When you're on top of your money, you're on top of the world. Financial confidence shows up in how you move before it shows up in your bank account. That's the idea behind the new brand campaign we made with our partners at Intuit Credit Karma. Hyperreal choreography turns financial momentum into something you can actually see. Watch "Bumpin'" debut during the VMAs this Sunday, and read more on ADWEEK below. Story by Richard Lowe. 🔗 https://lnkd.in/etR-dxuJ
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R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get ahead.
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https://www.rga.com
Link eksternal untuk R/GA
- Industri
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- Ukuran perusahaan
- 1.001-5.000 karyawan
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- New York, NY
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- Digital, Advertising, Technology, Marketing, Consulting, Branding, Design
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R/GA membagikan ini
As of today, it's official: R/GA has has opened its doors in Abu Dhabi. The office is new. The relationship isn't. For over a decade, we've partnered with G42, Wio Bank, National Bank of Kuwait, Emirates NBD, and Bank al Etihad, building digital products and AI-native experiences that have changed how millions of people bank and connect every day. Our clients in this region aren't just asking how to use AI. They're asking how to leverage it to create systems that earn deeper customer trust and drive real business growth. Thank you to Fast Company Middle East for covering this next chapter for R/GA and our clients. 🔗 https://lnkd.in/gd-hSWAF
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R/GA, a leading creative innovation company for the intelligence age, has expanded into the MENA region, formally establishing its business in Abu Dhabi. Read the full article here: https://lnkd.in/dEy-E_ZG
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We're the region's 'newest oldest' player… We’re thrilled to share R/GA is officially establishing its business in the UAE, with a formal presence in Abu Dhabi, led by Bertrand Morin as Executive Director, MENA. For a decade we've been building in the region, delivering world first work for clients including G42, Wio Bank, National Bank of Kuwait, Emirates NBD and Bank Al Etihad - creating category redefining digital products and AI-native new customer experiences. “We chose to invest in setting up in Abu Dhabi because of the sovereign ambition and the AI infrastructure being built here,” said Robin Forbes, Global CEO. “It’s an exciting market to be in and we’re looking forward to harnessing the potential of key technologies to help the region’s leading brands deepen their relationships with customers, and give them a reason to be loyal.” The MENA region doesn't wait for the future to arrive. It funds it, builds the infrastructure for it, and moves at the speed of its own ambition. It is a region that adapts fast, carries huge resilience, and bets on innovation. That's exactly how we work too. Design the future, not the familiar. Read more in Fast Company Middle East below. And get in touch at mena@rga.com. 🔗 https://lnkd.in/gfWdyzUc
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Your brand was built for people. But how does it translate to machines? This Wednesday, Tiffany Rolfe (Chair & Global CCO, R/GA) and Paul Aaron (Addition CEO) are heading to Los Angeles for ‘Building Brands for Humans and Machines.’ This special R/GA FutureVision event will explore how ambitious leaders can close the gap between human expectation and AI output by tapping into the power of Brand DNA: your brand's living code to guide people, machines, and experiences. RSVP to join us - and speakers from FOX One and Figma - on September 23, 6:00 PM at Blackbird Collective PBC. 🔗 https://lnkd.in/gDihSMxt
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R/GA membagikan ini
A week late posting this, but some things deserve a moment beyond the news cycle. R/GA was recognized by Fast Company as one of the 2026 Best Workplaces for Innovators in not one, but two categories: Advertising, Marketing & PR and Emerging Enterprise. As CTO, this one makes me especially proud. I love the “Emerging Enterprise” recognition in particular. R/GA has been around since 1977, but reinvention has always been part of who we are. We’ve never been interested in simply protecting what worked before. We keep asking what’s next and then give our people the space to go build it. That takes more than great ideas. It takes a culture where people are willing to experiment, challenge what’s familiar, work across boundaries, take risks and turn possibility into something real. And that kind of culture is never created by one person or one team. I’m incredibly grateful for the leaders I work alongside who keep pushing the boundaries of what’s possible and trust and empower me and our Talent team to do the same with our culture. To our Talent team, who work every day to create the conditions for our people to do their best work, and especially to the R/GAers around the world who show up with the curiosity, energy and maker mindset that make our culture what it is - this recognition belongs to all of you. Proud to be the CTO of a company where this is possible. ❤️ #BestWorkplacesForInnovators #RGA #Culture #Innovation #FutureOfWork
We're thrilled to share that R/GA has been recognized in two of Fast Company's 2026 Best Workplaces for Innovators categories: 'Advertising, Marketing & PR' and 'Emerging Enterprise.' That second category might look like an odd fit for a company that's been making things since 1977 - until you consider that reinvention is the whole story. From film and VFX, to the web, to mobile and social, to what we now call the Intelligence Age - R/GA has never stood still. Today, this maker mindset means enabling our teams to build the next generation of AI-enabled tools that change how we make things. This recognition means a lot because innovation at R/GA has never just been about the work we put into the world - it's also about the culture that makes it possible: an environment where people experiment, challenge familiar thinking, collaborate across disciplines, and turn new ideas into something real. Thank you to all R/GAers who bring this mindset to work every day, and continue to push R/GA and our industry forward. 🔗 Advertising, Marketing & PR: https://lnkd.in/gbvRAiBS 🔗 Emerging Enterprise: https://lnkd.in/gTCpXMH4
