Dialdirect Reviews 

26,102
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 1,565 reviews, reviewers had a great experience with this company. Customers frequently highlight the straightforward and quick insurance setup, finding it easy and stress-free. Many appreciate the helpful and polite staff, noting the ability to speak with a human. Reviewers often found competitive prices and excellent service, with well-thought-out policy options. However, some customers noted significantly higher renewal quotes compared to initial offers, and experienced unexpected additional costs. A few others found customer service appalling, citing unhelpful call handlers and difficulties reaching supervisors. Additionally, some reviewers reported slow or problematic processes, like delays in windscreen replacement or policy changes.

What people talk about most

Price

Customers consistently note ambiguous experiences with price, with many initially finding competitive or low... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the quick, easy, and... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers reporting quick responses,... See more

User experience

Users describe positive interactions with user experience, finding the service quick, easy to use, and... See more

Staff

Reviewers mention ambiguous feedback about staff, with many expressing dissatisfaction with the knowledge,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere

Company replied

Rated 4 out of 5 stars

With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more

Company replied

Rated 4 out of 5 stars

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more

Company replied

Rated 4 out of 5 stars

I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.1

Great

TrustScore 4 out of 5

26K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(26,102)

1,514 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

How many times.

After writing a review of this company about their methods and several phone and email contacts this company is still taking monthly payments from my account, I would like to know how many times I have to ask them to cancel and be refunded the payments they are taking from my bank account.
This is very shoddy service especially after they reached out to me via their Social responders for information, which I sent them after my last review
I am very disappointed, I'm a pensioner with very limited resources a disabled wife and this is disgraceful behaviour.

13 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Dennis,

Thank you for taking the time to leave your review and feedback with ourselves. As per our correspondences, your complaint has been escalated to our customer relations team to investigate further for you. They will be the next ones to be in touch.

Kirsty

Rated 5 out of 5 stars

As a pensioner with hearing problems I…

As a pensioner with hearing problems I found the chat line extremely helpful and my purchase went through with no problems.

14 July 2026
Dialdirect logo

Reply from Dialdirect

Hi Derek,

Thank you for your 5 star review and feedback! It's fantastic to hear you found our webchat team extremely helpful!

Kirsty

Rated 1 out of 5 stars

Asked to cancel my insurance with this…

Asked to cancel my insurance with this company and they failed to cancel the policy, then they have the cheek to charge £60 for the pleasure. When sending proof of the conversation they said it was invalid. Avoid avoid avoid

21 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hello,

Thank you for taking the time to share your feedback!

We’re sorry to hear about the frustration you have experienced regarding the cancellation of your policy and the concerns you have raised about the fee applied.

Having reviewed your account, we can see that our Customer Service team has provided instructions on the information required to help look into this matter and work towards getting this resolved.

We appreciate that this situation has been frustrating, and we would like the opportunity to review your concerns further. Please follow the guidance provided by our team so we can assess the information available and assist you further.

We apologise for any inconvenience caused and appreciate your cooperation while we work to resolve this for you!

Kind Regards
Laura

Rated 5 out of 5 stars

Great customer service

Great customer service, very simple and very quick

14 July 2026
Dialdirect logo

Reply from Dialdirect

Hi Aida,

Thank you for taking the time to leave us your five-star review!

Vicky

Rated 1 out of 5 stars

Very poor.

Very poor.
Charge very high fees if you dont get money in on time for a DD.
They give you false information and state they take DDs 2days prior to the date.
Initial call and the chap didnt even know what the FCA was.....
When I asked to log a complaint, they said it was logged but they wouldnt uphold it. I think its the FCA that make that statement not them.
My policy renews in less than 1 month and they would rather screw you over with a £20 late payment charge than retain a customer.
Will never deal with again

20 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Alan,

We're sorry to hear you were unhappy with the charges incurred for a missed payment on our policies. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.

Kirsty

Rated 5 out of 5 stars

Quick response

Quick response, easy to follow paperwork and helpful on the phone

17 July 2026
Dialdirect logo

Reply from Dialdirect

Hi Ken,

It's fantastic to hear you found us helpful over the phone!

Kirsty

Rated 1 out of 5 stars

Unable to contact

I have tried to contact a representative by phone on a number of occasions, the first time I kept being put on hold midway through a conversation, the second time, the person I spoke to was confused about my query and was unable to provide an answer.
I've tried to use the chatbot but it keeps re-directing me to standard responses.
Eventually I decided to write a letter as there is no email address provided, but the postal address has been removed.
Terrible service!

