Droga5

Rafael Rizuto is a Brazilian-born creative leader whose advertising career has spanned more than two decades and multiple continents. In January, he joined Droga5 as chief creative officer of New York and the Americas. Rizuto previously served as North American chief creative officer at Ogilvy. His other past leadership roles include posts at BBH USA, Dentsu Creative, 180LA and Pereira O’Dell. He also co-founded the San Francisco agency TBD. Rizuto’s portfolio includes Dove’s “Get Unready,” UNICEF’s “Unfairy Tales,” Eurofarma’s “Scrolling Therapy” and Google’s “Black Owned Friday.” He also worked on Boost Mobile’s “Boost Your Voice,” which was named Campaign of the Year at the inaugural Ad Age Creativity Awards. His work has often combined cultural themes with ideas designed to extend beyond traditional advertising. At Droga5, Rizuto oversees the New York office’s creative output while helping to connect creative teams across North and South America. For this edition of our 1️⃣0️⃣ questions series, Ad Age’s Tim Nudd spoke with Rizuto about building out Droga5’s creative department, the return of human taste in the age of AI and his lifelong fascination with UFOs. 💡 Read the full interview: https://lnkd.in/gky9skdy

Our CCO of NY & the Americas, Rafael Rizuto, covers a lot of ground in Ad Age's latest 10 Questions interview, from his chairless internship in Brazil to leading Droga5's creative department on Wall Street today, and what he's learned along the way.   Link in comments for the full interview, plus a hint at what's in the pipeline for D5. Oh, and Rafa talks about UFOs too 👽🛸   Big thanks to Tim Nudd!

I'm thrilled to be re-joining Droga5 New York as a Group Strategy Director for Chase. In the five years between my badge swipes, both d5 and Chase have sharpened their capabilities to better meet the challenges facing their respective industries. I can't wait to dig in. Thank you to Emma Montgomery and Yan W. for inviting me back for the next chapter in this long-standing partnership. And thank you for building a department that treats all strategic planning (brand, comms, social, experience, etc.) as a single space. Silos never made sense for strategic planners, and we now have the talent and tools to deliver thinking that's more rigorous, more creative, and more effective as a result. It's an exciting time to be in strategic planning. Generative AI is prompting us to make space: to think, explore, and grow as complete strategists, as humans.

Love to see "Doppelmode" named one of Ad Age's Best Ads of 2026, so far. It's never too early to celebrate – congrats to our Microsoft clients and teams, and thanks to Ad Age for including us! 💙   Check out the full list here: https://lnkd.in/e_sYCMhS

Such an incredible night at our 4th Annual Shoulder Check, An #HT40 Initiative Showcase! 🩵 We want to thank Rob Thorsen, Sarah Thompson, Elke Thorsen and the #HT40 Foundation for their dedication and inspiring work. They are humble examples of reaching out and bringing community together, and they continuously inspire us to make kindness a contact support.  Another big thank you to the NHL Network for broadcasting the event, and to Sacred Heart University for hosting us. All these gracious efforts came together to create a truly memorable night! See the link for more info on the event 😊🏒🥅🫂 https://lnkd.in/dDJ33_gG

Despite not being an official sponsor, Coors Light is the #1 beer brand and #3 food and beverage brand on the list of most effective World Cup ads – with "The Coooors Call," created by Droga5. Congrats Molson Coors Beverage Company! Measurement company EDO calculated the effectiveness of every ad and shared the results with ADWEEK: https://lnkd.in/espTZ-Ni

“Summer Jobs” launches our latest campaign for Facebook, the place where you go looking for one thing (a dream car) and end up with a whole lot more. Directed by Mark Molloy, cinematography by Drew Daniels, and music by Destroy Boys Band. Huge thanks to the team behind this incredible work: Mark Green, Rafael Rizuto, Emma Montgomery, Erika Kohnen, Amy Werblin, Lida Tozzi, Seine Kongruangkit, Mariel Calara, Malia Athanasiou, Clara Lvoff, Emery Schindler, Justin Tang, Lee Pozin, Ruben Mercadal, Dave Stephenson, Ally Churchwell, Amber P., Collin Wolf, Mike Ladman, Mara Techam, Jeannie Curcio, Julia Agger, Ashley Celestin, Lauren Tomlinson, Rikki Schechter, Jared Kahan, Sofia Booth, Keyla Hernández, and our partners at Facebook, SMUGGLER, Work Editorial, Wave Studios NY, Pariah VFX and Ethos.

What a week at Cannes Lions International Festival of Creativity 💙🦁 Congrats to Droga5 São Paulo on a Gold, Silver and 2x Bronze for CIF's "Clean My Name" + a Silver for SOS Oceano's "No Blue, No Green", and to Droga5 London on a Bronze for Amazon's "Bring a Book to Life" 🎉

Trends come and go. Creativity endures. While channels, platforms, and technologies evolve, the one thing that never changes is our ability to feel something.   The ideas we remember are the ones that move us.   Great to sit down with brand leaders at the Cannes Lions International Festival of Creativity to discuss why creativity remains one of the most enduring drivers of brand and business value. Appreciate the conversation Fernando Machado, Mark Green, Leanne Fremar, Boris Dolkhani, and Jeff Beer. Special thanks to Droga5, Accenture Song, and Fast Company for hosting.

More shortlists at Cannes Lions International Festival of Creativity! 🎉 Congrats to our teams around the world! • Droga5 London — 2 Film shortlists for Amazon’s "Bring a Book to Life"
 • Droga5 São Paulo — Creative Commerce shortlist for CIF’s "Clean My Name" • Droga5 Tokyo — Creative Strategy shortlist for Solament’s "Un(dangered) Vegetables"
 • Droga5 ANZ — Film shortlist for SBS’s "The Ad That Can Only Be Seen on SBS"