Cowboy Reviews 

6,858
TrustScore 2.5 out of 5

2.6

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Review summary

Created with AI, based on recent reviews

Considering 324 reviews, most reviewers were unhappy with their experience overall. Consumers frequently reported that customer service was extremely slow, unhelpful, and nearly impossible to reach when encountering issues. People also struggled with significant delivery delays for both bikes and spare parts, alongside a complete lack of available repair options. Some reviewers were happy with the product itself, praising the smooth ride, comfortable handling, and stylish design. Customers noted that the e-bikes performed reliably for daily commuting and city travel when everything was functioning properly. Reviewers mentioned that regular bicycle shops could easily handle minor maintenance like flat tires when needed.

What people talk about most

Product

Reviewers mention ambiguous feedback about product performance, highlighting both exceptional qualities and... See more

Service

Clients share negative opinions on service, noting that it is virtually impossible to book an annual... See more

Customer service

Customers report a deep frustration with customer service, noting that messages are frequently ignored or met... See more

Quality

Reviewers highlight ambiguous aspects of quality, with opinions heavily divided on overall performance. Many... See more

Delivery service

Customers consistently note negative experiences with delivery service, highlighting extreme delays, broken... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I generally like my Cowboy bike, but I’m giving it 3 stars because of two disappointing issues. I bought the bike about a year ago (or slightly less), and after just one month of use, the pai... See more

Company replied

Rated 3 out of 5 stars

I love my C2 ! It has been my commute companion for over 7 years and never let me down apart from an occasional flat tire. I mostly enjoy the smooth pedal assist that feels very natural as if so... See more

Company replied

Rated 2 out of 5 stars

I am incredibly frustrated by Cowboy’s complete lack of customer support. My Cowboy Cruiser is only nine months old and has now stopped working entirely. When I first reported the issue, Cowb... See more

Company replied

Rated 4 out of 5 stars

Still riding the classic smoothly after 4 years and almost 5K without major errors, will need new tires and seat clamp soon but spare parts delivery is still 'suspiciously' 60 days. Love the minimal d... See more

Company replied


Company details

  1. Bicycle Store

Written by the company

It’s 2026 and Cowboy is back. Backed by new investment and a strengthened team, we’re restoring spare parts availability and our bestselling bikes are shipping fast again. We are fixing the basics, executing with consistency and keeping our promises. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology and smart app connectivity for a powerful, natural ride.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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2.6

All reviews

(6,858)

950 reviews in the last 12 months

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Rated 5 out of 5 stars

Fast solution for my problem.

4 September 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you, Ed, for your kind words! We're thrilled to hear that we were able to provide a fast solution for your issue. It’s our goal to ensure that our customers have a smooth experience with their Cowboy, and we are glad to know you are satisfied. Enjoy your rides!

Rated 4 out of 5 stars

I like my Cowboy C4 thank you for your…

I like my Cowboy C4 thank you for your services.

2 September 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Maurice, thank you for your kind review! We're thrilled to hear that you like your Cowboy C4. We appreciate your support and are happy to have you as part of the Cowboy community. Enjoy your rides!

Rated 1 out of 5 stars

No refund for undelivered order

I ordered brake pads and tyre from Cowboy on 15/07/25.
No communication regarding the order was ever received despite emails reminding them. I cancelled the order too late to get a refund from Paypal. They owe me £62 and are stonewalling on the refund. I would not recommend

1 September 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Pierre Beaudry,

Thank you for sharing your experience with us. We sincerely apologize for the delay in processing your refund and understand how frustrating this situation is. We will review your case to ensure everything is progressing as it should. Your feedback is important to us, and we appreciate you bringing this to our attention.

Rated 5 out of 5 stars

Kind associate

Kind associate, explained everything in detail, reassured, that the delivery times have been resolved!