16 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Rebecca,

I’m so sorry you’ve had such a frustrating time trying to get in touch with us.

It sounds like we’ve let you down on the phone, our chatbot, and even by post. This is definitely not the service we want to give you. We really want to make this right.

So we can look into this for you, please email your policy details to socialresponders@bglgroup.co.uk.

Leanne

Rated 1 out of 5 stars

The first year was excellent value for…

The first year was excellent value for specialist van insurance. I then changed vehicles from a rare Mini Cooper Clubvan — with only around 350 left in the UK at the time — to a standard Vauxhall Combo in dull grey.

I paid the administration charge for changing the vehicle, which felt a little high, but I accepted it because I thought staying with the same insurer would be easier.

Unfortunately, I did not realise I had selected automatic renewal. In the second year, my premium increased from £350 to £925.

When I questioned the enormous increase, I was told it could be due to factors such as parts being difficult to find. This made little sense, considering the Vauxhall Combo was named International Van of the Year in 2019 and is a common commercial vehicle.

The call centre could not properly answer any of my questions and simply repeated scripted responses.

I have now cancelled the policy and obtained equivalent cover elsewhere for around £400. I had to pay a cancellation charge, which I accept, but I cannot believe a company operates with this kind of second-year renewal price increase.

My advice would be to use them for the cheap introductory price, carefully check the automatic renewal settings, and then shop around before the second year.

16 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Marc,

Thank you for taking the time to share your detailed feedback.

We are very sorry to hear that you were not happy with your renewal price. We completely understand your frustration regarding the premium increase, especially after changing to a more common vehicle, and we appreciate how disappointing this must have been.

We are also sorry that you felt the service from our call centre did not meet expectations and that your questions were not fully answered. Your feedback is incredibly important to us, and we will pass these comments on to our management team to help us improve our customer service.

Thank you for your business over the past year, and we wish you all the best with your new provider.

Leanne

Rated 1 out of 5 stars

Nightmare company

If I could give this company -100 stars I would! I have now called 4 times for over 3hrs and countless emails, wrong information given, left hand not knowing what the right is doing and their systems are atrocious.

To say that I feel like they don’t give a crap would be an understatement, and all this to get a simple email to show the amount they have charged me for cancellation and an admin charge…. I need to note that my car was written off in a non fault collision where I was injured…. And I have no car to insure but I still need to pay £100 to cancel the policy… so want that email!

No notes on my case so basically they lie, supervisors awful…… South Africa team is a joke, I pray that get through to the uk when I do call because at least then I they have an idea what is going on!

Complained 3 times in a year! No one is bothered !!! Disgusting!

I wouldnt use this cowboy outfit if they paid me a million pound! Disgraceful!!!!!!!!

Customer service director should be ashamed of themselves!

UPDATE
Which Complaint Kirsty? The one from 13 months ago or the two from the last well?

I have called again this morning twice, got cut off and South African team, asked to be put through to the Uk team, now on my 4th call to South Africa as they keep putting me through to South Africa…….

Now been on for 30 minutes…. I just want an email to show the cancellation fee and admin fee!

Absolute joke!!!!

Tried to get through to the specific complaints team on your advised phone number….. guess what takes me through to South Africa who to be honest don’t know their arse from their elbow!!!

I am not being listened too, you don’t care and your customer service is the worst I have come across!

PS I am still on hold!!!

Hour later………. Still on hold trying to get someone to send me that email!

They have raised a ticket! Be the third one!

Ps still on hold

Still on hold 90 minutes still no further! Said they would send a copy in the post! I said no because I don’t need proof of the policy payments I need proof of the cancellation and admin fees!

Told your customer service person I will sit on the phone allllll day until that email is in my inbox…..

14 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Kate,

I'm sorry to hear about the issues you have been having and are unhappy with the costs for cancellation. I can see that your complaint is currently with our customer relations team, who will be in touch to discuss this further with you.

Kirsty

Rated 5 out of 5 stars

Excellent cover for excellent price.

Looking at the car insurance cover on offer was excellent. I found the whole experience 5*,

7 July 2026
Dialdirect logo

Reply from Dialdirect

Hi Anthony,

Thank you for your 5 star review and feedback. It's great to hear that you found our car insurance cover options to be excellent and that you had such a positive experience exploring what we have to offer.

Leanne

Rated 5 out of 5 stars
Dialdirect logo

Reply from Dialdirect

Hello Dutu,

Thank you for your 5 star review!

