Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe. https://lnkd.in/eyi2e_BG
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
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- 51-200 employees
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- New York City
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- Privately Held
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- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
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Employees at Digiday
Updates
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Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants. https://lnkd.in/eqDKS8fk In this piece by Mitchell Parton, we speak to Mark Hardy, and Andrew Lipsman if Media, Ads + Commerce.
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As the industry evolves, 4As' Sylvia Banderas Coffinet wants to turn diversity into measurable business impact. https://lnkd.in/e4Z4XZee
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Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests. https://lnkd.in/e8kj4V8z In this piece by Tim Peterson, we speak to Nina Gould.
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AI slop, which we used to simply be called spam, now includes impressive but overwhelming content, muddying the definition as both a technical marvel and a source of digital pollution. Whether additional AI tools are seen as a breakthrough or just another slop factory depends less on the tool itself and more on how people use it. Underneath the hype around developments like Sora 2 and Meta Vibes, creators and brands are being thoughtful about whether they invest, to ensure there is a distinction between what’s useful AI adoption and what really is just plain slop. Here’s a look at some of the nuances developing around it: https://lnkd.in/eyJX3U4w In this piece by Jessica Davies, we speak to Rachmiel (Rocky) Moss of DeepSee.io - Publisher Intelligence, Jamie Indigo, Omar Karim, and Iesha White of Check My Ads Institute.
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Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow. https://buff.ly/RuONc41 In this piece by Sam Bradley and Sara Guaglione, we speak to david rudnick of LG Ad Solutions, Tim Lathrop of Mediassociates, Mario Lamaa of Immediate, Rob Lang of Reuters, James Heimers of RAPP, and Ian Kovalik of Mekanism.
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This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market. https://lnkd.in/eXTAmrCQ Story by Tim Peterson.
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HR leaders know that perception shapes reality in the workplace. But what happens when half your workforce experiences the organization fundamentally counter to the other half? https://lnkd.in/e8Q_iY6b In this piece by Tony Case, we speak to Alona Geckler of Acronis, Jan Hendrik von Ahlen of JobLeads, Amy Spurling of Compt, and Pragya Gupta of isolved.
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How is Immediate Media getting employees to experiment with AI? Mario Lamaa, managing director, data & revenue operations, Immediate discusses during our 'Inside Immediate Media’s AI Playbook: From efficiency to engagement' session at the Digiday Publishing Summit Europe.
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The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. https://lnkd.in/dsqct94h In this piece by Seb Joseph, we speak to Graham MacFadyen.