Emergency Assist Reviews 

28,917
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 2,555 reviews, reviewers had a great experience with this company. People frequently share that the breakdown recovery team arrives very quickly and efficiently gets stranded vehicles back on the road without any hassle. Consumers also genuinely appreciate the affordable pricing compared to alternative providers, alongside staff members who are consistently polite and professional during stressful situations. However, some customers also noted frustrating experiences regarding automatic renewals and excessively long waiting times when trying to reach support by phone. A few reviewers described being repeatedly transferred between different departments and facing unexpected price increases when their annual policies were automatically renewed.

What people talk about most

Service

Consumers find service to be ambiguous, with highly mixed reactions regarding breakdown recovery. While some... See more

Price

Clients share positive opinions on price, highlighting attractive initial costs and competitive coverage... See more

Staff

Customers consistently note ambiguous experiences with staff, ranging from exceptional service to poor... See more

Subscription

Customers had ambiguous experiences with subscription services, reflecting a wide range of opinions. On one... See more

Customer service

People report ambiguous experiences with customer service. While many reviewers share frustration over... See more

Reviews shaping this summary

Rated 4 out of 5 stars

No quibbling about wanting to cancel my membership because I had made a mistake. I would have given 5 stars but felt I was hanging on to the phone for a bit too long.

Company replied

Rated 4 out of 5 stars

The mechanic that arrived was very courteous and professional, he was also very friendly. He was very thorough, making sure my car was strapped onto his recovery truck.

Company replied

Rated 5 out of 5 stars

I am with this company for 10 years. Within this period though I had to call only 3 times initially, they are very trustworthy and staff took recovery action very quickly. They have agent almost every... See more

Company replied

Rated 5 out of 5 stars

Absolutely fantastic breakdown company better than AA or RAC cost wise. Took only a matter of minutes to answer the phone, Very efficient call service team. Had me back on the road within an hour. Tha... See more

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(28,917)

2,206 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Avoid

Avoid. When you have a bust tyre through no fault of your own, which I'm pretty sure most would agree is being in need of emergency assistance and find out it isn't covered by "premium" you have to wonder why you bothered joining!

30 August 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for bringing this to our attention. We're concerned by your feedback and would like to hear more. Please contact our team at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and we'll ensure this is looked into. The Emergency Assist Team

Rated 5 out of 5 stars

Super value break down cover

We have 2 cars and a motorhome covered by EA and have done so for a number of years. On the occasions when we have needed a call out they have always been very efficient and sent a recovery vehicle quickly. The prices are very competitive and you really can't fault the vaue for money breakdown cover they offer.

25 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review and for your kind words. We're pleased to hear things went well and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind review. We're pleased to hear things went well and we appreciate you sharing your experience with us. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Excellent service

Excellent service, no issues.

5 September 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

Was looking for a reliable

Was looking for a reliable, cheap, fully comprehensive breakdown service,
Found Emergency Asisst..
Job done.

30 August 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 3 out of 5 stars

basic service

ultimately someone came out and sorted my issue but the people on the phone were not sympathetic and overly helpful to a panicked person who had broken down. Very monotone and obviously reading script. no personality- also didnt explain that id have to part with extra cash to the people who came out to sort my battery. also i have had no invoice / receipt for the payment made.

5 September 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We appreciate you taking the time to share your honest feedback and we're glad some parts of your experience were positive. We'd always welcome the opportunity to hear more from you. The Emergency Assist Team

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 5 out of 5 stars

The mechanic arrived so quickly

The mechanic arrived so quickly.
He was very polite and professional.
The phone operator was also very professional and quick to answer the phone.

6 September 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to hear such positive feedback. Thank you for taking the time to share your experience with us - we really do appreciate it. The Emergency Assist Team

Rated 5 out of 5 stars

So easy and professional

So easy and professional

29 August 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we appreciate your support. The Emergency Assist Team

Rated 5 out of 5 stars

Quick professional and reliable

Quick professional and reliable

28 August 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're really pleased things went well for you and we appreciate you sharing your experience. We hope to continue providing the same level of service. The Emergency Assist Team

Rated 5 out of 5 stars

Recovery policy

Buying the policy was easy and straightforward, as i have not yet seeded to use the service I can't comment on that

5 September 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're really pleased to hear you had a positive experience and we'll be sure to pass your kind words on to the team. We look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 4 out of 5 stars

No quibbling about wanting to cancel my…

No quibbling about wanting to cancel my membership because I had made a mistake. I would have given 5 stars but felt I was hanging on to the phone for a bit too long.

3 September 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're glad things went well and we appreciate your feedback. If you have any further thoughts, please feel free to contact our team at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Very easy to use

28 August 2026
Emergency Assist logo

Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to use application process

Easy to use application process

28 August 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review and for your kind words. We're pleased to hear things went well and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 4 out of 5 stars

Excellent value for money and easy to set up

Haven't actually needed to use the breakdown service yet, however setting it up was extremely easy and excellent value for money.

3 September 2026
Emergency Assist logo

Reply from Emergency Assist

It's great to read your positive feedback - thank you. We're glad your experience was a good one and we appreciate your support. If there's anything you feel we could improve on, please do reach out to us. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to apply for covered what I…

Easy to apply for covered what I wanted, and happy with cost.

27 August 2026
Emergency Assist logo

Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 1 out of 5 stars

I have emailed your customer service…

I have emailed your customer service department. No reply since 8th August 2026. Have emailed today 5th September.
Very poor communication.

29 August 2026
Emergency Assist logo

Reply from Emergency Assist

We're really sorry to hear this. We'd like to understand more about your experience and make sure the right team is made aware. Please contact us at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and we'll follow up with you. The Emergency Assist Team

Rated 1 out of 5 stars

The whole process of trying to arrange…

The whole process of trying to arrange a breakdown call out over the phone was horrendous and very stressful. My call was constantly cut off each time I got put through to another department so I had to ring back and start the whole process again 4 times! It took 35 minutes to finally complete the process.
Thankfully once the mechanic arrived he was really nice and helpful.

3 September 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your feedback. We're concerned to read your review and want to make sure the right people are made aware. Please contact us at customer.care@emergencyassistltd.co.uk, making sure to include your Cover Number, and we'll look into this further. The Emergency Assist Team

Rated 5 out of 5 stars

Marvellous value for money on…

Marvellous value for money on something, hopefully I will never have to use!!

3 September 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 4 out of 5 stars

Very easy to navigate the website and…

Very easy to navigate the website and choose the cover best for the motorhome. Was able to add extra cover for piece of mnd.

27 August 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're glad things went well and we appreciate your feedback. If you have any further thoughts, please feel free to contact our team at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look