Emergency Assist Reviews 

28,918
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 2,555 reviews, reviewers had a great experience with this company. People frequently share that the breakdown recovery team arrives very quickly and efficiently gets stranded vehicles back on the road without any hassle. Consumers also genuinely appreciate the affordable pricing compared to alternative providers, alongside staff members who are consistently polite and professional during stressful situations. However, some customers also noted frustrating experiences regarding automatic renewals and excessively long waiting times when trying to reach support by phone. A few reviewers described being repeatedly transferred between different departments and facing unexpected price increases when their annual policies were automatically renewed.

What people talk about most

Service

Consumers find service to be ambiguous, with highly mixed reactions regarding breakdown recovery. While some... See more

Price

Clients share positive opinions on price, highlighting attractive initial costs and competitive coverage... See more

Staff

Customers consistently note ambiguous experiences with staff, ranging from exceptional service to poor... See more

Subscription

Customers had ambiguous experiences with subscription services, reflecting a wide range of opinions. On one... See more

Customer service

People report ambiguous experiences with customer service. While many reviewers share frustration over... See more

Reviews shaping this summary

Rated 4 out of 5 stars

No quibbling about wanting to cancel my membership because I had made a mistake. I would have given 5 stars but felt I was hanging on to the phone for a bit too long.

Company replied

Rated 4 out of 5 stars

The mechanic that arrived was very courteous and professional, he was also very friendly. He was very thorough, making sure my car was strapped onto his recovery truck.

Company replied

Rated 5 out of 5 stars

I am with this company for 10 years. Within this period though I had to call only 3 times initially, they are very trustworthy and staff took recovery action very quickly. They have agent almost every... See more

Company replied

Rated 5 out of 5 stars

Absolutely fantastic breakdown company better than AA or RAC cost wise. Took only a matter of minutes to answer the phone, Very efficient call service team. Had me back on the road within an hour. Tha... See more

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,918)

2,206 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick

Quick , east to sort out .

27 August 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 5 out of 5 stars

Application was smooth with competitive…

Application was smooth with competitive pricing. Let’s hope I don’t have to have a breakdown experience!

2 September 2026
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Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to set up and very good value

Easy to set up and very good value

3 September 2026
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Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Very professional

Very professional. They rang back with recovery vehicle details then recovery vehicle driver rang. Car was picked up in 20 minutes. Delivered car in good order to mechanic

3 September 2026
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Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 5 out of 5 stars

Helpful and prompt service

Helpful and prompt service. Thank you.

3 September 2026
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Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 1 out of 5 stars

Unsatisfactory

Had to call them on 2 occasions,
one for a flat battery - they would only take the car to a garage, not jump start the car... "No one had the knowledge to jump start the vehicle"
On the second occasion, i needed to have the car taken to a garage 24 miles away for a major repair and they refused to take the car further than 10 miles!
A waste of money.

12 August 2026
Unprompted review
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Reply from Emergency Assist

Thank you for bringing this to our attention. We're concerned by your feedback and would like to hear more. Please contact our team at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and we'll ensure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to sign up

Easy to sign up
Reasonable price

25 August 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

representative on the phone couldn't…

representative on the phone couldn't have been more helpful and the person who came to start my car was there within half an hour of the call. I have never had to use my breakdown cover with you and this experience was very positive.

2 September 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're really pleased your experience was a positive one and we appreciate your support. We look forward to being there for you in the future. The Emergency Assist Team

Rated 1 out of 5 stars

AVOID AVOID AVOID!!! ABSOLUTE SCAM

AVOID AVOID AVOID!!!
I decided to go with Emergency Assist due to the price which was very attractive. First year no issues so didn't need to use, then the 2nd year my policy gets automatically renewed without so much as an email to let me know renewal price or anything. So I think to myself well I may as well continue with them for another year...BIG MISTAKE.
Well I had a breakdown and this company were absolutely no use. In fact I couldn't even get through on the phone line to speak to anyone! The call options kept taking me around in circles and then cut off. Tried selecting different options and the number just rings and rings and rings.
After a very frustrating 30mins of trying to contact them I actually give up and call the AA and pay extra just get someone out to me. Just to add the AA had someone out to me within 20mins of picking up the phone to them!
Thank god I wasn't broken down on the hard shoulder with children in the car that's all I can say! Luckily I was in a car park in a safe situation. Emergency Assist are basically scammers. How can a company claim to be there in an emergency and then have no one answering the phone?? Phone Options that don't work?? No app, nothing, absolutely no way to speak to anyone in an emergency!
Needless to say I'd rather pay the £10pm to the AA for peace of mind and I suggest you do too.
DO NOT BUY BREAKDOWN COVER FROM THIS SCAM COMPANY UNLESS YOU ARE FINE PUTTING YOUR LIFE AT RISK.