31 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Liliana N, thank you so much for your kind words! We are thrilled to hear that our associate was able to provide you with the support you needed and that you feel reassured about the delivery times. Your satisfaction is important to us, and we're happy you’re enjoying your Cowboy experience.

Rated 5 out of 5 stars

Useful

He explained everything I needed explained

31 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Tom, thank you for your wonderful feedback! We are thrilled to hear that you found our support helpful and that we could provide you with the information you needed. It’s great to know you’re enjoying your Cowboy experience, and we’re here to assist you whenever you need.

Rated 1 out of 5 stars

Literally worst customer service i have…

Literally worst customer service i have ever experienced in my life. Only way to contact them is through the app where you're sent in endless loops. Last year i had to wait 8 months for a new battery replacement, now this year it's been 8 months waiting for some components and a repair as well. Been holding me on the line for first 6 months telling me it would be next month every time. Now for the last 2 months they don't even respond to my messages and ticket anymore. Starting to feel like a scam. DONT BUY A COWBOY! You've been warned.

31 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

A.L.E. Nederpel, we sincerely apologize for the negative experience you've encountered with our customer service. We understand how frustrating this situation has been for you and recognize the delay in component availability is inconvenient. Please know that we are facing high volumes, but we are committed to improving our response times and support. Your feedback is important to us, and we will look into this matter further to ensure we can do better.

Rated 2 out of 5 stars

Their bikes are unreliable

Their bikes are unreliable. I’ve had one for a few years and had the battery, motor, and front fork fail. If you live in the UK but not London there is nowhere to get it repaired. They took €220 of my money to send me a replacement motor but never sent it to me. I asked where it was and they said it’s out of stock, but didn’t tell me that when I placed the order. They typically take a few days or a week or so to reply to customer service messages. There’s no phone number. The AI assistant is completely hopeless. I’m sure they have a decent following in Europe but do not but their bikes in UK.

27 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Martin, we sincerely apologize for the experience you've had with your bike and the challenges you've faced regarding repairs and part availability. This isn’t the experience we aim to deliver, and we understand how frustrating this must be for you. We are actively working to improve our customer service response times and part availability to better serve all our customers, including those in the UK. Your feedback is important to us, and we will look into your concerns to understand how we can make things better.

Rated 5 out of 5 stars

Very happy that I finally got my cross…

Very happy that I finally got my cross and the rides are indeed fantastic. But you kept me waiting for more than 2 years without any news, nor possibility to get in
Contact with you. That is bitter.

5 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thomas, we greatly appreciate your positive feedback and are thrilled to hear that you're enjoying the rides on your Cowboy cross. We sincerely apologize for the delay you experienced and the difficulty in reaching us during that time. We've expanded our operations, which has caused some setbacks, but we're committed to improving our communication and timelines moving forward. Thank you for your understanding.

Rated 5 out of 5 stars

Their Cowboy Cruiser model

Their Cowboy Cruiser model is really really good, and after a while I had an small issue and the support was very helpful and available

26 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you, Jack! We're thrilled to hear that you're enjoying the Cowboy Cruiser and had a positive experience with our support team. We strive to provide excellent service, and it’s wonderful to know we could assist you when you needed help. Your satisfaction is important to us, and we appreciate your feedback!

Rated 5 out of 5 stars

I love my Cowboy cruiser ST

I love my Cowboy cruiser ST, I am so so happy with it!!! Support team is very helpful and always on line, and I am grateful everytime they solved every litte issue I contacted them with. Very recommended!!!

26 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Lili, thank you so much for your wonderful review! We are thrilled to hear that you love your Cowboy cruiser ST and that our support team has been able to assist you effectively. Your satisfaction means a lot to us, and we appreciate your recommendation!

Rated 1 out of 5 stars

Do not buy from Cowboy.

Do not buy from Cowboy.

I ordered an electric bike from Cowboy in 2023 (Order #201856), together with Cowboy Care costing £240. After waiting approximately six months without receiving the bike, I cancelled the order and received a refund.

