no problem placing my order online delivery was very quick. Would definitely buy from ideal world again

22 July 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Ordered my purchase which I have to say…

Ordered my purchase which I have to say arrived in 2 days so that was very quick! And I was pleased I use the pay in instalments which works so well for me - so I cannot fault anything it’s all been a very good experience

11 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

Good

A good company, delivery and updates always helpful, one product didn’t fit but was easy to return with the prepaid label.

11 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Great product

Great product! Excellent, friendly customer service. Good, honest company

8 July 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Very comfortable and supportive back cushion.

Very easy to order over the phone and my order arrived within a couple of days.
The back support cushion which I ordered is very comfortable and I use it in the car, it really cradles your spine.

14 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

Was quick to get through but had issue…

Was quick to get through but had issue experiencing explaining about the order you have since been in touch & resolved the problem

10 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

Unexpected telephone call ....nice

This company had the decency to telephone me yesterday to address the problem. Hopefully they will either remove this handbag from their listing or change the description from LEATHER to PLASTIC. They kindly offered me a £20.00 discount off my next purchase . The gentleman was very helpful.

21 July 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Always get a great service.

Always get a great service with a quick delivery,Got my order delivered to the door and givern to me as always,Great to get what Product you see and into your hand to see and try.

15 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 3 out of 5 stars

Fabric?

I gave this score because I phoned to enquire about the fabric and was given the wrong information, I was also given the wrong information about returning the tops. However I must say the Customer Care department deserve 5 stars for their help in sorting refunds out for me. Not enough information is given by presenters regarding what fabric items are made of.

14 July 2026
Ideal World logo

Reply from Ideal World

Dear Brian,

We are sorry to hear that you received incorrect information regarding the fabric details and the returns process. We understand how important it is for customers to have accurate product information before making a purchase, and we appreciate you bringing this to our attention.

We are pleased to hear that our Customer Care team was able to assist you and help resolve your refund queries. Your kind words regarding their support are greatly appreciated.

We have also shared your feedback internally with the relevant teams so we can review this and continue improving the information provided to our customers.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Zhush

The item ordered delivered quickly and the product Zhush brilliant ..

15 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

What a fantastic Web site all the…

What a fantastic Web site all the products that you buy from uz have been outstanding just brilliant John Paul jones 👍💯

22 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Very helpful thank you

Very helpful thank you

14 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Fake Estée Lauder product

This may not be ideal worlds fault... But after ordering Estée Lauder night repair serum. The itself is a fake. Very disappointed.
It's worth noting that the item arrived quickly and has a pre paid return slip.
Although they take the cost of delivery o
ff your refund amount.
Hopefully ideal world will see this and double check the stock they are selling.

After the seller responding I had no email.
It's 100% counterfeit. We even took it to boots to compare.

20 July 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Paul,

We're sorry to hear that you believe the Estée Lauder Advanced Night Repair Serum you received is not genuine. We would like to reassure you that we do not sell counterfeit or fake goods, and we take concerns of this nature very seriously.

As there are no contact details available on your account, we have been unable to contact you by phone. We have therefore emailed you to better understand what led you to conclude that the product is not genuine and have requested any photographs or details that highlight your concerns.

Once we hear back from you, we will investigate the matter thoroughly. We are committed to looking into your concerns and will take the appropriate action based on our findings.

Regards,
Ansh
Ideal World Customer Care

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