15 January 2026
Unprompted review
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Reply from Emergency Assist

We're concerned to read this and would like to hear more. Please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and our team will be happy to discuss this with you further. The Emergency Assist Team

Rated 1 out of 5 stars

Shocking

Shocking. Been with them for years. First call out . Electrical fault. Lights wouldn't turn off hence a flat battery. Rang and they said they wouldn't come out as an electrical had drained battery. Stuck in middle of nowhere. Absolutely shocking !!!

2 September 2026
Unprompted review
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Reply from Emergency Assist

We're concerned to read this and would like to hear more. Please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and our team will be happy to discuss this with you further. The Emergency Assist Team

Rated 5 out of 5 stars

Efficiency

Very efficient, technician was very freindly. Highly recommend

31 August 2026
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Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 2 out of 5 stars

After waiting 12 minutes before anyone…

After waiting 12 minutes before anyone answered the phone I then ended up speaking to 4 different customer service staff who kept saying wrong department put me through explained again and again eventually I went back on line as I was fed up trying to explain 🙃

1 September 2026
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Reply from Emergency Assist

Thank you for your feedback. We're sorry things didn't go as expected and we'd welcome the opportunity to hear more. Please reach out to our team at customer.care@emergencyassistltd.co.uk - making sure to include your Cover Number. The Emergency Assist Team

Rated 5 out of 5 stars

Quick and easy process to renew my…

Quick and easy process to renew my policy.

24 August 2026
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Reply from Emergency Assist

It's great to read your positive feedback - thank you. We're glad we could help and we appreciate you letting us know. We hope to be there for you whenever you need us in the future. The Emergency Assist Team

Rated 5 out of 5 stars

I am with this company for 10 years

I am with this company for 10 years. Within this period though I had to call only 3 times initially, they are very trustworthy and staff took recovery action very quickly. They have agent almost every where. I recommend this company based on my experience.

25 August 2026
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Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Poor response time by outsourced agents!!

First phone and reported breakdown at 10.20 am to have received multiple text messages saying ETA for recovery/ attendance will be 45 minutes, 1 hour and the 1.5 hours and then 45 minutes etc etc to finally attended to by 4.45pm. Utter disgrace in terms of communication and the outsourced breakdown recovery agents!!

1 September 2026
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Reply from Emergency Assist

We're really sorry to hear this. We'd like to understand more about your experience and make sure the right team is made aware. Please contact us at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and we'll follow up with you. The Emergency Assist Team

Rated 5 out of 5 stars

very quick response and got my car up…

very quick response and got my car up and running in less than an houre.

25 August 2026
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Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

Perfect service and very efficient, would highly recommend

Perfect service from calling for recovery assistance for my son at 05:45am to when the recovery vehicle arrived shortly after. I received calls keeping me updated. The driver from Beacon recovery was exceptionally pleasant and helpful, he is a credit to his company, as are the staff at Emergency Assist. I will definitely recommend them in the future 100%

1 September 2026
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Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Stay away from Emergency Assist. Terrible company

Emergency Assist are a terrible company for breakdown cover. I insured my bike with a full policy including £1000 parts and labour cover. The first time I rang, I was told the bike can only be recovered to a garage within a 25 mile radius. The garage I bought the bike from, which was under warranty, was 50 miles away. So I said I'd get it there myself. They done nothing for me. I got the issue fixed. I've rang up today, and been told that because I rang in previously, and they knew about the fault, (not that they done anything regarding getting the bike recovered), but about a totally different fault, it would cost me £125 to come out and then, so much per mile, to a garage of my choice. I told them the fault was the battery, so they told me the battery was not covered under the warranty, even though I had £1000 parts and labour cover. They are a waste of money in my opinion

2 September 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're concerned to read your review and want to make sure your feedback reaches the right people. Please contact us at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and a member of our team will be in touch. The Emergency Assist Team

Rated 5 out of 5 stars

Very easy to use the site especially…

Very easy to use the site especially when one hates using on line. Im an old fashioned guy who like human connection so yes it was easy to sign up thank you

29 August 2026
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Reply from Emergency Assist

Thank you so much for your kind review. We're pleased to hear things went well and we appreciate you sharing your experience with us. We'll always be here when you need us. The Emergency Assist Team

Rated 4 out of 5 stars

very friendly recovery service…

The mechanic that arrived was very courteous and professional, he was also very friendly.
He was very thorough, making sure my car was strapped onto his recovery truck.

24 August 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to read your positive feedback - thank you. We're glad your experience was a good one and we appreciate your support. If there's anything you feel we could improve on, please do reach out to us. The Emergency Assist Team

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