Despite never delivering the bike, Cowboy has continued trying to charge my credit card £240 every year to renew Cowboy Care. I complained when this first happened, but Cowboy ignored me. They did not even respond when my bank contacted them about the disputed payment. My bank refunded me, yet Cowboy has again just attempted to take another £240.

This has been going on for years. There was never a bike for Cowboy Care to cover, and Cowboy has repeatedly failed to cancel the supposed subscription or engage with either me or my bank.

Based on my experience, I cannot recommend Cowboy. Their customer service has been nonexistent, and I would strongly advise others not to buy from them. If you have previously ordered from Cowboy, check your bank and credit-card statements carefully for recurring Cowboy Care charges.

25 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Mel, thank you for sharing your experience with us. We sincerely apologize for the inconvenience you've faced regarding your order and the Cowboy Care subscription. This is not the experience we aim to deliver, and we take your feedback seriously. We will review your case promptly to ensure that everything is resolved and we appreciate your patience as we work through this matter.

Rated 3 out of 5 stars

I generally like my Cowboy bike

I generally like my Cowboy bike, but I’m giving it 3 stars because of two disappointing issues.

I bought the bike about a year ago (or slightly less), and after just one month of use, the paint on the handlebars started peeling off. I’m very careful with the bike, always park it responsibly, and I don’t put an extreme number of kilometers on it. For such an expensive bike, I was honestly surprised and disappointed by the poor durability of the handlebar paint. It made the overall quality feel much cheaper than expected.

Another frustration is the lack of available maintenance appointments. I check regularly, but there never seem to be any available service slots or nearby locations. I’d like to keep my bike in good condition and follow the recommended maintenance schedule, but it has been impossible to book an annual service.

If someone from Cowboy could help me understand how to schedule a yearly maintenance appointment, I would really appreciate it.

Thank you.

12 July 2026
Cowboy logo

Reply from Cowboy

Anastasiia, thank you for your feedback. We are glad to hear that you generally like your Cowboy bike, but we sincerely apologize for the issues you have experienced with the handlebar paint and the difficulty in scheduling maintenance appointments. This isn't the experience we aim to deliver, and we understand how frustrating this can be. We will look into your concerns and do our best to help improve your experience.

Rated 1 out of 5 stars

I had to wait 5 months (!!!) to tell me…

I had to wait 5 months (!!!) to tell me that the bike I ordered is not available in the colour that I ordered. Than they tried to sell me the female version of the bike without telling me. Customer service was absolutely terrible. The worst I have seen in my life. They told me they would call me and didn't call me in the end.. Twice...

10 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Antonis, thank you for sharing your experience with us. We sincerely apologize for the frustration and delays you encountered with your order, particularly regarding the availability of the bike's color and the communication issues. We understand how important timely updates are and are currently working hard to improve our processes. Your feedback is valuable to us, and we will use it to ensure a better experience moving forward.

Rated 5 out of 5 stars

Fast response and immediate sollution…

Fast response and immediate sollution was given for my problem.

21 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you, Kraijenhoff Lot, for your wonderful review! We are thrilled to hear that you received a quick response and a satisfactory solution to your problem. Your positive experience is what we strive for, and it motivates us to keep improving. We're glad to have you as part of the Cowboy community!

Rated 1 out of 5 stars

Absolutely unhelpful, don't buy these bikes

Customer service is so slow, it is just beyond anything I can describe. I've been chatting with presumably one person for over 3 weeks now to help me find a service center to do maintenance and fix my bike, but 1) all the service shops are fully booked for the foreseeable future, 2) the person from customer service answers every 3-4 days (seriously?) Now I am left with a bike I need to service but it's simply not possible. Until it was working properly, it was a great bike but honestly I would not recommend anyone to buy a Cowboy bike. Not only I waited almost a year for them to send it to me, but now also any repair or contact with their team is almost impossible. Go and find another ebike with good customer service, seriously it's super important.

