Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Media
Ringier’s editorial advisor says the next editors-in-chief might come from audience development
As Ringier rethinks what its future newsrooms should look like, a provocative idea is on the table
WTF are GEO and AEO? (and how they differ from SEO)
Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too.
Cloudflare CEO Matthew Prince on why Google must ‘play by the same rules’ as other AI companies
Digiday spoke with Cloudflare CEO Matthew Prince a few days after he met with the U.K. regulator on why he believes Google will inevitably have to split its AI and search crawler.
Marketing
Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.
Ad tech’s economy depends on float — and it’s getting pricier to keep it moving
The crunch has created an opening for a small set of financiers built specifically for ad tech’s quirks.
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.
Future of TV
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
The Sora-TikTok U.S. era of short-form video
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Media Buying
How retail execs will evaluate ChatGPT checkout this holiday season
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
It marks a strategic countermove against Google Cloud Platform — the ad giant’s AWS competitor — which has spent the past three years gaining ground among major ad tech companies.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
1 in 3 Americans now rely on second (or third) jobs for their basic expenses — but is that way of life really sustainable?
-
UncategorizedWTF is ‘workslop’?
1 in 3 Americans now rely on second (or third) jobs for their basic expenses — but is that way of life really sustainable?