We're delighted to hear that you had a very good experience with us.

We appreciate your feedback and thank you for choosing Dial Direct!

Kind Regards
Laura

Rated 5 out of 5 stars

Very good experience

Very good experience

9 July 2026
Dialdirect logo

Reply from Dialdirect

Hi R K,
Thank you for taking teh time to leave us your 5 star review. It's great to hear about your experience.
Rachel

Rated 5 out of 5 stars

Fast service response

Fast service response, And easy to set up policy.

14 May 2026
Dialdirect logo

Reply from Dialdirect

Hi Ben

Thank you for taking the time to leave us a review.

We're delighted to hear that your experience was efficient and that arranging your cover was a straightforward process. It's great to know we were able to provide the support you needed.

Karl

Rated 1 out of 5 stars

awful customer service

awful customer service, rude and unhelpful.

4 July 2026
Dialdirect logo

Reply from Dialdirect

Hi J S,

Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the service received from our customer services team. We will be in touch to see how we can help you further.

Kirsty

Rated 1 out of 5 stars

Absolutely terrible customer service

Absolutely terrible customer service. Spoke to multiple agents and they still could not give me a clear response. Response on the chat was incredibly slow. The agent on the telephone line was not very polite. None of the agents are knowledgable, service very poor. Awful company. I do not recommend.

11 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Prabha,

Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the communication received from our webchat and phone team. Please can you email your policy details over to socialresponders@bglgroup.co.uk and we can be in touch.

Kirsty

Rated 5 out of 5 stars

Easy to filling

Easy to filling, great cheapest price and I will to say greatly appreciate to them

11 July 2026
Dialdirect logo

Reply from Dialdirect

Hi Hamed

Thank you for taking the time to leave a review.
We're delighted to hear that you had a positive experience and felt you received excellent value when arranging your cover. Your appreciation means a lot to us.

Karl

Rated 5 out of 5 stars

Rusila one in a million

We all get greatly fustrated when calling customer services, but this experience was truly different. Rusila was amazing helping us towards resolving an error of our own making. Our issues required her to call us back the next day. She was patient, understanding and detailed. She is simply one in a million.

10 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi R A,

Thank you for your 5 star review and feedback! It's fantastic to hear Rusila was amazing at helping you amend your policy details, we can't wait to share this with her!

Kirsty

Rated 3 out of 5 stars

High Cancellation Fees

All seems fine until you need to cancel. The cost for me to run the policy for the next 7 and bit months? £71.25. The cost me to to cancel the policy, through a very convoluted calculation which includes a cancellation fee of £60 and a share of the £45 ISF fee they don't cancel, guess what, it comes to £71.25. Ridiculous.

Edited to add: they explained the cancellation fee calculation (they cap it at the same amount as the remaining annual premium) and on request they cancelled a large portion of it, down to £19. The cancellation fees are in their terms, will teach me to read the terms clearly!

10 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Philip,

We're sorry to hear you're unhappy with your experience and understand your frustration regarding the cancellation costs.

We appreciate that our cancellation calculations can seem complex, and we're sorry if this wasn't as clear as it should have been. We'd like the opportunity to review your policy and the charges that have been applied to ensure everything has been calculated correctly.

A member of our team will be in touch with you shortly to discuss your concerns in more detail and answer any questions you may have.

Thank you for taking the time to share your feedback.

Vicky

Rated 1 out of 5 stars

I am having such a nightmare with them

I am having such a nightmare with them, went to do a change of car, insurance doubled, asked for a manager or supervisor said they would call back within 48hours, they didn't. I needed insurance so had to go with another company. I went to their chat box, emailed no response, then threatening letters 3 together. I rang them spoke to customer services said he would put me through to complaint team waiting 18 minutes then cut off. Since more threats. This has been the worst experience and customer service and I am now speaking to the ombudsman as I have proof of all.

10 July 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Grace,

I am sorry to hear about your experience. It sounds incredibly stressful, and I completely understand why you're so frustrated.

You should never have been promised a callback only to be left waiting, let alone cut off after holding. We want to make things right.

We want to investigate this for you straight away. So we can look into this for you, please email your policy details to socialresponders@bglgroup.co.uk.

Leanne

Rated 5 out of 5 stars

Excellent service

Excellent service . The was very helpful. Took time to explain.

8 July 2026
Dialdirect logo

Reply from Dialdirect

Hi Odette,

Thanks for your 5 star review and feedback! I'm pleased to hear you found the customer service excellent and very helpful!

Kirsty

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look