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R/GA membagikan ini
Yesterday we launched something very cool: BRDNA Sequencer™, R/GA's newest AI product (and an industry first). AI can make almost anything. The hard part is making it make *your* thing: work that's high quality, unmistakably on-brand, and able to keep up with how fast this technology is moving. That's what Sequencer™ does. Built by creatives for creatives, it turns your brand's principles, systems, and real-world proof points into creative intelligence that AI agents can understand and build from, on any platform you're using. The result: AI that speeds up production while human judgment, and everything that makes your brand your brand, stays firmly in the driver's seat. I gave a sneak peek in Fast Company earlier this week. Now it's live. 🔥 If you're a brand or creative who has been thinking differently about how to use AI as a creative catalyst, would love to chat. rga.com/brdna-sequencer
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AI can make almost anything. The harder part is making it unmistakably yours. Introducing R/GA BRDNA Sequencer™, a new way to put your brand’s DNA to work. This proprietary AI product from R/GA turns the principles, systems and real-world examples that make a brand distinct into creative intelligence agents can understand and apply. So teams can design, write, art direct and adapt work faster, while keeping human creativity and judgment firmly in control. More creative capability. Less repetitive production. And work that still looks, sounds and feels like you. Discover how to put your Brand DNA to work at https://lnkd.in/g-SYFeeg/?utm_campaign=Global_BRDNA_OrganicBoostedPost_Launch&utm_source=linkedin&utm_medium=paid&utm_id=1207663746&hsa_acc=512328919&hsa_cam=1207663746&hsa_grp=904477256&hsa_ad=1626419416&hsa_net=linkedin&hsa_ver=3 And read more about this product on Fast Company. https://lnkd.in/g2kg8Vz6/?utm_campaign=Global_BRDNA_OrganicBoostedPost_Launch&utm_source=linkedin&utm_medium=paid&utm_id=1207663746&hsa_acc=512328919&hsa_cam=1207663746&hsa_grp=904477256&hsa_ad=1626419416&hsa_net=linkedin&hsa_ver=3
R/GA BRDNA
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R/GA membagikan ini
I'm delighted to welcome Sadie Thoma to R/GA as our first-ever Global Chief Business Officer. Over the past year, we’ve demonstrated that R/GA is leading our industry transformation, driven by our return to independence, our investment in talent and capabilities, and most importantly through the breakthrough work we're delivering for our clients. Sadie’s appointment ensures we bring that same intentionality and forward-thinking mindset to the business side. Building on her 25+ years of experience in technology, brand building, and agencies, Sadie will help drive accelerated growth for clients, and bring new R/GA capabilities and product innovations to market, like our proprietary BRDNA Sequencer™. Welcome aboard, Sadie! Read more about this on Fast Company: https://lnkd.in/gn--C-XE
The intelligence age requires a different kind of business leader. And we just hired ours. Today, we're excited to welcome Sadie Thoma to R/GA as our first-ever Global Chief Business Officer. Sadie joins us after nearly 15 years at Google, where she built some of the industry's most defining AI go-to-market programs and effectiveness standards. In what is a deliberate strategic move for us, Sadie joins at exactly the right moment. Since becoming independent, we've been building a new model for what a creative innovation company can be: one where brand, product and marketing come together to create enduring business solutions for clients in this new and evolving landscape. Sadie's mandate is to turn that momentum into sustained commercial scale, drive accelerated growth for clients, and bring new R/GA AI products to market, like our proprietary BRDNA Sequencer™. Welcoming her to R/GA, Global CEO Robin Forbes said: “Sadie's exceptional track record of scaling technology-driven growth and advising C-suite leaders on how to adopt new technology to drive tangible business outcomes is exactly what our clients need from us right now. No one understands what clients need in today's rapidly evolving landscape better than Sadie, and we're thrilled to have her join our global leadership team." Hear more from Sadie herself on what drew her to help lead the next era of growth at R/GA, how we’re looking to scale new AI products such as BRDNA Sequencer, and her read on where CMOs need to be headed next in the intelligence age, in her first interview since joining, exclusively in Fast Company. Story by Grace Snelling. https://lnkd.in/g2kg8Vz6
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R/GA membagikan ini
Moncler.com has been recognised by Fast Company’s 2026 Innovation by Design Awards as the winner of the UX Design category, honoring a digital platform that combines storytelling, service and innovation while placing product at the heart. The new experience leverages a more editorial approach to content, a more dynamic navigation and new ways of interacting with collections. The platform continues to evolve, with AI further expanding the ways to personalise the journey and engage with the Moncler world. In the US, the newly launched Outerwear Guide is one example of this evolution, helping users discover the Moncler outerwear that best suits their tastes and needs by exploring the distinctive features, functions and details of each piece. https://lnkd.in/gSMm7gjW
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