21 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

MB, thank you for sharing your experience. We sincerely apologize for the slow response from our customer service team and understand how frustrating this situation is. We have been facing high volumes of inquiries, and we're working hard to improve our response times. Your feedback is invaluable, and we will look into your concerns to better understand where we can improve.

Rated 1 out of 5 stars

Very disappointing experience

Very disappointing experience. I have been waiting for more than a month for a replacement of my rear tyre. The lack of communication and the long delay have been extremely frustrating. I expected much better service from a brand like Cowboy, which positions itself as a professional and customer-focused company.

12 July 2026
Cowboy logo

Reply from Cowboy

Stefan, thank you for sharing your experience. We sincerely apologize for the delay in receiving your replacement rear tyre and understand the frustration this has caused. We know how inconvenient this is and are actively working to improve part availability to better serve our customers. Your feedback is important to us, and we appreciate your patience as we strive to enhance our service.

Rated 5 out of 5 stars

Its been almost 9000km and I never got…

Its been almost 9000km and I never got problems with the bike.
Only a few flat tires.

12 July 2026
Cowboy logo

Reply from Cowboy

Filipe, thank you so much for your wonderful review! We're thrilled to hear that you've enjoyed your Cowboy bike and that it has served you well over nearly 9000km. It's great to know that you've had minimal issues. We're happy you're having such a positive experience with us!

Rated 2 out of 5 stars

Four years as a customer, now completely abandoned

I am incredibly frustrated by Cowboy’s complete lack of customer support.

My Cowboy Cruiser is only nine months old and has now stopped working entirely. When I first reported the issue, Cowboy claimed that an online diagnostic showed no problem, effectively dismissing what I was experiencing.

The bike has since become completely unusable. I have followed up daily for more than a week without receiving any meaningful response, support or path towards a resolution. This follows multiple chats over more than a month, all of which have simply gone nowhere.

What exactly is a customer supposed to do when a nine-month-old bike stops working and the manufacturer will not respond?

I have used Cowboy bikes for more than four years, and this is my second one. I was previously a loyal customer, but I now deeply regret choosing Cowboy again.

12 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Bertie van Zyl, we truly regret to hear about your experience and the frustration you have faced with customer support. This is not the level of service we strive to provide, especially to a loyal customer like you. We are actively reviewing your feedback to better understand your situation and improve our response times. Please know that we are doing our best to address these issues and assist you further.

Rated 1 out of 5 stars

Still no update : My bike is lost and cowboy doesn’t say where it is

Update : so as you can see, cowboy replied to my comment and promised me to look into it. Unfortunately still no answer back from them … reaching almost 3 weeks of radio silence again before getting an answer

sent my bike in for a frame repair in April 2026. About a month later, I received an email saying that the repair was taking a little longer than expected. Since that email, I’ve heard absolutely nothing.
I’ve tried contacting customer service several times, but either I receive no response or I get the same generic message saying that my case has been marked as a “high priority,” but that they don’t have any further information at the moment.
What concerns me most is that I currently have no idea where my bike actually is or what is happening with it. It has now been several months, and I haven’t received any meaningful update about the repair or the location of my bike.

18 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Denise, we are truly sorry to hear about your experience and the lack of communication regarding your bike. This is not the service we strive to provide, and we understand how frustrating this situation must be for you. We are currently managing a high volume of inquiries and are working diligently to improve our response times. We appreciate your patience and will ensure that your case is reviewed immediately so we can provide you with the clarity you deserve.

Rated 1 out of 5 stars

Well below average customer service

Very poor communication exclusively from AI, even if you send an email. Useless.

Update on your answer: congratulation on your AI reply.

16 August 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Paul, thank you for your feedback. We sincerely apologize for your experience with our customer service. We have been facing high volumes and are working hard to improve our response times and communication methods. Your concerns are important to us, and we appreciate your patience as we strive to enhance our support.

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